Lead Generation Specialist

📌 Core Information 🔹 Job Title: Lead Generation Specialist – Demand & Lead Generation Marketing 🔹 Company: OPAQUE Systems 🔹 Location: San Francisco, CA (Remote OK) 🔹 Job Type: Full-Time 🔹 Category: Marketing 🔹 Date Posted: May 13, 2025 🚀 Job Overview Key aspects of this role include: - Building and scaling lead gen programs from the ground up - Leveraging AI-driven insights to optimize demand gen and improve funnel conversions - Collaborating closely with cross-functional teams to align on initiatives and refine targeting - Running multi-channel campaigns using data, automation, and AI-driven insights - Staying sharp on emerging trends in AI, automation, and digital marketing ASSUMPTION: This role requires a strategic and tactical mindset, with a strong focus on data-driven decision making and continuous optimization. 📋 Key Responsibilities ✅ Campaign Development & Execution: - Develop, execute, and optimize outbound demand & lead generation campaigns to attract and engage target audiences - Run multi-channel campaigns (email, social media, webinars) using data, automation, and AI-driven insights to 10X pipeline growth - Use tools like HubSpot, 6sense, and ZoomInfo to build and manage prospect lists - Manage marketing automation workflows in HubSpot ✅ Cross-Functional Collaboration: - Collaborate closely with Sales Development Reps (SDRs), Account Executives (AEs), and Marketing to align on initiatives, refine ICP targeting, and personalize messaging - Run ABM (Account-Based Marketing) efforts with sales to target key accounts ✅ Content Marketing & Engagement: - Leverage content marketing to engage target personas and drive conversions - Track and analyze campaign performance; experiment with new tactics to increase conversion rates - Optimize messages and CTAs, and conduct A/B testing to constantly improve conversion rates - Monitor campaign metrics: traffic, engagement, MQLs, SALs, SQLs ASSUMPTION: Success in this role requires strong analytical skills, a proactive mindset, and the ability to thrive in a fast-paced, testing, and learning environment. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field Experience: - 3-5+ years in B2B demand generation, lead generation, or outbound marketing role (preferably B2B SaaS or enterprise tech) Required Skills: - Proven track record of building lead gen programs from scratch with measurable results (SQLs, pipeline growth) - Strong skills in HubSpot, Google Analytics, Google Ads, LinkedIn Ads, Meta Ads, and other core marketing tools - Experience with multi-channel attribution, UTM building for campaign tracking, and email marketing - Strong grasp of outbound messaging strategy, ideal customer profiles, and market segmentation - Excellent verbal, written, and visual communication skills for executive presentations, emails, webinars, and landing pages Preferred Skills: - Experience working with technical audiences (e.g., data scientists, AI architects, CTOs) - Exposure to the AI, ML, or privacy-tech space - Prior work in a hybrid GTM team with close Sales-Marketing alignment ASSUMPTION: Candidates should have a strong analytical mindset, be adaptable, and comfortable with ambiguity and testing. 💰 Compensation & Benefits Salary Range: $120,000 - $160,000 per year (based on experience and industry standards for B2B SaaS demand gen roles) Benefits: - Comprehensive health, dental, and vision insurance - 401(k) plan with company match - Unlimited PTO and flexible work arrangements - Equity compensation package - Professional development opportunities Working Hours: Full-time (40 hours/week) with flexible hours and remote work options ASSUMPTION: The salary range is estimated based on industry standards for similar roles in B2B SaaS tech companies. The actual salary may vary depending on the candidate's experience and skills. 📌 Applicant Insights 🔍 Company Context Industry: Technology, Information and Internet Company Size: 11-50 employees Founded: 2021 Company Description: OPAQUE Systems is a confidential AI platform unlocking sensitive data to securely accelerate AI into production. It empowers organizations to effortlessly run cloud-scale, general-purpose AI workloads on encrypted data with cryptographic verification of privacy and sovereignty. Company Specialties: Analytics, Machine Learning, Data Security, Data Privacy, AI, LLM, Confidential Computing, Confidential AI, AI Agents, Confidential Agents, and Generative AI Company Website: OPAQUE Systems ASSUMPTION: OPAQUE Systems is a fast-growing startup with a strong focus on innovation and security in the AI space. Working at OPAQUE offers the opportunity to make a significant impact on the company's growth and success. 📊 Role Analysis Career Level: Mid-level to senior Reporting Structure: Reports directly to the Head of Marketing Work Arrangement: Remote-friendly with flexible hours and unlimited PTO Growth Opportunities: - Potential to take on more responsibilities and grow within the marketing team as the company expands - Opportunities to work on cutting-edge AI projects and collaborate with world-renowned researchers ASSUMPTION: This role offers a unique opportunity to work at the intersection of marketing and AI technology, with ample room for growth and learning. 🌍 Location & Work Environment Office Type: Flexible, remote-friendly work environment Office Location(s): San Francisco, CA (with remote work options) Geographic Context: San Francisco, CA offers a vibrant tech industry, diverse culture, and a high cost of living. Work Schedule: Flexible hours with a focus on results and productivity ASSUMPTION: The flexible work environment and remote-friendly culture at OPAQUE Systems allow for a strong work-life balance and the ability to work from anywhere with a stable internet connection. 💼 Interview & Application Insights Typical Process: 1. Phone or video screen with the hiring manager 2. Technical assessment or case study 3. On-site or virtual interview with the marketing team and relevant stakeholders 4. Final interview with the Head of Marketing or another executive Key Assessment Areas: - Strategic thinking and problem-solving skills - Data analysis and campaign optimization expertise - Knowledge of marketing automation tools and platforms - Ability to work collaboratively and cross-functionally Application Tips: 1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role 2. Showcase your understanding of AI, data privacy, and the AI industry in your application materials 3. Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and cultural fit ATS Keywords: Lead Generation, Demand Generation, Outbound Marketing, Campaign Management, Marketing Automation, Content Marketing, Data Analysis, A/B Testing, Email Marketing, Multi-Channel Campaigns, HubSpot, Google Analytics, LinkedIn Ads, Meta Ads, Market Segmentation, Communication ASSUMPTION: The interview process at OPAQUE Systems is designed to assess your technical skills, cultural fit, and ability to thrive in a fast-paced, collaborative environment. 🛠️ Tools & Technologies - HubSpot (CRM, marketing automation, and email marketing platform) - 6sense (AI-powered account intelligence platform) - ZoomInfo (B2B contact database and intelligence platform) - Google Analytics (web analytics service) - Google Ads (online advertising platform) - LinkedIn Ads (advertising platform on LinkedIn) - Meta Ads (advertising platform on Facebook and Instagram) - AI and machine learning tools (specific tools may vary based on the candidate's experience and the company's tech stack) ASSUMPTION: The tools and technologies listed are not exhaustive and may change based on the company's evolving needs and the candidate's specific skillset. 👔 Cultural Fit Considerations Company Values: - Innovation: We push the boundaries of what's possible to unlock new opportunities for our customers and our team - Security: We prioritize the privacy and security of our customers' data above all else - Collaboration: We work together to achieve our goals and support each other's growth - Excellence: We strive for the highest standards in our work and continuously improve our skills and processes Work Style: - Fast-paced and dynamic, with a strong focus on results and continuous learning - Collaborative and supportive, with a culture of open communication and feedback - Flexible and adaptable, with a willingness to take on new challenges and responsibilities as needed Self-Assessment Questions: 1. How do you align with OPAQUE Systems' value of innovation, and can you provide an example of a time when you pushed the boundaries of what's possible in your work? 2. How do you ensure the privacy and security of sensitive data in your marketing campaigns, and can you describe a time when you had to navigate a complex data privacy challenge? 3. How do you approach collaboration and open communication in a remote or hybrid work environment, and can you share an example of a successful remote team project you've worked on? ASSUMPTION: OPAQUE Systems values candidates who are passionate about their work, committed to continuous learning, and able to thrive in a fast-paced, collaborative environment. ⚠️ Potential Challenges 1. Rapidly evolving AI landscape: The AI industry is constantly changing, and this role requires staying up-to-date with the latest trends and tools 2. High-pressure environment: The role involves managing high-stakes campaigns and driving measurable results, which can be challenging at times 3. Remote work dynamics: While OPAQUE Systems offers a flexible and remote-friendly work environment, working remotely can present unique challenges and distractions 4. Cross-functional collaboration: The role requires close collaboration with various teams, which can sometimes present communication and coordination challenges ASSUMPTION: These challenges are inherent to the role and the fast-paced, dynamic nature of OPAQUE Systems. However, the company offers a supportive work environment and resources to help employees overcome these challenges and succeed. 📈 Similar Roles Comparison 1. Lead Generation Specialist vs. Demand Generation Specialist: - Both roles focus on driving pipeline growth through targeted campaigns, but the Lead Generation Specialist role is more focused on outbound tactics and prospecting, while the Demand Generation Specialist role may involve a broader range of inbound and outbound strategies - The Lead Generation Specialist role may require more experience with specific prospecting tools and techniques, while the Demand Generation Specialist role may require a broader understanding of the marketing funnel and customer journey 2. AI industry context: - Both roles may require a strong understanding of AI and machine learning concepts, but the Lead Generation Specialist role may involve more specific AI applications in marketing, such as predictive analytics and AI-driven personalization - The AI industry is rapidly evolving, and both roles may require continuous learning and adaptation to new tools and technologies 3. Career path comparison: - Both roles can serve as stepping stones to more senior marketing roles, such as Marketing Manager or Director of Marketing, but the specific career path may vary depending on the individual's skills, interests, and the company's growth trajectory ASSUMPTION: These comparisons are not exhaustive, and the specific requirements and responsibilities of each role may vary depending on the company and the industry. 📝 Sample Projects 1. AI-driven lead scoring and prioritization: Develop and implement an AI model to score and prioritize leads based on their likelihood to convert, using historical data and real-time behavioral signals 2. Predictive analytics for campaign optimization: Build and deploy a predictive analytics model to forecast campaign performance and optimize resource allocation based on AI-driven insights 3. AI-powered chatbot for lead qualification: Create and integrate an AI-powered chatbot into the marketing funnel to qualify leads and improve conversion rates through personalized, conversational interactions ASSUMPTION: These sample projects are intended to illustrate the types of AI-driven marketing initiatives that a Lead Generation Specialist at OPAQUE Systems might work on. The specific projects may vary depending on the company's needs and the candidate's skills and interests. ❓ Key Questions to Ask During Interview 1. Role-specific questions: - Can you describe a time when you had to build a lead gen program from scratch, and how did you measure its success? - How do you approach A/B testing and optimization in your marketing campaigns, and can you share an example of a successful test you've run? - How do you stay up-to-date with the latest trends and tools in AI and marketing, and how do you apply this knowledge to your work? 2. Company-specific questions: - How does OPAQUE Systems' unique focus on AI and data privacy impact the marketing strategies and tactics we use? - How does the company's remote-friendly culture and flexible work arrangements support the success of the marketing team? 3. Cultural fit and growth questions: - How does OPAQUE Systems support the professional development and growth of its marketing team members? - What opportunities are there for collaboration and knowledge-sharing within the marketing team and across other departments? ASSUMPTION: These questions are designed to help you better understand the role, the company, and the cultural fit of the opportunity. Be prepared to ask thoughtful, insightful questions that demonstrate your interest in the role and your commitment to the company's success. 📐 Next Steps for Applicants To apply for this position: 1. Submit your application through this link: [Application Link] 2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role 3. Prepare for phone or video screens, technical assessments, and on-site or virtual interviews with the marketing team and relevant stakeholders 4. Research OPAQUE Systems and the AI industry to demonstrate your knowledge and enthusiasm for the role 5. Follow up with the hiring manager or HR representative after your interview to express your interest in the position and address any remaining questions ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.