📌 Core Information
🔹 Job Title: Lead/Sr. Growth and Retention Marketing Manager
🔹 Company: HomeLight
🔹 Location: San Francisco, California, United States
🔹 Job Type: Full-time
🔹 Category: 🎯 CRM & Loyalty Marketing, 🚀 Growth Marketing
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📌 Essential Job Details
🚀 Job Overview
As the Lead/Sr. Growth and Retention Marketing Manager at HomeLight, you will own and scale marketing strategies that drive acquisition, engagement, and retention for HomeLight's real estate agent and loan officer products. In this high-impact, full-stack marketing role, you will lead end-to-end marketing efforts, leveraging data, experimentation, and multi-channel strategies to increase adoption and revenue.
ASSUMPTION: This role is focused on growth marketing and customer retention for HomeLight's B2B2C products, requiring a strategic, data-driven approach to drive measurable impact.
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📋 Key Responsibilities
✅ Own the end-to-end growth and retention marketing strategy for HomeLight's enterprise lender partners and loan officers, optimizing for registrations, demos, engagement, and long-term retention.
✅ Scale acquisition and retention efforts through multi-channel campaigns, including ABM, webinars, email, SMS, loyalty programs, content marketing, in-person events, and more.
✅ Analyze and report on key performance metrics, using insights to optimize marketing strategies and continuously improve impact.
✅ Develop and execute GTM strategies for new and existing products, ensuring strong positioning, impactful launch plans, and sustained adoption.
✅ Lead A/B testing and experimentation to identify high-impact opportunities, improve conversion rates, and drive revenue growth.
✅ Create compelling messaging and sales enablement materials to effectively communicate HomeLight's value proposition to real estate professionals.
✅ Develop and manage marketing assets such as landing pages, product collateral, email nurture sequences, customer education materials, and social media content.
✅ Partner with Sales, Product, Lifecycle, and Design teams to align marketing efforts with business objectives and drive cross-functional execution.
ASSUMPTION: The key responsibilities cover the full marketing lifecycle, from acquisition and engagement to retention and growth, for HomeLight's B2B2C real estate-focused products.
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🎯 Required Qualifications
Education: Not specified
Experience: 6+ years of experience in growth marketing, demand generation, and/or lifecycle marketing, ideally in a B2B2C fintech, proptech, or startup environment.
Skills:
- Proven ability to develop, execute, and measure full-funnel marketing strategies that drive both customer acquisition and retention
- Expertise in demand generation growth marketing, lifecycle automation, content marketing, and sales enablement
- Hands-on experience with tools such as HubSpot, Webflow, Iterable, Google Analytics, HotJar, AirTable, Canva, and Figma
- Strong analytical mindset, with experience using data to inform decisions, optimize campaigns, and measure ROI
- Exceptional copywriting skills, with the ability to translate complex products into clear, engaging marketing materials
- Excellent project management and leadership skills, with the ability to collaborate across teams and manage multiple initiatives at once
- Passion for real estate, technology, and growth marketing, with a desire to innovate and experiment to drive impact
ASSUMPTION: The required qualifications focus on demonstrated experience in full-funnel marketing, growth hacking, and marketing technology, which are essential for success in this role.
Industry Comparison: The provided salary range appears to be competitive for a senior-level growth and retention marketing role in the San Francisco tech/real estate market.
ASSUMPTION: The benefits package is comprehensive and in line with industry standards for a successful technology company in the San Francisco Bay Area.
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📌 Applicant Insights
🔍 Company Context
Industry Position: HomeLight is a leading real estate technology platform that connects homebuyers and sellers with top agents and loan officers.
Company Size: HomeLight is a well-funded, fast-growing technology company.
Company Stage: HomeLight is in a growth stage, scaling its products and services across the real estate industry.
ASSUMPTION: HomeLight is a prominent proptech company with a strong market position and ambitious growth plans.
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📊 Role Analysis
Career Level: This is a senior-level marketing role, indicated by the "Lead/Sr." title.
Reporting Structure: The role will work closely with the VP of Marketing, President, COO, and CEO, suggesting a strategic position with high-level visibility.
Team Size/Composition: The size and composition of the marketing team are not specified, but this role is likely a key leadership position.
Growth Opportunities: This role offers opportunities to shape the growth strategy and drive significant impact, potentially leading to further advancement within the organization.
ASSUMPTION: This is a senior-level, strategic marketing role with significant growth potential and cross-functional collaboration.
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🌍 Location & Work Environment
Office Type: The role is based in the San Francisco, CA office, with required in-office days on Wednesdays and Thursdays.
Geographic Context: San Francisco is a major technology and startup hub, known for its high cost of living but also vibrant culture and career opportunities.
Work Schedule: The role likely requires a full-time, standard work week, with flexibility around the in-office days.
Regional Considerations: The San Francisco Bay Area is a competitive market for tech talent, and the cost of living may be a consideration for some applicants.
ASSUMPTION: This is an in-office role with a hybrid work model, which is common for marketing positions in the San Francisco tech ecosystem.
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💼 Interview & Application Insights
Typical Process: The interview process may include a phone/video screen, in-person/virtual interviews with the hiring manager and cross-functional team members, and potential skills assessments or presentations.
Key Assessment Areas: Employers will likely evaluate the candidate's strategic marketing expertise, data-driven decision-making, cross-functional collaboration, and ability to drive measurable growth.
Application Tips: Applicants should tailor their resumes and cover letters to highlight their full-funnel marketing experience, especially in B2B2C and growth-focused environments. Demonstrating a passion for real estate and technology will also be beneficial.
ATS Keywords: Relevant keywords to include in applications may include "growth marketing," "demand generation," "lifecycle marketing," "marketing automation," "real estate marketing," and "B2B2C marketing."
ASSUMPTION: The interview process and application tips are based on standard practices for senior-level marketing roles in the technology industry.
ASSUMPTION: The listed tools are commonly used in growth marketing and marketing operations roles, but the specific tech stack may vary based on HomeLight's systems and processes.
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👔 Cultural Fit Considerations
Company Values: HomeLight's core values, as mentioned in the job description, include a focus on innovation, teamwork, and a commitment to the company's mission and goals.
Work Style: The role likely requires a collaborative, fast-paced, and results-driven work style to thrive in HomeLight's growth-oriented environment.
Self-Assessment: Applicants should consider their ability to work cross-functionally, adapt to a dynamic startup atmosphere, and drive measurable marketing impact.
ASSUMPTION: HomeLight values a growth mindset, data-driven decision-making, and a collaborative, innovative work culture.
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⚠️ Potential Challenges
The broad scope of responsibilities, including owning end-to-end marketing strategies, leading cross-functional initiatives, and driving continuous optimization, may present challenges in terms of workload and prioritization. Additionally, the fast-paced, high-growth environment of a startup can be demanding and may require adaptability and resilience.
ASSUMPTION: The role's wide-ranging responsibilities and the dynamic nature of a startup environment may pose some challenges that applicants should be prepared to navigate.
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📈 Similar Roles Comparison
This Lead/Sr. Growth and Retention Marketing Manager role is similar to other senior-level marketing positions in the proptech or fintech industries, such as Head of Growth Marketing, Director of Demand Generation, or Senior Marketing Manager - Lifecycle. These roles typically focus on driving acquisition, engagement, and retention through data-driven, multi-channel strategies. However, the specific emphasis on real estate agent and loan officer products makes this role unique within the HomeLight organization.
ASSUMPTION: The key responsibilities and required qualifications for this role are largely consistent with senior-level growth marketing positions in the technology industry, with a unique focus on HomeLight's real estate-related products.
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📝 Sample Projects
- Develop and execute a comprehensive lead generation campaign to drive new real estate agent and loan officer registrations and demos, utilizing a mix of digital advertising, content marketing, events, and personalized outreach.
- Implement a customer lifecycle automation program to nurture, engage, and retain HomeLight's enterprise lender partners, including email sequences, SMS reminders, and loyalty program components.
- Conduct A/B testing and data analysis to optimize key conversion points across the customer journey, such as landing page designs, email subject lines, and product messaging.
- Create a content strategy and editorial calendar to support the sales team with high-impact thought leadership, product education, and client-facing assets.
- Lead a cross-functional initiative to launch a new product or feature, handling go-to-market planning, positioning, and initial marketing rollout.
ASSUMPTION: These sample projects are representative of the types of initiatives a Lead/Sr. Growth and Retention Marketing Manager might undertake, based on the key responsibilities outlined in the job description.
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❓ Key Questions to Ask During Interview
1. What are the primary growth and retention challenges HomeLight is currently facing, and how would success be measured in this role?
2. How does this position collaborate with the sales, product, and lifecycle teams to drive a cohesive customer experience?
3. What are the company's plans for expanding its enterprise lender and loan officer offerings, and how would this role be involved in those efforts?
4. Can you share examples of successful marketing campaigns or growth initiatives that the team has executed in the past?
5. What professional development opportunities or mentorship programs are available to help me continue growing my marketing skills and career?
6. How does HomeLight's company culture and values translate to the day-to-day work environment for the marketing team?
ASSUMPTION: These questions are designed to help the candidate better understand the specific challenges, goals, and culture of the role and organization, as well as opportunities for professional growth.
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📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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📌 Next Steps for Applicants
To pursue this opportunity effectively, applicants should:
1. Carefully review the job description and requirements to ensure a strong fit.
2. Tailor their resume and cover letter to highlight relevant growth marketing experience, especially in B2B2C or fintech/proptech environments.
3. Prepare thoughtful questions to ask during the interview that demonstrate their interest and fit for the role.
4. Research HomeLight's company, industry position, and core values to speak knowledgeably about why they are excited about the opportunity.
5. Optimize their application for relevant applicant tracking systems by incorporating industry keywords, such as "growth marketing," "demand generation," and "lifecycle automation."
6. Be prepared to discuss concrete examples of their marketing impact and ability to drive measurable results.
By following these steps, applicants can position themselves as highly qualified candidates for this senior-level growth marketing role at HomeLight.
