📌 Core Information
🔹 Job Title: Lider CRM & Marketing Automation
🔹 Company: Concesionaria Vuela Compañía de Aviación S.A.P.I
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Designing and implementing strategies to enhance customer experience through personalized digital interactions
- Collaborating with marketing, sales, and technology teams to improve customer retention, engagement, and satisfaction
- Identifying friction points and applying data-driven strategies to optimize customer journeys
- Configuring and optimizing automatizations in the CRM to improve communication efficiency
ASSUMPTION: This role requires a strong background in CRM, marketing automation, and customer experience to drive successful strategies and improve customer interactions.
📋 Key Responsibilities
✅ Design and execute strategies for customer experience through digital channels, ensuring personalized and efficient interactions
✅ Implement and optimize customer journeys, identifying points of friction and improving communication with customers
✅ Develop segmentation and personalization strategies using customer behavior and preference data to deliver relevant messages
✅ Configure and optimize automatizations in the CRM to enhance communication efficiency
✅ Monitor and analyze key metrics (engagement, conversion, retention) to continuously optimize strategies
✅ Conduct A/B testing in communication campaigns to identify the most effective tactics
✅ Collaborate with analytics, sales, and marketing teams to improve the customer experience across all touchpoints
✅ Propose innovations and improvements to the communication strategy based on industry trends and best practices
ASSUMPTION: This role requires a high level of collaboration and data analysis skills to continuously improve customer experience and drive business results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, or a related field
Experience: 2-5 years in Customer Experience, CRM, Client Retention, Digital Marketing, or Marketing Automation
Required Skills:
- Proven experience in implementing and optimizing customer journeys
- Familiarity with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Braze, Iterable)
- Knowledge of email marketing, SMS, push notifications, and WhatsApp
- Strong data analysis and A/B testing skills
- Excellent communication and collaboration skills
Preferred Skills:
- Fluency in Spanish and English
- Experience working in the airline industry
ASSUMPTION: Candidates with experience in the airline industry or bilingual language skills may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: MXN 60,000 - 90,000 per month (based on industry standards for the role, experience level, and location)
Benefits:
- Health insurance
- Dental insurance
- Life insurance
- Retirement plan
- Employee discounts on Volaris flights
Working Hours: Full-time (40 hours per week), Monday to Friday, with the possibility of occasional weekend work
ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and the company's internal policies.
📌 Applicant Insights
🔍 Company Context
Industry: Airline industry, with a focus on low-cost travel and customer experience
Company Size: Small (11-50 employees), which may offer a more agile and collaborative work environment
Founded: 2012, with a history of rapid growth and expansion in the Latin American market
Company Description:
- Volaris is a Mexican low-cost airline that operates more than 180 routes in 7 countries in North, Central, and South America
- The company aims to transcend by creating and living the best travel experiences for its customers
- Volaris is committed to innovation, continuous improvement, and exceeding customer expectations
Company Specialties:
- Low-cost travel
- Customer experience
- Airline operations and management
Company Website: Volaris.com
ASSUMPTION: Working for a small airline may offer more opportunities for growth and direct impact on the company's success.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department or the company
Reporting Structure: This role reports directly to the Marketing Director and collaborates with various teams, including sales, analytics, and technology
Work Arrangement: On-site, with the possibility of occasional remote work or hybrid arrangements
Growth Opportunities:
- Advancement to a senior or management role within the marketing department
- Expansion into other areas of the business, such as sales or customer service
- Opportunities to work on special projects or initiatives that drive company growth
ASSUMPTION: This role offers significant growth potential for candidates who demonstrate strong performance and a commitment to the company's mission.
🌍 Location & Work Environment
Office Type: Corporate office environment, with a focus on collaboration and open communication
Office Location(s): Mexico City, with the possibility of occasional travel to other Volaris offices or locations
Geographic Context:
- Mexico City is the capital and largest city of Mexico, with a population of over 21 million people
- The city is known for its rich history, vibrant culture, and diverse culinary scene
- Mexico City offers a wide range of housing options, from modern apartments to historic homes, at varying price points
Work Schedule: Full-time, with the possibility of occasional overtime or weekend work to support marketing campaigns or events
ASSUMPTION: Working in Mexico City may offer candidates the opportunity to experience a dynamic and culturally diverse urban environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the Marketing Director and/or other team members
- Final interview with the CEO or another senior leader
- Background check and reference verification
Key Assessment Areas:
- Customer experience and marketing strategy knowledge
- CRM and marketing automation platform proficiency
- Data analysis and A/B testing skills
- Communication and collaboration abilities
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the airline industry and Volaris' unique value proposition
- Prepare examples of your past accomplishments in customer experience improvement and marketing campaign optimization
ATS Keywords: CRM, Marketing Automation, Customer Experience, Customer Retention, Digital Marketing, Email Marketing, SMS, Push Notifications, WhatsApp, A/B Testing, Data Analysis, Collaboration
ASSUMPTION: Applicants should focus on demonstrating their relevant experience and skills, as well as their passion for improving customer experience in the airline industry.
🛠️ Tools & Technologies
- CRM platforms (e.g., Salesforce)
- Marketing automation tools (e.g., HubSpot, Braze, Iterable)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard CRM and marketing automation tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and accountability
Work Style:
- Fast-paced and dynamic environment
- Strong focus on collaboration and open communication
- Results-driven and data-informed decision-making
- Opportunities for growth and professional development
Self-Assessment Questions:
- Do you have a proven track record of improving customer experience through data-driven strategies?
- Are you comfortable working in a fast-paced, collaborative environment with tight deadlines?
- Do you possess strong communication and collaboration skills, with the ability to work effectively with various teams?
ASSUMPTION: Candidates who align with Volaris' core values and work style preferences will be more likely to succeed in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Working with diverse teams and stakeholders to align on marketing strategies and tactics
- Keeping up with industry trends and best practices in CRM and marketing automation
- Adapting to changes in the airline industry and Volaris' business priorities
ASSUMPTION: These challenges can be overcome by candidates who possess strong project management, communication, and adaptability skills.
📈 Similar Roles Comparison
- This role is unique to Volaris, as it focuses on improving customer experience and driving business results in the low-cost airline industry
- Compared to similar roles in other industries, this position offers the opportunity to work in a dynamic and rapidly growing sector
- Career progression may involve moving into a senior or management role within the marketing department or exploring other areas of the business
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to improve customer retention and engagement
- Optimizing customer journeys to reduce friction and improve the overall customer experience
- Conducting A/B testing on push notification and SMS campaigns to identify the most effective messaging and timing
ASSUMPTION: These sample projects demonstrate the types of initiatives candidates can expect to work on in this role, focusing on data-driven strategies to improve customer experience.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Volaris' customer experience and how this role will contribute to its improvement?
- How does Volaris support the professional development and growth of its employees?
- What are the biggest challenges facing the marketing department, and how can this role help address them?
- How does Volaris measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What is the company's long-term vision for growth and expansion, and how does this role fit into that plan?
ASSUMPTION: Asking these questions can help candidates better understand the role, the company, and its long-term prospects.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past accomplishments in customer experience improvement and marketing campaign optimization
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
