📌 Core Information
🔹 Job Title: Lifecycle Marketing Lead (B2B2C), APCM
🔹 Company: Cadence Solutions
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: Healthcare, Healthtech
🔹 Date Posted: July 1, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Designing and scaling patient and provider journeys
- Architecting multi-channel marketing strategies
- Building automated lifecycle journeys
- Collaborating cross-functionally to enhance patient and provider experience
ASSUMPTION: This role requires a strategic operator who thrives in early-stage environments and can craft a vision while rolling up their sleeves to build it with speed and scrappiness.
📋 Key Responsibilities
✅ Design and scale high-impact Patient & Provider journeys
✅ Architect and launch multi-channel marketing strategies
✅ Build and automate lifecycle journeys
✅ Identify blockers in patient and provider experience
✅ Collaborate with Product and Clinical teams to embed lifecycle touchpoints into real care workflows
✅ Build from scratch foundational infrastructure
✅ Operate across strategy and execution
✅ Set up systems for measurement, automation, and QA
✅ Own a high-velocity experimentation roadmap
✅ Partner with data and product to generate insights
✅ Collaborate to move faster
✅ Serve as the lifecycle and engagement lead across various workstreams
✅ Ensure every touchpoint is clear, compassionate, and aligned with brand and clinical standards
✅ Coordinate with internal stakeholders to manage dependencies, share learnings, and create a cohesive journey
ASSUMPTION: This role requires a strong focus on patient and provider engagement, data-driven decision making, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of experience in lifecycle, CRM, or growth marketing, preferably in healthcare, healthtech, or B2B2C environments
Required Skills:
- Proven success building marketing programs from scratch
- Experience managing multi-channel marketing strategies
- Comfortable with marketing automation platforms
- Sharp analytical skills
- Skilled communicator
- Deep empathy for older adults and patients navigating care
Preferred Skills:
- Experience in healthcare or healthtech
- Familiarity with healthcare regulations and compliance
- Experience with A/B testing and experimentation
ASSUMPTION: Candidates with relevant healthcare experience and a strong background in lifecycle marketing are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $140,000 to $170,000 annual base salary (USD)
Benefits:
- Medical, dental, and vision insurance
- Competitive total compensation and meaningful equity
- TelaDoc (virtual primary care)
- National and local discounts powered by TriNet
- Unlimited PTO and paid holidays
- Remote equipment setup and home office stipend
- Paid Parental Leave
- 401K and 401K match
- Charitable Donation Match program
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range is competitive for a remote, full-time role in the healthcare industry with 8+ years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Healthcare, Healthtech
Company Size: Not specified (likely mid-size to enterprise based on the role and benefits)
Founded: 2021 (based on the company's website)
Company Description:
- Cadence is building a remote care delivery system that keeps older people healthy, out of the hospital, and at home
- The company pairs each patient with a dedicated clinical team that reviews their health every day, catching issues early and intervening before they escalate
- Cadence supports tens of thousands of active patients nationwide and is among the fastest-growing companies in healthtech
Company Specialties:
- Advanced Primary Care Management (APCM)
- Remote care delivery
- Proactive, population-level care
Company Website: www.cadence.care
ASSUMPTION: Cadence Solutions is a growing healthtech company focused on improving patient outcomes through proactive, remote care management.
📊 Role Analysis
Career Level: Mid to Senior-level role with growth opportunities
Reporting Structure: This role is likely to report directly to the Head of Marketing or a similar executive
Work Arrangement: Remote (US only) with flexible hours (40 hours/week)
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Opportunity to shape the marketing strategy and team for a growing healthtech company
- Chance to gain experience in healthcare marketing and advanced primary care management
ASSUMPTION: This role offers significant growth potential for the right candidate, as Cadence Solutions continues to expand its patient base and services.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): Not specified (remote work only)
Geographic Context:
- Cadence Solutions operates nationwide, supporting tens of thousands of active patients
- The company is headquartered in San Francisco, California (based on the company's website)
- Remote work allows for flexibility and a better work-life balance
Work Schedule: Flexible, with a focus on results and productivity
ASSUMPTION: The remote work environment at Cadence Solutions offers a high degree of flexibility and autonomy, with a focus on results and productivity.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent team
- Technical assessment or case study
- Final interview with the hiring manager and/or other team members
Key Assessment Areas:
- Marketing strategy and execution
- Cross-functional collaboration and communication
- Data-driven decision making and analytical skills
- Cultural fit and alignment with Cadence Solutions' mission and values
Application Tips:
- Highlight relevant marketing experience, especially in healthcare or healthtech
- Demonstrate a strong understanding of lifecycle marketing and multi-channel strategies
- Showcase your ability to build and scale marketing programs from scratch
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
ATS Keywords: Lifecycle Marketing, CRM, Growth Marketing, Multi-Channel Marketing, Marketing Automation, Patient Engagement, Provider Engagement, Data Insights, Campaign Management, Strategic Thinking, Problem Solving, Empathy, Execution
ASSUMPTION: The application process at Cadence Solutions is likely to be competitive, with a focus on finding the best fit for the company's culture and marketing team.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Iterable, Braze, HubSpot)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Email marketing tools (e.g., Mailchimp, Constant Contact)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals, with a focus on marketing automation and CRM software.
👔 Cultural Fit Considerations
Company Values:
- Move fast, raise standards, and own outcomes
- Hire drivers, not passengers
- Momentum matters in healthcare
Work Style:
- Autonomous and self-driven
- Collaborative and cross-functional
- Focused on results and productivity
Self-Assessment Questions:
- Do you thrive in fast-paced, early-stage environments?
- Are you comfortable operating across strategy and execution?
- Do you have a strong sense of ownership and accountability?
ASSUMPTION: Cadence Solutions values autonomous, collaborative, and results-driven team members who are comfortable operating in a fast-paced, early-stage environment.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously
- Balancing strategic thinking with day-to-day execution
- Working remotely and maintaining productivity in a virtual environment
- Keeping up with the fast-paced nature of the healthcare industry and Cadence Solutions' growth
ASSUMPTION: The potential challenges of this role are primarily related to the fast-paced nature of the healthcare industry and Cadence Solutions' growth, as well as the need to balance strategic thinking with day-to-day execution.
📈 Similar Roles Comparison
- This role is unique in its focus on advanced primary care management (APCM) and remote care delivery
- Compared to traditional marketing roles, this position requires a strong understanding of healthcare regulations and compliance
- Career progression in this role may involve moving into a leadership or management position as the company expands
ASSUMPTION: This role is unique in its focus on advanced primary care management and remote care delivery, requiring a strong understanding of healthcare regulations and compliance.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to launch a new APCM program
- Building and automating a lifecycle journey to improve patient onboarding and activation
- Conducting A/B testing and experimentation to optimize marketing campaigns and improve patient engagement
ASSUMPTION: Sample projects for this role would involve developing and executing marketing campaigns, building and automating lifecycle journeys, and conducting A/B testing and experimentation to improve patient engagement and outcomes.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing team and how this role fits into the organization?
- What are the biggest challenges facing the marketing team in the next 6 to 12 months, and how can this role help address them?
- How does Cadence Solutions support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Cadence Solutions ensure that its marketing efforts align with the company's mission and values?
ASSUMPTION: Key questions to ask during the interview should focus on the role's fit within the organization, the company's growth plans, professional development opportunities, and how success will be measured.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Cadence Solutions' careers page
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for the interview by researching Cadence Solutions' mission, values, and APCM business
- Follow up with Cadence Solutions after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
