Linkbuilding / SEO Specialist (FORMA)

📌 Core Information

🔹 Job Title: Linkbuilding / SEO Specialist (FORMA)

🔹 Company: Universe Group

🔹 Location: Kyiv, Ukraine

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing & SEO

🔹 Date Posted: June 25, 2025

🔹 Experience Level: Entry-level to 2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Analyzing and controlling the technical state of the website
• Tracking changes in search engine algorithms and adapting the site accordingly
• Identifying new growth opportunities and improving existing ones
• Managing linkbuilding efforts and ensuring high-quality backlinks
• Collaborating with a team of experienced SEO specialists
• Working with a multilingual product used by millions of users worldwide

ASSUMPTION: This role requires a proactive individual with strong analytical skills and a willingness to learn and adapt in a fast-paced environment.

📋 Key Responsibilities

✅ Analyze and control the technical state of the website

✅ Track changes in search engine algorithms and adapt the site accordingly

✅ Identify new growth opportunities and improve existing ones

✅ Manage linkbuilding efforts and ensure high-quality backlinks

✅ Collaborate with a team of experienced SEO specialists

✅ Work with a multilingual product used by millions of users worldwide

✅ Create technical tasks for website pages and manage guest blog publications

✅ Analyze market trends and competitors

✅ Ensure the website's content is up-to-date and optimized for search engines

ASSUMPION: This role involves a mix of technical, analytical, and creative tasks, requiring a versatile skill set.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 0-2 years of experience in SEO, linkbuilding, or a related field

Required Skills:

• Proactive attitude and strong analytical skills
• Basic understanding of SEO algorithms and HTML
• Experience with AI tools and Google Search Console
• Familiarity with Ahrefs or similar tools
• Ability to work with a multilingual product
• Fluency in Ukrainian and intermediate English
• Ability to prioritize tasks and manage time effectively
• Strong team player with an open mindset to feedback

Preferred Skills:

• Experience with Strapi CMS
• Familiarity with PDF forms and templates
• Knowledge of market research techniques

ASSUMPTION: Candidates should have a strong foundation in SEO principles and be eager to learn and grow in this role.

💰 Compensation & Benefits

Salary Range: Industry-standard salary range for an entry-level SEO specialist in Kyiv, Ukraine: ₴25,000 - ₴35,000 per month (based on experience and performance)

Benefits:

• Office-first format with a modern, well-equipped workspace
• Comprehensive development and training opportunities
• Career growth opportunities with a fast-paced, growing company
• Relocation package for candidates outside of Kyiv
• Competitive social package, including health insurance and meal allowances
• Well-being program, including mental health support and yoga/meditation classes
• Support during wartime, including safety measures and initiatives to restore Ukraine

Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available

ASSUMPTION: The salary range and benefits package are competitive for the industry and reflect the company's commitment to employee growth and well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, with a focus on productivity and document management solutions

Company Size: Medium (51-200 employees)

Founded: 2017, with a strong track record of growth and success

Company Description:

• Universe Group builds global tech businesses, transforming ideas into successful products
• The group consists of three companies: Guru Apps, FORMA, and Wisey, each focusing on different aspects of productivity and document management
• Universe Group's products are used by over 200 million users in 180 countries worldwide

  Company Specialties:

  • Product development and launch
  • Global expansion and market penetration
  • User experience and design
  • Marketing and growth strategies

  Company Website: universeplc.com

  ASSUMPTION: Universe Group's focus on global impact and user-centric design makes it an attractive place for ambitious professionals seeking to make a significant difference.

  📊 Role Analysis

  Career Level: Entry-level to 2 years, with opportunities for growth and advancement

  Reporting Structure: This role reports directly to the SEO Team Lead and collaborates with various departments, including Product, Marketing, and Content

  Work Arrangement: On-site, with flexible hours and remote work options available

  Growth Opportunities:

  • Rapid career progression within the SEO team
  • Expansion into new markets and product lines
  • Potential leadership roles as the company continues to grow

  ASSUMPTION: This role offers a clear path for career growth and development within the SEO team and the broader organization.

  🌍 Location & Work Environment

  Office Type: Modern, well-equipped office in Kyiv, Ukraine, with a collaborative and creative atmosphere

  Office Location(s): Kyiv, Ukraine

  Geographic Context:

  • Kyiv is the capital and largest city of Ukraine, with a population of over 2.9 million people
  • The city is known for its rich history, vibrant culture, and diverse architectural styles
  • Kyiv offers a mix of urban and natural environments, with numerous parks, green spaces, and recreational opportunities

  Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options available

  ASSUMPTION: Kyiv provides a dynamic and culturally rich environment for professionals, with a diverse range of entertainment, dining, and recreational options.

  💼 Interview & Application Insights

  Typical Process:

  • Online application submission
  • Phone or video screening with the HR department
  • Technical assessment and/or case study
  • In-depth interviews with the SEO Team Lead and other team members
  • Final decision and offer

  Key Assessment Areas:

  • Technical SEO skills and knowledge
  • Analytical and problem-solving abilities
  • Cultural fit and team dynamics
  • Adaptability and willingness to learn

  Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences
  • Demonstrate your understanding of SEO principles and industry trends
  • Showcase your ability to work with a multilingual product and adapt to different cultural contexts
  • Prepare for behavioral and situational interview questions that focus on problem-solving and teamwork

  ATS Keywords: SEO, linkbuilding, analytical skills, AI tools, HTML, Google Search Console, Ahrefs, market analysis, technical SEO, team player, time management, proactivity, feedback acceptance, content optimization, research skills

  ASSUMPTION: The application process is designed to assess both technical skills and cultural fit, with a focus on problem-solving and adaptability.

  🛠️ Tools & Technologies

  • AI tools for SEO analysis and optimization
  • Google Search Console
  • Ahrefs or similar SEO tools
  • Strapi CMS
  • HTML and CSS
  • Microsoft Office Suite (Word, Excel, PowerPoint)

  ASSUMPTION: This role requires a strong foundation in SEO tools and technologies, with a willingness to learn and adapt to new tools as needed.

  👔 Cultural Fit Considerations

  Company Values:

  • Innovation and continuous learning
  • User-centric design and problem-solving
  • Collaboration and open communication
  • Accountability and ownership
  • Work-life balance and employee well-being

  Work Style:

  • Agile and dynamic, with a focus on results and impact
  • Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
  • Data-driven and analytical, with a focus on continuous improvement
  • Open and transparent, with a culture of feedback and growth

  Self-Assessment Questions:

  • How do you approach learning and adapting to new SEO trends and tools?
  • Can you provide an example of a time when you identified and capitalized on a new SEO opportunity?
  • How do you ensure the quality and relevance of backlinks for a multilingual website?

  ASSUMPTION: Universe Group values proactive, adaptable, and collaborative team members who are committed to continuous learning and improvement.

  ⚠️ Potential Challenges

  • Managing a high volume of tasks and prioritizing effectively
  • Working with a multilingual product and adapting to different cultural contexts
  • Keeping up with the latest SEO trends and algorithm changes
  • Collaborating with remote team members and stakeholders
  • Balancing technical SEO tasks with creative problem-solving and content optimization

  ASSUMPTION: These challenges can be overcome with strong time management, adaptability, and a proactive approach to learning and growth.

  📈 Similar Roles Comparison

  • This role differs from related positions in its focus on a multilingual product and global user base
  • Industry-specific context: SEO specialists in the software development industry may face unique challenges related to technical SEO and user experience
  • Career path comparison: SEO specialists in this role may progress to middle or senior SEO roles within the company, with opportunities to lead teams and drive strategic initiatives

  ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions, with a strong focus on global impact and user-centric design.

  📝 Sample Projects

  • Conducting a comprehensive SEO audit of the FORMA website and implementing recommendations
  • Developing and executing a linkbuilding campaign to improve the website's authority and visibility
  • Optimizing the website's content for search engines and users, with a focus on multilingual SEO best practices

  ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, with a strong focus on technical SEO and content optimization.

  ❓ Key Questions to Ask During Interview

  • What are the most significant SEO challenges facing the FORMA website, and how can this role address them?
  • How does the SEO team collaborate with other departments, such as Product and Marketing, to ensure consistent and effective SEO strategies?
  • What opportunities exist for professional growth and development within the SEO team and the broader organization?
  • How does the company support work-life balance and employee well-being, particularly for on-site employees?
  • What are the most important qualities and skills for success in this role, according to the SEO Team Lead?

  ASSUMPTION: These key questions help applicants better understand the role's responsibilities, the company culture, and the opportunities for professional growth and development.

  📌 Next Steps for Applicants

  To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant skills and experiences, with a focus on SEO, linkbuilding, and analytical skills
  • Prepare for a phone or video screening with the HR department, focusing on your problem-solving and adaptability
  • Complete a technical assessment or case study, demonstrating your understanding of SEO principles and best practices
  • Prepare for in-depth interviews with the SEO Team Lead and other team members, focusing on your cultural fit and team dynamics
  • Follow up with the HR department one week after your final interview, inquiring about the status of your application

  ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.