📌 Core Information
🔹 Job Title: Local Brand Manager (m/w/x)
🔹 Company: Solina
🔹 Location: Hemmingen, Lower Saxony, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Analyzing market trends and competitor activities to adapt growth strategies
- Managing marketing budget and implementing communication plans for the local brand
- Collaborating with cross-functional teams to support standortübergreifender projects
- Developing and launching new products and marketing campaigns
ASSUMPTION: This role requires a strategic mindset and strong analytical skills to effectively manage the local brand and contribute to the company's growth.
📋 Key Responsibilities
✅ Analyze market trends and competitor activities to adapt growth strategies
✅ Manage marketing budget and implement communication plans for the local brand
✅ Analyze the achievement of volume, revenue, and profitability goals and adjust product portfolio accordingly
✅ Develop and launch new products and marketing campaigns
✅ Collaborate with cross-functional teams to support standortübergreifender projects
ASSUMPTION: The role involves a mix of strategic planning, data analysis, and project management, requiring strong organizational skills and the ability to work effectively with various teams.
🎯 Required Qualifications
Education: Degree in Marketing or a related field
Experience: At least 3 years of experience as a Product Manager or Local Brand Manager, preferably in the food industry
Required Skills:
- Market analysis and strategic planning
- Project management and budgeting
- Strong communication and presentation skills in German and English
- Analytical skills and creativity
- Proactive approach and team spirit
- Occasional travel readiness for France and Europe
Preferred Skills:
- Experience with digital marketing strategies
- Familiarity with the food industry and its trends
ASSUMPTION: While the role requires a specific set of skills, candidates with transferable skills from other industries may also be considered.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on experience and qualifications)
Benefits:
- Flexible working hours and mobile working
- 30 days vacation plus additional operational holidays
- Performance-based compensation
- Free parking, fruit basket, and employee events
- Corporate benefits, job bike, and subsidized canteen
- Discounts on company products
Working Hours: Full-time (40 hours per week) with flexible arrangements
ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing role in Germany. Final compensation will depend on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Food industry, focusing on customised savoury solutions for various markets
Company Size: Medium-sized, with around 50 production sites and R&D laboratories in over 19 countries
Founded: Not specified (part of the Solina group, founded in 1970)
Company Description:
- Solina designs customised savoury solutions for clients in the food industry, food service, butchery, and nutrition markets
- Focuses on sustainability, aiming to produce food that is delicious, nourishing, affordable, sustainable, and convenient
- Offers a dynamic, expanding, passionate, and international work environment
Company Specialties:
- Customised savoury solutions
- Sustainable food production
- International operations and collaborations
Company Website: https://www.solina-group.com/
ASSUMPTION: Solina Germany GmbH is part of the larger Solina group, which was founded in 1970. The company focuses on sustainability and customised food solutions for various markets.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and development
Reporting Structure: Reports directly to the local management team, with collaboration across various departments and locations
Work Arrangement: Hybrid, with a mix of on-site and remote work
Growth Opportunities:
- Potential career progression within the marketing department or across other functions
- Opportunities to work on cross-functional projects and gain exposure to different aspects of the business
- Possibility to develop skills in digital marketing and other related areas
ASSUMPTION: This role offers opportunities for professional growth and development within the company, with a focus on building a successful career in marketing.
🌍 Location & Work Environment
Office Type: Modern office with height-adjustable desks, laptops, and business phones
Office Location(s): Hemmingen, Lower Saxony, Germany
Geographic Context:
- Hemmingen is located in the southern part of Lower Saxony, near Hannover
- The region offers a mix of urban and rural environments, with easy access to nature and cultural attractions
- Hemmingen is well-connected by road and public transportation
Work Schedule: Full-time (40 hours per week) with flexible arrangements, including mobile working
ASSUMPTION: The work environment at Solina is dynamic and international, with a focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and initial screening
- Phone or video call interview to discuss qualifications and fit
- On-site interview with the local management team, including a case study or presentation
- Final decision and job offer
Key Assessment Areas:
- Market analysis and strategic thinking skills
- Project management and budgeting abilities
- Communication and presentation skills in German and English
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to work in a team
- Research the company and industry to demonstrate your enthusiasm and understanding of the business
ATS Keywords: Local Brand Manager, Marketing, Product Launch, Market Analysis, Strategic Planning, Project Management, Budgeting, German, English
ASSUMPTION: The application process at Solina is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM and marketing automation tools (e.g., Salesforce, HubSpot)
- Project management software (e.g., Asana, Trello)
- Social media platforms (e.g., Facebook, Instagram, LinkedIn)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Passion for food and sustainability
- Entrepreneurial spirit and innovation
- Collaboration and teamwork
Work Style:
- Dynamic and fast-paced environment
- Focus on results and continuous improvement
- Openness to new ideas and approaches
Self-Assessment Questions:
- Do you have a passion for food and a commitment to sustainability?
- Are you comfortable working in a dynamic, international team and adapting to change?
- Do you have strong communication skills and the ability to work effectively with various stakeholders?
ASSUMPTION: Candidates who align with Solina's values and work style will be more likely to succeed in this role and contribute to the company's growth.
⚠️ Potential Challenges
- Managing a marketing budget and ensuring effective use of resources
- Balancing strategic planning with day-to-day tasks and project management
- Adapting to a dynamic and sometimes unpredictable work environment
- Occasional travel requirements for France and Europe
ASSUMPTION: While this role offers many opportunities for growth and development, it also presents challenges that require strong organizational skills, adaptability, and a proactive approach.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a stronger emphasis on market analysis and strategic planning
- In the food industry, this role requires a deep understanding of market trends and consumer behavior
- Career progression may involve moving into more senior marketing roles or exploring other functions within the company
ASSUMPTION: This role is unique in its focus on local brand management within the food industry, but it shares many similarities with other marketing roles in terms of skills and responsibilities.
📝 Sample Projects
- Developing and implementing a marketing campaign to launch a new product line
- Analyzing market trends and competitor activities to inform strategic planning and product development
- Managing the marketing budget and allocating resources to maximize ROI
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, from strategic planning to project management and budgeting.
❓ Key Questions to Ask During Interview
- Can you describe the company's growth strategy and how this role contributes to it?
- How does the local brand management team collaborate with other departments and locations?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and the company, and it provides valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the application link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to work in a team
- Research the company and industry to demonstrate your enthusiasm and understanding of the business
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
