📌 Core Information
🔹 Job Title: Local Marketing Manager - Vets
🔹 Company: Pets at Home Limited
🔹 Location: Handforth, Cheshire East, United Kingdom
🔹 Job Type: Hybrid (2 days in office)
🔹 Category: Marketing
🔹 Date Posted: 2025-06-30
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing regional and local marketing plans
- Collaborating with various stakeholders, including Business Development Partners and Practice Owners
- Designing marketing resources and toolkits for practice owners
- Analyzing campaign performance and generating insightful reporting
- Acting as a key point of contact with local media agencies
ASSUMPTION: This role requires a strong balance of strategic thinking and hands-on execution, with a focus on driving local engagement and growth.
📋 Key Responsibilities
✅ Planning and delivering local and community marketing plans, amplifying national campaigns and designing quarterly opt-in programs
✅ Developing bespoke marketing plans for priority practices
✅ Developing and designing toolkits and marketing resources for practice owners to drive community engagement and client visits
✅ Supporting Business Development Partners in fostering strong partnerships with Practice Owners within your assigned region
✅ Collaborating with the wider Marketing team and Regional Directors to deliver proactive communications and exceptional local marketing support for practices
✅ Acting as a key point of contact with local media agencies to identify innovative ways to reach local community audiences
✅ Generating insightful reporting and analysis, including Return On Investment (ROI), campaign performance, engagement & conversion patterns, and website/app traffic
✅ Continuously analyzing campaign and funnel performance, adopting a test-and-learn approach across all activities
ASSUMPTION: This role involves a mix of strategic planning, creative design, and analytical reporting, requiring a versatile skill set.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2-5 years of hands-on experience in local marketing across the marketing mix
Required Skills:
- Proven track record of delivering impactful marketing activations at a local level
- Commercially astute with a data-driven approach to marketing
- Strong analytical skills and ability to report on campaign success
- Excellent written and verbal communication skills
- Strong attention to detail in proofing copy and creative
- Knowledge and experience across owned, earned, and paid marketing channels, particularly digital and social media marketing
Preferred Skills:
- Experience in local marketing, account management, and working across a multi-site operation with local business stakeholders
- Familiarity with the veterinary industry or pet care sector
ASSUMPTION: Candidates with experience in local marketing, account management, and working with multiple stakeholders will be best suited for this role.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (based on industry standards for a Marketing Manager role with 2-5 years of experience in the UK)
Benefits:
- 25 days' holiday per year, plus bank holidays
- Generous staff discount on Pets at Home products
- Company pension scheme
- Life assurance
- Health cash plan
- Employee assistance programme
- Access to a range of flexible benefits, including gym memberships, health screenings, and cycle-to-work scheme
Working Hours: Full-time, 40 hours per week, with a hybrid work arrangement (2 days in the office)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role with 2-5 years of experience in the UK. Actual salary may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Pets at Home is a leading pet care retailer in the UK, offering a wide range of pet food, accessories, and services. They operate over 450 stores and 400 vet practices nationwide.
Company Size: Pets at Home is a mid-sized company with approximately 7,000 employees. This size offers opportunities for growth and career progression while maintaining a supportive and collaborative work environment.
Founded: Pets at Home was founded in 1991 and has since grown to become the UK's largest pet care retailer.
Company Description:
- Pets at Home is committed to providing exceptional care for pets and their owners
- The company offers a wide range of products and services, including pet food, accessories, grooming, and vet care
- Pets at Home is dedicated to creating a better world for pets, people, and the planet through its sustainability initiatives
Company Specialties:
- Pet care retail
- Veterinary services
- Pet grooming
- Pet insurance
- Pet adoption and rehoming
Company Website: Pets at Home
ASSUMPTION: Pets at Home's focus on pet care and well-being makes it an attractive employer for animal lovers and marketing professionals seeking to make a positive impact.
📊 Role Analysis
Career Level: This role is suitable for a Marketing Manager with 2-5 years of experience, seeking to develop their skills in local marketing and stakeholder management.
Reporting Structure: The Local Marketing Manager reports directly to the Marketing Director and works closely with Business Development Partners, Regional Directors, and Practice Owners.
Work Arrangement: This role operates on a hybrid basis, with 2 days (Tuesday and Wednesday) required in the Handforth office.
Growth Opportunities:
- Progression to a senior marketing role within the company
- Expanding responsibilities to cover additional regions or practice types
- Developing expertise in specific marketing channels or disciplines
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing function and the wider business.
🌍 Location & Work Environment
Office Type: The Handforth office is a modern, collaborative workspace designed to support a hybrid working environment.
Office Location(s): Handforth, Cheshire (SK9 3RN)
Geographic Context:
- Handforth is a suburban area located near Manchester, with easy access to major transport links
- The region benefits from a mix of urban and rural environments, offering a range of leisure and recreational activities
- Cheshire East is home to a diverse range of businesses, providing ample opportunities for networking and collaboration
Work Schedule: The role operates on a hybrid basis, with 2 days in the office and the remaining days working remotely. Core hours are 9:00 AM - 5:30 PM, with flexibility available for role-specific requirements.
ASSUMPTION: The hybrid work arrangement offers a balance between collaboration and flexibility, allowing employees to optimize their productivity and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and CV submission
- Phone or video screening with the HR team
- First-round interview with the Marketing Director and a member of the Marketing team
- Second-round interview with the Marketing Director and a representative from the Business Development team
- Final-stage assessment, which may include a presentation or case study
Key Assessment Areas:
- Marketing strategy and planning
- Campaign analysis and reporting
- Stakeholder management and communication
- Cultural fit and alignment with company values
Application Tips:
- Tailor your CV and cover letter to highlight your local marketing experience and relevant achievements
- Prepare examples of successful local marketing campaigns you've worked on, focusing on strategy, execution, and results
- Research Pets at Home's marketing strategy and be prepared to discuss how your skills and experience align with their approach
ATS Keywords: Local Marketing, Community Engagement, Stakeholder Management, Campaign Performance, ROI Analysis, Marketing Strategy, Digital Marketing, Social Media Marketing, Creative Design, Team Player, Resilience
ASSUMPTION: The interview process will focus on assessing the candidate's marketing skills, strategic thinking, and cultural fit within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Analytics
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Mailchimp, Marketo)
ASSUMPTION: The role may require the use of additional tools and technologies specific to the marketing function and the wider business.
👔 Cultural Fit Considerations
Company Values:
- Pets at Home's core values include being passionate, responsible, and dedicated to creating a better world for pets, people, and the planet
- The company fosters a culture of collaboration, innovation, and continuous learning
- Pets at Home is committed to promoting diversity, equity, and inclusion in the workplace
Work Style:
- Pets at Home encourages a flexible and adaptable work style, with a focus on results and outcomes
- The company values a positive, can-do attitude and a willingness to learn and grow
- Pets at Home fosters a supportive and inclusive work environment, where employees are encouraged to bring their authentic selves to work
Self-Assessment Questions:
- Do you share Pets at Home's passion for pets and commitment to creating a better world for them?
- Are you comfortable working in a hybrid environment, balancing collaboration and independent work?
- Do you thrive in a dynamic, fast-paced work environment, where you can make a tangible impact on business growth?
ASSUMPTION: Candidates who align with Pets at Home's values and work style will be best suited for this role and the company culture.
⚠️ Potential Challenges
- The role may require working with tight deadlines and managing multiple priorities
- Stakeholder management may present challenges, as the role involves collaborating with various internal and external parties
- The hybrid work arrangement may require additional self-motivation and time management skills
- Working in the pet care industry may involve exposure to emotional or distressing situations, requiring resilience and empathy
ASSUMPTION: These challenges can be mitigated through strong communication, time management, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to other Local Marketing Manager roles, this position places a greater emphasis on stakeholder management and collaboration with internal and external partners
- Pets at Home's focus on pet care and well-being sets it apart from other retailers, offering unique opportunities for candidates passionate about animal welfare
- This role offers the potential for career progression within the marketing function and the wider business, with opportunities to specialize in specific marketing channels or disciplines
ASSUMPTION: Candidates should consider their personal interests and career goals when comparing this role to similar positions in other industries or companies.
📝 Sample Projects
- Developing and implementing a local marketing campaign to drive footfall and engagement in a specific region
- Creating a bespoke marketing plan for a priority practice, tailored to its unique needs and opportunities
- Designing and delivering a quarterly opt-in program to enhance client loyalty and retention
ASSUMPTION: These sample projects provide a snapshot of the types of initiatives the Local Marketing Manager may be involved in, but the role's responsibilities may evolve and expand over time.
❓ Key Questions to Ask During Interview
- How does this role fit into the wider marketing strategy for Pets at Home and its vet practices?
- What are the key priorities for the first 90 days in this role?
- How does Pets at Home support the professional development and growth of its marketing team members?
- What are the most challenging aspects of working in a hybrid environment, and how does the company support employees in managing this work arrangement?
- How does Pets at Home measure the success of its local marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: These questions are designed to provide insight into the role's strategic context, priorities, and opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your CV and cover letter to highlight your local marketing experience and relevant achievements
- Prepare examples of successful local marketing campaigns you've worked on, focusing on strategy, execution, and results
- Research Pets at Home's marketing strategy and be prepared to discuss how your skills and experience align with their approach
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
