📌 Core Information
🔹 Job Title: Manager, Growth Marketing (CRO)
🔹 Company: The Beachbody Company
🔹 Location: Remote - California
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Executing and optimizing conversion rate optimization (CRO) strategies
- Collaborating with cross-functional teams to enhance landing pages and improve customer acquisition metrics
- Analyzing user behavior data to identify growth opportunities
- Conducting competitor research to stay ahead in the market
ASSUMPTION: This role requires a strong background in CRO and digital marketing, with a proven track record of driving results through structured testing.
📋 Key Responsibilities
✅ CRO Program Execution & Testing: Implement A/B tests and site optimizations based on the existing CRO roadmap, track and analyze key metrics to identify growth opportunities, and document test hypotheses, execution, and results to inform future optimizations.
✅ User Behavior Analysis & Competitor Research: Use tools like heatmaps and analytics platforms to pinpoint friction points in the customer journey, and conduct competitor research to uncover CRO strategies that can improve performance.
✅ Landing Page & Offer Optimization: Assist in launching and refining new advertorials and landing pages to improve traffic efficiency and conversion rates, ensure pages are optimized for speed, usability, and performance across all devices, and prioritize initiatives based on revenue impact.
✅ Data Reporting & Insights: Maintain and update CRO tracking dashboards, summarizing test results, key insights, and actionable next steps, and provide weekly reports to leadership on test performance and ongoing optimizations.
✅ Cross-Functional Coordination: Work closely with brand teams, developers, designers, and marketing teams to ensure CRO best practices are implemented across all webpages, and coordinate changes and updates seamlessly to ensure a high-quality user experience.
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to manage multiple tests simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience
Experience: 5+ years of experience in CRO, UX optimization, or digital marketing, preferably in eCommerce or direct-to-consumer (DTC).
Required Skills:
- Strong understanding of A/B testing, multivariate testing, and website analytics
- Proven track record of increasing conversion rates and improving key growth metrics through structured testing
- Experience with Amplitude
- Familiarity with advertorials, landing pages, and offer page optimization
- Ability to analyze quantitative and qualitative data to generate actionable insights
- Highly organized with strong attention to detail and ability to manage multiple tests simultaneously
- Strong communication skills to present insights and recommendations to leadership
- Experience working cross-functionally with developers, designers, and marketing teams to implement website changes
- Proactive, self-motivated, and eager to drive meaningful improvements in website performance
Preferred Skills:
- Experience with specific CRO tools (e.g., Optimizely, VWO, Adobe Target)
- Fluency in SQL or other data querying languages
ASSUMPTION: This role requires a strong background in CRO and digital marketing, with a proven track record of driving results through structured testing.
💰 Compensation & Benefits
Salary Range: $90,000.00 - $120,000.00 per year
Benefits:
- Comprehensive Benefits Suite
- Annual Bonus Opportunity
- Employee Stock Purchase Plan
- 401k Plan with Company Match
- 12-Week Maternity/Paternity Leave Paid at 100%
- Employee Perks & Discounts
- Training & Career Development
- Generous PTO
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience in the California region.
📌 Applicant Insights
🔍 Company Context
Industry: Wellness and Fitness Services
Company Size: 501-1,000 employees
Founded: 1998 (as Beachbody, rebranded to BODi in 2025)
Company Description:
- Headquartered in Southern California, BODi is a leading digital fitness, nutrition, and mindset subscription company with over two decades of creating innovative content and nutritional supplements designed to support and enrich strong Health Esteem.
- BODi is on a mission to build the Health Esteem Category! Having just launched a new brand (from Beachbody to BODi), a new platform, and a new app where fitness and nutrition is supported by positive mindset content, BODi breaks from the fitness and diet industry and ushers in the era of Health Esteem.
- The Beachbody Company, Inc. is the parent company of BODi.
Company Specialties:
- In-home Fitness
- Weight loss
- Beauty
- Total Wellness
- Marketing
- Media
- and Technology
Company Website: https://www.bodi.com/
ASSUMPTION: BODi is a well-established company in the wellness and fitness industry, with a strong focus on digital platforms and a unique approach to health and wellness.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports directly to the Vice President of Growth Marketing.
Work Arrangement: Remote OK, with the flexibility to work from home or in the office as needed.
Growth Opportunities:
- Potential to grow into a leadership role within the Growth Marketing team
- Opportunities to work on high-impact projects and drive significant business growth
- Access to training and development resources to advance your career
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's success.
🌍 Location & Work Environment
Office Type: Hybrid (remote and on-site)
Office Location(s): El Segundo, CA
Geographic Context:
- El Segundo is located in the South Bay region of Los Angeles, California
- The area offers a mix of urban and suburban living, with easy access to beaches, parks, and cultural attractions
- California is known for its Mediterranean climate, with mild winters and warm summers
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely as needed.
ASSUMPTION: This role offers a flexible work arrangement, allowing employees to balance their personal and professional lives effectively.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- Technical interview with the Growth Marketing team to assess CRO skills and knowledge
- Final interview with the Vice President of Growth Marketing
Key Assessment Areas:
- CRO expertise and experience
- Data analysis and interpretation skills
- Communication and presentation skills
- Cross-functional collaboration and project management skills
Application Tips:
- Highlight your experience with CRO and digital marketing in your resume and cover letter
- Include specific examples of successful CRO campaigns or projects you've worked on
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively
ATS Keywords: CRO, A/B testing, multivariate testing, website analytics, conversion rate optimization, digital marketing, eCommerce, direct-to-consumer, user behavior analysis, landing page optimization
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their CRO expertise and experience throughout the interview process.
🛠️ Tools & Technologies
- Amplitude
- Optimizely/VWO/Adobe Target (or similar CRO tools)
- Google Analytics
- Heatmapping tools (e.g., Hotjar, Crazy Egg)
- Project management tools (e.g., Asana, JIRA)
ASSUMPTION: This role requires proficiency in CRO tools and technologies, as well as a willingness to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Passion for Health Esteem
- Innovation and Continuous Improvement
- Collaboration and Teamwork
- Integrity and Accountability
- Customer Focus
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to feedback
- Proactive and self-motivated
Self-Assessment Questions:
- Do you have a strong passion for Health Esteem and a commitment to helping others improve their lives?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
- Do you thrive on collaboration and enjoy working with cross-functional teams to achieve common goals?
ASSUMPTION: BODi values employees who are passionate about Health Esteem, innovative, collaborative, and committed to delivering results.
⚠️ Potential Challenges
- Managing multiple tests simultaneously and prioritizing initiatives based on revenue impact
- Keeping up with industry trends and best practices in CRO and digital marketing
- Balancing the need for data-driven decision-making with the need for swift execution
- Navigating a remote work environment and maintaining strong communication with team members
ASSUMPTION: This role presents unique challenges that require strong organizational skills, attention to detail, and effective communication.
📈 Similar Roles Comparison
- Compared to other CRO roles, this position places a stronger emphasis on cross-functional collaboration and data-driven decision-making
- In the wellness and fitness industry, BODi's focus on Health Esteem sets it apart from traditional fitness and diet companies
- Career progression in this role may involve moving into a leadership position within the Growth Marketing team or exploring opportunities in related fields, such as digital marketing or eCommerce
ASSUMPTION: This role offers unique opportunities for career growth and development within the wellness and fitness industry.
📝 Sample Projects
- Optimizing the BODi website's landing pages and upsell pages to improve conversion rates and drive customer acquisition
- Conducting A/B tests on key user flows to identify opportunities for improvement and measure the impact of changes
- Analyzing user behavior data to inform the design and optimization of new advertorials and landing pages
ASSUMPTION: These sample projects illustrate the types of initiatives a CRO Manager might work on at BODi, with a focus on driving measurable results and improving the user experience.
❓ Key Questions to Ask During Interview
- Can you describe the current CRO roadmap and how my work would contribute to its success?
- How does the Growth Marketing team collaborate with other departments, such as Brand and Product, to ensure consistent messaging and user experience across all touchpoints?
- What are the most significant challenges facing the Growth Marketing team currently, and how can this role help address them?
- How does BODi support the professional development and career growth of its employees?
- What is the company's approach to work-life balance, and how does this role fit into that philosophy?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company culture, as well as assess the potential for career growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with CRO, digital marketing, and relevant skills
- Prepare for the interview process by researching BODi's mission, values, and company culture
- If selected for an interview, be prepared to discuss your approach to CRO, data analysis, and cross-functional collaboration
- Follow up with the hiring manager one week after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
