Manager, Marketing Analytics

📌 Core Information

🔹 Job Title: Manager, Marketing Analytics

🔹 Company: OpenTable

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Defining marketing strategies and owning marketing reporting
• Managing cross-functional projects with multiple departments
• Analyzing large datasets to discover trends and make data-driven recommendations
• Collaborating with marketing leads to influence marketing strategies

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively in a remote-first, fast-paced environment.

📋 Key Responsibilities

✅ Collaborate with marketing leads to deliver insights and recommendations to influence marketing strategies

✅ Own marketing data flows and reporting

✅ Support and evaluate marketing campaigns through advanced analytics

✅ Evaluate and outline new marketing initiatives and opportunities through data

✅ Prepare and present data analyses for audiences across the organization

✅ Collect feedback and handle flow of inbound ad hoc requests from the Marketing team

✅ Improve marketing data flow and metric definition

ASSUMPTION: This role involves a mix of strategic thinking, data analysis, and project management, with a focus on driving marketing effectiveness through data-driven insights.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Statistics, Mathematics, or a related field

Experience: 5+ years of experience in analytics or marketing analytics, with at least 2 years of experience leading analytics efforts within an organization

Required Skills:

• Strong SQL skills + Experience with design and development of ETL processes
• Experience with visualization tools such as Tableau, Superset, Power BI for building self-serve dashboards
• Advanced Excel skills required, including proficiency with pivot tables and VLOOKUP; equivalent Google Sheets experience preferred
• Operational experience in measuring and improving efficiency, utilization, scale initiatives, etc.
• High energy and contagious enthusiasm; willing to take on tough projects
• Self starter with strong sense of ownership and accountability and flexibility to adapt to changing business needs
• Strong verbal and written communication skills including detailing business processes, use cases, and business requirements
• Excellent analytical and reporting capabilities, problem solving, negotiation, task and project coordination, and organization skills

Preferred Skills:

• Experience with Python/R

ASSUMPTION: Candidates should have a strong analytical background, with experience in marketing analytics and leading analytics efforts within an organization. Excellent communication and project management skills are also crucial for success in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $135,000 CAD per year

Benefits:

• Paid Time Off - 20 days a year
• Birthday/Celebration PTO - 1 day
• Annual company weeks off
• Flexible sick time off
• Paid volunteer time
• Parental Leave Benefits
• Dental & Vision Insurance
• Life & Disability Insurance
• Group RRSP and DPSP
• Major Medical Insurance

Working Hours: Full-time, with flexibility to adapt to changing business needs

ASSUMPTION: The salary range is based on market data for marketing analytics managers in Toronto, with consideration for the required experience level. Benefits are comprehensive and include health, retirement, and time-off provisions.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality. OpenTable is a global leader in restaurant tech, helping 60k restaurant partners fill 1.7 billion seats a year.

Company Size: 1,001-5,000 employees. OpenTable offers a large, diverse work environment with ample opportunities for growth and collaboration.

Founded: 1998. OpenTable has over 25 years of experience serving restaurants and has built a strong network of partners worldwide.

Company Description:

• OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), has been proudly serving restaurants for over 25 years—resulting in a network of over 60,000 restaurants, bars, and wineries around the world.
• From “Where should we eat?” to “Your table is ready,” OpenTable is the bridge between restaurants and diners.
• For restaurants, OpenTable is an all-in-one solution that helps streamline FOH and BOH operations, puts them in front of new guests, and backs it all up with 24/7 customer support in 240 languages.

Company Specialties:

• Restaurant technology
• Reservation management
• Marketing and analytics
• Customer support

Company Website: https://www.opentable.com/

ASSUMPTION: OpenTable's extensive experience and global presence provide a stable and supportive work environment for employees, with a strong focus on customer success and innovation.

📊 Role Analysis

Career Level: Managerial. This role involves leading analytics efforts, collaborating with cross-functional teams, and driving marketing strategies through data-driven insights.

Reporting Structure: Reports to the Senior Manager, Marketing Analytics. The role works cross-functionally with multiple departments, including executive leadership, marketing, engineering, and finance.

Work Arrangement: Remote OK. The role requires flexibility to adapt to changing business needs and collaborate effectively with remote teams.

Growth Opportunities:

• Advancement within the Marketing Analytics team or related departments
• Expansion of responsibilities based on performance and business needs
• Opportunities to work on high-impact projects and drive strategic initiatives

ASSUMPTION: This role offers significant growth potential, with opportunities to develop leadership skills, expand analytical expertise, and make a meaningful impact on OpenTable's marketing strategies.

🌍 Location & Work Environment

Office Type: Remote-first with occasional in-person collaboration

Office Location(s): Toronto, Ontario, Canada

Geographic Context:

• Toronto is a multicultural city with a vibrant food scene, offering a wide range of dining options for both residents and visitors
• The city is known for its diverse neighborhoods, each with its unique character and culinary offerings
• Toronto's tech industry is growing, providing ample opportunities for collaboration and professional development

Work Schedule: Full-time, with flexibility to adapt to changing business needs

ASSUMPTION: Toronto's diverse food scene and growing tech industry provide a dynamic and engaging work environment for OpenTable employees, with opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with a member of the Talent Acquisition team
• Technical assessment or case study to evaluate analytical and problem-solving skills
• Interview with the hiring manager and/or other team members to assess cultural fit and communication skills
• Final interview with a senior leader to discuss career growth and expectations

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Communication and presentation skills
• Cultural fit and alignment with OpenTable's values
• Leadership potential and strategic thinking

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of OpenTable's business and the role's responsibilities in your application materials
• Prepare for the technical assessment or case study by reviewing your SQL skills and practicing data analysis exercises

ATS Keywords: Marketing Analytics, Data Analysis, SQL, ETL Processes, Tableau, Power BI, Advanced Excel, Python, Project Management, Communication, Problem Solving, Collaboration, Analytical Mindset, Self Starter, Flexibility, Reporting

ASSUMPTION: Applicants should tailor their application materials to highlight their relevant experience and skills, and prepare for the technical assessment or case study to demonstrate their analytical and problem-solving abilities.

🛠️ Tools & Technologies

• Snowflake or other relational database
• SQL
• ETL tools (e.g., Talend, Pentaho)
• Data visualization tools (e.g., Tableau, Power BI)
• Advanced Excel or Google Sheets
• Python/R (optional)

ASSUMPTION: This role requires proficiency in SQL and experience with data visualization tools, with optional proficiency in Python/R for more advanced data analysis.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Inclusive and diverse
• Innovative and data-driven
• Collaborative and supportive
• Accountable and reliable

Work Style:

• Remote-first and flexible
• Data-driven and analytical
• Collaborative and cross-functional
• Fast-paced and dynamic
• Focused on driving business impact through data-driven insights

Self-Assessment Questions:

• How do you approach data-driven decision making, and can you provide an example from a previous role?
• How do you balance the need for detailed analysis with the need to deliver results quickly in a fast-paced environment?
• How do you handle feedback and incorporate it into your work, particularly when it comes from multiple stakeholders?

ASSUMPTION: OpenTable values candidates who are customer-centric, inclusive, innovative, collaborative, accountable, and data-driven, with a strong work ethic and a focus on driving business impact through data-driven insights.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously, requiring strong organizational skills and prioritization
• Working with large datasets and complex data flows, requiring advanced analytical skills and attention to detail
• Adapting to changing business needs and priorities, requiring flexibility and a proactive approach
• Collaborating effectively with remote teams, requiring strong communication and collaboration skills

ASSUMPTION: This role presents challenges related to project management, data analysis, adaptability, and remote collaboration, requiring strong skills and a proactive approach to succeed.

📈 Similar Roles Comparison

• Compared to other marketing analytics roles, this position places a greater emphasis on cross-functional collaboration and driving strategic initiatives through data-driven insights
• In the hospitality industry, OpenTable's extensive network and global presence provide unique opportunities for data analysis and marketing impact
• Career progression in this role may involve expanding into other marketing or analytics leadership positions within OpenTable or related departments

ASSUMPTION: This role offers unique opportunities for data-driven marketing impact and career growth within the hospitality industry, with a focus on cross-functional collaboration and strategic initiative development.

📝 Sample Projects

• Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
• Developing and optimizing marketing attribution models to measure the effectiveness of various channels and tactics
• Collaborating with engineering teams to design and implement data pipelines and ETL processes for marketing data

ASSUMPTION: These sample projects illustrate the data-driven, collaborative, and strategic nature of the marketing analytics role at OpenTable.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for OpenTable, and what are the key priorities for the first 90 days?
• Can you describe the team structure and dynamics within the Marketing Analytics department, and how does this role collaborate with other teams?
• How does OpenTable support the professional development and growth of its marketing analytics team members?
• What are the key performance indicators (KPIs) for this role, and how are they tracked and reported on?
• How does OpenTable approach data privacy and security, particularly in relation to customer data?

ASSUMPTION: These interview questions help applicants understand the role's strategic context, team dynamics, professional development opportunities, performance metrics, and data privacy practices at OpenTable.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the technical assessment or case study by reviewing your SQL skills and practicing data analysis exercises
• Research OpenTable's business and the role's responsibilities to demonstrate your understanding and enthusiasm during the interview process
• Follow up with the hiring manager or Talent Acquisition team one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.