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Marketing and Brand Officer (f/m/d)

Central European University
Full-time
On-site
Vienna, Wien, Austria
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing and Brand Officer (f/m/d)

πŸ”Ή Company: Central European University

πŸ”Ή Location: Vienna, Austria

πŸ”Ή Job Type: Hybrid (3 days/week on-site)

πŸ”Ή Category: Marketing & Communications

πŸ”Ή Date Posted: July 10, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site with opportunity to work from home (2 days/week)

πŸš€ Job Overview

Key aspects of this role include:

  • Planning, developing, and co-creating marketing materials and activities to promote CEU
  • Ensuring brand consistency across all external touchpoints
  • Overseeing a team of graphic designers and managing marketing and design projects
  • Collaborating with administrative and academic units to plan promotional content
  • Cultivating event and fair branding, organization, and design

ASSUMPTION: This role requires a balance of creative and strategic thinking, strong project management skills, and the ability to work effectively with diverse stakeholders.

πŸ“‹ Key Responsibilities

βœ… Ensure messaging and branding accurately represent CEU in engaging content for major campaigns and platforms

βœ… Organize and manage marketing and design projects

βœ… Lead and develop graphic designers

βœ… Collaborate with units to plan promotional content for key audiences

βœ… Provide input into the conceptualization and development of video projects and photoshoots

βœ… Manage merchandise and branded materials, including the management of CEU's merchandise shop

βœ… Cultivate event and fair branding, organization, and design

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and team leadership, with a focus on maintaining CEU's brand identity and promoting its mission and values.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: A minimum of three years' experience in managing marketing campaigns and working directly with creatives

Required Skills:

  • Strong project management experience in culturally diverse organizations
  • Advanced English-language writing and editing skills (C1 level or higher)
  • Experience organizing outreach events
  • Excellent visual communication and presentation skills
  • Experience in coordinating multiple projects in a fast-paced environment

Preferred Skills:

  • Experience in a higher education or non-profit setting
  • Fluency in additional languages

ASSUMPTION: Candidates should have a strong background in marketing and project management, with a proven track record of success in a similar role. Familiarity with the higher education sector is a plus.

πŸ’° Compensation & Benefits

Salary Range: Gross 55,000 EUR/year, with a higher salary possible based on the candidate's working experience

Benefits:

  • International environment
  • Modern office space, easily accessible
  • Salary supplement for meals
  • Employer contributions to Resaver private pension plan
  • Family support scheme
  • In-house opportunities for job-related trainings and workshops

Working Hours: 35 hours/week, with opportunity to work from home (2 days/week)

ASSUMPTION: The salary range is competitive for the role and experience level, with additional benefits and perks offered to support work-life balance and professional development.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Higher Education

Company Size: Medium (1,400+ students, 50+ countries represented)

Founded: 1991, in Budapest, Hungary; relocated to Vienna, Austria in 2019

Company Description:

  • One of the world's most international universities, dedicated to the study of economic, historical, social, and political challenges
  • Offers bachelor's, master's, and doctoral programs in the social sciences, the humanities, law, environmental sciences, management, and public policy
  • Committed to building open and democratic societies that respect human rights and human dignity

Company Specialties:

  • Research-intensive institution
  • Highly ranked, uniquely international programs
  • Focus on open society principles and human rights

Company Website: https://www.ceu.edu/

ASSUMPTION: CEU's unique mission and international focus make it an attractive option for candidates seeking a challenging and rewarding role in higher education.

πŸ“Š Role Analysis

Career Level: Mid-level, with potential for growth and leadership opportunities

Reporting Structure: Reports to the Marketing Communications Manager, with oversight of a team of graphic designers

Work Arrangement: Hybrid, with 3 days/week on-site and 2 days/week remote

Growth Opportunities:

  • Potential to take on additional responsibilities and advance within the Marketing Communications Office
  • Opportunities to collaborate with academic and administrative units on special projects
  • Access to in-house trainings and workshops for professional development

ASSUMPTION: This role offers a unique opportunity to grow professionally and make a significant impact on CEU's brand and reputation.

🌍 Location & Work Environment

Office Type: Modern, easily accessible office space in Vienna, Austria

Office Location(s): Vienna, Austria

Geographic Context:

  • Vienna is a vibrant, multicultural city with a high quality of life
  • CEU's campus is centrally located, with easy access to public transportation
  • The city offers a rich cultural scene, with numerous museums, theaters, and music venues

Work Schedule: 35 hours/week, with flexible hours and the opportunity to work from home (2 days/week)

ASSUMPTION: CEU's Vienna campus provides a dynamic and engaging work environment, with ample opportunities for professional growth and personal enrichment.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • On-site or virtual interview with the Marketing Communications Manager and other team members
  • Final interview with the Director of Marketing Communications

Key Assessment Areas:

  • Marketing and branding expertise
  • Project management skills
  • Cultural fit and alignment with CEU's mission and values
  • Communication and presentation skills

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills
  • Prepare examples of your past marketing campaigns and projects
  • Demonstrate your understanding of CEU's mission and values in your application materials

ATS Keywords: Marketing campaigns, brand management, project management, graphic designers, event branding, promotional content, key audiences, higher education, international university

ASSUMPTION: CEU's application process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the individual and the organization.

πŸ› οΈ Tools & Technologies

  • Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Project management tools (e.g., Asana, Trello)
  • Social media platforms (e.g., Hootsuite, Buffer)

ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. Training will be provided as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Academic excellence
  • Intellectual freedom and integrity
  • Open society principles
  • Diversity and inclusion

Work Style:

  • Collaborative and team-oriented
  • Adaptable and flexible
  • Results-driven and proactive

Self-Assessment Questions:

  • How do you align with CEU's mission and values?
  • How do you approach working with diverse teams and stakeholders?
  • How do you balance creative and strategic thinking in your work?

ASSUMPTION: CEU seeks candidates who are passionate about its mission and values, and who can thrive in a dynamic, international work environment.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines in a fast-paced environment
  • Working with diverse stakeholders and managing expectations
  • Balancing creative and strategic thinking in marketing and branding efforts
  • Adapting to CEU's unique organizational culture and international context

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a commitment to CEU's mission and values.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Marketing Manager or Brand Manager position in a higher education or non-profit setting
  • However, CEU's unique international focus and commitment to open society principles set it apart from other institutions
  • This role offers the opportunity to work on a wide range of marketing and branding projects, with a focus on promoting CEU's mission and values

ASSUMPTION: While this role shares similarities with other marketing and branding positions, its unique context and focus make it a distinctive opportunity.

πŸ“ Sample Projects

  • Developing a comprehensive marketing campaign for a new academic program
  • Organizing and branding a major university event or conference
  • Managing a photoshoot or video project to capture CEU's unique identity and culture

ASSUMPTION: These projects are designed to showcase CEU's brand and mission, and to engage key audiences in its work.

❓ Key Questions to Ask During Interview

  • How does this role fit into CEU's overall marketing and communications strategy?
  • What are the biggest challenges facing the Marketing Communications Office, and how can this role help address them?
  • How does CEU support the professional development and growth of its employees?
  • What is the team structure and dynamic within the Marketing Communications Office?
  • How does CEU's unique international focus and commitment to open society principles inform its marketing and branding efforts?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the organization, and to assess their fit with CEU's mission and values.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills
  • Prepare examples of your past marketing campaigns and projects
  • Demonstrate your understanding of CEU's mission and values in your application materials
  • Follow up with the hiring manager one week after submission, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.