📌 Core Information
🔹 Job Title: Marketing Automation Developer
🔹 Company: Coinme
🔹 Location: Remote - Latin America
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: August 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Building and optimizing marketing automation workflows
- Integrating MarTech platforms and creating seamless data pipelines
- Collaborating with cross-functional teams to drive growth metrics
- Working in a small, agile team where technical contributions directly impact growth
ASSUMPTION: This role requires a strong technical background in marketing automation and integration, with a focus on driving growth through data-driven decisions.
📋 Key Responsibilities
✅ Build automated workflows in Iterable for cross-channel campaigns and personalization
✅ Create and configure Intercom automations for conversational marketing and bot development
✅ Integrate Customer Data Platform (CDP) with platforms and configure to meet team’s requirements
✅ Create JavaScript/Node.js API integrations to eliminate data silos
✅ Develop Python scripts for workflow automation and data processing
✅ Design A/B testing frameworks with statistical validation
✅ Analyze growth metrics (CAC, LTV, conversion rates) using SQL
✅ Create automated reporting dashboards
✅ Build customer segmentation strategies
✅ Document technical workflows and integration processes
✅ Maintain version control and deployment standards
ASSUMPTION: This role requires a strong technical background in marketing automation and integration, with a focus on driving growth through data-driven decisions.
🎯 Required Qualifications
Education: Bachelor's degree in Computer Science, Marketing, or a related field (or equivalent experience)
Experience: 3+ years of MarTech platform experience (Iterable, Braze, or similar)
Required Skills:
- JavaScript/Node.js proficiency for API integrations
- Python automation scripting experience
- SQL expertise for data analysis
- CDP experience (Segment, Rudderstack, mParticle, etc.)
- HTML/CSS for email templates
Preferred Skills:
- Twilio/communication APIs experience
- E-commerce/SaaS background
- AI/ML MarTech integration knowledge
ASSUMPTION: Candidates should have a strong technical background in marketing automation and integration, with a focus on driving growth through data-driven decisions.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 USD per year (Based on experience and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Unlimited PTO
- Remote work equipment allowance
- Professional development opportunities
Working Hours: 40 hours per week, with some overlap between EST
ASSUMPTION: The salary range is estimated based on industry standards for a marketing automation developer with 2-5 years of experience working remotely in the United States.
📌 Applicant Insights
🔍 Company Context
Industry: Coinme operates in the cryptocurrency and blockchain industry, focusing on making digital currencies accessible and usable for all.
Company Size: Coinme is a mid-sized company with over 100 employees, providing a collaborative and agile work environment.
Founded: Coinme was founded in 2014, with a mission to redefine access to financial services in a digital world.
Company Description:
- Coinme is the world's largest network of cryptocurrency kiosks, enabling cash-to-crypto transactions at over 40,000 locations nationwide.
- The company offers a seamless mobile app, secure digital wallet, and integrations with Decentralized Finance (DeFi) services.
- Coinme empowers individuals to store, trade, and pay with their money on their terms.
Company Specialties:
- Cryptocurrency kiosks
- Mobile app and digital wallet
- Decentralized Finance (DeFi) integrations
- Crypto-to-cash and cash-to-crypto transactions
Company Website: coinme.com
ASSUMPTION: Coinme's focus on accessibility and user experience sets it apart in the cryptocurrency industry.
📊 Role Analysis
Career Level: Mid-level marketing automation developer role, with opportunities for growth and impact.
Reporting Structure: This role reports to the Operations Manager and collaborates closely with Marketing Managers and Customer Support Leadership.
Work Arrangement: This is a fully remote position, with some overlap between EST required.
Growth Opportunities:
- Expanding MarTech stack integration and optimization
- Leading cross-functional projects to drive growth metrics
- Developing expertise in emerging marketing technologies
ASSUMPTION: This role offers significant growth opportunities for the right candidate, as Coinme continues to expand its MarTech stack and drive user growth.
🌍 Location & Work Environment
Office Type: Remote work environment, with no physical office location required.
Office Location(s): N/A (Remote work only)
Geographic Context:
- This role can be performed from anywhere in Latin America, with a focus on time zones that overlap with EST.
- Coinme offers a remote work equipment allowance to ensure a comfortable and productive work environment.
- The company fosters a collaborative and inclusive work culture, with regular team-building activities and virtual events.
Work Schedule: 40 hours per week, with some overlap between EST required.
ASSUMPTION: The remote work environment at Coinme provides flexibility and work-life balance, while still fostering a collaborative and inclusive work culture.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen (30 minutes)
- Technical interview (60 minutes)
- Final interview with the hiring manager (30 minutes)
Key Assessment Areas:
- Technical skills in marketing automation and integration
- Problem-solving and troubleshooting abilities
- Communication and collaboration skills
- Alignment with Coinme's mission and values
Application Tips:
- Highlight your experience with MarTech platforms and marketing automation workflows.
- Include examples of your JavaScript/Node.js and Python scripting experience.
- Demonstrate your SQL expertise and data analysis skills.
- Showcase your ability to work collaboratively and drive growth metrics in a remote work environment.
ATS Keywords: Marketing Automation, JavaScript, Node.js, Python, SQL, CDP, Iterable, Intercom, A/B Testing, Data Analysis, Workflow Automation, Integration, Conversational Marketing, Data Processing, Customer Segmentation, Reporting
ASSUMPTION: The interview process at Coinme is designed to assess both technical skills and cultural fit, with a focus on finding candidates who can drive growth and collaborate effectively in a remote work environment.
🛠️ Tools & Technologies
- Iterable
- Intercom
- Customer Data Platform (CDP)
- JavaScript/Node.js
- Python
- SQL
- HTML/CSS
ASSUMPTION: This role requires proficiency in marketing automation tools, with a focus on Iterable and Intercom, as well as strong programming skills in JavaScript/Node.js and Python.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
- Growth
Work Style:
- Self-starter and proactive
- Strong communication and collaboration skills
- Adaptable and open to feedback
- Data-driven and analytical
- Passionate about cryptocurrency and blockchain technology
Self-Assessment Questions:
- How do you stay up-to-date with the latest marketing automation trends and technologies?
- Can you provide an example of a time when you optimized a marketing automation workflow to drive growth metrics?
- How do you approach collaborating with cross-functional teams in a remote work environment?
ASSUMPTION: Coinme values candidates who are passionate about cryptocurrency and blockchain technology, with a strong work ethic and a commitment to driving growth through data-driven decisions.
⚠️ Potential Challenges
- Working in a fast-paced and dynamic environment, with a focus on driving growth metrics
- Collaborating effectively with cross-functional teams in a remote work environment
- Staying up-to-date with the latest marketing automation trends and technologies
- Managing multiple projects and priorities simultaneously
ASSUMPTION: This role presents unique challenges and opportunities for growth, with a focus on driving user adoption and engagement in the cryptocurrency and blockchain industry.
📈 Similar Roles Comparison
- Marketing Automation Specialist - Responsible for day-to-day management of marketing automation tools and campaigns, with a focus on execution and optimization.
- Marketing Technology Manager - Oversees the selection, implementation, and management of marketing technology stack, with a focus on strategy and governance.
- Growth Marketing Manager - Drives user acquisition, engagement, and retention through data-driven marketing strategies, with a focus on experimentation and optimization.
ASSUMPTION: This role is distinct from similar marketing automation positions, with a focus on driving growth metrics and collaborating with cross-functional teams in a remote work environment.
📝 Sample Projects
- Developing and optimizing automated workflows for cross-channel campaigns in Iterable
- Creating and configuring Intercom automations for conversational marketing and bot development
- Integrating CDP with platforms and configuring to meet team’s requirements
- Designing A/B testing frameworks with statistical validation
- Building customer segmentation strategies based on data analysis
ASSUMPTION: These sample projects demonstrate the technical skills and problem-solving abilities required for success in this role.
❓ Key Questions to Ask During Interview
- How does Coinme approach user acquisition and engagement in the cryptocurrency and blockchain industry?
- Can you describe the team structure and dynamics for this role?
- How does Coinme foster a collaborative and inclusive work culture in a remote work environment?
- What opportunities are there for professional development and growth within the company?
- How does Coinme measure and track growth metrics for marketing automation workflows?
ASSUMPTION: These interview questions are designed to assess both technical skills and cultural fit, with a focus on finding candidates who can drive growth and collaborate effectively in a remote work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Highlight your experience with marketing automation tools and workflows in your resume and cover letter.
- Include examples of your JavaScript/Node.js and Python scripting experience in your resume and portfolio.
- Prepare for the technical interview by brushing up on your SQL skills and data analysis techniques.
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
