📌 Core Information
🔹 Job Title: Marketing & Communications Intern (Unpaid)
🔹 Company: The MRG Group
🔹 Location: Toronto, Ontario
🔹 Job Type: Internship
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-06-30
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing engaging content strategies across multiple platforms
- Assisting in writing and scheduling articles and posts across BeatRoute platforms
- Creating and refining graphic layouts for print and digital applications
- Tracking and analyzing key performance metrics for social media and email campaigns
- Conducting research on industry trends and competitor strategies
ASSUMPTION: This role is ideal for students or recent graduates seeking hands-on experience in digital media and journalism, and who are passionate about music and creative content creation.
📋 Key Responsibilities
✅ Developing and executing engaging content strategies across multiple platforms to increase brand awareness and increase readers and followers to BeatRoute Social Media accounts
✅ Dedicated to bringing the latest news, reviews, and insights from the world of music
✅ Assisting in writing and scheduling articles and posts across BeatRoute platforms
✅ Assisting in the creation, scheduling, and analysis of email campaigns to promote community amongst the BeatRoute subscribers
✅ Generating compelling written and visual content including blog posts (articles), graphics, and videos to support marketing initiatives and engage our audience
✅ Working with project management tools like Asana and Slack
✅ Creating, developing, and refining static graphic layouts for both print and digital applications, while ensuring designs adhere to brand identities. Create engaging short-format video edits tailored for Instagram Reels and TikTok content
✅ Tracking and analyzing key performance metrics for social media and email campaigns, providing insights and recommendations for continuous improvement
✅ Conducting research on industry trends, competitor strategies, and audience preferences to inform marketing and sales strategies
✅ Using SEO best practices to optimize content for search engines, ensuring high visibility and traffic to our website
ASSUMPTION: This role requires a high level of creativity, strong communication skills, and proficiency in Adobe Creative Suite, particularly InDesign, Photoshop, and Illustrator. Familiarity with After Effects and Premiere Pro is also beneficial.
🎯 Required Qualifications
Education: Currently enrolled in or recently graduated from a relevant program (e.g., Marketing, Communications, Journalism, or a related field)
Experience: Previous experience in blogging, journalism, or content creation, particularly in the music industry, is preferred but not required
Required Skills:
- Passion for Music: Deep knowledge and love for various music genres, artists, and the music industry as a whole
- Creativity: Ability to think creatively and produce original, engaging content that stands out
- Content Creation: Proficiency in Adobe Creative Suite, particularly InDesign, Photoshop, and Illustrator. Strong knowledge of After Effects and Premiere Pro
- Design: Proficiency in graphic elements, typography, hierarchy, layout creation, and preparing artworks for final print or digital production
- Editorial Experience: Previous experience in blogging, journalism, or content creation, particularly in the music industry, is preferred
- Strong Communication Skills: Ability to effectively convey ideas and messages through written and verbal communication, as well as through compelling visual content
- Social Media Proficiency: Comprehension of how to manage and grow social media accounts across platforms such as Instagram, TikTok, X and Facebook, including knowledge of best practices for engagement and community management
Preferred Skills:
- Familiarity with project management tools like Asana and Slack
- SEO knowledge
ASSUMPTION: This role is ideal for students or recent graduates seeking hands-on experience in digital media and journalism, and who are passionate about music and creative content creation.
💰 Compensation & Benefits
Salary Range: This is an unpaid internship that qualifies for course credit if needed
Benefits:
- Hands-on experience in digital media and journalism
- Qualifies to meet co-op requirements
- A fun and casual environment. You will be joining a close-knit, innovative team of creative and energetic go-getters
- Employee discounts to our concerts, shows, and hospitality venues
- A welcoming, fun, and safe work environment where everyone can show up authentically to work each day and feel respected
- Career development opportunities with a company that encourages individuals to learn and grow
Working Hours: Full-time (40 hours per week) during the internship term
ASSUMPTION: The unpaid nature of this internship may limit the pool of applicants to those who can afford to work without compensation or who are seeking course credit.
📌 Applicant Insights
🔍 Company Context
Industry: The MRG Group is an industry leader in concerts, hospitality, live entertainment, and events. They create Positive Shareable Experiences for everyone involved with their businesses
Company Size: The MRG Group has 501-1,000 employees, providing a large and diverse work environment with ample opportunities for growth and learning
Founded: The MRG Group was founded in 2008 and has since grown to become a prominent player in the entertainment industry
Company Description:
- The MRG Group is an industry leader in concerts, hospitality, live entertainment, and events. Their mission is to create Positive Shareable Experiences for everyone involved with their businesses
- The MRG Group by the numbers in 2022: 9 Hospitality Properties across Canada, 1000+ live shows per year via the largest Independent Concert Promotions Company in Canada, MRG Live, 6 Live Entertainment Venues, MRG Travel - Curating Travel Experiences, Admit One - Ticketing Platform, BeatRoute - Global lifestyle digital media company
- The MRG Group's Hospitality Properties include Adelaide Hall, Dublin Calling, Rock 'n' Horse Saloon, The Porch, Par-Tee Putt, and more. Their Venue Properties include Vogue, Biltmore Cabaret, Capital Ballroom, and more. Their Entertainment divisions include MRG Live, MRG Events, 20xx, Loycals, and BEATROUTE
Company Specialties:
- Hospitality
- Entertainment
- Music
- Concerts
- Events
- Food & Beverage
- and Positive Shareable Experiences
Company Website: The MRG Group Website
ASSUMPTION: The MRG Group's diverse portfolio and large employee base provide ample opportunities for growth and learning within the company.
📊 Role Analysis
Career Level: This role is an entry-level position, ideal for students or recent graduates seeking hands-on experience in digital media and journalism
Reporting Structure: The Marketing & Communications Intern will report directly to the Marketing Manager or a designated supervisor within the Marketing department
Work Arrangement: This is an on-site internship with full-time hours (40 hours per week) during the internship term
Growth Opportunities:
- This internship qualifies to meet co-op requirements and provides hands-on experience in digital media and journalism
- The MRG Group encourages individuals to learn and grow, offering career development opportunities within the company
- Given the company's diverse portfolio and large employee base, there are ample opportunities for growth and learning within the organization
ASSUMPTION: This role offers a unique opportunity for students or recent graduates to gain practical experience in a dynamic and creative environment, with potential for long-term growth within the company.
🌍 Location & Work Environment
Office Type: The MRG Group's headquarters is located in Toronto, Ontario, with additional offices in Vancouver, British Columbia
Office Location(s): 26 Duncan Street, Toronto, Ontario M5V 2B8, CA and 918 Granville St, Vancouver, BC V6Z 1L2, CA
Geographic Context:
- Toronto, Ontario is a multicultural city with a vibrant arts and entertainment scene, providing ample opportunities for networking and professional growth within the industry
- The MRG Group's offices are located in the heart of downtown Toronto, offering easy access to public transportation and nearby amenities
- The company's offices in Vancouver, British Columbia provide similar opportunities for growth and learning within the city's thriving entertainment industry
Work Schedule: Full-time (40 hours per week) during the internship term, with flexible hours and a casual work environment
ASSUMPTION: The MRG Group's offices provide a dynamic and creative work environment, with ample opportunities for growth and learning within the company.
💼 Interview & Application Insights
Typical Process:
- Submit your application through the provided link
- If selected, participate in a phone or video screening interview
- If successful, attend an in-person or virtual interview with the Marketing Manager or a designated supervisor
- If offered the position, complete onboarding and orientation processes
Key Assessment Areas:
- Creativity and originality in content creation
- Proficiency in Adobe Creative Suite, particularly InDesign, Photoshop, and Illustrator
- Strong communication skills and ability to work collaboratively in a team environment
- Passion for music and understanding of the music industry
- Ability to manage and grow social media accounts
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Include a portfolio or examples of your previous work, if applicable
- Be prepared to discuss your passion for music and your understanding of the music industry during the interview
- Research the company and its brands to demonstrate your familiarity with their products and services
ATS Keywords: Marketing Intern, Communications Intern, Content Creation, Graphic Design, Social Media, Music Industry, Journalism, Adobe Creative Suite
ASSUMPTION: The MRG Group's application process is designed to assess candidates' creativity, communication skills, and passion for music, with a focus on finding the best fit for their dynamic and collaborative team environment.
🛠️ Tools & Technologies
- Adobe Creative Suite (InDesign, Photoshop, Illustrator, After Effects, Premiere Pro)
- Project management tools like Asana and Slack
- Social media platforms (Instagram, TikTok, X, Facebook)
- SEO tools (e.g., Google Analytics, SEMrush, Ahrefs)
ASSUMPTION: The MRG Group uses industry-standard tools and technologies to streamline workflows and enhance collaboration among team members.
👔 Cultural Fit Considerations
Company Values:
- Create Positive Shareable Experiences
- Collaborate and Innovate
- Embrace Diversity and Inclusion
- Act with Integrity and Respect
- Continuously Learn and Grow
Work Style:
- Creative and dynamic team environment
- Collaborative and supportive culture
- Flexible hours and casual dress code
- Opportunities for growth and learning within the company
Self-Assessment Questions:
- Do you align with the company's value of creating Positive Shareable Experiences, and how would you contribute to this mission?
- Are you comfortable working in a dynamic and collaborative team environment, and how do you approach collaboration with others?
- How do you approach continuous learning and growth, and what steps do you take to stay up-to-date with industry trends and best practices?
ASSUMPTION: The MRG Group values creativity, collaboration, and continuous learning, seeking candidates who align with these core values and are eager to contribute to their dynamic and innovative team environment.
⚠️ Potential Challenges
- The unpaid nature of this internship may limit the pool of applicants to those who can afford to work without compensation or who are seeking course credit
- The role may require long hours and tight deadlines during peak periods, such as concert seasons or event launches
- The dynamic and fast-paced nature of the entertainment industry may present challenges in maintaining work-life balance
- The role may require working evenings and weekends, depending on event schedules
ASSUMPTION: The MRG Group's dynamic and fast-paced work environment may present challenges in maintaining work-life balance, and candidates should be prepared to work flexible hours as needed.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on content creation and marketing for a global lifestyle digital media company, rather than a specific concert or event promotion
- Industry-specific context: The music industry is highly competitive and ever-evolving, requiring candidates to stay up-to-date with trends and adapt to changes in the market
- Career path comparison: This role offers a unique opportunity for students or recent graduates to gain practical experience in digital media and journalism, with potential for long-term growth within the company
ASSUMPTION: This role offers a unique opportunity for students or recent graduates to gain practical experience in digital media and journalism, with potential for long-term growth within the company.
📝 Sample Projects
- Creating and executing a social media campaign to promote an upcoming concert or event
- Developing and designing a print or digital advertisement for a hospitality venue or entertainment property
- Writing and scheduling an article or blog post about a trending topic in the music industry
ASSUMPTION: These sample projects provide a glimpse into the creative and dynamic nature of the role, with opportunities for candidates to showcase their skills and contribute to the company's success.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role, and how would my responsibilities evolve over time?
- How does the Marketing & Communications team collaborate with other departments within the company, such as Concerts & Events or Hospitality?
- What opportunities are there for growth and learning within the company, and how does the MRG Group support the professional development of its employees?
- How does the company approach work-life balance, and what resources are available to support employees in maintaining a healthy work-life balance?
- What are the most rewarding aspects of working at the MRG Group, and what challenges has the company faced in recent years, and how have they been addressed?
ASSUMPTION: These key questions help candidates better understand the role, the company culture, and the opportunities for growth and learning within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Include a portfolio or examples of your previous work, if applicable
- Prepare for your interview by researching the company and its brands, and be ready to discuss your passion for music and your understanding of the music industry
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
