📌 Core Information
🔹 Job Title: Marketing Manager EMEA, Brand Planning
🔹 Company: New Balance
🔹 Location: DTC Office, Amsterdam, Netherlands
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-08
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (up to 10% travel)
🚀 Job Overview
Key aspects of this role include:
- Leading EMEA brand initiatives with a focus on media planning, budget management, and performance optimization
- Collaborating with local marketing teams to ensure effective implementation of media plans aligned with brand objectives
- Leveraging expertise in multi-channel marketing, consumer behavior, and market trends to drive brand success
- Managing large media budgets and agency relationships to ensure cost-effectiveness and return on investment
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to balance efficiency with effectiveness in a fast-paced environment.
📋 Key Responsibilities
✅ Review and assess central media responses, ensuring alignment with strategy and brand objectives
✅ Develop and execute effective media plans to deliver against strategic direction and long-term brand ambition
✅ Oversee media planning across various channels, leveraging knowledge of all media channels to create most effective plans
✅ Manage Brand Media budget and agency relationships to ensure cost-effective use of resources and optimization of budgets
✅ Leverage consumer and data insights, and competitor activities to inform and adapt future activities and identify new opportunities
✅ Use expertise to upskill various teams and key partners with rationale and insights that support media decisions
✅ Responsible for utilising data analytics to track campaign performance and improve media decisions
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects and initiatives simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent experience in marketing, Business, or a related field
Experience: Extensive experience in brand and media planning, ideally within a marketing agency or in-house brand team
Required Skills:
- Expertise in media strategy and response analysis
- Strong channel expertise across various media channels
- Proven ability to manage large media budgets and optimize return on investment
- Solid understanding of ecommerce, digital marketing, and the role of online platforms in brand building and consumer engagement
- Strong collaboration and key partner management skills
Preferred Skills:
- Experience working in a global or regional role
- Fluency in additional languages
ASSUMPTION: Candidates with a strong background in building and growing brands, and a deep understanding of how to use the media landscape to drive awareness and engagement, will be particularly well-suited to this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (industry standard for 5-10 years of experience in EMEA marketing)
Benefits:
- Discretionary Bonus Opportunity
- Discount on health insurance
- 8% holiday allowance
- Flexible working hours
- Pension scheme
- 25 days annual leave per year
- Up to €250 travel allowance each month
- Hybrid working
- On-site gym
- Employee discount
- Work from-home allowance
- Home working equipment
- Sports subscription services
- Flexibility to work from anywhere for up to four weeks per year
- Wellbeing and mental health benefit
Working Hours: 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual salary may vary based on individual qualifications and New Balance's compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Apparel & Fashion
Company Size: Small (15 employees)
Founded: 1906
Company Description:
- New Balance is a global athletic footwear and apparel company, founded in 1906
- The company is committed to equality of opportunity for all current and prospective associates
- New Balance supports a culture of diversity and inclusion
Company Specialties:
- Sports footwear
- Sports apparel
- Sports accessories
Company Website: https://www.newbalance.com/
ASSUMPTION: As a smaller company, New Balance offers a more intimate work environment with closer collaboration between teams and departments.
📊 Role Analysis
Career Level: Mid-level marketing manager role with potential for growth and development
Reporting Structure: Reports to the Senior Marketing Manager, Paid Media
Work Arrangement: Hybrid (up to 10% travel)
Growth Opportunities:
- Potential to take on additional responsibilities and grow within the marketing department
- Opportunity to work on global campaigns and collaborate with international teams
- Possibility to transition into a leadership role within the marketing team
ASSUMPTION: This role offers a unique opportunity to work on a global scale while maintaining a focus on regional market needs and trends.
🌍 Location & Work Environment
Office Type: Hybrid (DTC Office, Amsterdam)
Office Location(s): Amsterdam, Netherlands
Geographic Context:
- Amsterdam is a vibrant, multicultural city with a strong focus on innovation and creativity
- The Netherlands is known for its work-life balance and progressive social policies
- The DTC Office is located in a modern, collaborative workspace
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for hybrid work arrangement)
ASSUMPTION: The hybrid work arrangement allows for a better work-life balance and the opportunity to work from home when needed.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the senior marketing manager
Key Assessment Areas:
- Media planning and strategy expertise
- Budget management and optimization skills
- Collaboration and communication abilities
- Cultural fit and alignment with New Balance's values
Application Tips:
- Highlight relevant media planning and budget management experience in your resume
- Tailor your cover letter to demonstrate your understanding of New Balance's brand and market position
- Prepare examples of successful media campaigns you've worked on in the past
ATS Keywords: Media planning, budget management, performance optimization, multi-channel marketing, consumer behavior, market trends, collaboration, data analytics, ecommerce, digital marketing, brand building
ASSUMPTION: New Balance's hiring process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- Media planning and buying platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
- Budget management and tracking tools (e.g., Google Sheets, Microsoft Excel)
- Data analytics and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard media planning, budget management, and data analytics tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Teamwork
- Innovation
- Respect
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and goal-oriented
Self-Assessment Questions:
- How do you align with New Balance's core values, and how have you demonstrated these values in previous roles?
- How do you approach collaborating with local marketing teams to ensure effective implementation of media plans?
- How do you balance efficiency with effectiveness in a fast-paced environment, and can you provide an example of a time when you successfully managed multiple projects simultaneously?
ASSUMPTION: New Balance places a strong emphasis on cultural fit and looks for candidates who align with the company's core values and work style.
⚠️ Potential Challenges
- Managing multiple projects and initiatives simultaneously may require strong organizational skills and time management
- Working with local marketing teams across EMEA may present cultural and time zone challenges
- Balancing efficiency with effectiveness in a fast-paced environment may require adaptability and resilience
- Managing a large media budget may require strong financial acumen and attention to detail
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and project management skills.
📈 Similar Roles Comparison
- This role differs from other marketing manager positions in its focus on media planning, budget management, and performance optimization
- Industry-specific context: The apparel and fashion industry is highly competitive and dynamic, requiring a strong understanding of consumer behavior and market trends
- Career path comparison: This role offers a unique opportunity to work on a global scale while maintaining a focus on regional market needs and trends
ASSUMPTION: Candidates with experience in media planning and budget management roles within the apparel and fashion industry will be particularly well-suited to this position.
📝 Sample Projects
- Developing and executing a comprehensive media plan for a new product launch across EMEA markets
- Analyzing media response data to optimize campaign performance and maximize ROI
- Managing a large media budget to ensure cost-effectiveness and alignment with brand objectives
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does New Balance support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does New Balance approach collaboration and information sharing between global and local marketing teams?
- What are the most rewarding aspects of working at New Balance, according to current employees?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, allowing you to make a more informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant media planning and budget management experience
- Write a cover letter demonstrating your understanding of New Balance's brand and market position
- Prepare examples of successful media campaigns you've worked on in the past
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
