📌 Core Information
🔹 Job Title: Marketing Manager | Festivals & Events
🔹 Company: The MRG Group
🔹 Location: Vancouver, British Columbia, Canada
🔹 Job Type: On-site
🔹 Category: Entertainment Providers
🔹 Date Posted: May 26, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading marketing campaigns for festivals and public events
- Managing marketing budgets and digital advertising
- Driving creative strategy and writing promotional copy
- Collaborating cross-functionally with producers and internal teams
- Overseeing onsite content creation and event signage production
ASSUMPTION: This role requires a high level of organization, multitasking, and adaptability to thrive in a dynamic environment.
📋 Key Responsibilities
✅ Lead the execution, analysis, and optimization of marketing campaigns to meet and exceed attendance and revenue targets
✅ Manage marketing budgets, digital advertising (social, search, display), media buying, and relationships with media and creative partners
✅ Drive creative strategy—contribute new ideas, write ad briefs, press releases, and promotional copy for each campaign
✅ Develop integrated marketing plans, including print, digital, and on-site strategies aligned with brand standards
✅ Collaborate cross-functionally with Producers and internal teams to ensure alignment on event priorities and timelines
✅ Oversee onsite content creation, event signage production, and manage MRG Events’ digital channels (social, newsletters, websites)
✅ Lead event reporting, performance tracking, and grant/award submissions
✅ Identify cross-promotional opportunities within MRG Group and execute localized promotions, contests, and print campaigns
✅ Support website development, updates, and analytics for event-specific pages
✅ Work closely with the MRG Live Concerts team to both lead and assist in concert marketing efforts as needed.
✅ Assist with additional marketing and communications tasks as required
ASSUMPTION: The role may involve working variable hours, including evenings and weekends, and requires physical capability to lift 25 lbs and stand for long periods.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 3+ years of marketing experience, preferably in live events, entertainment, or experience industries
Required Skills:
- Proven track record in event marketing, media buying, creative writing, campaign execution, brand management, and onsite execution
- Strong project management, multitasking, and cross-functional collaboration skills
- Highly organized, detail-oriented, and process-driven
- Proficient with digital marketing platforms, CMS (WordPress, Webflow), and Adobe Creative Suite (Illustrator, InDesign)
- Knowledgeable about current marketing and social media trends and tools
- Valid Class 5 Driver’s License and access to a vehicle
Preferred Skills:
- Experience with grant/award submissions
- Fluency in languages other than English
ASSUMPTION: Proficiency in Microsoft Office Suite and Google Workspace is assumed but not explicitly stated.
💰 Compensation & Benefits
Salary Range: $65,000 - $85,000 CAD per year (Based on industry standards for a Marketing Manager with 3-5 years of experience in the entertainment industry in Vancouver)
Benefits:
- Participation in the MRG Travel Ambassador Program
- Employee discounts to MRG’s concerts/shows and at MRG-run hospitality venues
- Fun and casual work environment with a close-knit team
- Welcoming, fun, and safe work environment where everyone can show up authentically
Working Hours: Full-time, 40 hours per week, with flexible hours based on event schedules
ASSUMPTION: Salary range is estimated based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: The MRG Group is a leading entertainment provider, specializing in concerts, hospitality, live entertainment, and events. They produce over 1000 events annually across 9 owned and operated venues and have produced concerts hosted in clubs and arenas domestically, as well as Europe and Asia-Pacific.
Company Size: The MRG Group has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: The MRG Group was founded in 2008 and has since grown to become an industry leader in its sectors.
Company Description:
- The MRG Group is an industry leader in concerts, hospitality, live entertainment, and events, with a mission to create Positive Shareable Experiences for everyone involved with their businesses.
- The company operates 9 hospitality properties across Canada, promotes over 1000 live shows per year via the largest independent concert promotions company in Canada, MRG Live, and manages 6 live entertainment venues.
- The MRG Group also includes MRG Travel, Admit One (ticketing platform), and BeatRoute (global lifestyle digital media company).
Company Specialties:
- Concert promotions and live entertainment
- Hospitality and food & beverage services
- Event planning and management
- Travel and digital media
Company Website: https://www.themrg.com/
ASSUMPTION: The MRG Group's diverse portfolio and extensive experience in the entertainment industry provide a unique opportunity for growth and learning for the right candidate.
📊 Role Analysis
Career Level: This role is at the mid-level of the marketing career path, with opportunities for growth and advancement within the company.
Reporting Structure: The Marketing Manager reports directly to the Assistant Director, Head of Marketing.
Work Arrangement: This is an on-site role, with flexible hours based on event schedules. The role may require working evenings, weekends, and holidays as needed.
Growth Opportunities:
- Progression to a senior marketing role or management position within the company
- Expanding skills and knowledge in event marketing, digital advertising, and creative strategy
- Potential to work on international events and concerts
ASSUMPTION: The MRG Group's growth and expansion provide ample opportunities for career advancement and skill development.
🌍 Location & Work Environment
Office Type: The MRG Group's Vancouver office is a dynamic, creative workspace with a casual and fun atmosphere.
Office Location(s): 918 Granville St, Vancouver, BC V6Z 1L2, CA
Geographic Context:
- Vancouver is a multicultural city with a high quality of life, known for its natural beauty, vibrant arts scene, and diverse food culture.
- The city offers numerous opportunities for outdoor recreation, cultural events, and entertainment.
- Vancouver has a mild oceanic climate, with cool, wet winters and warm, dry summers.
Work Schedule: The work schedule is flexible and may vary based on event schedules. The role may require working evenings, weekends, and holidays as needed.
ASSUMPTION: The MRG Group's Vancouver office provides a unique work environment with a close-knit team and opportunities for professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with key stakeholders
- Background check and reference check
- Job offer
Key Assessment Areas:
- Marketing and event planning skills
- Creativity and strategic thinking
- Communication and interpersonal skills
- Adaptability and problem-solving skills
- Alignment with company values and culture
Application Tips:
- Highlight relevant marketing experience, especially in event marketing and digital advertising
- Demonstrate strong communication skills and creativity in your resume and cover letter
- Showcase your understanding of the entertainment industry and the MRG Group's unique offerings
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research the MRG Group's company culture and values to ensure a strong fit
ATS Keywords: Event Marketing, Digital Advertising, Media Buying, Creative Writing, Campaign Execution, Brand Management, Project Management, Marketing Manager, Festivals, Public Events, Concerts, Hospitality, Entertainment, Vancouver
ASSUMPTION: The MRG Group's hiring process is designed to assess the candidate's skills, experience, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Adobe Creative Suite (Illustrator, InDesign)
- CMS (WordPress, Webflow)
- Digital marketing platforms (social media, search, display advertising)
- Microsoft Office Suite and Google Workspace
- Project management tools (Asana, Trello, etc.)
ASSUMPTION: The MRG Group uses industry-standard tools and technologies for marketing, event planning, and project management.
👔 Cultural Fit Considerations
Company Values:
- Create Positive Shareable Experiences
- Collaborate and Grow Together
- Embrace Change and Innovation
- Act with Integrity and Respect
- Pursue Excellence in All We Do
Work Style:
- Dynamic and fast-paced environment
- Close-knit, collaborative team
- Focus on creativity, innovation, and continuous learning
- Flexible and adaptable work schedule
Self-Assessment Questions:
- How do you align with the MRG Group's core value of creating Positive Shareable Experiences?
- How comfortable are you working in a dynamic, fast-paced environment with flexible hours?
- How do you approach collaboration and growth within a close-knit team?
ASSUMPTION: The MRG Group's company culture values creativity, collaboration, and adaptability, with a strong focus on creating positive experiences for both employees and customers.
⚠️ Potential Challenges
- The role may require working variable hours, including evenings and weekends, and demands physical capability to lift 25 lbs and stand for long periods.
- The dynamic and fast-paced work environment may be challenging for candidates who prefer structured, predictable work settings.
- The role may involve working with tight deadlines and managing multiple projects simultaneously, which can be stressful at times.
- The competitive entertainment industry may present challenges in securing and maintaining market share.
ASSUMPTION: The MRG Group's unique work environment and industry demands require candidates who are adaptable, resilient, and capable of thriving in a dynamic, fast-paced setting.
📈 Similar Roles Comparison
- This role differs from other marketing manager positions in the entertainment industry in its focus on festivals and public events rather than concerts or specific artist campaigns.
- The MRG Group's diverse portfolio and extensive experience in the entertainment industry provide unique opportunities for growth and learning not found in other companies.
- Career paths within the MRG Group may include progression to senior marketing roles, management positions, or expansion into international event and concert promotion.
ASSUMPTION: The MRG Group's unique offerings and growth opportunities set it apart from other entertainment providers and present an attractive career path for the right candidate.
📝 Sample Projects
- Marketing campaign for Car Free Day Surrey, including digital advertising, print promotions, and on-site activations
- Creative strategy and execution for the Khatsahlano Street Party, including event signage, social media content, and community engagement
- Grant/award submission for the Filberg Festival, highlighting the event's impact on the local community and economy
ASSUMPTION: The MRG Group's diverse portfolio of festivals and public events offers a wide range of marketing challenges and opportunities for the right candidate.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaign process for one of your festivals or public events?
- How does the MRG Group collaborate with internal teams and external partners to ensure event success?
- What opportunities are there for professional growth and development within the MRG Group?
- How does the MRG Group support work-life balance for employees with variable work schedules?
- What are the most rewarding aspects of working at the MRG Group, according to current employees?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company, and provides valuable information to help you make an informed decision.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight relevant marketing experience, especially in event marketing and digital advertising
- Write a cover letter demonstrating your understanding of the entertainment industry and the MRG Group's unique offerings, and explaining how your skills and experience make you a strong fit for the role
- Prepare examples of successful marketing campaigns you've led or contributed to, and be ready to discuss them during your interview
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
