V

Marketing Operations Specialist- HubSpot

Verse
Full-time
On-site
San Francisco, California, United States

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Operations Specialist - HubSpot

πŸ”Ή Company: Verse

πŸ”Ή Location: United States (Remote)

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 8, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Remote Solely

πŸš€ Job Overview

Key aspects of this role include:

  • Optimizing and managing HubSpot platform for seamless marketing, sales, and customer relationship workflows
  • Ensuring data accuracy and automation to enhance outreach efforts
  • Providing necessary reporting to track marketing and sales effectiveness
  • Collaborating cross-functionally with marketing, sales, customer success, and business operations teams

ASSUMPTION: This role requires a strong background in HubSpot CRM and a proven track record in driving results through marketing operations.

πŸ“‹ Key Responsibilities

βœ… Configure, customize, and maintain HubSpot CRM to ensure data accuracy, system efficiency, and hygiene

βœ… Develop and optimize workflows, sequences, and automation to improve lead and deal management

βœ… Manage HubSpot integrations with other tools such as ZoomInfo, Clay, Slack, and other third-party applications

βœ… Work with marketing and sales teams to optimize lead generation, company/contact enrichment, and conversion processes

βœ… Implement email campaigns, landing pages, and forms while maintaining a comprehensive overview of all marketing efforts by account

βœ… Enable sales teams with tools to increase productivity, such as email templates and snippets, and automate follow-up sequences

βœ… Generate and analyze reports and dashboards on marketing campaign performance and sales funnel metrics

βœ… Generate reports to track overall company revenue performance and visualize trends

βœ… Generate dashboards to enable the sales team to conduct more effective sales based on customer engagement and other customer intent signals

ASSUMPTION: This role may require occasional on-call duties to ensure system uptime and data integrity.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2+ years of experience with HubSpot CRM

Required Skills:

  • Proficient in HubSpot workflows, automation, reporting, and integrations
  • Understanding of lead generation, company/contact enrichment, campaign performance tracking, and sales enablement tools
  • Ability to work cross-functionally with marketing, sales, customer success, and business operations teams

Preferred Skills:

  • Experience with Clay and ZoomInfo

ASSUMPTION: Candidates with experience in a similar role or a related field may be considered even if they do not meet the exact education requirements.

πŸ’° Compensation & Benefits

Salary Range: $70,000 - $100,000 USD per year

Benefits:

  • Competitive compensation and equity grant at a high-growth start up
  • Comprehensive benefits package including medical, dental and vision insurance, and 401k
  • Flexible hours and unlimited PTO
  • Diverse and inclusive working environment

Working Hours: Full-time, typically 40 hours per week with flexible scheduling

ASSUMPTION: The salary range provided is an estimate and may vary based on factors such as experience, skills, and market conditions.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Clean Energy & Sustainability

Company Size: Small (51-200 employees)

Founded: 2020

Company Description:

  • Verse is a mission-driven company focused on making the case for clean energy by providing an AI-powered platform, Aria, to help organizations plan, procure, and operate clean energy
  • The company aims to empower businesses to achieve their financial and sustainability goals while managing risk and controlling costs
  • Verse promotes a culture of empathy, openness, honesty, transparency, balance, and precision, and is pursuing a labor of love in disrupting the largest and most expensive machine humanity has ever built – the electricity system

Company Specialties:

  • AI-powered clean energy platform
  • Energy market navigation
  • Sustainability consulting

Company Website: https://verse.energy/

ASSUMPTION: Verse is a growing startup with a strong focus on innovation and sustainability, providing ample opportunities for professional growth and impact.

πŸ“Š Role Analysis

Career Level: Mid-level Marketing Operations role with potential for growth and advancement

Reporting Structure: This role reports directly to the Head of Marketing and works closely with marketing, sales, customer success, and business operations teams

Work Arrangement: Remote solely, with flexible hours and unlimited PTO

Growth Opportunities:

  • Potential to advance to a senior or management role within the marketing operations function
  • Opportunity to gain experience in a fast-growing startup environment and contribute to its success
  • Chance to develop expertise in clean energy and sustainability, a rapidly evolving field

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and make a meaningful impact on the company's success.

🌍 Location & Work Environment

Office Type: Remote-only, with no physical office location

Office Location(s): United States (Remote)

Geographic Context:

  • The United States offers a diverse range of work environments, from urban centers to rural areas, depending on the candidate's location
  • Remote work provides flexibility and the opportunity to work from various locations within the United States
  • The clean energy industry is growing rapidly, with numerous opportunities for innovation and impact

Work Schedule: Full-time, typically 40 hours per week with flexible scheduling

ASSUMPTION: The remote work environment offers candidates the opportunity to work from various locations within the United States, providing flexibility and a better work-life balance.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • Technical assessment or case study
  • Final interview with the marketing team

Key Assessment Areas:

  • HubSpot CRM expertise
  • Marketing operations experience
  • Cross-functional collaboration skills
  • Problem-solving and analytical skills

Application Tips:

  • Highlight relevant HubSpot CRM experience and achievements in your resume
  • Tailor your cover letter to demonstrate your understanding of the role and your fit with Verse's mission and values
  • Prepare for the technical assessment or case study by reviewing HubSpot CRM features and best practices

ATS Keywords: HubSpot CRM, workflows, automation, reporting, integrations, lead generation, campaign performance tracking, sales enablement, cross-functional collaboration

ASSUMPTION: The application process for this role may vary depending on the specific needs and preferences of the hiring manager and the marketing team.

πŸ› οΈ Tools & Technologies

  • HubSpot CRM
  • ZoomInfo
  • Clay
  • Slack
  • Other third-party applications (e.g., marketing automation tools, analytics platforms)

ASSUMPTION: The tools and technologies required for this role may evolve as Verse continues to grow and adopt new solutions to support its business needs.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Lead with empathy
  • Be open, honest, and transparent
  • Move with balance and precision
  • Pursue a labor of love

Work Style:

  • Collaborative and cross-functional
  • Data-driven and analytical
  • Adaptable and responsive to change

Self-Assessment Questions:

  • Do you embody the company's values of empathy, openness, honesty, transparency, balance, and precision?
  • Are you comfortable working in a remote, distributed team environment?
  • Do you thrive in a fast-paced, dynamic startup setting, and are you eager to contribute to the company's mission and success?

ASSUMPTION: Candidates who align strongly with Verse's values and work style will be more likely to succeed in this role and contribute to the company's growth.

⚠️ Potential Challenges

  • Managing multiple priorities and deadlines in a fast-paced startup environment
  • Adapting to changes in tools, technologies, and processes as the company grows and evolves
  • Ensuring data accuracy and system uptime in a remote work environment
  • Balancing the need for autonomy and collaboration in a distributed team setting

ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills, as well as a commitment to Verse's mission and values.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Marketing Operations Specialist or Marketing Operations Manager position in other companies, but with a focus on the clean energy and sustainability industry
  • Unlike some marketing operations roles, this position requires a strong background in HubSpot CRM and a proven track record in driving results through marketing operations
  • Career progression in this role may lead to senior or management positions within the marketing operations function or related fields

ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in other industries, with a focus on clean energy and sustainability and a strong emphasis on HubSpot CRM expertise.

πŸ“ Sample Projects

  • Developing and implementing a new lead scoring model to improve lead quality and conversion rates
  • Optimizing HubSpot workflows and automation to streamline marketing and sales processes
  • Creating and maintaining dashboards to track marketing campaign performance and sales funnel metrics

ASSUMPTION: These sample projects illustrate the types of initiatives a Marketing Operations Specialist at Verse might undertake to drive results and enhance the company's marketing and sales efforts.

❓ Key Questions to Ask During Interview

  • Can you describe the typical workflows and processes for managing leads and deals in HubSpot CRM?
  • How does the marketing team collaborate with sales and customer success to ensure seamless customer experiences and effective follow-up?
  • What are the most pressing challenges facing the marketing operations function, and how can this role help address them?
  • How does Verse support the professional growth and development of its employees, particularly in the marketing operations function?
  • What are the key performance indicators (KPIs) used to measure the success of marketing campaigns and sales efforts, and how are they tracked and reported?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company's priorities and expectations.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through Verse's careers page
  • Highlight your relevant HubSpot CRM experience and achievements in your resume
  • Tailor your cover letter to demonstrate your understanding of the role and your fit with Verse's mission and values
  • Prepare for the technical assessment or case study by reviewing HubSpot CRM features and best practices
  • Follow up with the hiring manager one week after submission to confirm receipt of your application and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.