π Core Information
πΉ Job Title: Marketing Operations Specialist - HubSpot
πΉ Company: Verse
πΉ Location: United States (Remote)
πΉ Job Type: Full-time
πΉ Category: Marketing
πΉ Date Posted: July 8, 2025
πΉ Experience Level: 2-5 years
πΉ Remote Status: Remote Solely
π Job Overview
Key aspects of this role include:
- Optimizing and managing HubSpot platform for seamless marketing, sales, and customer relationship workflows
- Ensuring data accuracy and automation to enhance outreach efforts
- Providing necessary reporting to track marketing and sales effectiveness
- Collaborating cross-functionally with marketing, sales, customer success, and business operations teams
ASSUMPTION: This role requires a strong background in HubSpot CRM and a proven track record in driving results through marketing operations.
π Key Responsibilities
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Configure, customize, and maintain HubSpot CRM to ensure data accuracy, system efficiency, and hygiene
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Develop and optimize workflows, sequences, and automation to improve lead and deal management
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Manage HubSpot integrations with other tools such as ZoomInfo, Clay, Slack, and other third-party applications
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Work with marketing and sales teams to optimize lead generation, company/contact enrichment, and conversion processes
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Implement email campaigns, landing pages, and forms while maintaining a comprehensive overview of all marketing efforts by account
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Enable sales teams with tools to increase productivity, such as email templates and snippets, and automate follow-up sequences
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Generate and analyze reports and dashboards on marketing campaign performance and sales funnel metrics
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Generate reports to track overall company revenue performance and visualize trends
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Generate dashboards to enable the sales team to conduct more effective sales based on customer engagement and other customer intent signals
ASSUMPTION: This role may require occasional on-call duties to ensure system uptime and data integrity.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2+ years of experience with HubSpot CRM
Required Skills:
- Proficient in HubSpot workflows, automation, reporting, and integrations
- Understanding of lead generation, company/contact enrichment, campaign performance tracking, and sales enablement tools
- Ability to work cross-functionally with marketing, sales, customer success, and business operations teams
Preferred Skills:
- Experience with Clay and ZoomInfo
ASSUMPTION: Candidates with experience in a similar role or a related field may be considered even if they do not meet the exact education requirements.
π° Compensation & Benefits
Salary Range: $70,000 - $100,000 USD per year
Benefits:
- Competitive compensation and equity grant at a high-growth start up
- Comprehensive benefits package including medical, dental and vision insurance, and 401k
- Flexible hours and unlimited PTO
- Diverse and inclusive working environment
Working Hours: Full-time, typically 40 hours per week with flexible scheduling
ASSUMPTION: The salary range provided is an estimate and may vary based on factors such as experience, skills, and market conditions.
π Applicant Insights
π Company Context
Industry: Clean Energy & Sustainability
Company Size: Small (51-200 employees)
Founded: 2020
Company Description:
- Verse is a mission-driven company focused on making the case for clean energy by providing an AI-powered platform, Aria, to help organizations plan, procure, and operate clean energy
- The company aims to empower businesses to achieve their financial and sustainability goals while managing risk and controlling costs
- Verse promotes a culture of empathy, openness, honesty, transparency, balance, and precision, and is pursuing a labor of love in disrupting the largest and most expensive machine humanity has ever built β the electricity system
Company Specialties:
- AI-powered clean energy platform
- Energy market navigation
- Sustainability consulting
Company Website: https://verse.energy/
ASSUMPTION: Verse is a growing startup with a strong focus on innovation and sustainability, providing ample opportunities for professional growth and impact.
π Role Analysis
Career Level: Mid-level Marketing Operations role with potential for growth and advancement
Reporting Structure: This role reports directly to the Head of Marketing and works closely with marketing, sales, customer success, and business operations teams
Work Arrangement: Remote solely, with flexible hours and unlimited PTO
Growth Opportunities:
- Potential to advance to a senior or management role within the marketing operations function
- Opportunity to gain experience in a fast-growing startup environment and contribute to its success
- Chance to develop expertise in clean energy and sustainability, a rapidly evolving field
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and make a meaningful impact on the company's success.
π Location & Work Environment
Office Type: Remote-only, with no physical office location
Office Location(s): United States (Remote)
Geographic Context:
- The United States offers a diverse range of work environments, from urban centers to rural areas, depending on the candidate's location
- Remote work provides flexibility and the opportunity to work from various locations within the United States
- The clean energy industry is growing rapidly, with numerous opportunities for innovation and impact
Work Schedule: Full-time, typically 40 hours per week with flexible scheduling
ASSUMPTION: The remote work environment offers candidates the opportunity to work from various locations within the United States, providing flexibility and a better work-life balance.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the marketing team
Key Assessment Areas:
- HubSpot CRM expertise
- Marketing operations experience
- Cross-functional collaboration skills
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant HubSpot CRM experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and your fit with Verse's mission and values
- Prepare for the technical assessment or case study by reviewing HubSpot CRM features and best practices
ATS Keywords: HubSpot CRM, workflows, automation, reporting, integrations, lead generation, campaign performance tracking, sales enablement, cross-functional collaboration
ASSUMPTION: The application process for this role may vary depending on the specific needs and preferences of the hiring manager and the marketing team.
π οΈ Tools & Technologies
- HubSpot CRM
- ZoomInfo
- Clay
- Slack
- Other third-party applications (e.g., marketing automation tools, analytics platforms)
ASSUMPTION: The tools and technologies required for this role may evolve as Verse continues to grow and adopt new solutions to support its business needs.
π Cultural Fit Considerations
Company Values:
- Lead with empathy
- Be open, honest, and transparent
- Move with balance and precision
- Pursue a labor of love
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you embody the company's values of empathy, openness, honesty, transparency, balance, and precision?
- Are you comfortable working in a remote, distributed team environment?
- Do you thrive in a fast-paced, dynamic startup setting, and are you eager to contribute to the company's mission and success?
ASSUMPTION: Candidates who align strongly with Verse's values and work style will be more likely to succeed in this role and contribute to the company's growth.
β οΈ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced startup environment
- Adapting to changes in tools, technologies, and processes as the company grows and evolves
- Ensuring data accuracy and system uptime in a remote work environment
- Balancing the need for autonomy and collaboration in a distributed team setting
ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills, as well as a commitment to Verse's mission and values.
π Similar Roles Comparison
- This role is similar to a Marketing Operations Specialist or Marketing Operations Manager position in other companies, but with a focus on the clean energy and sustainability industry
- Unlike some marketing operations roles, this position requires a strong background in HubSpot CRM and a proven track record in driving results through marketing operations
- Career progression in this role may lead to senior or management positions within the marketing operations function or related fields
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in other industries, with a focus on clean energy and sustainability and a strong emphasis on HubSpot CRM expertise.
π Sample Projects
- Developing and implementing a new lead scoring model to improve lead quality and conversion rates
- Optimizing HubSpot workflows and automation to streamline marketing and sales processes
- Creating and maintaining dashboards to track marketing campaign performance and sales funnel metrics
ASSUMPTION: These sample projects illustrate the types of initiatives a Marketing Operations Specialist at Verse might undertake to drive results and enhance the company's marketing and sales efforts.
β Key Questions to Ask During Interview
- Can you describe the typical workflows and processes for managing leads and deals in HubSpot CRM?
- How does the marketing team collaborate with sales and customer success to ensure seamless customer experiences and effective follow-up?
- What are the most pressing challenges facing the marketing operations function, and how can this role help address them?
- How does Verse support the professional growth and development of its employees, particularly in the marketing operations function?
- What are the key performance indicators (KPIs) used to measure the success of marketing campaigns and sales efforts, and how are they tracked and reported?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company's priorities and expectations.
π Next Steps for Applicants
To apply for this position:
- Submit your application through Verse's careers page
- Highlight your relevant HubSpot CRM experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and your fit with Verse's mission and values
- Prepare for the technical assessment or case study by reviewing HubSpot CRM features and best practices
- Follow up with the hiring manager one week after submission to confirm receipt of your application and express your interest in the role
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.