📌 Core Information
🔹 Job Title: Marketing, Senior Advisor SEO
🔹 Company: Intact FC
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time
🔹 Category: SEO & Content Marketing
---
📌 Essential Job Details
🚀 Job Overview
As a Marketing Advisor specializing in SEO, you will be the architect behind Intact FC's client-facing websites, ensuring they meet customer needs and drive business growth. Your role is pivotal in analyzing market demands, crafting and executing SEO strategies to enhance product discoverability, and ensuring Intact FC's dominance in the search engine results pages (SERPs). You will spearhead the SEO roadmap, lead feasibility studies, and implement complex, innovative strategies. Your extensive knowledge of SEO and digital marketing will be critical in planning and executing high-impact projects.
ASSUMPTION: The job description indicates that this is a senior-level SEO advisory role within the marketing team, responsible for driving website optimization and performance for the company's key online properties.
---
📋 Key Responsibilities
✅ Develop and implement SEO strategies to improve search engine rankings, website traffic, and conversion rates on Intact FC's key websites: belairdirect.com and intact.ca.
✅ Analyze and address drops in organic performance, providing practical solutions and data-driven recommendations.
✅ Conduct regular SEO audits, monitor results, and present key findings to executives and partners.
✅ Monitor website performance, keyword relevance, competitive landscape, and market trends.
✅ Use analytics tools (e.g., Google Analytics, Google Search Console, SEMrush) to track and report on SEO performance.
✅ Possess a strong technical understanding of web and SEO aspects (indexing, browser rendering, HTML servers, JavaScript, CMS operation, ranking factors).
✅ Manage and enhance quality backlinks to strengthen site authority.
✅ Optimize website structure, including information architecture, meta tags, XML sitemaps, redirects, page load speed, and mobile compatibility.
✅ Improve content relevance and optimize targeted keywords and user intent.
✅ Collaborate with teams and stakeholders to align organic and paid marketing efforts and develop SEO-SEM synergies for profitable results across all channels.
✅ Promote SEO best practices among executives and other team members, such as paid marketers, CRO, developers, designers, content managers, and external partners.
ASSUMPTION: The key responsibilities cover a comprehensive range of SEO-related tasks, from strategy development and technical optimization to cross-functional collaboration and subject matter expertise.
---
🎯 Required Qualifications
Education: Not specified
Experience: 6 years of experience in SEO and performance marketing with proven success in optimization and business results
Skills:
- In-depth knowledge of performance marketing, conversion, and acquisition techniques
- Experience in conversion rate optimization (CRO) is a plus
- Proficiency with SEO tools (e.g., Google Search Console, Brightedge, Siteimprove, SEMrush) and analytics tools (e.g., Adobe Analytics, Google Analytics)
- Strong data analysis skills to guide strategic decisions
- Ability to explain technical concepts to non-experts and communicate effectively
- High interest in new generative AI tools (ChatGPT, Gemini, Claude, Perplexity, Copilot, etc.)
- Project management skills and the ability to manage multiple priorities
- Solution-oriented, innovative mindset with the ability to challenge the status quo
ASSUMPTION: The qualifications indicate that this is a senior-level SEO position requiring extensive experience, technical expertise, and strong communication and collaboration skills.
---
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- A financial rewards program that recognizes your success
- An industry-leading Employee Share Purchase Plan; we match 50% of net shares purchased
- An extensive flex pension and benefits package, with access to virtual healthcare
- Flexible work arrangements
- Possibility to purchase up to 5 extra days off per year
- An annual wellness account that promotes an active and healthy lifestyle
- Access to tools and resources to support physical and mental health, embracing change, and connecting with colleagues
- A dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programs
- Inclusive employee-led networks to educate, inspire, amplify voices, build relationships, and provide development opportunities
Industry Comparison: The comprehensive benefits package appears to be competitive within the industry, with a focus on work-life balance, health and wellness, and professional development.
ASSUMPTION: While the specific salary range is not provided, the extensive benefits package suggests this is a well-compensated senior-level position within the industry.
---
📌 Applicant Insights
🔍 Company Context
Industry Position: Intact FC is a leading insurance provider in Canada, with a focus on helping individuals, businesses, and communities thrive in both good and challenging times.
Company Size: Intact FC is a large, established enterprise in the insurance industry.
Company Stage: Intact FC is in the growth and expansion stage, continuously enhancing its digital capabilities and customer-facing services.
ASSUMPTION: The information provided indicates that Intact FC is a prominent, well-respected insurance company in Canada, with a strong market position and a focus on digital transformation and customer-centric innovation.
---
📊 Role Analysis
Career Level: Senior
Reporting Structure: The SEO Advisor will work closely with cross-functional teams, including growth strategists, paid media experts, CRO specialists, and SEO content strategists, and report to marketing leadership.
Team Size/Composition: The SEO Advisor will be part of a dynamic growth marketing team, working alongside specialists in various digital marketing disciplines.
Growth Opportunities: The role presents opportunities for the SEO Advisor to contribute to high-impact, company-wide initiatives and potentially grow into more strategic leadership positions within the marketing function.
ASSUMPTION: This is a senior-level SEO advisory role with significant responsibilities and a strong emphasis on cross-functional collaboration, indicating good potential for career advancement within the organization.
---
🌍 Location & Work Environment
Office Type: Hybrid (combination of remote and in-office work)
Geographic Context: Toronto, Ontario, is a major technology and business hub in Canada, with a diverse, highly skilled talent pool and a vibrant startup ecosystem.
Work Schedule: The job description does not specify the work schedule, but a hybrid model suggests a flexible approach to work arrangements.
Regional Considerations: As a national company, Intact FC likely has a strong presence and brand recognition across Canada, with the Toronto office serving as a strategic hub.
ASSUMPTION: The hybrid work model and Toronto location suggest a progressive, modern work environment with a focus on work-life balance and access to a diverse talent pool.
---
💼 Interview & Application Insights
Typical Process: The interview process for this senior SEO Advisor role is likely to include a combination of screening interviews, technical assessments, case studies, and behavioral interviews to evaluate the candidate's expertise, problem-solving skills, and cultural fit.
Key Assessment Areas: Employers will likely assess the candidate's technical SEO knowledge, ability to drive measurable business results, project management skills, cross-functional collaboration capabilities, and strategic, innovative mindset.
Application Tips: Applicants should highlight their proven track record in SEO optimization and performance marketing, demonstrate their technical proficiency, and showcase their ability to communicate complex concepts to non-expert stakeholders.
ATS Keywords: Relevant keywords to include in the application may include "SEO strategy," "technical SEO," "performance marketing," "conversion rate optimization," "data analysis," "cross-functional collaboration," and "stakeholder management."
ASSUMPTION: The interview and application process for this role is likely to be thorough, focusing on both technical expertise and soft skills, to identify the best-fit candidate for this senior-level position.
---
🛠️ Tools & Technologies
- Google Analytics
- Google Search Console
- SEMrush
- Brightedge
- Siteimprove
- Adobe Analytics
- Generative AI tools (e.g., ChatGPT, Gemini, Claude, Perplexity, Copilot)
ASSUMPTION: The listed tools and technologies are commonly used in SEO and digital marketing roles, with a particular emphasis on analytics and optimization platforms. The mention of generative AI tools suggests the company's interest in exploring innovative technologies.
---
👔 Cultural Fit Considerations
Company Values: Intact FC's values of respect, integrity, and excellence likely shape the company culture, which emphasizes diversity, inclusion, and a commitment to employee well-being and professional development.
Work Style: The role requires a collaborative, innovative, and solution-oriented mindset, with the ability to work effectively across various teams and stakeholders.
Self-Assessment: Applicants should consider their ability to thrive in a fast-paced, data-driven environment, their passion for driving measurable results, and their desire to continuously learn and push the boundaries of SEO and digital marketing.
ASSUMPTION: Intact FC's focus on work-life balance, professional development, and cross-functional collaboration suggests a progressive, employee-centric culture that values both technical expertise and soft skills.
---
⚠️ Potential Challenges
The SEO Advisor role at Intact FC may face the following potential challenges:
- Balancing multiple priorities and deadlines while managing complex, high-impact projects
- Navigating a large, established organization and aligning various stakeholder interests
- Staying at the forefront of rapidly evolving SEO and digital marketing trends, including the integration of new technologies like generative AI
ASSUMPTION: These potential challenges are common for senior-level SEO roles in large, growth-oriented organizations, where the scope of responsibilities and the need for cross-functional collaboration can be significant.
---
📈 Similar Roles Comparison
The SEO Advisor role at Intact FC is similar to senior-level SEO strategist or SEO manager positions in other large, enterprise-level organizations. While the specific industry may differ, the core responsibilities of driving website optimization, implementing complex SEO strategies, and collaborating cross-functionally are common across many sectors. The key differentiator for this role is the focus on the insurance industry and Intact FC's specific business objectives and customer needs.
ASSUMPTION: The responsibilities and qualifications for this SEO Advisor role are consistent with industry standards for senior-level SEO positions in large, established organizations.
---
📝 Sample Projects
As the SEO Advisor at Intact FC, some potential projects you may work on include:
- Conducting a comprehensive SEO audit of the belairdirect.com and intact.ca websites to identify areas for improvement
- Developing and implementing a holistic SEO strategy to enhance the visibility and performance of Intact FC's online properties
- Collaborating with the content team to optimize key web pages and blog content for improved search engine rankings and user experience
- Leveraging analytics tools to monitor website performance, identify trends, and provide data-driven recommendations for optimization
- Spearheading the integration of new SEO technologies, such as generative AI tools, to enhance content creation, technical optimizations, and competitive analysis
- Delivering SEO training and best practices to cross-functional teams to foster a culture of search engine optimization
ASSUMPTION: These sample projects are based on the key responsibilities outlined in the job description and are representative of the types of initiatives a senior SEO Advisor would be expected to lead.
---
❓ Key Questions to Ask During Interview
1. How does the SEO Advisor role fit into the overall marketing and growth strategy at Intact FC? What are the key priorities and objectives for this position?
2. Can you provide more details on the cross-functional collaboration and stakeholder management aspects of this role? How do you ensure alignment and effective communication across different teams?
3. What are the most significant SEO-related challenges or opportunities that Intact FC is currently facing, and how would you approach addressing them?
4. How does the company stay up-to-date with the latest SEO trends and technologies, and what resources or training are available to support professional development in this area?
5. Can you share examples of successful SEO initiatives implemented by previous holders of this role, and what key metrics or business impacts were achieved?
6. What are the typical career progression paths for someone in this SEO Advisor position, and what opportunities exist for growth and advancement within the organization?
ASSUMPTION: These questions are designed to help the candidate better understand the strategic importance of the role, the company's priorities, the cross-functional nature of the work, and the opportunities for professional development and career advancement.
---
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
---
📌 Next Steps for Applicants
To effectively pursue this opportunity at Intact FC, applicants should:
1. Carefully review the job description and requirements to ensure they meet the necessary qualifications.
2. Tailor their resume and cover letter to highlight their relevant SEO expertise, digital marketing experience, and alignment with Intact FC's values and culture.
3. Prepare thoughtful questions to ask during the interview process, demonstrating their strategic mindset and genuine interest in the role.
4. Research Intact FC's industry position, product offerings, and competitive landscape to understand the context and importance of the SEO Advisor role.
5. Optimize their application for relevant applicant tracking systems (ATS) by incorporating the identified keywords and structuring their resume and cover letter accordingly.
6. Be prepared to discuss their ability to thrive in a hybrid work environment and collaborate effectively with cross-functional teams.
By following these steps, applicants can position themselves as strong candidates for this senior SEO Advisor role at Intact FC and maximize their chances of success in the recruitment process.
