Middle Creative Marketing Manager (Wisey)

Universe Group

Full-time

Remote

Worldwide

🎨 Brand & Creative Marketing

📌 Core Information

🔹 Job Title: Middle Creative Marketing Manager (Wisey)

🔹 Company: Universe Group

🔹 Location: Kyiv, Kyiv, Misto, Ukraine

🔹 Job Type: On-site (All-Inclusive Office)

🔹 Category: Marketing

🔹 Date Posted: 2025-07-10

🔹 Experience Level: 2-5 years

🔹 Remote Status: No (On-site with All-Inclusive Office)

🚀 Job Overview

Key aspects of this role include:

Developing creative marketing strategies for Wisey's products
Collaborating with cross-functional teams to execute marketing campaigns
Analyzing market trends and competitor data to inform decision-making
Managing a team of creative marketing managers and designers
Contributing to the growth and success of Wisey and the Universe Group

ASSUMPTION: This role requires a proactive, ambitious, and experienced creative marketing manager to drive user acquisition and engagement for Wisey's products. The ideal candidate will have a strong background in performance marketing and a deep understanding of the user acquisition funnel.

📋 Key Responsibilities

Creative Strategy & Development:

Develop and implement creative marketing strategies for Wisey's products
Create and test creatives for performance marketing channels
Analyze market trends and competitor data to inform creative strategy

ASSUMPTION: The Middle Creative Marketing Manager will be responsible for creating and testing creatives that drive user acquisition and engagement for Wisey's products. They will work closely with the Creative Marketing Lead to ensure that the creatives align with the overall marketing strategy.

Team Management & Collaboration:

Manage a team of 7 creative marketing managers and 11 designers
Collaborate with cross-functional teams, including UX/UI designers, product managers, and engineers
Facilitate brainstorming sessions and creative problem-solving workshops

ASSUMPTION: The Middle Creative Marketing Manager will be responsible for leading and managing a team of creative marketing managers and designers. They will work closely with the Creative Marketing Lead to ensure that the team is aligned with the overall marketing strategy and that projects are delivered on time and within budget.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field

Experience: At least 1 year of experience in performance marketing, with a focus on creative development and testing

Required Skills:

Proven experience in performance marketing and creative development
Strong analytical skills and data-driven decision-making
Excellent communication and presentation skills
Fluency in English (Upper Intermediate or above)
Proficient in marketing analytics tools (e.g., Google Analytics, Facebook Ads Manager)

Preferred Skills:

Experience with user acquisition funnel optimization
Familiarity with the gaming industry or similar high-growth markets
Knowledge of Ukrainian language and culture

ASSUMPTION: The ideal candidate for this role will have a strong background in performance marketing, with a focus on creative development and testing. They will be data-driven, analytical, and have excellent communication skills. Fluency in English is required, and knowledge of the Ukrainian language and culture is preferred.

💰 Compensation & Benefits

Salary Range: UAH 50,000 - 80,000 per month (industry standard for 2-5 years of experience in Kyiv)

Benefits:

All-Inclusive Office with snyderki, obidy, and walking paths
Silent room for focused work
Comprehensive health insurance and medical coverage
20 days of paid vacation
Relocation package for international candidates
Well-being program with yoga and meditation classes
Support during wartime, including safety and stability for employees and their families

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range for this role is based on industry standards for 2-5 years of experience in Kyiv. The comprehensive benefits package is designed to support the well-being and productivity of employees.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development (specifically, mobile applications and web platforms)

Company Size: Medium (51-200 employees)

Founded: 2017 in Kyiv, Ukraine

Company Description:

Universe Group builds global IT products that simplify and improve people's lives
The company has launched three successful businesses: Guru Apps, FORMA, and Wisey
Universe Group's products are used by nearly 62 million people in 180 countries worldwide
The company is headquartered in Kyiv, with a focus on global expansion and innovation

Company Specialties:

Mobile application development
Web platform development
User experience (UX) and user interface (UI) design
Product management
Marketing and user acquisition

Company Website: uni.tech

ASSUMPTION: Universe Group is a rapidly growing tech company with a strong focus on global expansion and innovation. The company's success is driven by its commitment to building high-quality products that meet the needs of users worldwide.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports directly to the Creative Marketing Lead, Daria Hamarnyk

Work Arrangement: On-site (All-Inclusive Office) with flexible scheduling

Growth Opportunities:

Horizontal growth: Expand expertise in specific areas, such as user acquisition funnel optimization or gaming industry trends
Vertical growth: Transition into a management role, overseeing a larger team or taking on more strategic responsibilities

ASSUMPTION: The Middle Creative Marketing Manager role offers significant growth opportunities, both horizontally and vertically. The ideal candidate will be proactive, ambitious, and eager to take on new challenges as the company continues to expand.

🌍 Location & Work Environment

Office Type: All-Inclusive Office with on-site amenities, including snyderki, obidy, walking paths, and a silent room for focused work

Office Location(s): Kyiv, Ukraine

Geographic Context:

Kyiv is the capital and largest city of Ukraine, with a population of over 2.9 million people
The city is known for its rich history, vibrant culture, and diverse architecture
Kyiv is home to numerous tech companies and startups, making it an ideal location for professionals in the industry

Work Schedule: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The All-Inclusive Office in Kyiv offers a comfortable and productive work environment, with on-site amenities and flexible scheduling to support the well-being of employees. The city of Kyiv provides a vibrant cultural context and a thriving tech industry.

💼 Interview & Application Insights

Typical Process:

Online application submission
Phone or video screening with the HR team
Technical assessment and case study presentation
On-site or video interview with the hiring manager and team members
Final decision and offer

Key Assessment Areas:

Performance marketing expertise
Creative development and testing skills
Analytical and data-driven decision-making
Communication and presentation skills
Cultural fit and alignment with Universe Group's values

Application Tips:

Tailor your resume and cover letter to highlight relevant skills and experiences for this role
Prepare a portfolio or case study showcasing your creative marketing work
Research Universe Group and Wisey to demonstrate your understanding of the company and its products
Practice your presentation skills and be prepared to discuss your creative marketing strategies and approaches

ATS Keywords: Performance Marketing, Creative Development, User Acquisition, Marketing Analytics, Marketing Funnel Optimization, Gaming Industry, Ukrainian Language

ASSUMPTION: The interview process for this role will focus on assessing the candidate's performance marketing expertise, creative development and testing skills, and cultural fit with Universe Group. Applicants should be prepared to discuss their marketing strategies and present their creative work.

🛠️ Tools & Technologies

Marketing analytics tools (e.g., Google Analytics, Facebook Ads Manager)
Creative design tools (e.g., Adobe Creative Suite, Sketch)
Project management tools (e.g., Asana, Trello)
Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The Middle Creative Marketing Manager will be expected to be proficient in marketing analytics tools, creative design tools, and project management tools. They will also need strong communication and collaboration skills to work effectively with cross-functional teams.

👔 Cultural Fit Considerations

Company Values:

Innovation: Embrace continuous learning and improvement
Collaboration: Work together to achieve common goals
Integrity: Act with honesty and transparency
Accountability: Take ownership of your responsibilities
User-centric: Prioritize the needs and preferences of our users

Work Style:

Data-driven: Make decisions based on data and analytics
Proactive: Take initiative and be proactive in your approach
Adaptable: Embrace change and be open to new ideas
Collaborative: Work effectively with cross-functional teams
User-focused: Prioritize the needs and preferences of our users

Self-Assessment Questions:

How do you align with Universe Group's values, specifically "Innovation" and "User-centric"?
How do you approach collaboration and adaptability in a fast-paced, dynamic work environment?
How do you prioritize user needs and preferences in your marketing strategies?

ASSUMPTION: The ideal candidate for this role will demonstrate strong alignment with Universe Group's values, particularly "Innovation" and "User-centric." They will also be proactive, adaptable, and collaborative, with a user-focused approach to marketing.

⚠️ Potential Challenges

Managing a team of creative marketing managers and designers with varying levels of experience
Balancing short-term project demands with long-term strategic planning
Adapting to changes in the marketing landscape and user preferences
Working in a fast-paced, dynamic environment with tight deadlines and high expectations

ASSUMPTION: The Middle Creative Marketing Manager will face several challenges, including team management, balancing short-term demands with long-term strategy, and adapting to a fast-paced, dynamic work environment. The ideal candidate will be proactive, adaptable, and capable of managing multiple priorities effectively.

📈 Similar Roles Comparison

Unlike traditional marketing roles, this position focuses heavily on performance marketing and user acquisition, with a strong emphasis on creative development and testing
The role requires a deep understanding of the user acquisition funnel and a data-driven approach to marketing strategy
Career progression in this role may involve horizontal growth (expanding expertise in specific areas) or vertical growth (transitioning into a management role)

ASSUMPTION: This role is unique in its focus on performance marketing and user acquisition, with a strong emphasis on creative development and testing. The ideal candidate will have a deep understanding of the user acquisition funnel and a data-driven approach to marketing strategy.

📝 Sample Projects

Developing and testing creatives for user acquisition campaigns on Facebook, Instagram, and Google Ads
Analyzing market trends and competitor data to inform creative strategy and improve campaign performance
Collaborating with cross-functional teams to launch new marketing campaigns and optimize existing ones

ASSUMPTION: The Middle Creative Marketing Manager will be responsible for developing and testing creatives, analyzing market trends, and collaborating with cross-functional teams to launch and optimize marketing campaigns. They will work closely with the Creative Marketing Lead to ensure that the creatives align with the overall marketing strategy.

💡 Key Questions to Ask During Interview

Can you describe the team structure and dynamics within the creative marketing department?
How does the company support the professional growth and development of its employees?
What are the key priorities for this role in the first 30, 60, and 90 days?
How does the company approach collaboration and communication between different teams and departments?
What are the most significant challenges facing the company in the next 1-2 years, and how can this role contribute to addressing them?

ASSUMPTION: The ideal candidate will ask thoughtful, insightful questions that demonstrate their understanding of the role and the company. They will also be prepared to discuss their marketing strategies and approaches to creative development and testing.

📝 Next Steps for Applicants

To apply for this position:

Submit your application through the linked job posting
Tailor your resume and cover letter to highlight relevant skills and experiences for this role
Prepare a portfolio or case study showcasing your creative marketing work
Research Universe Group and Wisey to demonstrate your understanding of the company and its products
Practice your presentation skills and be prepared to discuss your marketing strategies and approaches

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now

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