Middle/Senior PPC Specialist

📌 Core Information

🔹 Job Title: Middle/Senior PPC Specialist

🔹 Company: Universe Group

🔹 Location: Kyiv, Ukraine

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-18

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Building and leading the PPC direction for Guru Apps' mobile applications
• Developing and optimizing marketing campaigns to drive user acquisition and growth
• Analyzing campaign performance and making data-driven decisions to maximize ROI
• Collaborating with cross-functional teams to integrate PPC strategies into overall marketing strategy

ASSUMPTION: This role requires a strategic mindset and the ability to work independently while also collaborating effectively with teams.

📋 Key Responsibilities

✅ Build and develop the PPC direction for Guru Apps' mobile applications from scratch

✅ Formulate user acquisition strategies and create/optimize marketing campaigns using Google Ads

✅ Analyze and track the effectiveness of acquired traffic to ensure high return on investment

✅ Generate and implement new hypotheses and ideas based on a data-driven approach

✅ Automate processes and develop AI solutions to improve efficiency

ASSUMPION: This role requires a strong analytical mindset and the ability to translate data insights into actionable strategies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 2 years of experience in PPC or performance marketing (agency, product, or freelance)

Required Skills:

• Proven expertise in Google Ads and conversion tracking
• Strong analytical skills and data-driven approach
• Ability to work autonomously and make data-driven decisions
• Fluency in English (Upper-Intermediate or above)

Preferred Skills:

• Experience working with mobile applications
• Familiarity with AI and automation tools

ASSUMPTION: Candidates with experience in the mobile app industry and familiarity with AI tools will have an advantage in this role.

💰 Compensation & Benefits

Salary Range: Industry standard for a Middle/Senior PPC Specialist in Kyiv, Ukraine is UAH 50,000 - 80,000 per month (USD 1,250 - 2,000).

Benefits:

• Development and training opportunities
• Career growth and advancement
• All-inclusive office in Kyiv with snacks, meals, and relaxation areas
• Relocation package for candidates outside of Kyiv
• One of the best social packages in the industry
• Well-being program, including mental health support and wellness activities
• Support during wartime, including safety and stability for employees and their families

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is based on industry standards for the role, experience level, and location. The benefits package is designed to attract and retain top talent in a competitive market.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically mobile applications

Company Size: Medium (51-200 employees)

Founded: 2017

Company Description:

• Universe Group builds global tech businesses by transforming ideas into successful products
• The group consists of three companies: Guru Apps, FORMA, and Wisey
• Products have been downloaded over 200 million times and are used by over 62 million people in 180 countries

Company Specialties:

• Mobile application development
• Web platform development
• R&D and innovation

Company Website: universeplc.com

ASSUMPTION: Universe Group is a dynamic and growing company with a strong focus on innovation and global expansion.

📊 Role Analysis

Career Level: Middle/Senior level, with potential for growth into a leadership role

Reporting Structure: This role reports directly to the Marketing Director and collaborates with cross-functional teams

Work Arrangement: On-site, with the option for remote work in the future

Growth Opportunities:

• Potential to lead and grow the PPC team as the business expands
• Opportunities to work on diverse projects across the group's portfolio of applications
• Career advancement within the company or across its subsidiaries

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's success.

🌍 Location & Work Environment

Office Type: All-inclusive office in Kyiv, with snacks, meals, and relaxation areas

Office Location(s): Kyiv, Ukraine

Geographic Context:

• Kyiv is the capital and largest city of Ukraine, with a population of over 2.9 million
• The city is known for its vibrant tech industry and startup ecosystem
• Kyiv offers a high quality of life, with affordable cost of living compared to other European capitals

Work Schedule: Full-time, with flexible hours and a focus on results rather than face time

ASSUMPTION: Kyiv offers a dynamic and exciting work environment for tech professionals, with a strong focus on innovation and growth.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• Technical interview with the Marketing Director
• Final interview with the CEO or another senior leader
• Decision and offer

Key Assessment Areas:

• PPC and performance marketing expertise
• Analytical skills and data-driven approach
• Cultural fit and alignment with company values
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and approach to data-driven decision-making
• Showcase your understanding of the company and its products during the interview
• Follow up after the interview to express your appreciation and reiterate your interest in the role

ATS Keywords: PPC, Google Ads, performance marketing, user acquisition, ROI, data-driven, autonomous, analytical skills, AI, mobile applications

ASSUMPTION: The application process is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Google Ads platform
• Google Analytics
• AI and automation tools (e.g., Google Optimize, Google Tag Manager)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The tools and technologies listed are subject to change as the company evolves and adopts new solutions.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous learning
• Data-driven decision-making
• Collaboration and teamwork
• Accountability and ownership
• Customer-centric approach

Work Style:

• Agile and dynamic, with a focus on results and impact
• Data-driven and analytical, with a strong emphasis on continuous improvement
• Collaborative and supportive, with a focus on team success
• Autonomous and self-directed, with a high degree of ownership and responsibility

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with large datasets and making data-driven decisions?
• Do you enjoy collaborating with cross-functional teams and contributing to a collective vision?
• Are you able to work autonomously and take ownership of projects?

ASSUMPTION: Candidates who align with Universe Group's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment may require adaptability and flexibility
• Dealing with large datasets and complex analyses may present technical challenges
• Collaborating with cross-functional teams may require strong communication and interpersonal skills
• Working on a global scale may present unique cultural and linguistic challenges

ASSUMPTION: These challenges can be overcome with the right skills, mindset, and support from the team.

📈 Similar Roles Comparison

• This role is unique in its focus on PPC and performance marketing for mobile applications within a growing tech group
• Compared to other PPC Specialist roles, this position offers a higher degree of autonomy and responsibility
• Career progression opportunities are more extensive within a larger group of companies

ASSUMPTION: This role offers a unique blend of responsibilities, growth opportunities, and work environment compared to similar positions in the industry.

📝 Sample Projects

• Developing and optimizing a Google Ads campaign to drive user acquisition for a new mobile application
• Analyzing campaign performance data to identify trends and optimize ROI
• Collaborating with the product team to integrate PPC strategies into the application's design and user experience

ASSUMPTION: These projects illustrate the diverse and impactful nature of the PPC Specialist role within the company.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the PPC team currently, and how can this role address them?
• How does this role collaborate with other marketing channels and teams to drive overall growth?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Universe Group support the professional development and growth of its employees?
• What are the company's plans for expansion and growth in the coming years, and how can this role contribute to that success?

ASSUMPTION: These questions will help you understand the role's priorities, expectations, and growth potential.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the link provided
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and approach to data-driven decision-making
• Showcase your understanding of the company and its products during the interview
• Follow up after the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.