📌 Core Information
🔹 Job Title: Organic Growth Manager (Remote)
🔹 Company: Tyrads PTE. LTD.
🔹 Location: Singapore (Remote)
🔹 Job Type: Full-time
🔹 Category: 🔍 SEO & Content Marketing, 🚀 Growth Marketing
📌 Essential Job Details
🚀 Job Overview
As an Organic Growth Manager for Tyr Rewards, you'll develop and implement strategies to maximize app visibility, rankings, and downloads across app stores. You'll lead App Store Optimization (ASO) efforts, create engaging social media content, and collaborate with cross-functional teams to drive organic user acquisition for this gaming rewards platform.
ASSUMPTION: This is a strategic role that requires both technical ASO expertise and creative marketing skills to grow the user base without relying solely on paid acquisition channels.
📋 Key Responsibilities
ASO Strategy and Execution
- ✅ Develop and implement ASO strategies to improve app visibility and drive organic downloads
- ✅ Research keywords to identify high-performing search terms for target audience
- ✅ Optimize app metadata including titles, descriptions, keywords, and tags for both App Store and Google Play
Organic Growth Marketing
- ✅ Create and execute social media strategies across platforms like Instagram, TikTok, Twitter, and YouTube
- ✅ Develop engaging, shareable, and viral content tailored to each platform
- ✅ Collaborate with designers and content creators on visually appealing assets
- ✅ Build relationships with gaming communities, influencers, and forums
- ✅ Track and analyze organic social media campaign performance
Performance Monitoring and Analysis
- ✅ Monitor app store metrics (rankings, downloads, impressions) and report insights
- ✅ Conduct A/B testing of metadata and creative assets
- ✅ Track ASO initiatives' impact and make data-driven optimizations
Creative Collaboration
- ✅ Work with designers to create compelling app store assets (screenshots, videos, icons)
- ✅ Provide clear briefs for creative teams aligned with ASO strategies and branding
Competitive Analysis
- ✅ Analyze competitor apps to identify trends, strategies, and differentiation opportunities
- ✅ Stay current with app store algorithms, guidelines, and ASO best practices
Cross-Team Collaboration
- ✅ Partner with User Acquisition and Product teams to align organic and paid campaigns
- ✅ Collaborate with product teams on app updates that address user needs and market trends
🎯 Required Qualifications
Education: Not specified
Experience: Proven experience as an Organic Growth Marketer or similar role, preferably in gaming or app industry
Skills:
- Deep understanding of App Store and Google Play algorithms, ranking factors, and guidelines
- Proficiency in ASO tools (AppTweak, Sensor Tower, Mobile Action, etc.)
- Strong analytical skills with experience in platforms like Google Analytics and App Store Connect
- Expertise in keyword research, metadata optimization, and A/B testing methodologies
- Experience creating or briefing app store assets (screenshots, icons, videos)
- Excellent communication and collaboration skills
- Passion for mobile apps, gaming, and user engagement
Preferred Qualifications:
- Experience with rewarded gaming apps or loyalty platforms
- Familiarity with User Acquisition strategies and their integration with ASO
- Basic knowledge of SEO and its relationship with ASO
ASSUMPTION: While no specific education requirement is mentioned, this role likely requires at least a bachelor's degree in marketing, digital media, or a related field based on the sophisticated marketing skills required.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Competitive salary and benefits package
- Opportunity to work on cutting-edge mobile gaming technology
- Be part of a dynamic, fast-growing company
- Make meaningful impact on company success
Industry Comparison: Not specified
ASSUMPTION: Based on the Singapore market and the specialized nature of this role, compensation is likely competitive within the mobile gaming and app marketing sector. Remote roles in this space typically offer compensation aligned with market rates in the hiring region.
📌 Applicant Insights
🔍 Company Context
Industry Position: Tyr Rewards is a mobile gaming rewards platform that allows users to earn rewards by playing games. The company aims to revolutionize the mobile gaming landscape through its rewarded app concept.
Company Size: Not specified
Company Stage: Described as "dynamic and rapidly growing," suggesting an early-stage growth company
ASSUMPTION: Based on the description of "rapidly growing" and the fact they're aggressively scaling their platform, Tyr Rewards appears to be in a growth/scale-up phase, likely a venture-backed startup or early-stage company focused on user acquisition and market penetration in the competitive mobile gaming rewards space.
📊 Role Analysis
Career Level: Mid to Senior level based on the strategic nature and breadth of responsibilities
Reporting Structure: Not specified, but likely reports to a Head of Marketing or Growth Director
Team Size/Composition: Not specified
Growth Opportunities: Potential to significantly impact company growth metrics and develop comprehensive marketing expertise across multiple channels
ASSUMPTION: This role appears to be a key individual contributor position with significant autonomy and responsibility for driving organic growth. The emphasis on cross-functional collaboration suggests working within a matrix organization where success will depend on influencing without direct authority.
🌍 Location & Work Environment
Office Type: Remote
Geographic Context: Based in Singapore, which is a major tech hub in Southeast Asia with a thriving mobile app and gaming industry
Work Schedule: Not specified, likely standard full-time hours with flexibility given the remote nature
Regional Considerations: Position may require awareness of Asian mobile app markets and cultural nuances that influence user behavior and marketing effectiveness in the region
ASSUMPTION: While the company is registered in Singapore, the remote nature of the role suggests candidates could potentially work from anywhere, though alignment with Asian time zones may be beneficial for cross-team collaboration.
💼 Interview & Application Insights
Typical Process: Mobile app growth marketing roles typically involve multiple interview rounds, likely including:
- Initial screening call with recruiter or hiring manager
- Technical assessment of ASO and organic growth marketing knowledge
- Portfolio review of previous campaigns and growth metrics
- Panel interview with key stakeholders from marketing and product teams
Key Assessment Areas:
- Demonstrated success in driving organic app installs and user acquisition
- Technical understanding of ASO best practices and algorithms
- Analytical capabilities and data-driven approach
- Creative thinking and content strategy skills
- Cross-functional collaboration abilities
Application Tips:
- Quantify previous organic growth achievements with specific metrics (% increase in downloads, improved app store rankings, etc.)
- Highlight experience with specific ASO tools mentioned (AppTweak, Sensor Tower, Mobile Action)
- Show examples of successful social media content strategies in similar industries
- Demonstrate knowledge of the mobile gaming and rewards space
ATS Keywords: App Store Optimization, ASO, organic growth, mobile app marketing, keyword research, metadata optimization, A/B testing, social media strategy, user acquisition, mobile gaming, app store rankings, Google Play Store, Apple App Store
ASSUMPTION: These insights are based on standard industry practices for similar growth marketing roles in the mobile app space and may vary based on the company's specific hiring processes.
🛠️ Tools & Technologies
- ASO Tools: AppTweak, Sensor Tower, Mobile Action
- Analytics Platforms: Google Analytics, App Store Connect, Google Play Console
- Social Media Platforms: Instagram, TikTok, Twitter, YouTube
- A/B Testing Tools: Likely tools like Firebase, Optimizely, or similar
- Content Creation: Potentially Adobe Creative Suite or similar for asset development
ASSUMPTION: While the job listing specifically mentions some ASO and analytics tools, knowledge of additional industry-standard growth marketing tools would likely be beneficial. Experience with social media management platforms and content scheduling tools would also be relevant given the social media responsibilities.
👔 Cultural Fit Considerations
Company Values: Innovation, rapid growth, user engagement, data-driven decision making
Work Style: Fast-paced, collaborative across functions, results-oriented, creative yet analytical
Self-Assessment Questions:
- Are you comfortable working in a rapidly evolving environment where strategies may shift quickly?
- Can you balance creative content development with data-driven optimization?
- Do you enjoy collaborating with multiple teams while also owning your area of expertise?
- Are you passionate about mobile gaming and user engagement?
- Can you thrive in a remote work environment that requires self-motivation and proactive communication?
ASSUMPTION: The cultural elements are inferred from the company description as "dynamic and rapidly growing" and the emphasis on collaboration across teams. The job description suggests a blend of creative marketing and analytical skills would be valued.
⚠️ Potential Challenges
- Managing both technical ASO optimization and creative social media content development requires diverse skill sets
- Driving organic growth in the highly competitive mobile gaming space can be challenging
- Remote collaboration with cross-functional teams may require strong communication skills and self-organization
- Balancing data-driven decisions with creative marketing approaches
- Keeping up with constantly evolving app store algorithms and guidelines
ASSUMPTION: These challenges are based on the comprehensive responsibilities outlined in the job description and common obstacles faced in organic growth marketing for mobile apps.
📈 Similar Roles Comparison
This Organic Growth Manager role combines several specialties that might be separate in larger organizations:
- ASO Specialist: More narrowly focused on app store optimization only
- Social Media Manager: Typically focused solely on social content and community
- Growth Marketing Manager: Often includes paid acquisition in addition to organic channels
- User Acquisition Manager: Usually more focused on paid channels than organic growth
This role uniquely combines ASO expertise with organic social media strategy, requiring both technical optimization skills and creative content development abilities.
ASSUMPTION: This comparison is based on standard industry patterns in mobile marketing team structures and may vary by company size and organization.
📝 Sample Projects
- Conducting comprehensive keyword research and implementing metadata optimization to improve app store search rankings
- Developing and executing an A/B testing framework for app store creative assets to determine which screenshots and videos drive the highest conversion rates
- Creating a content calendar and strategy for TikTok to showcase game features and rewards in an engaging, viral-potential format
- Establishing relationships with mobile gaming influencers to drive authentic promotion and community engagement
- Building a competitive analysis framework to track competitor ASO strategies and identify market opportunities
- Developing a cross-functional workflow with the product team to ensure app updates are optimized for both user experience and app store visibility
ASSUMPTION: These projects are illustrative examples based directly on the responsibilities listed in the job description and represent typical initiatives for this type of role.
❓ Key Questions to Ask During Interview
- "What are the key organic growth metrics and KPIs that define success in this role?"
- "How does the organic growth strategy integrate with the company's paid user acquisition efforts?"
- "What have been the biggest challenges in growing the app's organic visibility and downloads so far?"
- "Can you share more about the cross-functional collaboration process between growth, product, and design teams?"
- "What tools and resources are currently being used for ASO and performance tracking?"
- "How does Tyr Rewards differentiate itself in the competitive mobile gaming rewards space?"
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews based on the conversation flow and company context.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Optimize your resume: Highlight your experience with ASO, organic growth strategies, and measurable results from previous roles. Include specific keywords like "App Store Optimization," "metadata optimization," "keyword research," and "A/B testing."
- Prepare your portfolio: Compile examples of successful ASO initiatives, organic growth campaigns, and social media content you've developed, with metrics showing their impact.
- Research Tyr Rewards: Download the app to understand the user experience, analyze their current app store presence, and identify potential improvement areas to discuss during interviews.
- Connect with relevant professionals: Reach out to people in your network who work in mobile gaming or app marketing to gain insights about the industry.
- Prepare to discuss your analytical approach: Be ready to explain your methodology for tracking, analyzing, and optimizing organic growth initiatives with specific examples.
- Highlight cross-functional experience: Emphasize past collaboration with product, design, and user acquisition teams to demonstrate your ability to work across departments.
