OSB-Brand Manager

📌 Core Information

🔹 Job Title: OSB-Brand Manager

🔹 Company: Nexthire

🔹 Location: Bangalore, Karnātaka, India

🔹 Job Type: Full-Time

🔹 Category: Education / Higher Education

🔹 Date Posted: May 6, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing brand strategies aligned with institutional goals and vision.
• Managing and evolving the brand identity for consistent messaging across all touchpoints.
• Planning and overseeing marketing campaigns for admissions, academic programs, and events.
• Collaborating with internal departments for cross-functional branding initiatives.
• Leading digital marketing efforts and handling public relations and crisis communication.

ASSUMPTION: This role requires a strategic mindset with a strong focus on execution. The ideal candidate will have a proven track record in brand management and a passion for education.

📋 Key Responsibilities

✅ Develop and execute brand strategy aligned with institutional goals and vision.

✅ Manage and evolve the brand identity, ensuring consistent messaging across all touchpoints (online and offline).

✅ Plan and oversee marketing campaigns for admissions, academic programs, and events.

✅ Collaborate with internal departments (admissions, academics, placement, alumni relations) for cross-functional branding initiatives.

✅ Lead digital marketing efforts including website, social media, and online reputation management.

✅ Work closely with creative and media agencies to produce engaging content and collaterals.

✅ Monitor brand performance metrics and provide actionable insights.

✅ Handle public relations, media communications, and crisis communication when necessary.

✅ Organize and promote institutional events, seminars, and conferences to enhance brand value.

ASSUMPTION: This role involves a mix of strategic planning and tactical execution. The successful candidate will be comfortable working independently and in collaboration with various teams.

🎯 Required Qualifications

Education: Bachelor’s/Master’s degree in Marketing, Communication, Business, or a related field.

Experience: Minimum 5 years of experience in brand management, preferably in education or service sectors.

Required Skills:

• Proven expertise in building and managing institutional or corporate brands.
• Strong understanding of digital marketing, media planning, and communication strategy.
• Excellent communication, leadership, and project management skills.
• Experience in handling agencies and vendors for creative and media buying.

Preferred Skills:

• Experience working with educational institutions or youth-focused brands.
• Passion for education and an understanding of the higher education landscape in India.
• Ability to think strategically while executing tactically.

ASSUMPTION: Given the role's focus on brand management in the education sector, candidates with relevant experience and a strong understanding of the higher education landscape are likely to be the best fit.

💰 Compensation & Benefits

Salary Range: INR 15-25 lakhs per annum (Estimated based on industry standards for a mid-level brand management role in Bangalore)

Benefits:

• Medical insurance
• Retirement benefits
• On-site cafeteria

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM IST). Occasional weekend work may be required for events.

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level brand management role in Bangalore. Actual compensation may vary based on the candidate's experience and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Nexthire is a staffing and recruiting firm specializing in temporary, temp-to-hire, and direct hire services for various professional areas.

Company Size: Nexthire is a small company with 2-10 employees, which may offer a more intimate work environment and opportunities for growth.

Founded: Nexthire's founding date is not specified, but it has been operating since at least 2022.

Company Description:

• Nexthire provides staffing solutions for administrative, legal, accounting, finance, human resources, medical, veterinary, IT, engineering, and technical areas.
• The company focuses on pre-screening and providing qualified candidates to its clients.
• Nexthire's services include temporary, temp-to-hire, and direct hire placements, as well as payroll services.

Company Specialties:

• Temporary staffing
• Temp-to-hire staffing
• Direct hire staffing
• Payroll services

Company Website: nexthire.breezy.hr

ASSUMPTION: While Nexthire is a staffing and recruiting firm, it is currently hiring for an in-house brand manager position at a client institution, a leading college/university in Bangalore.

📊 Role Analysis

Career Level: Mid-level brand management role with potential for growth in the higher education sector.

Reporting Structure: The Brand Manager will report directly to the institution's senior leadership and work closely with various internal departments.

Work Arrangement: This is an on-site, full-time position with standard office hours and occasional weekend work for events.

Growth Opportunities:

• Potential career progression within the institution's marketing and communications department.
• Opportunities to work on diverse branding projects and campaigns.
• Possibility to gain experience in higher education branding and make a significant impact on the institution's reputation.

ASSUMPTION: This role offers opportunities for professional growth within the higher education sector and the chance to make a significant impact on the institution's brand.

🌍 Location & Work Environment

Office Type: On-site office environment at the leading college/university in Bangalore.

Office Location(s): 200 East Big Beaver Rd, Troy, Michigan 48083, US (Nexthire's headquarters, where the recruitment process will take place)

Geographic Context:

• Bangalore is the capital of Karnataka and the third-largest city in India, known for its tech industry and pleasant climate.
• The institution is a leading college/university in Bangalore, committed to academic excellence and innovation.
• The work environment is likely to be dynamic and collaborative, with a focus on student success and institutional growth.

Work Schedule: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM IST) and occasional weekend work for events.

ASSUMPTION: The work environment is expected to be collaborative and focused on student success and institutional growth, with a dynamic and innovative atmosphere.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Nexthire portal.
• Phone or video screening with a Nexthire recruiter.
• On-site or virtual interview with the institution's senior leadership and relevant department heads.
• Background check and reference verification.

Key Assessment Areas:

• Brand management experience and achievements.
• Understanding of the higher education landscape and branding strategies.
• Communication and presentation skills.
• Cultural fit with the institution's values and work environment.

Application Tips:

• Tailor your resume and cover letter to highlight your brand management experience and any relevant experience in the education sector.
• Prepare examples of successful brand campaigns or initiatives you've led to discuss during the interview.
• Research the institution and its mission to demonstrate your understanding of and alignment with its values.

ATS Keywords: Brand strategy, brand identity, marketing campaigns, digital marketing, public relations, communication strategy, project management, agency management, leadership, crisis communication, event promotion, stakeholder engagement, content creation, media planning, alumni relations, social media

ASSUMPTION: The application process will involve a combination of online submission, phone or video screening, and on-site or virtual interviews. Applicants should tailor their application materials to highlight their brand management experience and any relevant experience in the education sector.

🛠️ Tools & Technologies

• Brand management software (e.g., Brandfolder, Frontify, or similar)
• Marketing automation tools (e.g., HubSpot, Marketo, or similar)
• Social media management platforms (e.g., Hootsuite, Buffer, or similar)
• Project management tools (e.g., Asana, Trello, or similar)

ASSUMPTION: The successful candidate will be expected to have experience with brand management software, marketing automation tools, and social media management platforms. Familiarity with project management tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Excellence in education and student success
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and accountability

Work Style:

• Dynamic and fast-paced work environment
• Focus on strategic thinking and execution
• Collaborative and cross-functional teamwork
• Adaptability and flexibility

Self-Assessment Questions:

• How do you align with the institution's values of excellence in education and student success?
• How do you approach innovation and continuous improvement in brand management?
• How do you thrive in a dynamic and collaborative work environment?

ASSUMPTION: The ideal candidate will demonstrate a strong alignment with the institution's values and a work style that thrives in a dynamic, collaborative, and fast-paced environment.

⚠️ Potential Challenges

• Managing multiple stakeholders and their expectations for the brand.
• Balancing strategic planning with tactical execution in a fast-paced environment.
• Adapting to the unique culture and work environment of a higher education institution.
• Occasional weekend work for events and campaigns.

ASSUMPTION: The successful candidate will be able to navigate the unique challenges of working in a higher education environment and balancing the demands of strategic planning and tactical execution.

📈 Similar Roles Comparison

• This role differs from corporate brand management positions in its focus on higher education and the unique challenges and opportunities that presents.
• In the higher education sector, brand managers often play a critical role in shaping the institution's reputation and driving student enrollment.
• Career progression in higher education brand management may involve moving into senior leadership roles within the marketing and communications department or transitioning to other areas of the institution, such as admissions or student affairs.

ASSUMPTION: This role offers a unique opportunity to work in higher education brand management, with its own set of challenges and opportunities, and potential career progression paths.

📝 Sample Projects

• Developing and executing a comprehensive brand strategy to enhance the institution's visibility and reputation.
• Managing a rebranding initiative to update the institution's visual identity and messaging.
• Planning and overseeing a marketing campaign to promote a new academic program or event.
• Collaborating with internal departments to create engaging content and collateral for admissions, academic programs, and events.

ASSUMPTION: These sample projects reflect the diverse range of responsibilities and initiatives a Brand Manager in this role might undertake.

❓ Key Questions to Ask During Interview

• How does the institution plan to support the growth and development of the Brand Manager role?
• What are the key priorities for the Brand Manager in the first 90 days?
• How does the institution measure the success of its brand initiatives, and how will the Brand Manager be held accountable for these metrics?
• What opportunities exist for collaboration and integration with other departments and teams within the institution?
• How does the institution support work-life balance for its employees?

ASSUMPTION: These interview questions are designed to help applicants better understand the role, the institution's priorities, and the work environment they can expect.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your brand management experience and any relevant experience in the education sector.
• Prepare examples of successful brand campaigns or initiatives you've led to discuss during the interview.
• Research the institution and its mission to demonstrate your understanding of and alignment with its values.
• Follow up with Nexthire after one week if you haven't heard back about your application status.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.