🔹 Job Title: Paid Search Campaign Manager/Analyst
🔹 Company: Paperless Post
🔹 Location: New City, New York, United States
🔹 Job Type: Full-time
🔹 Category: 💸 Paid Advertising (PPC, SEM), 📊 Marketing Analyst
Paperless Post is looking for a performance-driven Paid Search Campaign Manager/Analyst to help grow their paid marketing program and drive new user acquisition. In this role, you'll manage substantial paid search investments across Google and Microsoft platforms, optimize campaigns, and monitor key performance metrics. You'll be part of the Growth Marketing team, working in a hybrid model based in the NYC office.
ASSUMPTION: Based on the job description's emphasis on "performance marketer" and "data driven" qualities, this role focuses on measurable marketing outcomes rather than creative development.
✅ Manage day-to-day campaign and bid operations for paid search (brand & non-brand), demand generation, and display campaigns across Google and Microsoft
✅ Execute end-to-end campaign management including ad creation, keyword research, competitive research, bid optimization, and A/B testing
✅ Organize and regularly audit the account-wide paid search shared library (negative keywords, ad creative, assets, extensions, targeting lists)
✅ Develop and update performance reports and insights for internal stakeholders and the broader marketing team
✅ Track and monitor campaign results on daily, weekly, quarterly, and yearly basis, including QBRs and annual analysis
✅ Monitor KPIs and budget progress frequently
✅ Analyze campaigns to identify opportunities, drive performance, and implement objective-based optimizations
✅ Develop and optimize bidding models using advanced ad tech platforms like SA360 or Google Analytics
✅ Share keyword trends with marketing and content teams to leverage seasonal search behavior for growth opportunities
Education: Not specified
Experience: Minimum 2-3 years managing paid search (SEM/PPC) accounts from agency or in-house ecommerce roles
Skills:
ASSUMPTION: While no formal education requirements are specified, the technical nature of the role likely assumes some relevant educational background in marketing, business, or analytics.
Salary Range: $68,000 - $80,000 USD
Benefits: Equity component, fully paid medical, dental, and vision benefits
Industry Comparison: This salary range aligns with mid-level paid search manager positions in the New York market, though it may be on the lower side for the NYC metropolitan area considering the cost of living.
ASSUMPTION: The comparison is based on typical compensation packages for similar roles in digital marketing within the New York City area.
Industry Position: Paperless Post is a digital communications platform specializing in online invitations and cards, serving over 175 million people globally since inception.
Company Size: Mid-sized technology company
Company Stage: Established growth-stage company
ASSUMPTION: Company size and stage are inferred based on their global reach of 175 million users mentioned in the listing and their established market presence in the digital invitation space.
Career Level: Mid-level
Reporting Structure: Reports to the Senior Manager, Paid Marketing
Team Size/Composition: Part of the Growth Marketing team
Growth Opportunities: Potential advancement in paid marketing leadership, SEM specialization, or broader digital marketing strategy roles
ASSUMPTION: Career level is inferred from the required 2-3 years of experience and salary range. Growth opportunities are assumed based on typical career progression in digital marketing departments.
Office Type: Hybrid (based in New York City office)
Geographic Context: New York City is a major marketing hub with high concentration of agencies, brands, and advertising technology companies. The area has a high cost of living but provides excellent networking and career advancement opportunities.
Work Schedule: Standard full-time
Regional Considerations: New York-based role may require commuting to the office on designated days; the city offers extensive public transportation options.
ASSUMPTION: Work schedule is assumed to be standard full-time based on the job type and industry norms. Commuting considerations are based on typical hybrid work arrangements in NYC.
Typical Process: Initial screening call, technical assessment of paid search knowledge, panel interview with marketing team members, possible case study or campaign optimization challenge
Key Assessment Areas: Technical proficiency in SEM platforms, analytical thinking, optimization strategies, communication skills, collaborative mindset
Application Tips: Highlight specific campaign performance metrics, showcase experience with Google/Microsoft ad platforms, demonstrate data analysis capabilities, and emphasize experience with budget management
ATS Keywords: SEM, PPC, Google Ads, Microsoft Ads, SA360, campaign optimization, keyword research, bid management, performance marketing, GA4, data analysis
ASSUMPTION: These insights are based on standard interview practices for digital marketing and paid search roles, not specifics provided by Paperless Post.
Google Ads, Microsoft Ads, Search Ads 360 (SA360), Google Analytics (GA4), Excel/Google Sheets, bid management platforms, campaign automation tools
ASSUMPTION: While the specific campaign automation tools aren't mentioned, they are commonly used in conjunction with the platforms listed in the job description.
Company Values: Diversity and inclusion, innovation, data-driven decision making, collaboration, work-life balance
Work Style: Collaborative, data-oriented, efficient process-focused, curious and continuous improvement mindset
Self-Assessment: Do you thrive in a data-driven environment? Are you comfortable challenging the status quo? Do you enjoy finding new efficiencies in processes? Can you balance tactical execution with strategic thinking?
ASSUMPTION: Values are inferred from the company's mention of gender balance, diversity statement, and emphasis on creating an ideal platform rather than focusing on ad revenue.
The role encompasses a wide range of responsibilities from tactical execution to strategic reporting, which may require excellent time management and prioritization skills. Being responsible for substantial paid search investments might involve pressure to maintain or improve performance metrics. The hybrid work arrangement requires commuting to NYC office on designated days.
ASSUMPTION: These challenges are inferred based on the breadth of responsibilities mentioned and the nature of performance marketing roles, where results are highly measurable.
This position combines elements of both a Paid Search Manager and a Marketing Analyst, with more hands-on campaign management than a pure strategist role, but more analytical responsibility than a tactical coordinator position. Unlike agency roles that might manage multiple clients, this in-house position allows for deeper focus on a single brand's performance and growth strategies.
ASSUMPTION: This comparison is based on standard industry differentiation between paid search roles and their typical scopes of responsibility.
1. Conducting a comprehensive search campaign restructure to improve quality scores and reduce cost-per-acquisition
2. Developing an automated reporting dashboard that tracks daily/weekly performance against KPIs
3. Implementing and testing new bidding strategies based on seasonal trends and user behavior
4. Creating a process for regularly auditing and refreshing ad copy across campaigns
5. Analyzing competitor keyword strategies and identifying opportunity gaps
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and common paid search optimization initiatives.
1. How does the paid search strategy integrate with other marketing channels at Paperless Post?
2. What are the main KPIs used to measure success in this role?
3. Can you describe the collaboration process between the paid search team and other parts of the organization?
4. What are the biggest challenges the team is currently facing with paid search campaigns?
5. How does seasonality affect the paid search strategy and workload throughout the year?
6. What opportunities exist for professional growth and skills development within the marketing team?
ASSUMPTION: These questions are suggested based on typical considerations for paid search roles and may need to be adapted to specific interview contexts.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.