📌 Core Information
🔹 Job Title: Performance Marketing Associate
🔹 Company: Circle.so
🔹 Location: Remote (Anywhere in the world)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-03
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing paid media campaigns across various digital channels
- Collaborating with cross-functional teams to build and iterate on performance campaigns
- Analyzing and reporting on campaign performance to drive continuous improvement
- Staying up-to-date with platform changes, trends, and best practices in PPC advertising
ASSUMPTION: This role requires a high level of autonomy and self-management, as well as strong collaboration skills to work effectively with various teams.
📋 Key Responsibilities
✅ Launch, manage, and optimize paid media campaigns across Google Ads, Meta Ads, LinkedIn, Reddit, and other digital channels
✅ Run structured experiments across ad copy, creative, and landing pages to improve conversion rates and uncover what resonates with target audiences
✅ Implement and manage tracking via GTM and GA, ensuring accurate attribution and alignment with HubSpot and lifecycle goals in partnership with RevOps
✅ Analyze and report on campaign performance regularly, identifying insights and opportunities for continuous improvement
✅ Collaborate with creative and content teams to help develop high-performing ad creative, landing pages, and testing strategies
✅ Stay up-to-date with platform changes, trends, and best practices across PPC advertising and bring new opportunities to the table
ASSUMPTION: This role requires a strong attention to detail, analytical skills, and excellent communication abilities to effectively manage campaigns and collaborate with teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 1-3 years of experience managing and optimizing paid campaigns on Google Ads and Meta Ads
Required Skills:
- Proficient in English (spoken, written, and reading) at a CEFR Level C2 / ILR Level 5
- Strong analytical skills, with proficiency in Google Sheets for campaign analysis, budget pacing, and reporting
- Attention to detail, with a keen eye for small differences that can make a big impact in ad copy, targeting, or tracking setup
- Critical thinking and curiosity, with a structured approach to problem-solving
- Excellent communication skills, both verbally and in writing, to articulate performance insights, campaign strategies, and testing ideas
- Performance marketing enthusiasm, with a genuine passion for the field and a commitment to staying up-to-date with the evolving ad landscape
- Adaptability, with a strong ability to thrive in a fast-paced, test-and-learn environment
Preferred Skills:
- Experience with additional ad platforms (e.g., TikTok Ads, Bing Ads, programmatic display)
- Familiarity with HubSpot for campaign tracking and attribution
ASSUMPTION: Candidates with experience in SaaS or other digital subscription-based models may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $80,000 USD per year
Benefits:
- Fully remote work from anywhere in the world
- Autonomy and trust to do your job, with a focus on outcomes over everything else
- Paid time away, with 35 days of PTO annually and a paid sabbatical after 5 years
- Generous U.S. benchmarked compensation and startup equity, no matter where you are in the world
- Awesome medical coverage with 100% coverage for you and your family, or medical reimbursement options where applicable
- Parental leave for parents expanding their family or just starting one
- Home office stipend to help you get up and running
- Learning and development stipend to help you level up your professional skills
- Annual bonus potential for roles that don't already receive variable income or commission
- Company retreats twice a year in incredible places around the world
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is a starting point and is subject to an annual review and increase on a once-per-year basis.
📌 Applicant Insights
🔍 Company Context
Industry: Circle is building the world’s leading all-in-one platform for online communities, serving creators, coaches, educators, and businesses
Company Size: Circle is a fully remote company of around 180 team members from 30+ countries around the world
Founded: Circle was founded in 2016
Company Description:
- Circle makes it possible for creators, coaches, educators, and businesses to bring together their audience with engaging discussions, live streams, events, chat, courses, and payments – all in one place, all under their own brand
- Circle is committed to diversity and proactively seeks candidates who expand representation of backgrounds, cultures, and lived experiences in their teams
- Circle offers competitive U.S. benchmarked compensation no matter where someone’s located in the world
Company Specialties:
- Online community platform
- Creator tools
- Event management
- Subscription-based models
Company Website: circle.so
ASSUMPTION: Circle's fully remote work environment allows for a high degree of flexibility and autonomy, with a strong focus on outcomes and results.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career marketing professionals with 1-3 years of experience in performance marketing
Reporting Structure: The Performance Marketing Associate will report directly to the Marketing Manager
Work Arrangement: This role is fully remote, with the ability to work from anywhere in the world
Growth Opportunities:
- As Circle continues to grow, there may be opportunities for the Performance Marketing Associate to take on more responsibilities or move into a management role
- Circle values internal mobility and encourages team members to explore different roles and teams as they grow within the company
ASSUMPTION: The Performance Marketing Associate will have the opportunity to work closely with various teams, gaining exposure to different aspects of the business and contributing to Circle's overall growth and success.
🌍 Location & Work Environment
Office Type: Fully remote
Office Location(s): Anywhere in the world
Geographic Context:
- Circle's fully remote work environment allows team members to live and work anywhere in the world, with a strong focus on asynchronous communication and documentation
- Circle's team members come from diverse backgrounds and cultures, with a shared commitment to the company's mission and values
- Circle's company offsites bring the entire team together twice a year in beautiful places around the world, providing an opportunity for team members to connect and build relationships in person
Work Schedule: Full-time (40 hours per week), with a flexible and autonomous work environment
ASSUMPTION: Circle's fully remote work environment requires strong self-management skills and the ability to work effectively in a distributed team.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- Technical assessment or case study
- Final interview with the Marketing Manager and a team member from another department
- Decision and offer
Key Assessment Areas:
- Performance marketing skills and experience
- Analytical and problem-solving abilities
- Communication and collaboration skills
- Alignment with Circle's values and company culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to performance marketing and provide examples of successful campaigns you've managed in the past
- Demonstrate your understanding of Circle's platform and value proposition, and explain how you can contribute to the company's growth and success
ATS Keywords: Performance Marketing, Paid Media, Google Ads, Meta Ads, LinkedIn, Reddit, Analytical Skills, Attention to Detail, Communication, Critical Thinking, Adaptability
ASSUMPTION: Circle's interview process is designed to assess candidates' skills and cultural fit, with a strong focus on finding the best possible candidate for the role.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads
- LinkedIn Ads
- Reddit Ads
- Google Analytics
- Google Tag Manager
- HubSpot
- Google Sheets
ASSUMPTION: The Performance Marketing Associate will be expected to become proficient in Circle's preferred tools and technologies, as well as any additional platforms relevant to the role.
👔 Cultural Fit Considerations
Company Values:
- We care about outcomes over everything else
- We default to transparency and over-communicate
- We value diversity and inclusion, and actively seek out candidates from underrepresented backgrounds
- We are a fully remote team, with a strong focus on asynchronous communication and documentation
- We prioritize work-life balance and encourage team members to take time off when they need it
Work Style:
- Circle's work environment is highly autonomous, with a strong focus on self-management and results-driven work
- Circle values a test-and-learn approach to marketing, with a commitment to continuous improvement and experimentation
- Circle's team members are expected to be proactive, resourceful, and able to work effectively in a distributed team
Self-Assessment Questions:
- Do you align with Circle's values, and how do you demonstrate this in your daily work?
- Are you comfortable working in a fully remote, asynchronous environment, and how do you ensure effective communication and collaboration with your team?
- How do you approach testing and experimentation in your marketing strategies, and how do you use data to inform your decisions?
ASSUMPTION: Circle's company culture is built on a foundation of transparency, diversity, and inclusion, with a strong focus on outcomes and results.
⚠️ Potential Challenges
- The fully remote work environment may require strong self-management skills and the ability to work effectively in a distributed team
- The fast-paced nature of the role may require the Performance Marketing Associate to adapt quickly to changes and prioritize effectively
- The need to manage and optimize paid media campaigns across multiple digital channels may require a strong attention to detail and a high level of organization
- The requirement to stay up-to-date with platform changes, trends, and best practices in PPC advertising may require a strong commitment to continuous learning and professional development
ASSUMPTION: The Performance Marketing Associate will need to be proactive, resourceful, and adaptable to overcome these potential challenges and succeed in the role.
📈 Similar Roles Comparison
- Compared to other performance marketing roles, this position places a strong emphasis on autonomy, self-management, and collaboration with cross-functional teams
- Circle's focus on diversity, inclusion, and remote work provides unique opportunities for team members to live and work anywhere in the world, with a strong commitment to work-life balance and personal growth
- As a growing startup, Circle offers opportunities for career progression and growth as the company continues to expand and succeed
ASSUMPTION: This role is well-suited to early to mid-career marketing professionals with a strong background in performance marketing and a commitment to continuous learning and professional development.
📝 Sample Projects
- Developing and executing a comprehensive testing strategy to optimize ad creative, targeting, and landing pages for a new product launch
- Analyzing campaign performance data to identify trends and insights, and using this information to inform future marketing strategies and budget allocation
- Collaborating with the creative team to develop high-performing ad creative, and working with the content team to create compelling landing page copy that drives conversions
ASSUMPTION: These sample projects are designed to highlight the key responsibilities and required skills for the Performance Marketing Associate role.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits into the broader organization?
- How does Circle approach performance marketing, and what are some of the key challenges and opportunities in this area?
- Can you provide an example of a successful performance marketing campaign that Circle has run in the past, and what made it successful?
- How does Circle support the professional development and growth of its team members, particularly in the marketing department?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the company, and to assess their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful performance marketing campaigns you've managed in the past, and be ready to discuss your approach to marketing and testing
- Demonstrate your understanding of Circle's platform and value proposition, and explain how you can contribute to the company's growth and success
- Follow up with the hiring team one week after submitting your application to check the status of your application and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
