📌 Core Information
🔹 Job Title: Performance Marketing Associate
🔹 Company: Selina Finance
🔹 Location: London, London, City of, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-02
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Executing paid acquisition and funnel optimization strategies
- Collaborating with cross-functional teams to drive profitable growth
- Analyzing market trends and competitor moves to inform decision-making
- Designing and analyzing experiments to optimize campaign performance
ASSUMPTION: This role requires a more analytical, data-obsessed growth marketer rather than a creative one.
📋 Key Responsibilities
✅ Track market trends, competitor moves, and platform changes
✅ Plan, launch, and optimize PPC, SEO, social, and affiliate campaigns
✅ Build and maintain granular account structures, audience segments, and bidding strategies
✅ Design and analyze experiments using statistically robust methodology
✅ Develop dashboards and tracking mechanisms to surface insights to the Growth and Executive teams
✅ Own attribution logic and champion high ROI campaigns
ASSUMPTION: The role involves a significant amount of data analysis and optimization, with a focus on driving sustainable, high-quality borrowers and profitable growth.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2-4 years of direct, hands-on management of Google Ads & Meta Ads in a high-growth environment (fintech, e-commerce, or B2C SaaS)
Required Skills:
- Proven track record of meeting CAC/ROAS targets on six-figure budgets
- Advanced Excel/Google Sheets analytical skills
- Comfort with statistical concepts, experiment design, and interpreting confidence intervals and p-values
- Strong communication skills; able to simplify complex analysis for non-marketing stakeholders
Preferred Skills:
- Financial-services or lending experience
- Exposure to credit-risk modelling, CLTV, or cohort analysis
- Working knowledge of SQL or Python for deeper analysis
- Google Ads or Meta Blueprint certifications
- Familiarity with server-side tagging, consent frameworks, or programmatic DSPs
ASSUMPTION: While the role is open to candidates with equivalent experience, a bachelor's degree in a relevant field is preferred.
💰 Compensation & Benefits
Salary Range: £45,000 - £55,000 per year (based on experience)
Benefits:
- Bi-annual Bonus (discretionary)
- Growth Shares
- 25 days annual holiday
- Annual L&D budget
- Cycle to work scheme
- 3% pension contribution
- Monthly socials
- Free access to mental health support via Spill
- Choice of benefits via Ben platform
- Annual £60 cycle allowance
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is based on industry standards for a mid-level marketing role in London. Benefits are competitive and tailored to employee well-being and professional development.
📌 Applicant Insights
🔍 Company Context
Industry: Fintech, specifically focused on home equity lending
Company Size: Small to medium-sized (19 nationalities across London + Manchester offices)
Founded: 2020 (based on company description)
Company Description:
- Mission: Provide people with access to the wealth they have in their homes
- Product: Home equity loan with flexible repayment terms
- Culture: High performance, development, reward, and recognition
Company Specialties:
- Home equity lending
- Digital lending technology
- Customer-centric marketing
Company Website: selinafinance.com
ASSUMPTION: Selina Finance is a growing fintech startup with a focus on customer-centric lending solutions. The company values diversity and inclusion, as evidenced by its multinational workforce and commitment to disability confidence.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and development
Reporting Structure: The role reports directly to the Growth Marketing Manager
Work Arrangement: On-site, with the option to work from home occasionally
Growth Opportunities:
- Progression to Senior Performance Marketing Associate or similar role
- Expansion of responsibilities based on company growth and performance
- Potential to move into other areas of the business, such as product or commercial teams
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing team and across the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 105 Bunhill Row, London, EC1Y 8LZ
Geographic Context:
- London is a major global city with a vibrant tech and fintech scene
- The office is located in the City of London, close to public transportation and amenities
- The area is known for its diverse culture and international community
Work Schedule: Standard office hours, with flexibility for occasional remote work
ASSUMPTION: The office environment is designed to foster collaboration and creativity, with a focus on employee well-being and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the Talent Acquisition team
- Technical assessment or case study
- Final interview with the Growth Marketing Manager and a team member
Key Assessment Areas:
- Data analysis and interpretation skills
- Campaign management and optimization experience
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare for technical questions related to data analysis and campaign optimization
- Research the company and industry to show your enthusiasm and knowledge
ATS Keywords: Google Ads, Meta Ads, PPC, SEO, Social Media, Affiliate Marketing, Data Analysis, Statistical Concepts, Campaign Management
ASSUMPTION: The application process is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads
- Google Analytics
- Excel/Google Sheets
- SQL or Python (optional)
ASSUMPTION: The role requires proficiency in Google Ads and Meta Ads, with additional tools and technologies used to support data analysis and campaign optimization.
👔 Cultural Fit Considerations
Company Values:
- Take Ownership
- Customer Obsessed
- Drive Change
- Empower Our Team
Work Style:
- Collaborative and data-driven
- Fast-paced and action-oriented
- Focused on driving results and continuous improvement
Self-Assessment Questions:
- Do you have a proven track record of driving results in a high-growth environment?
- Are you comfortable working with large datasets and drawing insights from data analysis?
- Do you thrive in a collaborative, fast-paced work environment?
ASSUMPTION: Selina Finance values candidates who are data-driven, results-oriented, and comfortable working in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Managing a large budget and meeting CAC/ROAS targets
- Keeping up with market trends and competitor moves
- Balancing data-driven decision-making with creative problem-solving
- Working in a fast-paced, growing startup environment
ASSUMPTION: The role presents both opportunities and challenges, requiring candidates to be adaptable, data-driven, and results-oriented.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this role focuses more on data analysis and optimization than creative campaign development
- Compared to other fintech marketing roles, this position has a stronger focus on driving profitable growth through data-driven decision-making
- Career progression may involve moving into senior marketing roles or expanding into other areas of the business, such as product or commercial teams
ASSUMPTION: This role is unique within the fintech industry, requiring a more analytical, data-obsessed growth marketer rather than a creative one.
📝 Sample Projects
- Optimizing PPC campaigns to reduce CAC while maintaining or improving conversion rates
- Analyzing market trends and competitor moves to inform campaign strategy and budget allocation
- Designing and executing A/B tests to optimize ad creative, landing pages, or bidding strategies
ASSUMPTION: These sample projects illustrate the data-driven, analytical nature of the role and the importance of continuous optimization and improvement.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other teams, such as Credit Risk, Data, and Commercial?
- What opportunities are there for professional growth and development within the marketing team and across the organization?
- How does Selina Finance support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those initiatives?
ASSUMPTION: These interview questions are designed to assess the role's priorities, collaboration, growth opportunities, work-life balance, and the company's commitment to diversity, equity, and inclusion.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Highlight relevant experience and achievements in your resume, with a focus on data-driven results and campaign optimization
- Tailor your cover letter to demonstrate your understanding of the role and company, and how your skills and experience make you a strong fit
- Prepare for technical questions related to data analysis and campaign optimization, and brush up on your statistical concepts and Excel/Google Sheets skills
- Follow up with the Talent Acquisition team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
