PPC Specialist s AI

📌 Core Information

🔹 Job Title: PPC Specialist with AI Focus

🔹 Company: Vilgain s.r.o.

🔹 Location: Prague, Czech Republic

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: Mid-Senior level (5+ years)

🔹 Remote Status: On-site with hybrid option (2 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing high-budget performance marketing campaigns across multiple platforms
• Leveraging AI tools for automation, prediction, and analysis
• Collaborating with creative teams to develop data-driven assets
• Continuously testing and implementing new strategies to improve results
• Working closely with the e-commerce manager and other teams to align marketing efforts

ASSUMPTION: This role requires a strong focus on data analysis and a willingness to adapt to new AI tools and strategies. The ideal candidate will have a proven track record in PPC marketing and a solid understanding of business acumen.

📋 Key Responsibilities

✅ Manage and optimize performance campaigns (Google Ads, Meta, TikTok, YouTube) with a monthly budget of 5+ million CZK

✅ Work with AI tools for automation, prediction, and analysis (e.g., Performance Max, predictive bidding, AI copy generation)

✅ Collaborate with the creative team to develop data-driven assets for campaigns

✅ Continuously test and implement new strategies to improve campaign performance

✅ Work closely with the e-commerce manager and other teams to align marketing efforts and ensure brand consistency

ASSUMPTION: This role requires a high level of independence and initiative, as the PPC specialist will be expected to take responsibility for campaign performance and drive results.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in PPC marketing, with a strong focus on data analysis and business acumen

Required Skills:

• Proven expertise in managing high-budget PPC campaigns across multiple platforms
• Strong analytical skills and data-driven mindset
• Familiarity with AI tools and a willingness to learn new technologies
• Excellent communication skills in English
• Ability to work independently and take responsibility for campaign performance

Preferred Skills:

• Experience with AI tools such as Midjourney, ChatGPT, or PMax
• Knowledge of the Czech e-commerce market
• Fluency in Czech

ASSUMPTION: While a background in AI tools is not strictly required, the ideal candidate will have a strong interest in learning and leveraging these technologies to improve campaign performance.

💰 Compensation & Benefits

Salary Range: Based on industry standards for mid-senior level PPC specialists in Prague, the estimated salary range is 60,000 - 90,000 CZK per month (gross).

Benefits:

• 5 weeks of vacation
• Credits for purchases on Vilgain's e-shops
• Full kitchen stocked with Vilgain products
• Multisport card
• English courses

Working Hours: Full-time (40 hours per week) with flexible hours and the option to work from home or in the Prague office

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Vilgain operates in the e-commerce and consumer goods sectors, focusing on sustainable and ethical products.

Company Size: Vilgain is a mid-sized company with a dynamic and collaborative work environment. This size allows for significant growth opportunities and a strong sense of team spirit.

Founded: Vilgain was founded in 2015 and has since experienced rapid growth, expanding its product offerings and market reach.

Company Description:

• Vilgain is committed to making a positive impact on the environment and society through its products and business practices
• The company offers a wide range of products, including cosmetics, clothing, and food, all of which are carefully sourced and produced with sustainability in mind
• Vilgain's mission is to inspire conscious consumption and empower customers to make informed decisions about the products they purchase

Company Specialties:

• Sustainable and ethical sourcing
• Data-driven marketing strategies
• Collaborative and innovative team culture

Company Website: vilgain.com

ASSUMPTION: Vilgain's commitment to sustainability and ethical business practices is a key aspect of its company culture and should be appealing to candidates who share these values.

📊 Role Analysis

Career Level: This role is suitable for mid-senior level PPC specialists with at least 5 years of experience in the field.

Reporting Structure: The PPC specialist will report directly to the e-commerce manager, Marek, and collaborate closely with other teams, including content, product, and brand.

Work Arrangement: This role offers a hybrid work arrangement, with employees expected to work from the Prague office for 2 days per week and remotely for the remaining days.

Growth Opportunities:

• As Vilgain continues to grow, there will be opportunities for the PPC specialist to take on more responsibilities and advance their career within the company
• The dynamic nature of the role and the company's focus on innovation and continuous improvement provide ample opportunities for professional development

ASSUMPTION: The ideal candidate for this role will be proactive, adaptable, and eager to take on new challenges as the company and their own career grow.

🌍 Location & Work Environment

Office Type: Vilgain's Prague office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): Prague, Czech Republic

Geographic Context:

• Prague is a vibrant, multicultural city with a thriving tech and startup scene
• The city offers a high quality of life, with affordable housing, excellent public transportation, and a wide range of cultural and recreational activities
• Prague's central location in Europe makes it an ideal base for working with international clients and partners

Work Schedule: The PPC specialist will work full-time (40 hours per week) with flexible hours and the option to work from home or in the Prague office.

ASSUMPTION: The hybrid work arrangement and flexible hours offered by Vilgain provide a good work-life balance and allow employees to tailor their work schedule to their individual needs and preferences.

💼 Interview & Application Insights

Typical Process:

• Initial phone call with the recruiter
• Online meeting with the e-commerce manager, Marek
• Case study presentation
• Final interview with the CFO and CEO

Key Assessment Areas:

• PPC marketing expertise and campaign management skills
• Data analysis and interpretation abilities
• Familiarity with AI tools and willingness to learn new technologies
• Communication and collaboration skills
• Alignment with Vilgain's company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your PPC marketing experience and data-driven mindset
• Prepare a case study demonstrating your ability to manage and optimize high-budget PPC campaigns
• Demonstrate your familiarity with AI tools and willingness to learn new technologies in your application materials
• Showcase your understanding of Vilgain's company values and commitment to sustainability in your application

ATS Keywords: PPC marketing, data analysis, AI tools, Google Ads, Meta, TikTok, YouTube, Performance Max, predictive bidding, AI copy generation, creativity, collaboration, responsibility, English communication

ASSUMPTION: Vilgain's recruitment process is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's values and mission.

🛠️ Tools & Technologies

• Google Ads
• Meta (Facebook Ads)
• TikTok Ads
• YouTube Ads
• Performance Max
• AI tools (e.g., Midjourney, ChatGPT, PMax)
• Data analysis tools (e.g., Google Analytics, Looker Studio)

ASSUMPTION: The ideal candidate will have experience with the listed tools and platforms and be eager to learn and leverage new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Sustainability and ethical business practices
• Collaboration and innovation
• Continuous learning and improvement

Work Style:

• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and open to new challenges

Self-Assessment Questions:

• Do you share Vilgain's commitment to sustainability and ethical business practices?
• Are you comfortable working in a collaborative, team-focused environment?
• Do you thrive in dynamic, fast-paced work environments and embrace new challenges?

ASSUMPTION: Candidates who align with Vilgain's company values and work style will be more likely to succeed in this role and contribute to the company's ongoing success.

⚠️ Potential Challenges

• The high-budget nature of the campaigns requires a strong focus on data analysis and optimization to ensure maximum ROI
• The dynamic and fast-paced nature of the role may require the PPC specialist to adapt quickly to new tools, platforms, and market trends
• The hybrid work arrangement may present challenges in terms of communication and collaboration with remote team members
• The competitive nature of the PPC marketing landscape may require the PPC specialist to continuously innovate and stay ahead of the curve

ASSUMPTION: The ideal candidate for this role will be proactive, adaptable, and able to thrive in a dynamic, fast-paced work environment.

📈 Similar Roles Comparison

• Unlike traditional PPC marketing roles, this position places a strong emphasis on AI tools and data-driven strategies
• The high-budget nature of the campaigns and the company's commitment to sustainability set this role apart from similar positions in the industry
• As a mid-sized company, Vilgain offers a more collaborative and innovative work environment than larger corporations, with ample opportunities for professional growth and development

ASSUMPTION: Candidates who are drawn to Vilgain's commitment to sustainability and ethical business practices, as well as its dynamic and collaborative work environment, will be well-suited to this role.

📝 Sample Projects

• Developing and implementing a data-driven strategy to optimize campaign performance across multiple platforms
• Collaborating with the creative team to develop AI-generated ad copy and assets for PPC campaigns
• Analyzing campaign performance data to identify trends and opportunities for optimization and growth

ASSUMPTION: The sample projects listed above are intended to illustrate the types of tasks and responsibilities the PPC specialist may be expected to undertake in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• How does Vilgain support the professional development and growth of its employees?
• Can you provide examples of how Vilgain's commitment to sustainability is reflected in its business practices and company culture?
• What are the key performance indicators (KPIs) for this role, and how will my progress be measured and evaluated?
• How does the hybrid work arrangement work in practice, and what resources are available to support remote work?

ASSUMPTION: The interview questions listed above are intended to help candidates better understand the role, the company, and the work environment, and to assess their fit with Vilgain's company values and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Vilgain job portal
• Tailor your resume and cover letter to highlight your PPC marketing experience and data-driven mindset
• Prepare a case study demonstrating your ability to manage and optimize high-budget PPC campaigns
• Demonstrate your familiarity with AI tools and willingness to learn new technologies in your application materials
• Showcase your understanding of Vilgain's company values and commitment to sustainability in your application
• Follow up with the recruiter one week after submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.