Product Growth Marketer (Remote)

🚀 Job Overview

Fleet Studio is seeking a Product Growth Marketer on a contract basis to develop and execute innovative growth strategies for their SaaS products. This role requires a strategic marketer who can drive user acquisition, engagement, and retention through data-driven experimentation and creative approaches. The ideal candidate has extensive experience with growth hacking techniques, analytical tools, and can execute quickly with minimal budget while delivering measurable results.

📋 Key Responsibilities

• ✅ Develop and execute comprehensive growth strategies to drive user acquisition, activation, retention, and monetization
• ✅ Design and implement growth loops, referral programs, and SEO strategies to maximize organic acquisition
• ✅ Build grassroots marketing efforts through online communities, influencers, and user-generated content
• ✅ Conduct A/B tests, experiments, and conversion rate optimization to improve key performance metrics
• ✅ Create and manage email marketing and lifecycle marketing campaigns
• ✅ Leverage automation tools to enhance personalization and user engagement
• ✅ Stay current with industry trends and emerging growth hacking techniques

🎯 Required Qualifications

Education: Not specified

Experience: Minimum 4+ years in growth marketing, product growth, or related roles in a SaaS environment

Skills:

• Proficiency with growth hacking tools, analytics platforms (Google Analytics, Mixpanel, Amplitude), and marketing automation tools
• Strong expertise in A/B testing, funnel optimization, and user segmentation
• Experience with SEO, paid media, content marketing, and performance marketing
• Deep understanding of digital culture, internet trends, and virality mechanics
• Experience in social media, content marketing, and community-building
• Ability to execute quickly, iterate fast, and pivot based on data
• Familiarity with SQL, Python, or data visualization tools (preferred)
• Experience working in cross-functional teams (Product, Marketing, Engineering, and Sales)

ASSUMPTION: While no specific educational requirements are mentioned, a bachelor's degree in Marketing, Business, Communications or related field is likely expected given the seniority and technical nature of the role.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits:

• Remote work flexibility
• Continuous learning and career development opportunities

Industry Comparison: Not specified

ASSUMPTION: As this is a contract position, standard employee benefits like health insurance, retirement plans, or paid time off may not be included. Compensation is likely based on experience and may be negotiable, possibly following industry standards for SaaS growth marketing consultants in India.

🔍 Company Context

Industry Position: SaaS product development and marketing

Company Size: Not specified

Company Stage: Not specified

ASSUMPTION: Based on the job description, Fleet Studio appears to be a technology company developing SaaS products with growth potential. The contract-based hiring approach suggests it could be a growth-stage company looking to scale its product offerings without immediately expanding its permanent headcount.

📊 Role Analysis

Career Level: Mid to Senior level

Reporting Structure: Not specified

Team Size/Composition: Not specified

Growth Opportunities: Continuous learning and career development opportunities mentioned

ASSUMPTION: This appears to be a mid to senior-level position given the 4+ years of experience requirement and the strategic nature of the responsibilities. The role likely involves collaboration with product, engineering, and sales teams, suggesting a cross-functional position that could report to a Marketing Director, Growth Director, or directly to executive leadership.

🌍 Location & Work Environment

Office Type: Remote

Geographic Context: Based in Chennai, Tamil Nadu, India - a growing technology hub in South India with a vibrant startup ecosystem

Work Schedule: Not specified

Regional Considerations: Chennai offers a lower cost of living compared to other major Indian tech hubs while providing access to a strong talent pool and growing tech community

ASSUMPTION: While the company is based in Chennai, the role is explicitly described as remote, suggesting the candidate can work from anywhere with reliable internet connectivity, potentially even outside Chennai or Tamil Nadu. The work schedule is likely flexible, typical of remote contract positions in tech.

💼 Interview & Application Insights

Typical Process: For SaaS marketing roles, especially in growth positions, candidates typically undergo:

• Initial resume screening
• Phone/video screening interview
• Case study or growth strategy presentation
• Technical assessment of analytical skills
• Final interview with leadership team

Key Assessment Areas:

• Track record of implementing successful growth strategies
• Analytical thinking and data-driven decision making
• Creativity in growth hacking and marketing approaches
• Technical proficiency with marketing and analytics tools
• Ability to work quickly and adapt based on results

Application Tips:

• Highlight specific growth metrics and results from previous roles
• Showcase examples of creative growth hacking techniques you've implemented
• Demonstrate proficiency with the mentioned tools and platforms
• Prepare a brief growth strategy case study that could be relevant to SaaS products

ATS Keywords: growth marketing, SaaS, product-led growth, A/B testing, funnel optimization, user segmentation, growth hacking, marketing automation, conversion rate optimization, user acquisition, analytics, digital marketing, SEO, content marketing, performance marketing

ASSUMPTION: These insights are based on standard interview processes for growth marketing roles in the SaaS industry and may vary based on Fleet Studio's specific hiring practices.

🛠️ Tools & Technologies

• Analytics platforms: Google Analytics, Mixpanel, Amplitude
• Marketing automation tools
• A/B testing and experimentation platforms
• SEO tools and platforms
• Email marketing and lifecycle marketing platforms
• SQL, Python, or data visualization tools (as a plus)
• Social media management tools
• Content marketing platforms

ASSUMPTION: Additional tools commonly used in growth marketing but not explicitly mentioned might include HubSpot, Marketo, Optimizely, VWO, Hotjar, SEMrush, Ahrefs, Mailchimp, or Klaviyo, depending on the specific focus areas of the role.

👔 Cultural Fit Considerations

Company Values: Based on the job description, Fleet Studio appears to value innovation, experimentation, data-driven decision making, and quick execution

Work Style: The role calls for someone who can:

• Work independently and take initiative in a remote environment
• Execute quickly and iterate fast based on data
• Think creatively and develop unconventional approaches
• Collaborate effectively with cross-functional teams

Self-Assessment: Candidates should consider:

• Do you thrive in fast-paced environments where quick execution is valued?
• Are you comfortable making data-driven decisions and pivoting strategies when necessary?
• Do you enjoy experimenting with creative, unconventional approaches to marketing?
• Can you work effectively in a remote setting with potential autonomy?
• Are you passionate about continuous learning in a rapidly evolving field?

ASSUMPTION: The cultural elements inferred are based on the language used in the job description, such as "hit the ground running immediately," "execute quickly, iterate fast, and pivot based on data," and the emphasis on unconventional, high-impact growth strategies.

⚠️ Potential Challenges

• The expectation to "hit the ground running immediately" suggests a fast-paced onboarding with immediate deliverables expected
• Developing "unconventional, high-impact growth strategies" with "minimal budget" may require significant creativity and resourcefulness
• As a contract position, there may be less organizational support compared to full-time roles
• The broad scope of responsibilities spanning acquisition, activation, retention, and monetization requires versatility and deep expertise across multiple marketing disciplines
• Remote work, while flexible, can present communication challenges when collaborating with cross-functional teams

ASSUMPTION: These potential challenges are identified based on specific language in the job description and the nature of contract-based growth marketing roles. Individual experiences may vary based on the company's actual work environment and support systems.

📈 Similar Roles Comparison

This Product Growth Marketer role shares similarities with other positions in the industry but has some distinctive elements:

Similar to:

• Growth Hacker: Both focus on unconventional acquisition strategies and rapid experimentation, but this role has broader responsibilities across the entire customer journey
• Performance Marketing Manager: Both use data-driven approaches, but this role places greater emphasis on product-led growth and viral mechanisms
• Digital Marketing Manager: Both cover multiple marketing channels, but this role is more focused on growth metrics and experimentation than traditional marketing campaigns

Different from:

• Content Marketing Manager: While content may be part of the strategy, this role encompasses a much broader range of acquisition and retention techniques
• Product Manager: While this role works closely with product teams, it focuses specifically on growth and marketing rather than product development
• Traditional Marketing Director: This role is more data-driven, experimental, and focused on specific growth metrics rather than general brand awareness

ASSUMPTION: This comparison is based on standard industry patterns for growth marketing roles and how they typically differ from other marketing and product positions.

📝 Sample Projects

Based on the responsibilities listed, someone in this role might work on projects such as:

• Viral Referral Program: Designing and implementing a user referral system that incentivizes existing users to invite new users, with A/B testing of different reward structures to optimize conversion rates
• User Onboarding Optimization: Analyzing the user activation funnel, identifying drop-off points, and implementing targeted interventions to improve conversion from sign-up to active usage
• SEO Content Strategy: Developing a content strategy targeting high-intent keywords relevant to the product, leveraging data to identify opportunities and measure impact on organic acquisition
• Email Lifecycle Campaign: Creating a segmented email sequence that targets users at different stages of their journey, with personalized content to prevent churn and encourage feature adoption
• Community Growth Initiative: Building and nurturing an online community around the product, developing engagement strategies to turn users into advocates

ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical growth marketing initiatives in SaaS companies. Actual projects would depend on Fleet Studio's specific products and business goals.

❓ Key Questions to Ask During Interview

1. "What are the current key growth challenges for your product, and what metrics are most important to improve in the next 6-12 months?"
2. "Can you describe the current user acquisition channels and which ones have shown the most promising results so far?"
3. "How does the growth marketing function collaborate with product and engineering teams to implement and measure experiments?"
4. "What resources and tools will be available for growth initiatives, and how are decisions made about allocating budget to new experiments?"
5. "How does success look like for this role after 3 months and after 6 months?"
6. "What is the potential for this contract position to evolve over time, either in scope or employment status?"

ASSUMPTION: These questions are suggested based on the role type and common considerations for contract growth marketing positions. Candidates should adapt them based on their specific priorities and information received during the interview process.