V

Product Marketing Intern

Versace
Full-time
On-site
Milan, Lombardy, Italy

πŸ“Œ Core Information

πŸ”Ή Job Title: Product Marketing Intern

πŸ”Ή Company: Versace

πŸ”Ή Location: Milan, Piazza Einaudi, 4, Milan, Lombardy, Italy

πŸ”Ή Job Type: Full-time Intern

πŸ”Ή Category: Marketing & Communication

πŸ”Ή Date Posted: July 14, 2025

πŸ”Ή Experience Level: Entry-level (0-2 years)

πŸ”Ή Remote Status: Hybrid (Milan, Italy)

πŸš€ Job Overview

Key aspects of this role include:

  • Supporting the Global Product Marketing team in daily activities and overall strategy
  • Assisting in the creation and maintenance of key documents for product marketing strategy
  • Coordinating marketing samples for ADV campaigns and third-party product shootings
  • Building and maintaining a marketing samples inventory system
  • Conducting competitors' benchmark analysis and maintaining an updated repository
  • Supporting the team with administrative tasks such as POs creation and invoices tracking

ASSUMPTION: This role is ideal for recent graduates or early-career professionals seeking hands-on experience in fashion and luxury product marketing. It offers a unique opportunity to work closely with a global team and contribute to the marketing strategy of a renowned luxury brand.

πŸ“‹ Key Responsibilities

βœ… Supporting the Senior Manager and the team in the creation and maintenance of key documents for the development and deployment of the Product Marketing strategy at a global level

βœ… Coordinating the Product Content Calendar and related deadlines, keeping it regularly updated and contributing to a smooth and efficient flow of information between Product Marketing, Licenses and Special Projects team, Brand & Retail Marketing team, Production and Creative team

βœ… Playing an active role in the coordination of the Marketing samples for ADV Campaigns (and third parties product shootings when needed – e.g. Wholesalers, Franchisees), supporting the team with the set up of prep days in cooperation with Production and Logistics team

βœ… Building, maintaining, and monitoring a Marketing samples inventory system, making sure to constantly track ins and outs and liaising with key stakeholders in the Logistics and Warehouse teams in Milan and Novara

βœ… On a weekly basis, supporting the team with ensuring a smooth and reliable sharing of information with the relevant teams (e.g. Retail Excellence), keeping the go-to-market toolbox and cross-functional calendar updated with the most up-to-date information

βœ… Supporting the team with competitors' benchmark analysis, proactively doing research and helping in maintaining a constantly updated repository

βœ… Supporting daily Product Marketing team activities: shared folder update and maintenance, team project tracker coordination and update, follow up on team’s deadlines and agendas

βœ… Supporting the Global Brand and Product Marketing team with administrative tasks such as POs creation and invoices tracking

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work proactively on multiple projects simultaneously. Familiarity with the fashion and luxury industry is preferred.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Economics, Business, or a similar field, a Master's is a plus

Experience: Previous experience in a Fashion/Luxury brand, within Marketing & Communication is preferred

Required Skills:

  • Fashion/Luxury acumen and passion for the industry
  • Fluent in Italian and English (written and spoken)
  • Excellent use of Microsoft Office, particularly Excel and PowerPoint with strong presentation skills
  • Organized and flexible, with the ability to work proactively on multiple projects simultaneously
  • Great attention to details

Preferred Skills:

  • Previous experience in a similar role within the fashion and luxury industry
  • Knowledge of the Versace brand and its products

ASSUMPTION: While previous experience in a similar role is not required, candidates with relevant experience may have an advantage in this competitive role.

πŸ’° Compensation & Benefits

Salary Range: The salary range for this role is not provided. However, according to industry standards, entry-level marketing interns in Milan can expect to earn between €1,200 to €1,800 per month (gross). This role is an internship, and compensation may be in the form of academic credit or a stipend.

Benefits:

  • On-the-job training and mentorship from experienced professionals
  • Opportunity to work in a global team and contribute to the marketing strategy of a renowned luxury brand
  • Potential for career growth and development within the company

Working Hours: This role is a hybrid position, with a combination of on-site and remote work. The standard working hours are Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break.

ASSUMPTION: While the salary range is not provided, the compensation for this role is in line with industry standards for entry-level marketing internships in Milan. The benefits of this role include valuable on-the-job training, mentorship, and the opportunity to work in a global team for a renowned luxury brand.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Versace is a luxury fashion house, founded in 1978 by Gianni Versace. It is known for its vibrant and glamorous designs, as well as its iconic Medusa head logo. The company operates in the high-end fashion and luxury goods sector, offering a wide range of products, including clothing, accessories, and home decor.

Company Size: Versace is a mid-sized company, with approximately 501-1,000 employees worldwide. This size allows for a more intimate work environment and the opportunity to make a significant impact on the company's success.

Founded: Versace was founded in 1978 by Gianni Versace in Milan, Italy. The company has since grown to become one of the most recognizable names in the world of fashion and luxury goods.

Company Description:

  • Versace is one of the most recognizable names in the world, known for its vibrant and glamorous designs
  • The luxury House immediately became a leader in fashion and culture following its founding in 1978
  • Versace is led by Emmanuel Gintzburger as CEO and the design team is under the leadership of the Chief Creative Officer, Dario Vitale. Donatella Versace remains the Chief Brand Ambassador for Versace since April 1st, 2025

Company Specialties:

  • High-end fashion and luxury goods
  • Clothing, accessories, and home decor
  • Iconic Medusa head logo

Company Website: Versace.com

ASSUMPTION: Working for Versace offers a unique opportunity to gain experience in the luxury fashion industry and contribute to the marketing strategy of a renowned global brand.

πŸ“Š Role Analysis

Career Level: This role is an entry-level position, ideal for recent graduates or early-career professionals seeking to gain experience in the fashion and luxury industry.

Reporting Structure: The Product Marketing Intern reports directly to the Senior Manager, Product Marketing.

Work Arrangement: This role is a hybrid position, with a combination of on-site and remote work. The standard working hours are Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break.

Growth Opportunities:

  • On-the-job training and mentorship from experienced professionals
  • Opportunity to work in a global team and contribute to the marketing strategy of a renowned luxury brand
  • Potential for career growth and development within the company

ASSUMPTION: This role offers valuable experience and the opportunity to work in a global team for a renowned luxury brand. It is an excellent starting point for a career in the fashion and luxury industry.

🌍 Location & Work Environment

Office Type: Versace's headquarters is located in Milan, Italy, with a modern and stylish office environment that reflects the brand's aesthetic.

Office Location(s): Piazza Einaudi, 4, Milan, Lombardy, Italy

Geographic Context:

  • Milan is the fashion capital of Italy and a major global hub for the fashion and luxury industry
  • The city offers a vibrant cultural scene, with numerous art galleries, museums, and historical landmarks
  • Milan is also home to a diverse and multicultural community, with a wide range of dining and entertainment options

Work Schedule: This role is a hybrid position, with a combination of on-site and remote work. The standard working hours are Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break.

ASSUMPTION: Working in Milan offers a unique opportunity to gain experience in the fashion and luxury industry and contribute to the marketing strategy of a renowned global brand. The city's vibrant cultural scene and diverse community provide a stimulating work environment.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission through the Capri job portal
  • Phone or video screening with the HR department
  • In-person or video interview with the hiring manager and/or team members
  • Final decision and offer

Key Assessment Areas:

  • Relevant education and experience in marketing, fashion, or a related field
  • Strong communication and presentation skills
  • Fluency in Italian and English (written and spoken)
  • Attention to detail and organizational skills

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Demonstrate your passion for the fashion and luxury industry and your understanding of the Versace brand
  • Prepare for behavioral and situational interview questions that assess your problem-solving skills, teamwork, and adaptability

ATS Keywords: Marketing, Product Marketing, Fashion, Luxury, Brand, Strategy, Marketing Plan, Global, Teamwork, Communication, Presentation, Excel, PowerPoint, Italian, English

ASSUMPTION: The application process for this role is competitive, and candidates should tailor their application materials to highlight their relevant experience and skills. The interview process will likely focus on assessing the candidate's communication, presentation, and problem-solving skills, as well as their cultural fit with the company.

πŸ› οΈ Tools & Technologies

  • Microsoft Office (Excel, PowerPoint)
  • Project management tools (e.g., Asana, Trello, Microsoft Project)
  • Marketing automation tools (e.g., Mailchimp, HubSpot, Marketo)

ASSUMPTION: Familiarity with Microsoft Office, particularly Excel and PowerPoint, is essential for this role. Experience with project management and marketing automation tools is a plus.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Creativity and innovation
  • Luxury and craftsmanship
  • Passion and dedication

Work Style:

  • Collaborative and team-oriented
  • Results-driven and proactive
  • Adaptable and flexible

Self-Assessment Questions:

  • Do you have a strong passion for the fashion and luxury industry, and a deep understanding of the Versace brand?
  • Are you able to work effectively in a global team and contribute to the marketing strategy of a renowned luxury brand?
  • Do you have strong communication and presentation skills, and the ability to work proactively on multiple projects simultaneously?

ASSUMPTION: Candidates who are passionate about the fashion and luxury industry, have strong communication and presentation skills, and are able to work effectively in a global team will be well-suited to this role.

⚠️ Potential Challenges

  • The fast-paced and dynamic nature of the fashion and luxury industry can be challenging for those new to the field
  • The role requires strong attention to detail and the ability to manage multiple projects simultaneously, which can be demanding
  • The competitive nature of the fashion and luxury industry can make it difficult to stand out and make an impact as an intern
  • The role is based in Milan, which may require relocation or commuting for candidates who do not live in the area

ASSUMPTION: While this role offers valuable experience and the opportunity to work in a global team for a renowned luxury brand, it also presents several challenges that candidates should be prepared to face.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to other entry-level marketing positions in the fashion and luxury industry, but offers the unique opportunity to work for a renowned global brand
  • The role requires strong communication and presentation skills, as well as the ability to work effectively in a global team
  • This role is an excellent starting point for a career in the fashion and luxury industry, with potential for growth and development within the company

ASSUMPTION: While this role shares similarities with other entry-level marketing positions in the fashion and luxury industry, it offers a unique opportunity to work for a renowned global brand and contribute to its marketing strategy.

πŸ“ Sample Projects

  • Creating and maintaining key documents for the development and deployment of the Product Marketing strategy at a global level
  • Coordinating marketing samples for ADV campaigns and third-party product shootings
  • Building and maintaining a marketing samples inventory system

ASSUMPTION: These sample projects are representative of the key responsibilities and tasks associated with this role. Candidates should be prepared to demonstrate their ability to handle these responsibilities effectively.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role fit into the overall marketing strategy for Versace?
  • What opportunities are there for growth and development within the company?
  • How does the team collaborate and communicate with one another, both in-person and remotely?
  • What are the key challenges facing the marketing team, and how can this role contribute to addressing them?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement in the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Capri job portal
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare for behavioral and situational interview questions that assess your problem-solving skills, teamwork, and adaptability
  • Research the Versace brand and its products, and be prepared to demonstrate your understanding and enthusiasm for the company
  • Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.