📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: ABC Financial Services
🔹 Location: Ontario, Canada (Remote OK)
🔹 Job Type: Full-Time
🔹 Category: Financial Services
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving go-to-market strategies for new products and features
- Collaborating with cross-functional teams to create compelling content
- Executing campaigns across multiple channels to engage customers
- Measuring and optimizing campaign performance
ASSUMPTION: This role requires a strong understanding of both marketing and product management, with a focus on driving customer engagement and adoption.
📋 Key Responsibilities
✅ Develop and execute go-to-market strategies for new products and features
✅ Collaborate with product, marketing, and sales teams to create content and messaging
✅ Plan and execute campaigns across social media, email, in-app, and other channels
✅ Monitor and analyze campaign performance using relevant metrics
✅ Conduct customer interviews to gather feedback and create case studies
✅ Train internal teams on new products and features
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and analytical analysis to drive product success.
🎯 Required Qualifications
Education: Bachelor's Degree or Diploma in marketing, communications, or a related field
Experience: 4-7+ years of product marketing experience with at least 2 years of prior B2B product marketing/management
Required Skills:
- Strong verbal and written communication skills in English
- Excellent written and verbal communication skills, with ability to communicate complex information in a concise and compelling manner
- Experience implementing product GTM plans with examples of your work
- Technically savvy with the ability to dive in and understand complex products and their relationships
- Ability to effectively convey the product value, key benefits, messaging and positioning to the market
- Highly organized and efficient, juggling multiple projects at once with high reliability
- Proficient with (or willing to quickly learn) Intercom, Asana, Figma, Notion, Sharepoint, Slack, Teams, Salesforce, Pendo and MixPanel
Preferred Skills:
- Understanding of the Fitness Industry or Fitness Management Business Systems
ASSUMPTION: Candidates should have a strong background in product marketing, with a focus on B2B products and a proven track record of driving customer engagement.
💰 Compensation & Benefits
Salary Range: CAD 68,000 - 92,000 annually (based on employee experience and location)
Benefits:
- Health, dental, and life insurance
- Meal and home office allowance
- Gym subscription
- Educational discounts
- Loan assistance
- Employee Assistance Program
Working Hours: Full-time (40 hours/week) with flexible hours
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, focusing on fitness industry software and management solutions
Company Size: Small (11-50 employees), allowing for close collaboration and impact on company growth
Founded: 1981, with a rich history and established reputation in the fitness industry
Company Description:
- Premier provider of software and related services for the fitness industry
- Trusted provider to boost performance and create a total fitness experience for over 31 million members
- Committed to helping clubs and their members perform better and more profitably
Company Specialties:
- Club management software
- Fitness industry solutions
- Global fitness business services
Company Website: abcfitness.com
ASSUMPTION: ABC Financial Services is a well-established company with a strong focus on providing innovative solutions to the fitness industry.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department
Reporting Structure: Reports directly to the Product Marketing Director, collaborating with various teams such as product, marketing, sales, and customer success
Work Arrangement: Remote OK, with flexibility to work from home or the office
Growth Opportunities:
- Potential career progression within the marketing department
- Opportunities to work on diverse products and features
- Chance to make a significant impact on the company's growth and success
ASSUMPTION: This role offers a unique opportunity to work in a small company with a global reach, allowing for significant impact and growth potential.
🌍 Location & Work Environment
Office Type: Hybrid (remote and on-site), with flexibility to work from home or the office
Office Location(s): Ontario, Canada (with remote work options)
Geographic Context:
- Ontario, Canada: Diverse and multicultural province with a strong tech industry
- Remote work: Allows for flexibility and work-life balance
Work Schedule: Full-time (40 hours/week) with flexible hours and days of disconnect (once a quarter)
ASSUMPTION: The remote work option provides flexibility and work-life balance, while the hybrid work environment encourages collaboration and team building.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Behavioral and skills-based interviews
- Final interview with the hiring manager
Key Assessment Areas:
- Product marketing experience and expertise
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare examples of your product marketing work and successes
- Research the company and industry to demonstrate your knowledge and enthusiasm
ATS Keywords: Product Marketing, Go-to-Market Strategy, Campaign Execution, Customer Segmentation, Content Creation, Communication Skills, Product Management, Technical Savvy, Data Analysis, Collaboration, Customer Support, Social Media, Email Marketing, Training, Event Management, Case Studies
ASSUMPTION: The application process for this role is typical for a mid-level marketing position, with a focus on assessing the candidate's product marketing experience and cultural fit.
🛠️ Tools & Technologies
- Intercom
- Asana
- Figma
- Notion
- Sharepoint
- Slack
- Teams
- Salesforce
- Pendo
- MixPanel
ASSUMPTION: Familiarity with these tools is preferred, but the company is willing to provide training for the right candidate.
👔 Cultural Fit Considerations
Company Values:
- Best Life: Encouraging employees to prioritize their well-being and personal growth
- One Team: Fostering a collaborative and inclusive work environment
- Growth Mindset: Embracing continuous learning and improvement
Work Style:
- Results-driven: Focus on achieving outcomes and driving product success
- Collaborative: Working closely with cross-functional teams to create effective solutions
- Adaptable: Embracing change and pivoting as needed to meet business objectives
Self-Assessment Questions:
- Do you prioritize your well-being and personal growth?
- Are you comfortable working in a collaborative, team-oriented environment?
- Do you embrace change and adaptability in your work?
ASSUMPTION: Candidates who align with ABC's company values and work style will be a strong fit for this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with complex products and understanding their relationships
- Keeping up with industry trends and best practices in product marketing
- Adapting to changes in product roadmaps and priorities
ASSUMPTION: These challenges can be overcome with strong organizational skills, technical savvy, and a growth mindset.
📈 Similar Roles Comparison
- Product Marketing Manager vs. Product Manager: The former focuses more on go-to-market strategies and customer engagement, while the latter is responsible for product development and roadmaps
- Product Marketing Manager vs. Marketing Manager: The former is more specialized in product-specific marketing, while the latter oversees the overall marketing strategy and campaigns
- Career progression: This role can lead to senior product marketing positions, marketing director roles, or other leadership opportunities within the company
ASSUMPTION: Understanding the differences between similar roles and the career progression opportunities can help candidates determine if this role is the right fit for their long-term goals.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product feature
- Creating a customer case study to highlight the benefits of a specific product or feature
- Planning and executing a product launch event to generate buzz and adoption
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the impact this role can have on product success and customer engagement.
❓ Key Questions to Ask During Interview
- Can you describe the product roadmap and how this role fits into it?
- How does the company support the professional development and growth of its employees?
- What are the biggest challenges facing the product marketing team currently, and how can this role help address them?
- How does the company measure the success of product marketing campaigns, and what KPIs are most important?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: Asking these questions can help candidates better understand the role, the team, and the company culture, allowing them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your product marketing work and successes
- Research the company and industry to demonstrate your knowledge and enthusiasm
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
