📌 Core Information
🔹 Job Title: Regional Marketing Manager (RMM) - Shelter and Client Experience (CX) - Hybrid/Remote
🔹 Company: Thrive Pet Healthcare
🔹 Location: Austin, Texas, United States
🔹 Job Type: Full-Time, Hybrid (2 days on-site, 3 days remote)
🔹 Category: Marketing, Client Experience
🔹 Date Posted: April 26, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (with remote flexibility for other U.S. geographies)
🚀 Job Overview
Key aspects of this role include:
- Overseeing marketing operations for Thrive’s hospitals
- Collaborating with various teams to execute strategies that support revenue growth
- Developing communication plans for shelter outreach and enhancing customer experience
- Analyzing customer feedback and implementing CX strategies
- Managing projects and stakeholder relationships
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to balance multiple projects and stakeholder needs.
📋 Key Responsibilities
✅ Develop and implement integrated strategic communications plans for shelter outreach and CX initiatives
✅ Enhance creative artwork and call to actions that scale across all locations
✅ Collaborate with marketing, operations, and other teams to ensure alignment and consistency
✅ Monitor and track key metrics, and make recommendations for improvement
✅ Oversee contracts with legal and supply chain management
✅ Assess hospital needs and deliver appropriate support
✅ Gather and analyze customer feedback through various channels
✅ Identify pain points and develop CX strategies to address them
✅ Monitor and evaluate CX metrics to measure the effectiveness of CX initiatives
✅ Enhance the customer journey by optimizing touchpoints throughout the customer lifecycle
✅ Train and support team members on best customer service practices
✅ Build positive relationships with customers by providing personalized and empathetic support
✅ Develop trust with field stakeholders and coach operations partners on marketing programs
✅ Foster a sense of belonging and collaboration among hospitals in their region
✅ Balance hospitals support, consumer, and support office needs
✅ Collaborate with operations partners to assess hospitals’ needs, capacity, and growth opportunities
✅ Collaborate with hospital leadership and vet relations representatives to drive hospital growth
✅ Collaborate with other marketing functional areas to create new programs and manage hospital-specific projects
ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage multiple projects and stakeholders effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7+ years in field, regional, and veterinary referral marketing, with 3+ years in shelter or client experience roles
Required Skills:
- Proven experience in marketing and advertising principles
- Strong analytical approach to evaluating attribution, funnel metrics, and campaign performance
- Solution-oriented mindset and ability to troubleshoot
- Experience with project management
- Organized, collaborative, self-starting, and strong communication (written and verbal) skills
- Able to analyze work for improvements, solicit and incorporate feedback
- Able to foster relationships with key stakeholders based on trust
- Knowledge of veterinary industry is a plus
- Strong commitment to welfare and proper treatment of animals
Preferred Skills:
- Familiarity with the veterinary industry
- Experience with specific marketing tools and platforms
- Bilingual or multilingual skills
ASSUMPTION: Candidates with a strong background in marketing, client experience, and project management will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for the role, experience level, and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off (vacation, sick, and holidays)
- Pet care discounts
- Professional development opportunities
- Employee assistance program
Working Hours: Full-time (40 hours per week), hybrid schedule (2 days on-site, 3 days remote)
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Thrive Pet Healthcare operates in the veterinary services industry, offering a comprehensive continuum of care for pets’ primary, specialty, and acute needs.
Company Size: Thrive Pet Healthcare has over 360 veterinary providers and is one of the first veterinary services to offer a comprehensive continuum of care for pets.
Founded: 2003, in Austin, Texas
Company Description:
- Thrive Pet Healthcare provides personalized, accessible care through every stage of a pet’s life and health
- The organization offers industry-first benefits for practice staff and elevates privately held veterinary hospitals with innovative service and technology solutions
- Thrive Pet Healthcare focuses on the needs of care providers and professional collaboration to support the well-being of the industry and raise the national bar for veterinary excellence
Company Specialties:
- Veterinary routine care
- Veterinary surgeries
- Veterinary illness & injury
- Veterinary emergency services
- Pet dermatology
- Veterinary internal medicine
- Pet dentistry
- Pet oncology
- Pet neurology
- Pet ophthalmology
Company Website: https://www.thrivepet.com/
ASSUMPTION: Thrive Pet Healthcare's focus on comprehensive care, innovation, and collaboration sets it apart in the veterinary services industry.
📊 Role Analysis
Career Level: Mid-level to senior marketing role with potential for growth into a leadership position
Reporting Structure: Reports directly to the Senior Director of Marketing
Work Arrangement: Hybrid (2 days on-site, 3 days remote) with flexibility for other U.S. geographies
Growth Opportunities:
- Potential to advance to a leadership role within the marketing department
- Expanding responsibilities as the company grows and enters new markets
- Opportunities to gain experience in various aspects of marketing, client experience, and project management
ASSUMPTION: This role offers significant growth potential for the right candidate with a strong track record in marketing and client experience.
🌍 Location & Work Environment
Office Type: Hybrid (2 days on-site, 3 days remote) with the option to work fully remote for other U.S. geographies
Office Location(s): 211 Walter Seaholm Drive, Suite 200, Austin, TX 78701, US
Geographic Context:
- Austin, Texas, is known for its vibrant tech industry, live music scene, and outdoor activities
- The cost of living in Austin is relatively high compared to other cities in Texas
- The city has a diverse population and offers a wide range of cultural, recreational, and dining options
Work Schedule: Full-time (40 hours per week) with a hybrid schedule (2 days on-site, 3 days remote)
ASSUMPTION: The hybrid work arrangement offers flexibility and a good work-life balance for the right candidate.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening
- Behavioral and situational interviews
- Skills assessment
- Final round interview with hiring manager and/or team members
Key Assessment Areas:
- Problem-solving skills
- Analytical skills
- Communication and interpersonal skills
- Project management experience
- Industry-specific knowledge
Application Tips:
- Highlight relevant marketing and client experience achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare examples of marketing campaigns or projects you've led, focusing on results and impact
- Be ready to discuss your approach to CX and shelter outreach strategies
- Research Thrive Pet Healthcare's unique approach to veterinary care and be prepared to discuss how your skills and experience align with their mission
ATS Keywords: Marketing, Client Experience, Project Management, Veterinary, Shelter Outreach, CX Strategy, Stakeholder Management, Marketing Campaigns, Customer Feedback, Data Analysis
ASSUMPTION: Thrive Pet Healthcare's interview process focuses on assessing candidates' problem-solving skills, industry knowledge, and cultural fit.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce, Zoho CRM)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Design and creative tools (e.g., Adobe Creative Suite, Canva)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
ASSUMPTION: Familiarity with industry-standard marketing, project management, and data analysis tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Compassion and empathy for pets and their owners
- Collaboration and teamwork
- Continuous learning and improvement
- Innovation and adaptability
- Accountability and reliability
Work Style:
- Fast-paced and dynamic
- Results-driven and data-informed
- Collaborative and supportive
- Adaptable and flexible
- Focused on work-life balance
Self-Assessment Questions:
- Do you have a strong commitment to animal welfare and proper treatment of animals?
- Are you comfortable working in a hybrid environment, balancing on-site and remote work?
- Do you thrive in a fast-paced, collaborative, and dynamic work environment?
- Are you able to analyze work for improvements and incorporate feedback?
- Do you have experience fostering relationships with key stakeholders based on trust?
ASSUMPTION: Thrive Pet Healthcare values candidates who align with their mission, values, and work style.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Balancing on-site and remote work effectively
- Adapting to a fast-paced and dynamic work environment
- Meeting tight deadlines and maintaining high-quality work
- Addressing customer feedback and implementing CX strategies promptly
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a results-driven mindset.
📈 Similar Roles Comparison
- This role is unique in its focus on both shelter outreach and client experience marketing
- Unlike traditional marketing roles, this position requires a strong understanding of CX principles and the ability to analyze customer feedback
- Career progression in this role may differ from more traditional marketing paths, offering unique growth opportunities
ASSUMPTION: This role's unique focus on shelter outreach and client experience marketing sets it apart from other marketing positions.
📝 Sample Projects
- Developing and executing a comprehensive marketing campaign to promote a new shelter outreach initiative
- Analyzing customer feedback to identify pain points and implementing CX strategies to address them
- Managing a team to create and distribute targeted email marketing campaigns to improve customer engagement
ASSUMPION: These sample projects demonstrate the role's focus on marketing, CX, and project management.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's long-term growth plans?
- What are the biggest challenges facing the marketing department currently, and how can this role help address them?
- How does the company support work-life balance for its employees?
- What opportunities are there for professional development and growth within the marketing department?
- How does the company measure the success of its marketing campaigns and CX initiatives?
ASSUMPTION: These questions help assess the role's fit with your career goals, the company's culture, and the marketing department's priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing, client experience, and project management achievements
- Write a cover letter demonstrating your understanding of the role and company, and how your skills and experience align with their mission
- Prepare examples of marketing campaigns or projects you've led, focusing on results and impact
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, analytical skills, and industry-specific knowledge
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
