📌 Core Information
🔹 Job Title: Senior Campaign Manager (Demand Generation)
🔹 Company: BuildOps
🔹 Location: Raleigh, North Carolina, United States
🔹 Job Type: Full-time
🔹 Category: 🎯 Demand Generation
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📌 Essential Job Details
🚀 Job Overview
As the Senior Campaign Manager (Demand Generation) at BuildOps, you will play a pivotal role in driving revenue growth and building a best-in-class inbound marketing engine. You will be responsible for developing and executing high-performing, multi-channel demand generation campaigns across paid, organic, email, content, and event channels to drive qualified pipeline and revenue. With a data-driven and analytical approach, you will optimize campaigns for maximum impact, aligning closely with sales and product marketing teams.
ASSUMPTION: The listing suggests this is a senior-level demand generation role within a fast-paced, high-growth technology company, requiring a seasoned marketing professional with strong people management skills.
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📋 Key Responsibilities
✅ Drive revenue from the SMB and MM segments of the Commercial MEP market and partner with the Director of Demand Generation to build an inbound engine that's best-in-class.
✅ Develop and execute high-performing, multi-channel demand generation campaigns across paid, organic, email, content, and events to drive pipeline and revenue.
✅ Own campaign strategy and execution, optimizing for conversion rates, cost per lead (CPL), and ROI.
✅ Partner with sales and product marketing to create a feedback loop to align messaging, targeting, and share learnings.
✅ Leverage data and analytics to track campaign performance and make real-time adjustments for maximum impact.
✅ Manage and mentor a junior campaign specialist, as well as external agency partners, to execute campaigns at scale.
✅ Experiment with new marketing strategies, including AI-driven demand gen, and emerging digital channels.
ASSUMPTION: The responsibilities cover the full scope of demand generation, including campaign strategy, execution, optimization, and team management.
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🎯 Required Qualifications
Education: Not specified
Experience:
- 5+ years of experience in B2B demand generation with a strong track record of pipeline growth
- 3+ years managing people (direct reports, agencies, or contractors)
Skills:
- Expertise in paid media (Google Ads, LinkedIn Ads, Meta Ads, or others), SEO/SEM, and email marketing
- Proficiency in marketing automation platforms (HubSpot, Marketo, or Pardot) and CRM tools
- Strong analytical skills, with the ability to track key metrics and optimize campaigns based on performance
ASSUMPTION: The qualifications focus on relevant experience in B2B demand generation, people management, and technical marketing skills, which are typical for a senior-level role of this nature.
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💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Competitive salary + equity + bonus
- Comprehensive benefits package
- Work from home stipend
- Flexible paid time off
Industry Comparison: The compensation package appears to be in line with industry standards for a senior demand generation role in the Raleigh, North Carolina area, based on typical salary ranges and benefits offered by tech companies in the region.
ASSUMPTION: The benefits listed are common for a full-time, senior-level role at a well-funded technology startup, but the specific salary range is not provided.
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📌 Applicant Insights
🔍 Company Context
Industry Position: BuildOps is a fast-paced, high-growth startup that is transforming the $30-billion commercial contracting industry through its all-in-one digital platform.
Company Size: Based on the information provided, BuildOps has raised multiple rounds of funding from reputable venture capital firms, indicating it is likely in a growth or expansion stage.
Company Stage: As a venture-backed startup, BuildOps is in the high-growth stage, focused on rapid expansion and market penetration.
ASSUMPTION: The company details suggest BuildOps is an established startup with strong financial backing and industry recognition.
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📊 Role Analysis
Career Level: Senior
Reporting Structure: The Senior Campaign Manager will report to the Director of Demand Generation and work closely with the sales and product marketing teams.
Team Size/Composition: The role includes managing a junior campaign specialist and external agency partners, indicating a small but mighty marketing team.
Growth Opportunities: As a senior-level position in a high-growth startup, there may be opportunities for career advancement within the marketing or broader leadership teams.
ASSUMPTION: The role is positioned as a senior demand generation specialist with people management responsibilities, indicating a clear career path within the organization.
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🌍 Location & Work Environment
Office Type: Hybrid, with 3 days per week in the office in Los Angeles, CA.
Geographic Context: Raleigh, North Carolina is a growing technology hub with a relatively lower cost of living compared to coastal tech centers.
Work Schedule: The listing mentions a hybrid work model, which is becoming increasingly common in the tech industry.
Regional Considerations: The Raleigh area offers a mix of urban amenities and suburban lifestyle, appealing to a range of professionals.
ASSUMPTION: The hybrid work model and Raleigh location suggest a flexible and progressive work environment.
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💼 Interview & Application Insights
Typical Process: The interview process for a senior demand generation role at a tech startup would likely include an initial phone/video screen, followed by in-person or remote interviews with the hiring manager, cross-functional team members, and potentially executive leadership.
Key Assessment Areas: Employers will likely evaluate the candidate's strategic thinking, data-driven decision-making, campaign execution skills, people management abilities, and alignment with the company's mission and culture.
Application Tips: Applicants should highlight their proven track record in driving pipeline and revenue growth through multi-channel demand generation campaigns, as well as their experience in leading and mentoring marketing teams.
ATS Keywords: Relevant keywords to include in the application may include "demand generation," "campaign management," "marketing automation," "digital marketing," "data analysis," and "people management."
ASSUMPTION: The interview process and assessment areas are based on standard practices for senior-level marketing roles in the technology industry.
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🛠️ Tools & Technologies
The role will likely require proficiency in the following tools and platforms:
- Marketing automation platforms (HubSpot, Marketo, Pardot)
- Customer relationship management (CRM) tools
- Search engine optimization (SEO) and search engine marketing (SEM) tools
- Social media advertising platforms (LinkedIn Ads, Google Ads, Meta Ads)
- Email marketing software
- Data analytics and reporting tools
ASSUMPTION: The listed tools are industry-standard for demand generation roles, based on the required qualifications.
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👔 Cultural Fit Considerations
Company Values: Based on the information provided, BuildOps values innovation, data-driven decision-making, and a collaborative, high-growth mindset.
Work Style: The role requires a self-motivated, analytical, and results-driven individual who thrives in a fast-paced, entrepreneurial environment.
Self-Assessment: Applicants should consider whether they are comfortable with a hybrid work model, enjoy leading and mentoring a team, and are excited about the challenge of building a best-in-class demand generation program for a rapidly growing startup.
ASSUMPTION: The company culture and work style are inferred from the job description and typical practices of technology startups.
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⚠️ Potential Challenges
The Senior Campaign Manager role may face the following potential challenges:
- Balancing the demands of multiple marketing channels and campaigns to optimize for pipeline and revenue growth
- Aligning marketing strategies with the sales and product teams to ensure cohesive messaging and targeting
- Quickly adapting to a rapidly changing market and industry landscape, while experimenting with new marketing approaches
- Effectively managing and mentoring a small team, both internal and external, to execute campaigns at scale
ASSUMPTION: These potential challenges are based on the scope of responsibilities and the high-growth, fast-paced nature of the startup environment.
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📈 Similar Roles Comparison
This Senior Campaign Manager (Demand Generation) role is similar to other senior-level demand generation or marketing roles at technology companies, with a focus on driving pipeline and revenue growth through integrated, multi-channel campaigns. The key differences may lie in the specific industry focus (commercial contracting) and the startup environment, which requires a more entrepreneurial and adaptable approach compared to larger, more established enterprises.
ASSUMPTION: The comparison to similar roles is based on standard industry practices and the information provided in the job description.
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📝 Sample Projects
As the Senior Campaign Manager (Demand Generation) at BuildOps, you may work on projects such as:
- Developing a comprehensive demand generation strategy to capture the SMB and MM segments of the commercial contracting market
- Launching and optimizing integrated digital marketing campaigns across paid, organic, email, and content channels to drive qualified pipeline
- Collaborating with the sales and product marketing teams to align messaging, targeting, and campaign performance insights
- Leveraging data and analytics to continuously monitor and optimize campaign performance, including conversion rates, cost per lead, and ROI
- Mentoring a junior campaign specialist and managing external agency partners to scale demand generation efforts
- Exploring and testing new, innovative demand generation tactics, such as AI-powered solutions and emerging digital channels
ASSUMPTION: These sample projects are based on the key responsibilities outlined in the job description.
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❓ Key Questions to Ask During Interview
- How does the demand generation team currently collaborate with sales and product marketing to align on strategy and execution?
- What are the company's long-term growth goals, and how does this role contribute to achieving them?
- Can you provide more details on the current marketing technology stack and plans for future investments?
- What are the key performance metrics and KPIs that this role will be responsible for delivering against?
- How does the company approach experimentation and testing of new demand generation tactics?
- What professional development opportunities are available for the marketing team to grow their skills?
ASSUMPTION: These questions are designed to help the candidate better understand the role, the company's goals, and the team dynamics, as well as demonstrate their interest and fit for the position.
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📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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📌 Next Steps for Applicants
To pursue this opportunity effectively, applicants should:
1. Carefully review the job description and requirements to assess their fit for the role.
2. Tailor their resume and cover letter to highlight their relevant demand generation experience, campaign management skills, and alignment with the company's mission and values.
3. Prepare thoughtful questions to ask during the interview that demonstrate their strategic thinking and interest in the position.
4. Research the company, industry, and regional job market to understand the competitive landscape and potential career trajectory.
5. Optimize their application for relevant applicant tracking systems (ATS) by incorporating the suggested keywords throughout their materials.
