📌 Core Information
🔹 Job Title: Senior Customer Marketing Specialist
🔹 Company: Amenitiz
🔹 Location: Barcelona, Spain
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing launch plans for key products and services
- Creating and sending key communications across multiple channels
- Leading strategic cross-functional projects
- Defining high-level communication and customer education strategies
ASSUMPTION: This role requires a balance of strategic thinking and technical execution, with a strong focus on driving product adoption and customer engagement.
📋 Key Responsibilities
✅ Design and implement launch plans for key products and services, including value proposition, positioning, messaging strategies, and communications that optimize for product adoption
✅ Write, design, and send key communications and campaigns across multiple channels, such as email, in-app notifications, help center articles, and AI chatbot
✅ Own and contribute to strategic cross-functional projects, collaborating with Product, Engineering, Marketing, and Customer Success teams
✅ Monitor campaign performance and proactively identify risks and opportunities
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively with various teams to achieve common goals.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 5+ years in Customer Marketing, Product Marketing, or Communications at a SaaS company
Required Skills:
- Proven experience in designing and implementing product GTM strategies that drive product usage and adoption
- Expertise in multiple CRM or marketing automation tools (Customer.io and Hubspot are a plus)
- Excellent copywriting skills and brand-obsessed mindset
- Exceptionally high standards for quality and customer experience
- Strong project management skills and ability to coordinate cross-functional projects
Preferred Skills:
- Fluency in Spanish and/or French
- Experience working in a fast-paced, international environment
ASSUMPTION: Candidates with a strong background in SaaS marketing and a proven track record of driving product adoption will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (based on experience and industry standards for Senior Marketing roles in Barcelona)
Benefits:
- Extensive medical and wellness coverage
- Stock options
- Flexible remuneration
- Monthly team-building activities
- Access to salary anytime
- Exponential growth opportunities
- Book purchase program
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for Senior Marketing roles in Barcelona. Actual compensation may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality technology (Htech) and Software as a Service (SaaS)
Company Size: Medium (250-999 employees)
Founded: 2018
Company Description:
- Empowering over 14,000 hoteliers worldwide with innovative hospitality management solutions
- Raised over $50 million from top-tier VCs, including Alibaba, Toast, Zendesk, Delivery Hero, Revolut, and Loom
- Recognized as a TravelTech Titan and one of Wired's hottest start-ups
Company Specialties:
- Hotel management software
- Customer relationship management (CRM)
- Property management system (PMS)
- Channel management
Company Website: amenitiz.com
ASSUMPTION: Amenitiz is a fast-growing, international SaaS company with a strong focus on innovation and customer success.
📊 Role Analysis
Career Level: Senior-level role with significant responsibility and autonomy
Reporting Structure: Reports directly to the Head of Marketing
Work Arrangement: On-site, with the possibility of occasional remote work
Growth Opportunities:
- Potential to take on additional responsibilities and grow within the marketing team
- Opportunities to collaborate with cross-functional teams and gain exposure to different aspects of the business
- Chance to work on high-impact projects and make a significant contribution to the company's success
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and take on more responsibility over time.
🌍 Location & Work Environment
Office Type: Modern, spacious office located in the heart of Barcelona
Office Location(s): Ronda de Sant Pere, 45, 08010 Barcelona, Spain
Geographic Context:
- Barcelona is a vibrant, multicultural city with a high quality of life
- Known for its beautiful architecture, delicious food, and rich cultural scene
- Offers easy access to beaches, mountains, and other natural attractions
Work Schedule: Monday-Friday, 9:00 AM - 6:00 PM (with flexibility for remote work)
ASSUMPTION: Barcelona offers a dynamic and exciting work environment, with a high quality of life and numerous cultural and recreational opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- On-site interview with the hiring manager and relevant team members
- Case study or project presentation (if applicable)
- Final interview with the Head of Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Technical expertise in CRM and marketing automation tools
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience in SaaS marketing and product launches
- Tailor your resume and cover letter to emphasize your fit for this specific role
- Prepare examples of successful marketing campaigns you've led and the results you achieved
ATS Keywords: Customer Marketing, Product Marketing, Communications, Campaign Optimization, CRM Tools, Marketing Automation, Brand Management, Detail Orientation, Strategic Thinking, Product GTM Strategies, Cross-Functional Collaboration, Performance Reporting, Content Creation, Customer Education
ASSUMPTION: Amenitiz uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Customer.io
- Hubspot
- CRM (specific CRM platform not mentioned)
- Marketing automation tools (specific tools not mentioned)
ASSUMPTION: The specific CRM and marketing automation tools used by Amenitiz are not mentioned in the job description, but candidates should be prepared to demonstrate experience with relevant tools and a willingness to learn new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Positivity and personal growth
- Ownership and collaboration
- Client satisfaction and execution with excellence
Work Style:
- Enthusiastic and proactive
- Focused on driving growth and innovation
- Committed to making a positive impact
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you passionate about driving growth and innovation?
- Do you have a proven track record of executing with excellence?
ASSUMPTION: Candidates who are enthusiastic, proactive, and committed to driving growth and innovation will be a strong fit for Amenitiz's company culture.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Collaborating effectively with cross-functional teams, including remote team members
- Adapting to a rapidly changing work environment and priorities
- Working in a multicultural environment with team members from diverse backgrounds
ASSUMPTION: Candidates who are organized, adaptable, and effective communicators will be best equipped to overcome these potential challenges.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on product adoption and customer education
- In the Htech and SaaS industries, customer marketing roles often involve close collaboration with product and engineering teams
- This role offers significant growth potential, with opportunities to take on additional responsibilities and advance within the marketing team
ASSUMPTION: Candidates should research similar roles in the Htech and SaaS industries to better understand the unique requirements and opportunities of this position.
📝 Sample Projects
- Developing and executing a launch plan for a new product feature, resulting in a 20% increase in user adoption
- Creating and sending a targeted email campaign to promote a customer referral program, leading to a 15% increase in referrals
- Designing and implementing a customer education strategy that improved customer satisfaction scores by 10% within three months
ASSUMPTION: Candidates should prepare examples of their own work that demonstrate their ability to drive product adoption, customer engagement, and positive business outcomes.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Amenitiz?
- What are the most pressing challenges facing the marketing team, and how can this role help address them?
- How does Amenitiz support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Amenitiz foster a culture of collaboration and innovation?
ASSUMPTION: Candidates should ask thoughtful, insightful questions that demonstrate their interest in the role and their commitment to driving success for the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful marketing campaigns you've led and the results you achieved
- Follow up with the HR team one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
