Senior Demand Generation

Senior Demand Generation at Digibee Inc.

Drive B2B pipeline growth through strategic outbound and inbound marketing initiatives, while mentoring a growing BDR team in a fast-paced SaaS environment.

📌 Core Information

🚀 Job Overview

As a Senior Demand Generation specialist at Digibee, you will be responsible for developing, implementing, and optimizing comprehensive marketing strategies focused on driving high-quality leads and pipeline growth. You'll play a dual role of executing demand generation tactics while also mentoring a team of Business Development Representatives (BDRs). You'll leverage advanced tools and data-driven insights to create and optimize outbound and inbound marketing campaigns, with clear accountability for pipeline metrics and revenue contribution.

ASSUMPTION: Based on the listing's mention of "path to growing the team as demand scales," this appears to be a leadership role with significant growth potential as the company expands.

📋 Key Responsibilities

• ✅ Mentor and technically guide 2 Business Development Representatives (BDRs) to ensure consistent outbound pipeline growth
• ✅ Develop and manage targeted LinkedIn and email outreach campaigns using Apollo, LinkedIn Sales Navigator, and ZoomInfo
• ✅ Optimize SEO, SEM, paid digital, and retargeting strategies to attract and convert high-intent leads
• ✅ Execute highly targeted, multi-touch ABM campaigns targeting key decision-makers
• ✅ Collaborate with the U.S. sales team using Gong and Salesforce insights to refine messaging and improve conversion rates
• ✅ Design and optimize email sequences, drip campaigns, and LinkedIn touchpoints across the sales funnel
• ✅ Track, analyze, and optimize pipeline metrics, CAC, LTV, and ROI using analytics and attribution models

🎯 Required Qualifications

Education: Not specified

Experience: 5+ years in B2B SaaS demand generation with strong background in LinkedIn prospecting, email automation, and outbound strategy

Skills:

• Proven experience mentoring and coaching BDR teams
• Strong background in Account-Based Marketing (ABM) and multi-channel campaigns
• Hands-on experience with Salesforce, Gong, LinkedIn Sales Navigator, Apollo, and ZoomInfo
• Deep understanding of pipeline metrics, conversion optimization, and attribution modeling
• Experience collaborating with sales teams to generate high-quality leads

ASSUMPTION: While not explicitly stated, this senior role likely requires a bachelor's degree in Marketing, Business, or related field, which is standard for senior marketing positions in the tech industry.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits:

• Health care and dental care
• R$ 1,200/month on Caju card (for food, meal allowance, mobility, home office supplies, culture, health, and education)
• Life insurance
• Child care assistance
• Gympass
• Global Equity Program
• Discounted English courses (R$100 monthly for group classes)

Industry Comparison: The benefits package is competitive for the Brazilian tech market, with the Global Equity Program being particularly notable as it provides potential for significant financial upside in a growing tech company.

ASSUMPTION: While salary is not disclosed, senior marketing roles in São Paulo's tech sector typically range from R$15,000-25,000 monthly based on experience level and company size. The equity component could significantly enhance total compensation.

🔍 Company Context

Industry Position: Digibee is an iPaaS (Integration Platform as a Service) provider with a low-code interface that enables faster system integration across on-premise and cloud environments. The company positions itself as 10x faster than competing solutions in the integration market.

Company Size: Mid-sized growth company serving 250+ corporate customers

Company Stage: Growth-stage technology company with established enterprise clients including Accenture, B3, Carrefour, Payless, and Santander

ASSUMPTION: Based on the client roster and established benefits, Digibee appears to be a well-funded, scaling company likely in Series B/C funding stage, though exact funding details are not provided in the job listing.

📊 Role Analysis

Career Level: Senior individual contributor with team leadership responsibilities

Reporting Structure: Likely reports to a Marketing Director or VP of Marketing

Team Size/Composition: Will directly mentor 2 BDRs with potential to grow the team as demand scales

Growth Opportunities: Clear path to expanding team leadership responsibilities as demand generation efforts succeed, potentially evolving into a Director of Demand Generation role

ASSUMPTION: This role appears to be a linchpin position that bridges both execution and leadership, with potential to evolve into a more senior leadership position as the company expands its marketing operations and teams.

🌍 Location & Work Environment

Office Type: Not explicitly specified, though home office supplies allowance suggests some flexibility

Geographic Context: São Paulo is Brazil's largest city and primary business hub, with a growing tech ecosystem and presence of multinational companies

Work Schedule: Not specified, likely standard full-time business hours

Regional Considerations: São Paulo offers excellent career mobility within the tech sector. Portuguese language skills are likely expected, though English proficiency is important for collaboration with the mentioned U.S. sales team

ASSUMPTION: Given the mention of home office supplies allowance and the global nature of the company, this role likely offers some flexibility between in-office and remote work in a hybrid arrangement, though this is not explicitly stated.

💼 Interview & Application Insights

Typical Process: Marketing roles at this level typically involve multiple rounds, including initial HR screening, marketing assessment/case study, panel interviews with marketing leadership, and potentially final rounds with executive stakeholders

Key Assessment Areas: Expect to demonstrate measurable pipeline contribution, experience with marketing technologies, ability to mentor team members, and strategic approach to outbound/inbound campaigns

Application Tips: Highlight specific metrics from past roles (SQL generation, conversion rates, pipeline value influenced), showcase experience with the mentioned technologies, and demonstrate both leadership and hands-on execution capabilities

ATS Keywords: demand generation, ABM, LinkedIn Sales Navigator, pipeline marketing, BDR mentorship, Salesforce, outbound campaigns, email automation, marketing attribution, B2B SaaS marketing

ASSUMPTION: These insights are based on standard practices for senior marketing roles in B2B technology companies. The actual interview process may vary.

🛠️ Tools & Technologies

• CRM: Salesforce
• Sales Intelligence: Gong, LinkedIn Sales Navigator
• Prospecting Tools: Apollo, ZoomInfo
• Digital Marketing: SEO, SEM, paid digital campaigns, retargeting
• Email Marketing: Email sequences and automation (specific platform not mentioned)

ASSUMPTION: While not explicitly mentioned, familiarity with marketing automation platforms (like HubSpot, Marketo, or Pardot) and analytics tools would likely be beneficial based on the role's responsibilities.

👔 Cultural Fit Considerations

Company Values: Digibee emphasizes collaboration, continuous learning, knowledge sharing, and innovation. They value diversity, respect, and a supportive community environment.

Work Style: The job description points to a highly collaborative environment that encourages development and cross-team exchange. The company appears to value creativity, disruptive ideas, and technological innovation.

Self-Assessment:

• Are you comfortable balancing strategic leadership with hands-on campaign execution?
• Do you thrive in fast-paced environments where performance expectations are high?
• Are you passionate about mentoring others while also driving your own results?
• Can you effectively bridge marketing and sales collaboration to drive business outcomes?

ASSUMPTION: Based on the emphasis on "disruptive ideas" and the company's positioning as a faster alternative to traditional solutions, the culture likely values innovation, efficiency, and challenging the status quo.

⚠️ Potential Challenges

• Dual responsibility of both executing campaigns and mentoring team members may create competing priorities
• High performance expectations with clear metrics accountability
• Need to collaborate effectively with U.S. sales team across potential time zone and cultural differences
• Balancing outbound and inbound strategies requires versatile skill set and resource management

ASSUMPTION: These challenges are inferred from the role description and typical demands of senior marketing positions in growth-stage tech companies.

📈 Similar Roles Comparison

This Senior Demand Generation role is distinctive in several ways:

• Hybrid function: Combines strategic leadership (team mentorship) with hands-on execution, whereas many companies separate these responsibilities
• Dual focus: Equal emphasis on both outbound and inbound marketing, while many similar roles prioritize one approach
• Technical depth: Requires deeper technical knowledge of tools and platforms than typical marketing roles
• Revenue alignment: Stronger focus on direct revenue contribution and sales collaboration than some demand generation positions

ASSUMPTION: This comparison is based on standard industry patterns for marketing roles in B2B technology companies.

📝 Sample Projects

• Designing and implementing a multi-touch ABM campaign targeting C-level executives at enterprise accounts using personalized content and coordinated outreach
• Creating and optimizing email sequences and LinkedIn messaging campaigns to improve response rates and meeting conversions
• Developing a comprehensive BDR playbook and training program to standardize outreach approaches and improve team performance
• Implementing attribution modeling in Salesforce to accurately track marketing influence on pipeline and optimize channel investments
• Launching and optimizing SEM campaigns to capture high-intent integration platform keywords and convert them to qualified leads

ASSUMPTION: These projects are illustrative examples based on the responsibilities listed in the job description and reflect typical activities for this role type.

❓ Key Questions to Ask During Interview

• How do you define success for this role in the first 3, 6, and 12 months?
• What are the biggest challenges your demand generation efforts are currently facing?
• How does the demand generation function collaborate with product marketing and sales teams?
• What is the current state of the BDR team, and what improvements are you hoping to see through mentorship?
• How does Digibee measure marketing attribution, and what tools or models are currently in place?
• What is the typical sales cycle length, and how does that inform your marketing strategy?

ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.

📌 Disclaimer

⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.

📌 Next Steps for Applicants

1. Tailor your resume: Highlight measurable demand generation achievements, experience mentoring team members, and proficiency with the specified tools (Salesforce, Gong, LinkedIn Sales Navigator, etc.)
2. Prepare your portfolio: Compile examples of successful outbound and inbound campaigns you've led, including metrics and outcomes
3. Research Digibee: Understand their iPaaS solution, competitive landscape, and customer base to demonstrate industry knowledge
4. Optimize for ATS: Ensure your application includes key terms like "demand generation," "ABM," "pipeline marketing," "outbound strategy," and specific tool names
5. Prepare for scenario questions: Be ready to discuss how you would approach building and scaling demand generation programs in a growth-stage tech company
6. Practice data storytelling: Prepare to articulate how you've used metrics and insights to drive marketing decisions and improvements