Senior Director, Demand Generation
Versapay
📌 Core Information
🔹 Job Title: Senior Director, Demand Generation
🔹 Company: Versapay
🔹 Location: United States
🔹 Job Type: Full-time
🔹 Category: 🎯 Demand Generation
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📌 Essential Job Details
🚀 Job Overview
Versapay is seeking an experienced and visionary Senior Director of Demand Generation to lead the development and execution of highly effective B2B SaaS marketing programs. In this key role, you will leverage your expertise in fintech and payments to drive transformational growth for the company by generating substantial pipeline and deal flow. As a member of the leadership team, you will have the autonomy to challenge norms, drive innovation, and make a meaningful impact on Versapay's customers and the broader financial services industry.
ASSUMPTION: The Senior Director of Demand Generation is a senior-level marketing leadership position responsible for overseeing the full scope of demand generation activities at Versapay, a B2B SaaS company focused on accounts receivable and payments solutions.
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📋 Key Responsibilities
✅ Own end-to-end execution of online and offline demand generation programs, including paid and organic media, multi-channel campaigns, email, and account-based marketing (ABM)
✅ Track and measure the impact of marketing initiatives, using data insights to continuously optimize for improved results
✅ Work with internal and external resources to create compelling content and messaging tailored to target audiences and funnel stages
✅ Build strategies to leverage Versapay's customer and market intelligence to effectively target the ideal customer profile and key personas
✅ Manage any third-party agencies utilized for media buying and creative execution across demand generation channels
✅ Collaborate closely with Sales and Revenue Operations teams to ensure alignment on lead follow-up, opportunity progression, and addressing gaps
✅ Oversee the Versapay website and web assets to optimize the user experience and drive lead conversion
✅ Develop and execute strategies to effectively leverage Versapay's prospect database for targeted marketing campaigns
ASSUMPTION: The Director of Demand Generation will be responsible for planning, executing, and optimizing a comprehensive demand generation program to support Versapay's growth objectives.
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🎯 Required Qualifications
Education: Not specified
Experience: 8+ years of B2B SaaS marketing experience, with 4+ years leading a demand generation team
Skills:
- Expertise in creating and executing targeted marketing campaigns to drive pipeline and bookings
- Experience with multi-channel tactics including SEM/SEO, webinars, content, direct mail, display advertising, and more
- Proficiency in managing B2B websites and leveraging marketing automation tools (e.g., Salesforce, Pardot, HubSpot, Marketo)
- Familiarity with ABM programs and intent-based marketing tools
- Data-driven decision-making and ability to analyze performance data
- Strong program management and attention to detail
- Excellent communication and presentation skills
- Comfortable working in a high-growth, fast-paced environment
ASSUMPTION: The ideal candidate for this role will have a proven track record of leading successful demand generation initiatives for B2B SaaS companies, with a focus on leveraging a variety of marketing channels and data-driven strategies.
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💰 Compensation & Benefits
Salary Range: $160,000 - $170,000 per year
Benefits: Not specified
Industry Comparison: The provided salary range appears to be competitive for a Senior Director of Demand Generation role in the B2B SaaS industry, based on industry salary data for similar positions.
ASSUMPTION: The compensation for this role is in line with market rates for experienced demand generation leaders in the B2B SaaS space, particularly given Versapay's growth stage and industry focus.
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📌 Applicant Insights
🔍 Company Context
Industry Position: Versapay is a leading provider of accounts receivable and B2B payments solutions, serving growing midmarket businesses. The company is backed by private equity firm Great Hill Partners and has a strong market presence.
Company Size: Versapay has a significant customer base of over 10,000 businesses and facilitates over $170 billion in annual payment volume.
Company Stage: Versapay is in a growth stage, as it continues to expand its product offerings and customer base in the fintech and payments industry.
ASSUMPTION: Versapay is an established and growing B2B SaaS company in the fintech/payments space, with a focus on serving midmarket businesses with its accounts receivable and payments automation solutions.
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📊 Role Analysis
Career Level: Senior leadership
Reporting Structure: The Senior Director of Demand Generation will likely report directly to the Chief Marketing Officer or another senior marketing executive.
Team Size/Composition: The role oversees a demand generation team, but the specific size and composition are not provided.
Growth Opportunities: This position offers the opportunity to shape the future of Versapay's marketing strategy and have a significant impact on the company's growth trajectory.
ASSUMPTION: This is a senior-level, strategic marketing leadership role with direct responsibility for Versapay's demand generation programs and the ability to influence the company's overall marketing and growth initiatives.
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🌍 Location & Work Environment
Office Type: Remote work, with the potential for some in-office collaboration as needed.
Geographic Context: The role is based in the United States, where Versapay has a presence, though the specific location is not specified.
Work Schedule: The listing does not provide details about the expected work schedule, but a senior-level role of this nature likely requires a flexible, results-oriented approach.
Regional Considerations: As a U.S.-based role, cultural and practical considerations will align with standard business practices in the country.
ASSUMPTION: This is a remote-friendly position, with the possibility of some in-person collaboration, that will require a dedicated and adaptable work style to meet the demands of a fast-paced, growth-oriented environment.
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💼 Interview & Application Insights
Typical Process: The interview process for this role is likely to include an initial phone/video screening, followed by a series of interviews with the hiring manager, cross-functional team members, and possibly the executive leadership team.
Key Assessment Areas: Employers will likely evaluate the candidate's proven track record in demand generation, marketing strategy and execution, data-driven decision-making, team leadership, and alignment with Versapay's values and growth objectives.
Application Tips: Applicants should highlight their relevant experience in B2B SaaS marketing, with a focus on quantifiable results and achievements in driving pipeline and revenue growth. Showcasing a deep understanding of fintech and payments industry trends would also be beneficial.
ATS Keywords: Relevant keywords to include in applications may include "demand generation," "B2B SaaS marketing," "marketing automation," "account-based marketing," "content strategy," "data-driven marketing," and "marketing leadership."
ASSUMPTION: The interview and application process for this role will be comprehensive, focused on evaluating the candidate's suitability to lead Versapay's demand generation efforts and contribute to the company's overall marketing and growth strategy.
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🛠️ Tools & Technologies
- Salesforce
- Pardot, HubSpot, or Marketo marketing automation platforms
- ABM tools for intent-based marketing
- Google Analytics and other data analysis/reporting tools
ASSUMPTION: The Senior Director of Demand Generation will be expected to have experience with common B2B SaaS marketing technologies, including CRM, marketing automation, and ABM platforms, as well as data analysis tools to measure and optimize campaign performance.
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👔 Cultural Fit Considerations
Company Values: Versapay's core values emphasize a customer-centric approach, collaboration, diversity, innovation, execution, and ownership. The ideal candidate will align with and embody these values.
Work Style: Versapay appears to foster a fast-paced, high-growth environment that values risk-taking, learning, and cutting-edge experimentation. The successful candidate should thrive in an autonomous, results-driven, and adaptable work culture.
Self-Assessment: Applicants should consider whether they are comfortable challenging norms, driving change, and making a meaningful impact in a dynamic, growing organization. The role requires a balance of strategic vision and hands-on execution.
ASSUMPTION: Versapay has a growth-oriented, innovative, and collaborative work culture that values a data-driven, entrepreneurial approach to marketing and demand generation.
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⚠️ Potential Challenges
The Senior Director of Demand Generation role at Versapay may face the following potential challenges:
- Navigating a complex B2B SaaS product and customer landscape to develop effective marketing strategies
- Aligning cross-functional teams (sales, operations, etc.) to ensure seamless lead management and pipeline conversion
- Quickly adapting marketing programs and tactics to stay ahead of industry trends and customer needs in a fast-paced environment
- Balancing strategic planning with hands-on execution to drive immediate results while building long-term demand generation capabilities
ASSUMPTION: As a senior marketing leadership role in a growth-stage B2B SaaS company, the Senior Director of Demand Generation may need to address challenges related to cross-functional alignment, agile program management, and strategic decision-making.
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📈 Similar Roles Comparison
The Senior Director of Demand Generation role at Versapay is similar to other senior-level marketing leadership positions in the B2B SaaS industry, such as:
- Vice President of Demand Generation
- Head of Growth Marketing
- Director of Digital Marketing and Acquisition
These roles typically involve developing and executing comprehensive demand generation strategies, leveraging a mix of digital and traditional marketing tactics, and collaborating closely with sales and revenue teams to drive pipeline and revenue growth.
ASSUMPTION: This role is positioned at a senior level within Versapay's marketing organization, with responsibilities and qualifications comparable to other demand generation leadership roles in the B2B SaaS space.
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📝 Sample Projects
Some examples of projects or tasks the Senior Director of Demand Generation may work on include:
- Developing a multi-channel demand generation strategy, including paid media, content marketing, events, and account-based marketing (ABM)
- Implementing marketing automation workflows to nurture leads and drive conversion
- Analyzing website and campaign performance data to optimize the customer journey and improve lead generation
- Collaborating with the product and sales teams to create compelling thought leadership content and messaging
- Launching targeted ABM campaigns to engage and convert high-priority accounts
- Expanding Versapay's prospect database and implementing effective outreach strategies
ASSUMPTION: The Senior Director of Demand Generation will be responsible for overseeing a wide range of demand generation initiatives, from strategic planning to hands-on execution, to support Versapay's overall growth objectives.
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❓ Key Questions to Ask During Interview
1. What are the primary short-term and long-term goals for the demand generation function at Versapay, and how will my performance be evaluated?
2. How does the marketing team collaborate with the sales and revenue operations teams to ensure alignment and optimize the lead-to-revenue process?
3. What are the key metrics and KPIs that the company uses to measure the success of demand generation efforts, and how do you envision me contributing to those goals?
4. What are the most significant challenges the company is currently facing in the fintech/payments space, and how do you see the demand generation strategy evolving to address them?
5. Can you provide more details about Versapay's target customer personas and ideal customer profile, and how the marketing team uses this information to drive effective campaigns?
6. How does the company approach innovation and experimentation within the demand generation function, and what resources are available to support new initiatives?
ASSUMPTION: These questions are designed to help the candidate better understand Versapay's strategic priorities, cross-functional alignment, performance expectations, target market, and openness to innovation - all of which are critical for success in a senior demand generation role.
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📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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📌 Next Steps for Applicants
To pursue this opportunity effectively, applicants should:
1. Carefully review the job description to ensure they meet the required qualifications and are excited about the role and company.
2. Tailor their resume and cover letter to highlight their relevant experience in B2B SaaS demand generation, including quantifiable achievements and examples that demonstrate their fit for the position.
3. Prepare thoughtful questions to ask during the interview process, drawing from the suggested questions in this enhanced job description, to show their engagement and interest.
4. Research Versapay's industry position, products, and growth trajectory to demonstrate their understanding of the company and its market dynamics.
5. Be prepared to discuss their data-driven approach to marketing strategy and execution, as well as their ability to collaborate cross-functionally and drive results in a fast-paced environment.
6. Optimize their application for applicant tracking systems (ATS) by incorporating relevant keywords from the job description, such as "demand generation," "B2B SaaS marketing," and "marketing automation."
By following these steps, applicants can position themselves as strong candidates for the Senior Director of Demand Generation role at Versapay and increase their chances of moving forward in the recruitment process.
