📌 Core Information
🔹 Job Title: Senior Director of Demand Generation
🔹 Company: ABC Financial Services
🔹 Location: Ontario, Canada (Remote OK)
🔹 Job Type: Full-Time
🔹 Category: Financial Services
🔹 Date Posted: July 5, 2025
🔹 Experience Level: 15+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership in driving revenue growth through demand generation
- Cross-functional collaboration with marketing, sales, and product teams
- Data-driven decision-making and performance optimization
- Team leadership and mentoring
- Expertise in growth tech stacks and emerging technologies
ASSUMPTION: This role requires a strategic mindset and strong leadership skills to drive growth across multiple teams and functions.
📋 Key Responsibilities
✅ Develop and execute a scalable demand generation strategy
✅ Use data analytics and performance metrics to drive strategic growth initiatives
✅ Collaborate with sales and marketing leaders to optimize campaigns and programs
✅ Implement frameworks for performance tracking and real-time reporting
✅ Oversee CRM, marketing automation, and other growth tech stacks
✅ Lead revenue growth strategies and improve customer retention
✅ Stay updated on industry trends, emerging tools, and best practices
✅ Build and mentor a high-performing demand generation team
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership, requiring a versatile and experienced candidate.
🎯 Required Qualifications
Education: Bachelor’s degree in business, marketing, data analytics, or a related field; an MBA or advanced degree is a plus.
Experience: 15+ years of experience in demand generation, digital marketing, or similar growth-focused roles, with 5+ years in a leadership role.
Required Skills:
- Proven experience in demand generation, digital marketing, or similar growth-focused roles
- Leadership and team management skills
- Data-driven decision-making and analytical mindset
- Expertise in growth tech stacks (e.g., Salesforce, HubSpot, Marketo, Google Analytics, BI tools)
- Strategic vision and growth expertise
- Operational excellence and customer-centric approach
- Collaborative leadership and strong communication skills
- Results-oriented and goal-driven
Preferred Skills:
- Certifications in growth, analytics, project management, revenue operations, etc.
- Experience in the financial services industry
- Fluency in multiple languages
ASSUMPTION: Candidates with a strong background in demand generation, digital marketing, and leadership roles will be most competitive for this position.
💰 Compensation & Benefits
Salary Range: CAD 153,000 - 190,000 annually (based on employee location in Canada). Salary ranges may vary based on candidate experience, qualifications, and location. Certain positions are eligible for additional forms of compensation such as bonuses and commissions.
Benefits:
- Open PTO policy
- Days of Disconnect (quarterly company-wide days off)
- Parental and Pawternity leave
- Best Life Perk (quarterly reimbursement for fitness-related expenses)
- Medical, dental, and vision coverage
- Employee Assistance Program (EAP)
- Premium Calm App subscription
- Additional benefits not listed here
Working Hours: Full-time position with flexible hours and remote work options.
ASSUMPTION: The salary range provided is based on employee location in Canada and may vary for candidates in other countries. Certain positions are eligible for additional forms of compensation.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. ABC Financial Services is a premier provider of software and related services for the fitness industry, serving over 41 million members worldwide.
Company Size: Small (11-50 employees). As a small company, ABC offers a close-knit work environment with opportunities for significant impact.
Founded: ABC Financial Services was founded in Alberta, Edmonton, with a history spanning four decades.
Company Description:
- Premier provider of software and related services for the fitness industry
- Serves over 41 million members worldwide
- Offers a suite of best-in-class platforms and a diverse, global, united team
- Committed to helping fitness businesses deliver their passionate vision
Company Specialties:
- Fitness software and technology
- Member management and engagement
- Club performance and analytics
- Mobile apps and digital solutions
Company Website: abcfitness.com
ASSUMPTION: As a small company, ABC Financial Services offers a unique opportunity for candidates to make a significant impact and grow with the organization.
📊 Role Analysis
Career Level: Senior leadership role, reporting directly to the Chief Revenue Officer.
Reporting Structure: This role is expected to have direct reports, including demand generation team members.
Work Arrangement: Remote OK, with flexible hours and the opportunity for remote work.
Growth Opportunities:
- Potential to shape and scale the company's market presence and revenue
- Chance to lead and mentor a high-performing demand generation team
- Opportunity to collaborate cross-functionally and drive growth across multiple teams
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to make a strategic impact on the company's revenue and market presence.
🌍 Location & Work Environment
Office Type: Remote-friendly, with the option to work from home or in a co-located office environment.
Office Location(s): Ontario, Canada (with the option to work remotely from other locations in Canada or the United States).
Geographic Context:
- Ontario, Canada: A diverse and populous province with a thriving tech industry
- Remote, United States: Offers flexibility and the opportunity to work from various locations across the United States
Work Schedule: Full-time, with flexible hours and the opportunity for remote work.
ASSUMPTION: The remote-friendly work environment offers candidates the flexibility to balance work and personal responsibilities, while still collaborating with a close-knit team.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the hiring manager and team members
- Final interview with the Chief Revenue Officer
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and growth mindset
- Leadership and team management skills
- Data-driven decision-making and analytical skills
- Expertise in growth tech stacks and marketing automation
- Collaboration and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight your demand generation, digital marketing, and leadership experience
- Prepare examples of your strategic vision and growth-focused initiatives
- Be ready to discuss your approach to data-driven decision-making and performance optimization
- Research the company and be prepared to discuss how your skills and experience align with their mission and values
ATS Keywords: Demand Generation, Digital Marketing, Leadership, Data Analytics, Sales Alignment, Performance Optimization, CRM Management, Marketing Automation, Revenue Growth, Customer Insights, Team Leadership, Strategic Vision, Analytical Mindset, Operational Excellence, Customer-Centric Approach, Collaborative Leadership, Results-Oriented
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and expertise in demand generation and digital marketing.
🛠️ Tools & Technologies
- CRM: Salesforce
- Marketing Automation: HubSpot, Marketo
- Analytics: Google Analytics, BI tools (e.g., Tableau, Power BI)
- Project Management: Asana, Trello, Jira
ASSUMPTION: The candidate should have experience with CRM, marketing automation, and analytics tools, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Best Life: Foster a culture that supports employees' personal and professional growth
- One Team: Encourage collaboration and unity across all teams and departments
- Growth Mindset: Embrace continuous learning and improvement
Work Style:
- Flexible and remote-friendly work environment
- Close-knit team with a focus on collaboration and communication
- Data-driven decision-making and performance optimization
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working remotely and collaborating with a distributed team?
- Do you have a proven track record of driving growth and optimizing performance in a leadership role?
ASSUMPTION: Candidates who align with ABC's company values and work style will be most successful in this role.
⚠️ Potential Challenges
- Working remotely may require strong self-motivation and time management skills
- Balancing multiple priorities and stakeholders may be challenging at times
- The small company size may present limited resources and growth opportunities compared to larger organizations
- The fast-paced nature of the role may require adaptability and quick decision-making
ASSUMPTION: Candidates should be aware of the potential challenges and be prepared to navigate them effectively.
📈 Similar Roles Comparison
- Compared to other demand generation roles, this position offers a unique opportunity to drive strategic growth and collaborate cross-functionally in a small company setting
- Industry-specific context: The financial services industry presents unique challenges and opportunities compared to other industries, such as the fitness industry
- Career path comparison: This role offers a clear path to senior leadership and the opportunity to make a significant impact on the company's revenue and market presence
ASSUMPTION: Candidates should research similar roles and industry-specific context to better understand the unique opportunities and challenges presented by this position.
📝 Sample Projects
- Developing and executing a strategic demand generation plan to drive revenue growth
- Optimizing marketing and sales alignment to improve campaign performance and pipeline creation
- Implementing performance tracking frameworks and real-time reporting systems to monitor critical metrics
- Staying updated on industry trends, emerging tools, and best practices in demand generation and digital marketing
ASSUMPTION: These sample projects provide a glimpse into the strategic and hands-on nature of the role, requiring a versatile and experienced candidate.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other teams, such as marketing, sales, and product?
- What are the biggest challenges facing the demand generation team currently, and how can this role address them?
- How does ABC support the growth and development of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: These key questions will help candidates better understand the role's expectations, priorities, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the LinkedIn job posting
- Tailor your resume and cover letter to highlight your demand generation, digital marketing, and leadership experience
- Prepare examples of your strategic vision and growth-focused initiatives
- Research the company and be prepared to discuss how your skills and experience align with their mission and values
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
