- Job Title: Senior Field Marketing Analyst
- Company: Epicor Software Corporation
- Location: Minneapolis, Minnesota, United States
- Job Type: Hybrid (On-site & Remote)
- Category: Marketing
- Date Posted: May 15, 2025
- Experience Level: Mid-Senior level (5+ years)
🚀 Job Overview
Key aspects of this role include:
- Strategic marketing direction and omni-channel campaign management
- Vendor management and budgeting for marketing programs
- Lead generation and sales enablement content creation
- Tradeshow planning, execution, and optimization
- Digital media campaign planning and execution
- Buying Groups & Associations (BGA) management and partnership development
*ASSUMPTION:* This role requires a strong understanding of marketing strategies, project management skills, and the ability to work cross-functionally with various teams.
📋 Key Responsibilities
✅ Provide recommendations for strategic marketing direction and omni-channel campaign strategy, execution, and optimization.
✅ Plan, budget, and implement outside vendors supplying services or materials in support of marketing programs.
✅ Create and recommend key content to drive lead generation and sales enablement to achieve bookings growth.
✅ Lead projects in the following areas:
- Tradeshows: Plan, execute, and optimize marketing and communications for events to both internal and external audiences.
- Digital Media: Work with brand and creative teams to plan and deliver demand generation content for various digital platforms.
- Buying Groups & Associations (BGA): Manage relationships with BGA partners, negotiate contracts, and determine marketing and promotional opportunities.
*ASSUMPTION:* This role involves a mix of strategic planning, project management, and hands-on execution, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
- Education: Bachelor’s degree in marketing or a related field (or equivalent experience)
- Experience: 5+ years of applicable experience and demonstrated success/knowledge, with 2+ years of specialized/industry experience
- Required Skills:
- Strong writing, proofreading, and editing skills
- Strong project management skills
- Demonstrated interest and ability to learn technology quickly
- Strong verbal and written communication skills
- Highly proficient with Microsoft Word, Excel, PowerPoint, and Outlook
*ASSUMPTION:* Candidates with a strong marketing background, proven project management skills, and a solid understanding of digital marketing channels will be well-suited for this role.
💰 Compensation & Benefits
- Salary Range: $50,000 - $150,000 USD per year (national average for this role)
- Benefits:
- Comprehensive health and wellness benefits
- Internal mobility opportunities
- Career development programs (e.g., free LinkedIn Learning licenses, mentoring program)
- Inclusive workplace with global mobility support
- Work-life balance policies
- Working Hours: Full-time (40 hours/week)
*ASSUMPTION:* The salary range provided is a national average and may not reflect the specific compensation for this role at Epicor Software Corporation. Actual compensation will vary based on experience, qualifications, and market factors relevant to the position.
📌 Applicant Insights
🔍 Company Context
- Industry: Software
- Company Size: Small (51-200 employees)
- Founded: 1984 (as Activant Software; rebranded as Epicor in 2011)
- Company Description: Epicor Software Corporation provides industry-specific enterprise software designed around the needs of manufacturing, distribution, retail, and services organizations. They aim to help businesses stay future-ready by connecting people, processes, and technology.
- Company Specialties: Enterprise resource planning (ERP), supply chain management, human capital management, and financial management solutions
📊 Role Analysis
- Career Level: Mid-Senior level (5+ years of experience)
- Reporting Structure: This role reports to the Senior Marketing Manager.
- Work Arrangement: Hybrid (on-site and remote work)
- Growth Opportunities: Epicor offers internal mobility opportunities, with 25% of positions filled internally. This role provides opportunities for career growth within the marketing department or related fields.
🌍 Location & Work Environment
- Office Type: Hybrid (onsite and remote work)
- Office Location(s): Minneapolis, Minnesota
- Geographic Context: Minneapolis is located in the Midwest region of the United States, with a population of approximately 430,000 people. It is known for its vibrant arts scene, outdoor activities, and strong job market.
- Work Schedule: Full-time (40 hours/week), with flexible work arrangements available.
💼 Interview & Application Insights
- Typical Process: Phone/Video screen, behavioral interviews, and a skills assessment.
- Key Assessment Areas: Marketing strategy, project management skills, digital marketing knowledge, and communication skills.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills.
- Prepare examples of successful marketing campaigns or projects you've led.
- Research Epicor's industry and competitors to demonstrate your understanding of the market.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
- Marketing automation and CRM platforms (e.g., Marketo, Salesforce)
- Digital advertising platforms (e.g., Google Ads, LinkedIn Ads)
- Event management software (e.g., Cvent, Eventbrite)
👔 Cultural Fit Considerations
- Company Values: Proactive, Proud, Partners
- Work Style: Collaborative, innovative, and inclusive workplace that fosters partnership and celebrates diversity.
⚠️ Potential Challenges
- Balancing multiple projects and priorities simultaneously
- Working with various teams and stakeholders to align marketing efforts
- Keeping up with industry trends and technological advancements in digital marketing
📈 Similar Roles Comparison
- Marketing Manager: This role focuses more on strategic planning and team management, while the Senior Field Marketing Analyst role is more focused on project execution and cross-functional collaboration.
- Digital Marketing Specialist: This role is more specialized in digital marketing channels, while the Senior Field Marketing Analyst role encompasses a broader range of marketing activities, including events and BGA management.
📝 Sample Projects
- Tradeshow Planning: Develop a comprehensive tradeshow strategy, including vendor management, budgeting, and event logistics, to maximize ROI and attendee engagement.
- Digital Media Campaign: Collaborate with brand and creative teams to plan and execute a multi-channel digital advertising campaign, targeting specific industries or customer segments.
- BGA Partnership Development: Negotiate and administrate contracts with BGA partners, assess new and existing partnerships, and develop marketing and promotional opportunities within these groups.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with the sales and events teams to plan and execute marketing programs?
- What are the most significant challenges facing the marketing department currently, and how can this role address them?
- What opportunities are there for professional development and growth within the marketing department or related fields?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://epicorsoftware.wd5.myworkdayjobs.com/epicorjobs/job/US-Minneapolis/Senior-Field-Marketing-Analyst_JR102120-1).
- Tailor your resume and cover letter to highlight relevant marketing experience and skills.
- Prepare examples of successful marketing campaigns or projects you've led.
- Research Epicor's industry and competitors to demonstrate your understanding of the market.
- Follow up with Christi McCall, the recruiter, after submitting your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
