📌 Core Information
🔹 Job Title: Senior Manager, Demand Generation
🔹 Company: Verse
🔹 Location: San Francisco, California, United States (Remote OK for exceptional candidates)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing multi-channel demand generation strategies to drive pipeline growth
- Collaborating cross-functionally with Sales, Marketing, Product, and external partners
- Designing and implementing targeted outbound playbooks, ABM campaigns, webinars, and digital campaigns
- Optimizing website performance and SEO to improve traffic and lead conversion
- Analyzing campaign performance and using data to inform decision-making
ASSUMPTION: This role requires a strategic thinker with a strong customer focus and proven ability to drive measurable results through data-driven demand generation strategies.
📋 Key Responsibilities
✅ Business Development Representative (BDR) Outbound Strategy: Develop and support targeted outbound playbooks, messaging, and content to drive meetings and pipeline from high-value accounts.
✅ Account-Based Marketing (ABM): Lead targeted campaigns aligned to priority accounts, including direct mail, custom content, virtual and in-person events, digital ads, and more.
✅ Webinars & Events: Plan and execute owned and sponsored webinars, and coordinate with Sales on strategic field events to support both new logo acquisition and customer expansion.
✅ Media & Partner Campaigns: Manage relationships with industry media partners to deliver sponsored content, co-branded campaigns, and event promotions that reach and influence key audiences.
✅ Email Nurture Programs: Build segmented nurture tracks for cold prospects, warm leads, and MQL re-engagement to maintain momentum and accelerate deal velocity.
✅ Digital Campaigns: Drive paid and organic digital strategies, including search, social, and remarketing campaigns, to generate and capture demand.
✅ Website & SEO Management: Own website performance, UX improvements, and content strategy in partnership with internal and external teams. Optimize for SEO to improve rankings, traffic, and lead conversion.
ASSUMPTION: This role requires a high level of collaboration and communication with various teams to ensure marketing initiatives align with business objectives and sales priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years in demand generation
Required Skills:
- Proven ability to develop and execute data-driven, multi-channel demand generation strategies
- Deep understanding of buyer personas and customer journeys
- Strong written and verbal communication skills
- Proficiency in using data to inform decision-making and measure success
- Ability to present confidently to both internal teams and external audiences
Preferred Skills:
- Knowledge of the clean energy or corporate sustainability space
ASSUMPTION: Candidates with experience in the clean energy or corporate sustainability space may have an advantage in understanding the target audience and market trends.
💰 Compensation & Benefits
Salary Range: $125,000 - $175,000 per year (estimated, based on industry standards for a Senior Manager role in the San Francisco Bay Area)
Benefits:
- Competitive compensation and equity grant at a high-growth startup
- Comprehensive benefits package including medical, dental, and vision insurance, and 401k
- Flexible hours and unlimited PTO
- Diverse and inclusive working environment
Working Hours: Full-time (40 hours per week, with flexible hours and unlimited PTO)
ASSUMPTION: The provided salary range is an estimate based on industry standards for a Senior Manager role in the San Francisco Bay Area. Actual compensation may vary based on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Clean energy and sustainability technology
Company Size: High-growth startup (exact size not specified)
Founded: 2022 (based on LinkedIn profile)
Company Description:
- Verse helps organizations plan, procure, and operate clean energy to achieve their financial and sustainability goals through its AI-powered platform, Aria.
- The company aims to make the case for clean energy irrefutable by transforming clean energy ambition into action.
- Verse is committed to creating a sustainable world for future generations and fostering a diverse and inclusive working environment.
Company Specialties:
- AI-powered clean energy platform
- Demand generation and marketing
- Sustainability and corporate social responsibility
Company Website: https://verse.energy/
ASSUMPTION: Verse is a relatively new company, founded in 2022, focused on helping organizations transition to clean energy through its AI-powered platform, Aria.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the VP of Marketing and may have team members reporting to them, depending on the organization's structure.
Work Arrangement: This role is based in San Francisco but is open to remote work for exceptional candidates.
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department as the company expands.
- Opportunity to gain experience in the clean energy and sustainability technology industry.
- Chance to work with cutting-edge AI technology and help shape the company's marketing strategy.
ASSUMPTION: As a high-growth startup, Verse offers significant opportunities for career growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Verse has an office in San Francisco but is open to remote work for exceptional candidates.
Office Location(s): San Francisco, California
Geographic Context:
- San Francisco is a major tech hub with a thriving startup ecosystem.
- The city offers a diverse and multicultural environment with numerous amenities and attractions.
- San Francisco has a Mediterranean climate with mild, wet winters and dry summers.
Work Schedule: Full-time (40 hours per week) with flexible hours and unlimited PTO.
ASSUMPTION: While Verse is open to remote work for exceptional candidates, the company prefers candidates based in San Francisco to facilitate collaboration and communication with the local team.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical interview with the VP of Marketing
- On-site or virtual interview with the hiring manager and other team members
- Final interview with the CEO
Key Assessment Areas:
- Strategic thinking and demand generation expertise
- Collaboration and communication skills
- Data analysis and decision-making abilities
- Alignment with Verse's mission and values
Application Tips:
- Highlight your demand generation experience and achievements in your resume.
- Tailor your cover letter to demonstrate your understanding of Verse's mission and how your skills and experience align with the role.
- Prepare examples of successful demand generation campaigns you've led and the results you've achieved.
ATS Keywords: Demand Generation, Account-Based Marketing, Email Marketing, Digital Campaigns, Webinars, Event Planning, SEO Management, Data Analysis, Collaboration, Communication, Strategic Thinking, Customer-Centric, Content Creation, Lead Nurturing, Pipeline Management, UX Improvement
ASSUMPTION: As a high-growth startup, Verse may have a more streamlined and flexible interview process than larger organizations. However, the company still values candidates with relevant experience and a strong fit with their mission and values.
🛠️ Tools & Technologies
- Marketo or similar marketing automation platform
- Salesforce or similar CRM
- Google Analytics and other web analytics tools
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Verse uses industry-standard marketing and project management tools to streamline its demand generation efforts and collaborate effectively with other teams.
👔 Cultural Fit Considerations
Company Values:
- Lead with Empathy: We lift each other up with humility and kindness, always putting colleagues and customers first.
- Be Honest & Transparent: We prioritize effective communication to build trust with our team, customers, and stakeholders.
- Move with Balance & Precision: We believe speed and perseverance must be accompanied by thoughtfulness and reflection.
- Leave the World a Better Place: We are passionate about our mission and strive to create a sustainable world for future generations.
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Adaptable and responsive to change
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you have a proven track record of developing and executing data-driven demand generation strategies?
- Are you comfortable working collaboratively with various teams to align marketing initiatives with business objectives and sales priorities?
- Do you thrive in a fast-paced, high-growth startup environment and embrace change and adaptability?
ASSUMPTION: Verse values candidates who align with their mission and core values, as well as those who can thrive in a collaborative, data-driven, and adaptable work environment.
⚠️ Potential Challenges
- Working in a fast-paced, high-growth startup environment may require adaptability and the ability to manage multiple priorities and tight deadlines.
- As a relatively new company, Verse may have limited brand recognition, requiring candidates to be proactive in building relationships and generating demand.
- Candidates may need to quickly ramp up on the company's AI-powered platform, Aria, and understand its unique features and benefits.
- San Francisco has a high cost of living, which may impact the overall compensation package and quality of life for employees.
ASSUMPTION: While Verse offers significant opportunities for career growth and development, candidates should be prepared to navigate the challenges and demands of working in a high-growth startup environment and potentially adapt to a fast-paced work environment.
📈 Similar Roles Comparison
- Compared to traditional marketing roles, this position places a greater emphasis on data-driven decision-making and collaboration with sales and product teams to drive pipeline growth.
- In the clean energy and sustainability technology industry, this role requires a strong understanding of the target audience and market trends to develop effective demand generation strategies.
- Career-wise, this role offers opportunities for growth into leadership positions within the marketing department and the broader organization as Verse expands.
ASSUMPTION: This role is unique in its focus on demand generation within the clean energy and sustainability technology industry, requiring candidates with relevant experience and a strong understanding of the target audience and market trends.
📝 Sample Projects
- Developing and executing a targeted outbound campaign to generate meetings and pipeline from high-value accounts in the Fortune 500.
- Creating and implementing an ABM campaign for a priority account, including direct mail, custom content, virtual events, and digital ads, to drive engagement and opportunities.
- Optimizing Verse's website for SEO to improve rankings, traffic, and lead conversion, resulting in a 20% increase in organic traffic within three months.
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Senior Manager, Demand Generation role at Verse, focusing on data-driven decision-making, collaboration, and execution.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the demand generation function and how this role will contribute to its evolution?
- How does Verse measure the success of demand generation campaigns, and what key performance indicators (KPIs) are most important for this role?
- What is the team structure for the marketing department, and how does this role fit into the broader organization?
- How does Verse support the professional development and growth of its employees, particularly in the marketing department?
- What is the company's long-term vision for growth and expansion, and how does this role contribute to that vision?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company's long-term vision, enabling them to make a more informed decision about their fit with the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your demand generation experience and achievements, as well as your alignment with Verse's mission and values.
- Prepare examples of successful demand generation campaigns you've led and the results you've achieved.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
