Senior Manager, Partner Growth & Automation

🚀 Job Overview

The Senior Manager of Partner Growth and Automation will lead a team responsible for a variety of verticals within the company's partner ecosystem. They will be a strong digital marketer, with the ability to connect performance to brand and deliver against assigned KPIs by partnership. This role will require a self-starter who thrives in an entrepreneurial environment and wants to own and grow a business through omnichannel marketing plans and optimizations.

ASSUMPTION: The role is responsible for marketing performance of the company's partners, while simultaneously working with internal operations and data teams to drive and scale automated solutions to market.

📋 Key Responsibilities

• Develop marketing strategy and go-to-market plans across a variety of partner verticals
• Lead a team comprised of both specialists and managers
• Work with day-to-day partners and Client Success Director internally to ensure goals are achieved and expectations are met
• Establish the executional strategy, review all briefs and backlogs to ensure on-track performance against core KPIs
• Review, optimize, and share back marketing program results with core stakeholders internally and externally
• Assist in the execution of marketing campaigns and become the partners' trusted marketing advisor
• Create, optimize, and critically assess go-to-market processes to drive efficiencies resulting in time to market and performance

ASSUMPTION: The role requires a blend of strategic marketing leadership, operational execution, and partner management to drive growth and automation within the company's partner ecosystem.

🎯 Required Qualifications

Education: Not specified
Experience: Proven success in leading account relationships, with a preference for experience in the retail or affiliate industry
Skills:

• Proficiency in digital marketing, including defining, setting, and executing marketing in alignment with core KPIs
• Familiarity with digital channel best practices and integration within Adobe tech stack
• Awareness of brand marketing and ability to intercept and understand a partner's brand positioning and creative platform
• Proven leadership skills with an ability to build strong internal and external relationships
• Solid understanding of customer management, loyalty, analytics services, and the direct marketing industry
• Experience in marketing and communications strategy development, ideally in a fast-paced, agile environment
• Ability to manage multiple projects at once, motivate and oversee direct reports, and develop associate-level team members

ASSUMPTION: The role requires a combination of digital marketing expertise, partner management experience, and leadership skills to drive growth and automation within the company's partner ecosystem.

💰 Compensation & Benefits

Salary Range: $68,000 - $126,000 per year
Benefits: Health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans

ASSUMPTION: The salary range provided is the expected pay for this role, and the benefits package is typical for a senior-level position at a large financial institution like BMO.

🔍 Company Context

Industry Position: BMO is Canada's oldest bank and the 8th largest in North America, with more than 12 million customers globally. The AIR MILES Reward Program is one of Canada's most recognized loyalty programs, with over 10 million active collector accounts. Company Size: BMO is a large, established financial institution with a significant presence in the Canadian market. Company Stage: As a mature, publicly-traded bank, BMO can be considered an enterprise-level organization.

ASSUMPTION: The company's market position, size, and industry standing suggest this is a well-established, reputable organization with strong brand recognition and resources to support the growth and automation initiatives within its partner ecosystem.

📊 Role Analysis

Career Level: Senior management
Reporting Structure: The role leads a team of specialists and managers, and reports to internal stakeholders such as the Client Success Director.
Team Size/Composition: The role oversees a team of both specialists and managers, suggesting a sizable group of direct and indirect reports.
Growth Opportunities: Given the senior-level nature of the position, there may be opportunities for further advancement within the company's marketing or partner management functions.

ASSUMPTION: This is a strategic, high-impact role that requires extensive experience in digital marketing, partner management, and team leadership to drive growth and automation initiatives within the company's partner ecosystem.

🌍 Location & Work Environment

Office Type: Not specified, but likely a mix of in-office and remote work given the company's size and industry.
Geographic Context: Toronto is a major financial and technology hub in Canada, with a robust job market and diverse talent pool.
Work Schedule: Not specified, but standard for a senior-level role in the financial services industry.

ASSUMPTION: The work environment is likely a combination of in-office and remote work, with a focus on collaboration, accountability, and results-driven performance to support the company's partner growth and automation initiatives.

💼 Interview & Application Insights

Typical Process: The interview process for a senior-level role like this may include a resume screening, phone/video interviews, in-person interviews, and potentially a skills assessment or case study.
Key Assessment Areas: Employers will likely evaluate candidates' digital marketing expertise, partner management experience, leadership skills, strategic thinking, and ability to drive growth and automation initiatives.
Application Tips: Applicants should highlight their relevant experience in digital marketing, partner management, and team leadership, and demonstrate their ability to thrive in a fast-paced, entrepreneurial environment.
ATS Keywords: Relevant keywords to include in the application may include "digital marketing," "partner growth," "marketing automation," "team leadership," and "client management."

ASSUMPTION: The interview process and assessment criteria are based on standard practices for senior-level marketing and growth roles in the financial services industry.

🛠️ Tools & Technologies

The role requires familiarity with digital marketing tools and platforms, including the Adobe tech stack. Additional tools and technologies commonly used in this type of role may include marketing automation platforms, customer relationship management (CRM) systems, data analytics tools, and project management software.

ASSUMPTION: The specific tools and technologies mentioned, as well as any additional industry-standard tools, are likely used in this role to support digital marketing, partner management, and automation initiatives.

👔 Cultural Fit Considerations

Company Values: As a large, established financial institution, BMO likely values stability, accountability, and a focus on results and customer satisfaction.
Work Style: The role requires a self-starter who thrives in an entrepreneurial environment, suggesting a fast-paced, dynamic, and collaborative work culture.
Self-Assessment: Applicants should consider whether they have the digital marketing expertise, partner management experience, and leadership skills to thrive in a role that requires driving growth and automation initiatives within a complex partner ecosystem.

ASSUMPTION: The company's industry, size, and the role's responsibilities indicate a professional, results-oriented work culture that values innovation, collaboration, and a commitment to customer success.

⚠️ Potential Challenges

Given the broad scope of responsibilities, including leading a team, managing multiple partner verticals, and driving growth and automation initiatives, the Senior Manager of Partner Growth and Automation role may present challenges related to workload, competing priorities, and the need to balance strategic and operational tasks.

ASSUMPTION: The role's senior-level nature and the complexity of the partner ecosystem suggest potential challenges in terms of workload, cross-functional collaboration, and the ability to effectively prioritize and execute on a wide range of responsibilities.

📈 Similar Roles Comparison

Roles similar to the Senior Manager of Partner Growth and Automation may include Senior Marketing Manager, Director of Partner Marketing, or Head of Growth Marketing. These positions typically involve driving growth and optimization initiatives, managing cross-functional teams, and serving as a strategic partner to key stakeholders. However, the specific focus on the partner ecosystem and the blend of digital marketing and automation expertise may make this role unique within the organization.

ASSUMPTION: While there may be some overlap with other senior-level marketing and growth roles, the emphasis on partner management and the need to drive both strategic and operational initiatives in this position make it a distinctive and potentially high-impact role within the company.

📝 Sample Projects

Based on the key responsibilities, the Senior Manager of Partner Growth and Automation may be involved in projects such as:

• Developing and implementing omnichannel marketing plans to drive growth and engagement within the partner ecosystem
• Designing and optimizing automated workflows and solutions to streamline partner onboarding, campaign execution, and performance tracking
• Analyzing partner performance data to identify opportunities for optimization and scaling successful initiatives
• Collaborating with internal teams to integrate partner marketing strategies with the company's broader marketing and growth objectives
• Leading the team in the creation and delivery of customized marketing campaigns and content for partners
• Presenting partner performance insights and recommendations to senior stakeholders to inform strategic decision-making

ASSUMPTION: These sample projects are based on the key responsibilities outlined in the job description and are intended to provide a general sense of the types of initiatives the Senior Manager may be involved in. The specific projects may vary depending on the company's priorities and the unique needs of its partner ecosystem.

❓ Key Questions to Ask During Interview

Applicants should consider asking the following questions during the interview process to better understand the role, the company, and the team:

1. Can you provide more details on the current state of the partner ecosystem and the key priorities or pain points that this role is expected to address?
2. What does the current team structure look like, and how does this role fit into the overall organizational hierarchy?
3. What are the specific KPIs or success metrics that will be used to evaluate the performance of this role?
4. How does the company's partner marketing strategy align with its broader business objectives and growth initiatives?
5. What are the key challenges or obstacles that the selected candidate may face in driving growth and automation within the partner ecosystem?
6. What professional development or advancement opportunities are typically available for senior-level marketing and growth roles at BMO?

ASSUMPTION: These questions are designed to help applicants better understand the role, the company's priorities, the team structure, and the overall career growth opportunities. The specific questions may need to be adapted based on the information provided during the interview process.