📌 Core Information
🔹 Job Title: Senior Marketing Operations Specialist (12mo contract)
🔹 Company: OpenTable
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Contract
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: Intermediate (3-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing audiences across multiple marketing channels
- Partnering with stakeholders to define targeting requirements
- Ensuring data quality and efficient workflows
- Analyzing diner data for insights and trends
ASSUMPTION: This role requires a balance of technical skills (data management, SQL) and strong communication skills to collaborate effectively with both business and technical partners.
📋 Key Responsibilities
✅ Create and manage audiences across marketing channels using MessageGears and Snowflake
✅ Partner with marketing strategic collaborators to define audience targeting requirements
✅ Become a power user of MessageGears to empower marketing specialists with self-service capabilities
✅ Troubleshoot audience, data, and platform-related issues
✅ Partner with data engineering and analytics teams to create new data sets and maintain performance dashboards
✅ Develop and optimize audience creation workflows, ensuring efficiency and scalability through automation
✅ Own weekly and monthly engagement marketing channel reports
✅ Analyze diner data to uncover trends and behaviors, using insights to improve segmentation and identify new audiences
ASSUMPTION: This role involves a mix of technical tasks (data management, automation) and strategic thinking (audience segmentation, trend analysis).
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of experience in marketing operations
Required Skills:
- Intermediate proficiency with SQL
- Experience working with B2C marketing technology tools (MessageGears is a plus)
- Experience working with Snowflake or other relational databases
- Strong analytical and project management skills
- Excellent verbal and written communication skills
- Proficiency with Excel, Google Sheets, and reporting tools
Preferred Skills:
- Familiarity with template languages like Apache Freemarker
ASSUMPTION: While a Bachelor's degree is preferred, relevant experience and a strong portfolio may be considered in lieu of a degree.
💰 Compensation & Benefits
Salary Range: $90,000 - $95,000 CAD per year
Benefits:
- Paid Time Off (20 days a year)
- Birthday/Celebration PTO (1 day)
- Annual company weeks off
- Flexible sick time off
- Paid volunteer time
- Parental Leave Benefits
- Dental & Vision Insurance
- Life & Disability Insurance
- Group RRSP and DPSP
- Major Medical Insurance
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Toronto. Actual compensation may vary based on factors such as experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality. OpenTable is a global leader in restaurant technology, helping over 60,000 restaurant partners fill 1.7 billion seats a year.
Company Size: Large (1,001-5,000 employees). This size offers opportunities for growth and diverse projects, but may also have more complex hierarchies and processes.
Founded: 1998. OpenTable has over 25 years of experience serving restaurants and has a well-established network.
Company Description:
- OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), has been proudly serving restaurants for over 25 years.
- It offers an all-in-one solution for restaurants to streamline operations, attract new guests, and provide 24/7 customer support in 240 languages.
- For diners, OpenTable is the easiest way to discover new restaurants, manage reservations, and enjoy a seamless dining experience.
Company Specialties:
- Restaurant technology
- Reservation management
- Customer relationship management
- Data-driven insights
Company Website: https://www.opentable.com/
ASSUMPTION: OpenTable's extensive experience and large network provide a stable and established environment for growth and learning.
📊 Role Analysis
Career Level: Intermediate. This role offers opportunities for growth and development within the marketing operations field.
Reporting Structure: The Senior Marketing Operations Specialist reports to the Senior Marketing Operations Manager.
Work Arrangement: On-site, full-time. This role requires regular on-site presence for collaboration and data management.
Growth Opportunities:
- Advancement to a management or leadership role within marketing operations
- Expansion into related fields, such as data analysis or marketing strategy
- Potential to work on high-impact projects with a significant influence on the company's success
ASSUMPTION: This role offers opportunities for growth and development within the marketing operations field, as well as potential exposure to other areas of the business.
🌍 Location & Work Environment
Office Type: Corporate office. OpenTable's Toronto office is a professional environment with a focus on collaboration and innovation.
Office Location(s): 120 Kearny St, San Francisco, California, US (headquarters); 12650 E. Arapahoe, Englewood, CO 80112, US; 6255 W. Sunset Blvd, Suite 1000, Hollywood, California 90028, US; Alphabeta Building 14-18 Finsbury Square, London, England EC2A 1AH, GB; 29 Balfour St, Sydney, NSW 2008, AU; Paseo de la Reforma No. 373, Piso 6-A, Col. Cuauhtémoc, De. Cuauhtémoc 06500, MX
Geographic Context:
- Toronto is a multicultural city with a vibrant food scene, offering a wide range of dining options for both residents and visitors.
- The city has a diverse economy, with strong industries in technology, finance, and healthcare.
- Toronto has a humid continental climate, with warm summers and cold winters.
Work Schedule: Full-time, Monday-Friday. This role may require occasional overtime or flexible scheduling to meet project deadlines.
ASSUMPTION: Working in Toronto offers a dynamic and diverse environment, with access to a wide range of cultural and culinary experiences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- Technical assessment or case study
- Final interview with the team
Key Assessment Areas:
- Technical skills (SQL, data management, automation)
- Analytical and problem-solving skills
- Communication and collaboration skills
- Cultural fit and alignment with OpenTable's values
Application Tips:
- Highlight relevant experience and skills in your resume, using specific examples and quantifiable achievements
- Tailor your cover letter to demonstrate your understanding of the role and your fit with OpenTable's mission and values
- Prepare for technical questions by brushing up on your SQL skills and familiarizing yourself with OpenTable's products and services
ATS Keywords: Marketing Operations, SQL, B2C Marketing, Marketing Automation, Customer Data Platforms, Data Analysis, Project Management, Communication Skills, Excel, Google Sheets, Reporting Tools, Audience Creation, Data Quality, Troubleshooting, Automation, Collaboration
ASSUMPTION: OpenTable's application process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- MessageGears (email service provider)
- Snowflake (data warehouse)
- SQL (database language)
- Excel, Google Sheets (spreadsheet software)
- Reporting tools (e.g., Tableau, Power BI)
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Collaborative
- Innovative
- Data-driven
- Accountable
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Results-focused and accountable
Self-Assessment Questions:
- How do you approach data-driven decision making, and can you provide an example from a previous role?
- How do you prioritize and manage multiple tasks and projects simultaneously?
- How do you handle feedback and incorporate it into your work?
ASSUMPTION: OpenTable values candidates who are customer-focused, collaborative, and results-driven, with a strong ability to work in a fast-paced, dynamic environment.
⚠️ Potential Challenges
- Managing large datasets and ensuring data quality in a fast-paced environment
- Balancing technical tasks (data management, automation) with strategic thinking (audience segmentation, trend analysis)
- Collaborating effectively with both business and technical partners
- Adapting to a dynamic work environment with changing priorities and projects
ASSUMPTION: These challenges are inherent to the role and require a strong skill set, adaptability, and a customer-centric mindset to overcome.
📈 Similar Roles Comparison
- This role differs from related positions (e.g., Marketing Specialist, Data Analyst) in its focus on marketing operations and audience management, requiring a unique blend of technical and strategic skills.
- OpenTable's large network and extensive experience offer opportunities for growth and exposure to diverse projects, unlike smaller or newer companies.
- Career progression may involve moving into management or leadership roles within marketing operations, or transitioning into related fields such as data analysis or marketing strategy.
ASSUMPTION: This role offers a unique blend of technical and strategic responsibilities, with opportunities for growth and exposure to diverse projects within a well-established company.
📝 Sample Projects
- Developing and implementing a new audience creation workflow to improve efficiency and scalability
- Analyzing diner data to uncover trends and behaviors, and using insights to inform segmentation and targeting strategies
- Collaborating with the data engineering team to create new data sets and enhance marketing campaigns
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the balance of technical and strategic tasks required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within it?
- What are the most pressing challenges facing the marketing operations team, and how can this role help address them?
- How does OpenTable support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does OpenTable foster a culture of innovation and collaboration?
ASSUMPTION: These questions are designed to provide insight into the role's responsibilities, the team's dynamics, and OpenTable's culture and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through OpenTable's careers page
- Tailor your resume to highlight relevant experience and skills, using specific examples and quantifiable achievements
- Write a cover letter that demonstrates your understanding of the role and your fit with OpenTable's mission and values
- Prepare for technical questions by brushing up on your SQL skills and familiarizing yourself with OpenTable's products and services
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
