📌 Core Information
🔹 Job Title: Senior Own Brand Marketing Manager (FTC)
🔹 Company: Pets at Home Limited
🔹 Location: Handforth, Cheshire East, United Kingdom
🔹 Job Type: Contract (6 months)
🔹 Category: Marketing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (on-site in Handforth, Cheshire)
🚀 Job Overview
Key aspects of this role include:
- Leading the development and growth of exclusive accessory brands like Noble and 3 Peaks.
- Driving brand success through consumer insights, product innovation, and market trends.
- Collaborating with cross-functional teams to ensure brand consistency and contribute to product development and sustainability initiatives.
- Working on a hybrid basis from the Support Office in Handforth, Cheshire.
ASSUMPTION: This role requires a significant time commitment and may involve working on multiple projects simultaneously.
📋 Key Responsibilities
✅ Champion consumer insights to inform brand strategies and growth initiatives.
✅ Lead brand propositions, positioning, and product development in collaboration with cross-functional teams.
✅ Develop impactful marketing campaigns to drive brand recognition and sales growth.
✅ Analyze brand performance and recommend continuous improvements.
✅ Foster strong partnerships with internal teams and external agencies.
ASSUMPTION: This role may require occasional overtime, especially during campaign launches or product development phases.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: Extensive experience (5-10 years) in retail or consumer goods brand management.
Required Skills:
- Strong analytical, creative, and commercial skills.
- Proven ability to lead brand strategy, campaigns, and innovation projects.
- Excellent communication and team collaboration skills.
Preferred Skills:
- Experience with pet industry or related products.
- Familiarity with sustainability initiatives and their integration into marketing strategies.
ASSUMPTION: Candidates with a notice period of more than a few weeks may not be considered due to the urgent nature of this role.
💰 Compensation & Benefits
Salary Range: £55,000 - £65,000 per annum (pro-rated for the 6-month contract, based on industry standards for a Senior Marketing Manager role in the UK)
Benefits:
- Competitive pension scheme.
- Generous staff discount.
- Life assurance.
- Health cash plan.
- Employee assistance program.
Working Hours: 37.5 hours per week, Monday to Friday, with flexibility to work additional hours as needed.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Pet retail and services.
Company Size: Small (7 employees).
Founded: 1991 (as a group, Pets at Home Group Limited).
Company Description:
- Pets at Home is the UK's leading pet care business, offering a wide range of pet products, services, and advice.
- The company operates over 450 stores and 300 vet practices across the UK.
- Pets at Home is committed to providing exceptional customer service and supporting pet welfare initiatives.
Company Specialties:
- Pet retail.
- Veterinary services.
- Pet grooming and services.
Company Website:
Pets at Home
ASSUMPTION: As a small company, Pets at Home may offer a more personal and hands-on work environment compared to larger organizations.
📊 Role Analysis
Career Level: Senior Marketing Manager.
Reporting Structure: This role reports directly to the Head of Marketing.
Work Arrangement: Hybrid (on-site in Handforth, Cheshire, with flexibility for remote work).
Growth Opportunities:
- Potential for contract extension or permanent placement based on performance.
- Opportunities to work on diverse projects and brands within the Pets at Home Group.
ASSUMPTION: This role may provide opportunities for career growth within the Pets at Home Group, depending on the candidate's performance and the company's future needs.
🌍 Location & Work Environment
Office Type: Hybrid (on-site and remote work).
Office Location(s): Support Office in Handforth, Cheshire.
Geographic Context:
- Handforth is a suburb of Manchester, located in Cheshire East.
- The area offers a mix of urban and rural living, with easy access to Manchester city center and the surrounding countryside.
Work Schedule: Flexible, with core hours of 9:00 AM to 5:00 PM, Monday to Friday.
ASSUMPTION: The work environment may be dynamic and fast-paced, given the urgent nature of the role and the need to balance multiple projects.
💼 Interview & Application Insights
Typical Process:
1. Online application and CV submission.
2. Phone or video screening with the HR team.
3. Face-to-face interview with the hiring manager and a member of the marketing team.
4. Final interview with the Head of Marketing.
Key Assessment Areas:
- Brand management experience.
- Analytical and creative skills.
- Cultural fit and alignment with Pets at Home's values.
Application Tips:
- Tailor your CV and cover letter to highlight your relevant experience and skills.
- Prepare examples of successful brand management campaigns and initiatives you've led.
- Research Pets at Home's brand portfolio and be ready to discuss how you can drive growth for their exclusive product ranges.
ATS Keywords: Brand Management, Marketing Campaigns, Product Development, Consumer Insights, Brand Strategy, Innovation Projects, Cross-Functional Teams, Retail, Consumer Goods.
ASSUMPTION: The application process may be accelerated due to the urgent nature of the role, so applicants should be prepared to move quickly through the interview stages.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint).
- CRM software (e.g., Salesforce, Zoho CRM).
- Marketing automation tools (e.g., HubSpot, Marketo).
- Project management tools (e.g., Asana, Trello).
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and the company's internal systems.
👔 Cultural Fit Considerations
Company Values:
- Pets at Home values pets and the people who love them.
- The company is committed to providing exceptional customer service and supporting pet welfare initiatives.
- Pets at Home fosters a collaborative and inclusive work environment.
Work Style:
- The ideal candidate will be results-driven, creative, and passionate about creating exceptional consumer experiences.
- Strong communication and team collaboration skills are essential for success in this role.
Self-Assessment Questions:
- How do you align with Pets at Home's commitment to pets and pet welfare?
- How do you ensure brand consistency across multiple products and channels?
- How do you balance creative ideas with data-driven insights to drive brand growth?
ASSUMPTION: Pets at Home values candidates who are passionate about pets and share their commitment to pet welfare.
⚠️ Potential Challenges
- The urgent nature of the role may require candidates to be available for an immediate start.
- The role may involve working on multiple projects simultaneously, requiring strong organizational skills and the ability to manage priorities effectively.
- The company's small size may result in a more dynamic and fast-paced work environment compared to larger organizations.
📈 Similar Roles Comparison
- Product Manager: Both roles involve driving product success, but a Product Manager focuses more on the development and launch of new products, while the Senior Own Brand Marketing Manager focuses on brand growth and marketing campaigns.
- Brand Manager: Both roles involve managing brands, but the Senior Own Brand Marketing Manager has a broader scope, encompassing product development, marketing campaigns, and sustainability initiatives.
📝 Sample Projects
- Developing a marketing campaign to launch a new product line within the exclusive accessory brands portfolio.
- Conducting market research to identify consumer trends and preferences, and using the insights to inform brand strategies.
- Collaborating with the product development team to ensure new products align with the brand's positioning and consumer needs.
ASSUMPTION: The specific projects a candidate may work on will depend on the company's strategic priorities and the brands within the portfolio.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the exclusive accessory brands portfolio, and how can this role address them?
- How does Pets at Home support the growth and development of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Pets at Home measure the success of its marketing campaigns and brand initiatives?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a candidate's interest in the role and their commitment to driving success for the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through
this link.
- Tailor your CV and cover letter to highlight your relevant experience and skills.
- Prepare examples of successful brand management campaigns and initiatives you've led.
- Research Pets at Home's brand portfolio and be ready to discuss how you can drive growth for their exclusive product ranges.
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
