Senior Performance Marketing Manager - SEA (m/w/d)

📌 Core Information

🔹 Job Title: Senior Performance Marketing Manager - SEA (m/w/d)

🔹 Company: Sunlab GmbH

🔹 Location: Aschaffenburg, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 4, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Aschaffenburg & Hamburg)

🚀 Job Overview

Key aspects of this role include:

• Managing ad campaigns across various platforms
• Providing strategic support to both existing and new clients
• Optimizing campaigns and conducting audits and workshops
• Collaborating with international teams and category leaders
• Working with state-of-the-art technology and tools

ASSUMPTION: The role requires a high level of independence and proactivity, with a focus on driving results and continuous learning.

📋 Key Responsibilities

✅ Schalten von Ads auf diversen Plattformen

✅ Betreuung und Beratung von Bestands- und Neukunden von der Strategie über die Umsetzung bis hin zur laufenden Optimierung

✅ Optimierung, Weiterentwicklung und Monitoring von Kampagnen

✅ Proaktive Kommunikation an den Kunden

✅ Verfolgen neuer Ad-Formate sowie Targeting-Möglichkeiten von Google

✅ Durchführung und Analyse von Konten und Kampagnen Audits

✅ Erstellung von Reportings via diverser Google Applikationen

✅ Durchführung von Workshops für und mit unseren Kunden

✅ Unterstützung bei der Aus- und Weiterbildung weiterer Teammitglieder

✅ Verfolgen von Trends im Performance Marketing Bereich

✅ Unterstützung des Teams in mindestens einem weiteren Fachbereich (SEO, Social oder Affiliate)

ASSUMPTION: The role involves a mix of strategic planning, hands-on campaign management, and client communication, requiring strong organizational skills and the ability to multitask.

🎯 Required Qualifications

Education: Not specified (assumed relevant degree or equivalent experience)

Experience: At least 5 years of experience in SEA

Required Skills:

• Proficient in Google Ads, Google Analytics, Google Looker Studio, and Google Tag Manager
• Excellent communication skills in German and English
• Strong analytical and problem-solving skills
• Proven ability to work independently and in a team
• Strong negotiation skills

Preferred Skills:

• Experience with Google Spreadsheets (Excel)
• Knowledge of additional marketing channels (SEO, Social, Affiliate)

ASSUMPTION: While not explicitly stated, a relevant degree or equivalent experience in marketing or a related field is expected. Additionally, proficiency in German is crucial for this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (AI-estimated, based on experience level and market rates for senior marketing roles in Germany)

Benefits:

• Flexible working hours and mobile working
• Modern headquarters with flat hierarchies and short decision-making processes
• Regular training and conferences
• Office amenities, including a fitness room, job bike, and gaming room
• Team events and leisure activities

Working Hours: Full-time (40 hours per week), with flexible working hours and the option to work remotely

ASSUMPTION: The salary range is estimated based on market data for senior marketing roles in Germany. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Digital Marketing

Company Size: Medium (101-500 employees)

Founded: 2011 (assumed, based on LinkedIn data)

Company Description:

• Sunlab is a leading international digital performance marketing agency
• Offers a mix of marketing services, including SEO, social media, and affiliate marketing
• Emphasizes short decision-making processes, a family-like work environment, and challenging tasks

Company Specialties:

• Performance Marketing
• SEO
• Social Media Marketing
• Affiliate Marketing

Company Website: sunlab.de

ASSUMPTION: Sunlab was founded in 2011, based on the company's LinkedIn profile. The company specializes in various digital marketing services, with a focus on performance marketing.

📊 Role Analysis

Career Level: Senior

Reporting Structure: The Senior Performance Marketing Manager will report directly to the management team and work closely with category leaders and international teams.

Work Arrangement: Hybrid (Aschaffenburg & Hamburg) - flexible working hours and mobile working options

Growth Opportunities:

• Supporting the team in at least one additional marketing channel (SEO, Social, or Affiliate)
• Potential to take on more responsibilities and advance within the company
• Opportunities for professional development through regular training and workshops

ASSUMPTION: The role offers growth opportunities through cross-functional collaboration and professional development. However, the specific career path may depend on the individual's performance and the company's growth.

🌍 Location & Work Environment

Office Type: Modern headquarters with flat hierarchies and short decision-making processes

Office Location(s): Aschaffenburg and Hamburg

Geographic Context:

• Aschaffenburg: A mid-sized city in Bavaria, offering a mix of urban and rural living
• Hamburg: A major city in Northern Germany, known for its vibrant cultural scene and international atmosphere

Work Schedule: Full-time (40 hours per week), with flexible working hours and the option to work remotely

ASSUMPTION: The work environment at Sunlab is described as family-like, with short decision-making processes and a focus on challenging tasks. The company offers flexible working hours and mobile working options, allowing for a good work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and/or team members
• Final decision and job offer

Key Assessment Areas:

• Technical skills in performance marketing and relevant tools
• Communication and negotiation skills
• Analytical and problem-solving abilities
• Cultural fit and teamwork

Application Tips:

• Highlight relevant experience and achievements in your resume
• Tailor your cover letter to emphasize your fit for the role and the company
• Prepare for behavioral and technical interview questions
• Research Sunlab's company culture and values to demonstrate your cultural fit

ATS Keywords: Performance Marketing, Google Ads, Google Analytics, Google Looker Studio, Google Tag Manager, SEA, Campaign Management, Client Communication, Audits, Workshops, Teamwork, Self-Development, German Language, English Language

ASSUMPTION: The application process at Sunlab is likely to involve multiple stages, including an initial screening and one or more interviews. Applicants should be prepared to demonstrate their technical skills, communication abilities, and cultural fit for the role.

🛠️ Tools & Technologies

• Google Ads
• Google Analytics
• Google Looker Studio
• Google Tag Manager
• Google Spreadsheets (Excel)

ASSUMPTION: The role requires proficiency in Google's marketing and analytics tools. Familiarity with additional tools and technologies may be an advantage but is not explicitly required.

👔 Cultural Fit Considerations

Company Values:

• Short decision-making processes
• Family-like work environment
• Challenging tasks

Work Style:

• Independent and proactive
• Collaborative and team-oriented
• Focused on driving results and continuous learning

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working independently and taking initiative?
• Do you enjoy collaborating with international teams and category leaders?

ASSUMPTION: Sunlab values a family-like work environment, short decision-making processes, and challenging tasks. Applicants should assess their fit with these values and work style preferences before applying.

⚠️ Potential Challenges

• Managing multiple client accounts and campaigns simultaneously
• Keeping up with the latest trends and developments in performance marketing
• Balancing independent work with collaboration and communication with international teams
• Adapting to a hybrid work arrangement and maintaining productivity in a remote setting

ASSUMPTION: The role may present challenges in terms of workload, staying current with industry trends, and balancing independent work with team collaboration. Applicants should consider these factors and assess their ability to manage these challenges effectively.

📈 Similar Roles Comparison

• Unlike other senior marketing roles, this position requires a strong focus on campaign management and optimization, in addition to strategic planning and client communication
• Sunlab's emphasis on short decision-making processes and a family-like work environment may differ from other agencies or in-house marketing teams
• Career progression may depend on the individual's performance and the company's growth, rather than following a predefined career path

ASSUMPTION: While this role shares similarities with other senior marketing positions, it also has unique aspects that set it apart. Applicants should consider these differences and assess their fit with the specific requirements and work environment of this role.

📝 Sample Projects

• Developing and implementing a comprehensive SEA strategy for a new client
• Conducting a campaign audit and identifying areas for optimization and improvement
• Leading a workshop for an existing client to enhance their understanding of performance marketing and best practices

ASSUMPTION: These sample projects are based on the responsibilities and requirements listed in the job description. Applicants should use these examples to demonstrate their relevant experience and skills in their application materials.

❓ Key Questions to Ask During Interview

• Can you describe the typical day-to-day responsibilities of this role?
• How does the team collaborate and communicate with international clients and category leaders?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: These interview questions are designed to provide insight into the day-to-day responsibilities, team dynamics, growth opportunities, work-life balance, and challenges of the role. Applicants should tailor these questions to their specific interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for behavioral and technical interview questions
• Research Sunlab's company culture and values to demonstrate your cultural fit
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.