📌 Core Information
🔹 Job Title: Senior Performance Marketing Specialist, eCommerce
🔹 Company: ASUS Computer International
🔹 Location: Fremont, California, United States
🔹 Job Type: Full-Time
🔹 Category: Retail
🔹 Date Posted: 2025-07-03
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic and data-driven development to boost ASUS eCommerce performance and business from ASUS.com
- Lead SEM initiatives including budgeting/planning/executing and optimizations
- Assist US eCommerce team in operating DSP platforms, optimizing campaign performance, and managing the marketing mix and budget
- Analyze online behavior of customer journey via ASUS.com, and find out insights to optimize and monetize
- Collaborate with country/territory marketing team/digital marketing team to execute integrated eCommerce marketing campaigns via different formats
ASSUMPTION: This role requires a strong technical, analytical, and operational background. High level of proficiency in Google Analytics and DSPs is required.
📋 Key Responsibilities
✅ Strategic and data-driven development to boost ASUS eCommerce performance and business from ASUS.com
✅ Lead SEM initiatives including budgeting/planning/executing and optimizations
✅ Assist US eCommerce team in operating DSP platforms, optimizing campaign performance, and managing the marketing mix and budget
✅ Analyze online behavior of customer journey via ASUS.com, and find out insights to optimize and monetize
✅ Collaborate with country/territory marketing team/digital marketing team to execute integrated eCommerce marketing campaigns via different formats
✅ Track and measure the impact of eCommerce initiatives on various KPIs, including traffic, engagements and conversions, and conduct analysis across multiple platforms
ASSUMPTION: This role involves a high level of cross-functional collaboration and requires strong communication skills to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business Administration, or related field
Experience: Minimum 5 years of digital experience working in a fast-paced marketing environment, preferably in the PC/gaming industry or media planning/performance marketing agency experience
Required Skills:
- Proven ability to plan and execute online campaigns/events for call to actions
- Clear understanding of eCommerce strategy/model drivers and digital marketing metrics
- Team player with ability to collaborate effectively with various stakeholders and build business partnerships internally and externally
- Strong problem identification and problem-solving skills
- Ability to adapt to a demanding, rapidly changing work environment and to handle numerous duties, manage budgets, balance ongoing requests, set priorities and meet tight deadlines
- Strong with numbers and an ability to identify trends and patterns in data for optimization
- Detail-oriented and excellent attention to detail
- Positive, result-oriented attitude and a love of learning new things
- In-depth knowledge of key components of successful performance marketing initiatives
- Fluent in English
Preferred Skills:
- Experience in consumer electronics or PC industry is a plus
ASSUMPTION: While not explicitly stated, proficiency in relevant marketing tools and platforms such as Google Analytics, Google Ads, and other DSPs is highly likely to be required.
💰 Compensation & Benefits
Salary Range: $80,000 - $100,000 annually (estimated, based on role, experience level, and location)
Benefits:
- Bonuses
- Medical
- Dental
- Vision
- Life Insurance
- AD&D Insurance
- Paid Time Off
- EAP
- 401(k)
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles, experience levels, and locations. The final amount will be determined based on the qualifications and experience of the candidate relative to the role.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically consumer electronics
Company Size: 2-10 employees (small, agile team environment)
Founded: 1989 (over 35 years of history in the industry)
Company Description:
- ASUS is a multinational computer hardware and electronics company headquartered in Taiwan
- They are known for their innovative and award-winning products, including laptops, desktops, motherboards, graphics cards, and other computer components
- ASUS has a strong focus on research and development, aiming to deliver the best user experience through innovative design and cutting-edge technology
Company Specialties:
- Consumer electronics
- PC components
- Gaming hardware
- Innovative design and technology
Company Website: https://www.asus.com/
ASSUMPTION: ASUS is a well-established company with a strong brand presence in the consumer electronics market. They value innovation, quality, and customer satisfaction.
📊 Role Analysis
Career Level: Mid-level to senior role, with potential for growth and leadership opportunities
Reporting Structure: Reports directly to the US eCommerce Team Lead
Work Arrangement: On-site, full-time position with a typical office environment
Growth Opportunities:
- Potential to take on more responsibilities and advance to a leadership role within the eCommerce team
- Opportunities to work on high-impact projects and contribute to the company's growth and success
- Chance to gain experience in a multinational company and work with diverse teams
ASSUMPTION: This role offers a unique opportunity to work in a fast-paced, dynamic environment and make a significant impact on the company's eCommerce business.
🌍 Location & Work Environment
Office Type: Corporate office with a professional work environment
Office Location(s): 800 Corporate Way, Fremont, California 94539, United States
Geographic Context:
- Fremont is a city in the San Francisco Bay Area, located in Alameda County, California
- The city is known for its diverse population and proximity to major tech hubs like Silicon Valley
- Fremont offers a mix of urban and suburban living, with easy access to public transportation and major highways
Work Schedule: Standard business hours, Monday through Friday, with some flexibility for remote work
ASSUMPTION: The office location in Fremont provides easy access to major transportation networks and is convenient for commuters.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- On-site or virtual interview with the hiring manager and team members
- Background check and reference check
- Final decision and offer
Key Assessment Areas:
- Technical skills and proficiency in relevant marketing tools and platforms
- Analytical and problem-solving skills
- Communication and collaboration skills
- Cultural fit and alignment with ASUS's values and mission
- Strategic thinking and ability to develop and execute marketing campaigns
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of eCommerce strategies and digital marketing metrics in your application materials
- Showcase your ability to plan and execute online campaigns and your familiarity with relevant marketing tools and platforms
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
ATS Keywords: Performance Marketing, eCommerce, SEM, DSPs, Google Analytics, Campaign Planning, Data Analysis, Collaboration, Problem Solving, Time Management, Attention to Detail, Digital Marketing, Customer Journey Analysis, Martech Solutions
ASSUMPTION: ASUS uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and application materials can help ensure your application is seen by the right people.
🛠️ Tools & Technologies
- Google Analytics
- DSPs (e.g., Google Ads, DV360, Facebook, Twitter)
- Google Ads
- Google Tag Manager
- Google Data Studio
- Microsoft Excel
- Power BI
- Asana or similar project management tools
ASSUMPTION: Proficiency in these tools and technologies is required for this role. Candidates should have a strong understanding of how to use these platforms to analyze data, optimize campaigns, and drive business results.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Customer Satisfaction
- Integrity
- Respect
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Data-driven and analytical
- Results-oriented and focused on continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment where innovation and continuous improvement are valued?
- Are you comfortable working with data and using it to drive decision-making and optimize campaigns?
- Do you have strong communication and collaboration skills, and are you able to work effectively with diverse teams and stakeholders?
ASSUMPTION: ASUS values employees who are innovative, data-driven, and results-oriented. Candidates who can demonstrate these qualities and align with the company's values will be a strong fit for this role.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require long hours and tight deadlines
- Collaborating with various teams and stakeholders may present communication and coordination challenges
- Analyzing large datasets and optimizing campaigns may require strong technical and analytical skills
- The role may require occasional travel to attend industry events or meet with partners and vendors
ASSUMPTION: These challenges can be mitigated by strong communication, time management, and problem-solving skills, as well as a willingness to adapt and learn in a fast-paced environment.
📈 Similar Roles Comparison
- This role is unique in its focus on eCommerce performance and business growth for ASUS.com, with a strong emphasis on data-driven decision-making and campaign optimization
- Compared to other performance marketing roles, this position requires a deeper understanding of eCommerce strategies and customer journey analysis
- Career progression in this role may lead to leadership opportunities within the eCommerce team or broader marketing functions within ASUS
ASSUMPTION: This role offers a unique opportunity to work in a specialized area of performance marketing, with a strong focus on eCommerce and data-driven decision-making.
📝 Sample Projects
- Developing and executing a targeted SEM campaign to drive online sales for a new product launch
- Analyzing customer journey data to identify optimization opportunities and improve conversion rates
- Collaborating with the US eCommerce team to optimize DSP campaign performance and manage the marketing mix and budget
ASSUMPTION: These sample projects illustrate the types of initiatives the Senior Performance Marketing Specialist may work on, focusing on campaign planning, execution, optimization, and data analysis.
❓ Key Questions to Ask During Interview
- Can you describe the current eCommerce landscape for ASUS and the key priorities for this role in the first 90 days?
- How does the US eCommerce team collaborate with other marketing teams and stakeholders within ASUS?
- What are the most significant challenges facing the eCommerce business, and how can this role help address them?
- How does ASUS support the professional development and growth of its employees, particularly in marketing roles?
- What are the key performance indicators (KPIs) used to measure the success of eCommerce initiatives, and how are they tracked and reported?
ASSUMPTION: Asking these questions can help you better understand the role, the team, and the company, and demonstrate your interest in and preparation for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant skills and experiences for this role, including your proficiency in relevant marketing tools and platforms
- Write a cover letter that demonstrates your understanding of eCommerce strategies and digital marketing metrics, and explains why you are a strong fit for this position
- Prepare for the interview by researching ASUS, the role, and the industry, and practicing your responses to common interview questions
- Follow up with the hiring manager or HR department one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
