📌 Core Information
🔹 Job Title: SEO & Analytics Expert
🔹 Company: Epicor Software Corporation
🔹 Location: Bangalore, Karnataka, India
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-30
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing holistic SEO strategies to enhance organic visibility and traffic
- Contributing to technical SEO efforts, including crawlability, site performance, and accessibility
- Optimizing Google Tag Manager (GTM) implementation for accurate tracking of user interactions and conversions
- Analyzing data from Google Analytics 4 (GA4) and other sources to uncover insights and improve KPIs
- Collaborating with web development teams to implement SEO-friendly architectures and page templates
ASSUMPTION: This role requires a strong balance of technical and analytical skills, with a focus on driving organic traffic growth through data-driven strategies.
📋 Key Responsibilities
✅ Support the development and execution of SEO strategies, including keyword research, competitive analysis, and content optimization
✅ Contribute to technical SEO efforts, such as identifying and resolving issues related to crawlability, indexation, site performance, structured data, and accessibility
✅ Optimize Google Tag Manager (GTM) implementation to ensure accurate tracking of user interactions and conversions
✅ Analyze data from Google Analytics 4 (GA4) and other sources to uncover insights on user behavior, acquisition performance, and conversion drivers; provide recommendations to improve KPIs
✅ Collaborate with web development teams to implement SEO-friendly architectures, page templates, metadata standards, and URL strategies
✅ Build and maintain dashboards and reports in Google Looker Studio and Tableau to communicate performance trends, ROI, and opportunities
✅ Conduct site audits using tools like Screaming Frog and Site Improve, and support resolution of technical and content-related issues
✅ Use platforms such as BrightEdge to monitor keyword rankings, identify content opportunities, and support site performance optimization
✅ Contribute to local SEO initiatives, including Google Business Profiles and local ranking factors
✅ Monitor backlink health by auditing link profiles and supporting disavow strategies when needed
✅ Stay informed on AI-driven changes in search engine behavior and support adaptation of SEO strategies accordingly
✅ Partner with content and web teams to explore new approaches that help content remain discoverable and valuable in evolving search environments
ASSUMPTION: This role requires a proactive approach to staying updated with the latest trends and algorithm changes in SEO and analytics.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Computer Science, or a related field
Experience: Minimum 5+ years of experience in SEO, digital analytics, and technical web optimization, preferably in B2B or SaaS environments
Required Skills:
- Advanced expertise with BrightEdge (or equivalent enterprise SEO platform)
- Advanced expertise with Google Analytics 4 & Google Search Console
- Advanced expertise with Google Tag Manager
- Advanced expertise with Screaming Frog
- Advanced expertise with Site Improve
- Advanced expertise with Google Looker Studio & Tableau
- Advanced expertise with Google Maps (local SEO)
- Experience working within CMS platforms such as Optimizely or similar
- Strong collaboration skills and experience working with web developers and UX teams
- Analytical mindset with the ability to prioritize initiatives and measure impact
- Up-to-date knowledge of SEO algorithm changes, schema markup, and industry standards
Preferred Skills:
- Fluency in additional languages (e.g., Spanish, French, German)
- Experience with AI-driven SEO tools and strategies
ASSUMPTION: Given the role's focus on data analysis and optimization, a strong background in digital analytics is essential.
💰 Compensation & Benefits
Salary Range: INR 1,200,000 - 1,800,000 per annum (Estimated based on industry standards for mid-senior level SEO roles in Bangalore)
Benefits:
- Health and Wellness: Comprehensive health and wellness benefits designed to support overall well-being
- Internal Mobility: Opportunities for mentorship, continuing education, and focused career goal setting, with 25% of positions filled internally
- Career Development: Free LinkedIn Learning licenses for everyone, along with the Mentoring Program to boost personal development
- Education Support: Geographically specific programs to balance the cost of education with the benefits of continued learning and personal development
- Inclusive Workplace: Collaborate with a diverse team in an inclusive, global workplace that fosters innovation and celebrates partnership
- Work-Life Balance: Policies built on mutual trust and support, encouraging time off to rest, recharge, and reconnect
- Global Mobility: Comprehensive support for international relocations and permanent residency processes
Working Hours: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-senior level SEO roles in Bangalore. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software and IT Services. Epicor provides industry-specific enterprise software designed around the needs of manufacturing, distribution, retail, and services organizations.
Company Size: Small (73 employees). As a smaller company, Epicor offers a more intimate work environment with closer collaboration and potentially faster career growth.
Founded: 1972. Epicor has a long history in the software industry, providing a stable and experienced work environment.
Company Description:
- Epicor helps businesses stay future-ready by connecting people, processes, and technology
- The company offers a range of enterprise software solutions, including ERP, supply chain management, manufacturing execution, and more
- Epicor serves customers in various industries, with a focus on manufacturing, distribution, retail, and services
Company Specialties:
- Enterprise Resource Planning (ERP)
- Supply Chain Management
- Manufacturing Execution Systems
- Retail Management
- Service Management
Company Website: Epicor.com
ASSUMPTION: As a smaller company, Epicor may offer more opportunities for direct impact and growth, but may also have less resources and established processes compared to larger organizations.
📊 Role Analysis
Career Level: Mid-Senior level. This role requires a significant amount of experience and expertise in SEO and digital analytics.
Reporting Structure: This role reports directly to the Director of Digital Marketing and works closely with cross-functional teams, including web development, content, and product.
Work Arrangement: Remote OK. This role can be performed remotely, with some flexibility for on-site work as needed.
Growth Opportunities:
- Potential to grow into a leadership role, such as Senior SEO Manager or Head of SEO, as the company expands its digital marketing efforts
- Opportunities to work on diverse projects and gain exposure to various aspects of the business
- Chance to learn and develop skills in related areas, such as content strategy, CRO, or data analysis
ASSUMPTION: Given the company's size and focus on digital transformation, there may be ample opportunities for growth and career development in this role.
🌍 Location & Work Environment
Office Type: Hybrid. While this role is remote-friendly, Epicor has an office in Bangalore where employees can work on-site as needed.
Office Location(s): Bangalore, India
Geographic Context:
- Bangalore is the capital of the Indian state of Karnataka and is known for its vibrant tech industry and high quality of life
- The city offers a mix of urban and natural environments, with numerous parks, gardens, and recreational facilities
- Bangalore has a tropical savanna climate, with warm and humid weather throughout the year
Work Schedule: Flexible. Epicor offers a flexible work schedule with core hours between 10:00 AM and 4:00 PM IST.
ASSUMPTION: Bangalore's thriving tech industry and high quality of life make it an attractive location for digital marketing professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers portal
- Phone or video screening with the HR department to assess cultural fit and basic qualifications
- Technical assessment or case study to evaluate SEO and analytics skills
- Final round interview with the Director of Digital Marketing and other relevant stakeholders
Key Assessment Areas:
- Technical SEO and analytics skills
- Data-driven decision-making and problem-solving abilities
- Collaboration and communication skills
- Cultural fit and alignment with Epicor's values
Application Tips:
- Tailor your resume and cover letter to highlight your SEO and analytics experience, as well as any relevant industry experience
- Prepare for the technical assessment by brushing up on your SEO and analytics skills and reviewing recent industry trends
- Research Epicor's company culture and values to demonstrate your cultural fit during the interview
ATS Keywords: SEO, Digital Analytics, Technical Web Optimization, Google Analytics 4, Google Tag Manager, BrightEdge, Screaming Frog, Site Improve, Google Looker Studio, Tableau, Local SEO, CMS, Schema Markup
ASSUMPTION: Given the role's focus on technical SEO and analytics, a strong portfolio or case studies demonstrating your skills and experience will be crucial for success in the application process.
🛠️ Tools & Technologies
- BrightEdge
- Google Analytics 4
- Google Tag Manager
- Screaming Frog
- Site Improve
- Google Looker Studio
- Tableau
- Google Maps (local SEO)
- Optimizely or similar CMS platforms
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily to perform SEO and analytics tasks.
👔 Cultural Fit Considerations
Company Values:
- Proactive: Epicor values employees who take initiative and drive results
- Proud: The company fosters a culture of pride in its work and achievements
- Partners: Epicor emphasizes collaboration and partnership both internally and with clients
Work Style:
- Data-driven: Epicor relies on data and analytics to inform decision-making and strategy
- Agile: The company values adaptability and the ability to pivot quickly in response to changing market conditions
- Inclusive: Epicor fosters a diverse and inclusive work environment where everyone's voice is valued
Self-Assessment Questions:
- Do you take initiative and drive results in your current role?
- Are you comfortable working in a collaborative, agile environment?
- Do you value diversity and inclusion in your work environment?
ASSUMPTION: Given Epicor's focus on data-driven decision-making and collaboration, candidates who are comfortable working in a dynamic, team-oriented environment will thrive in this role.
⚠️ Potential Challenges
- As a smaller company, Epicor may have less resources and established processes compared to larger organizations, which could present challenges in terms of tool availability, budget constraints, or workflow inefficiencies
- Given the role's focus on SEO and analytics, there may be a need to work irregular hours to monitor and optimize performance during peak traffic periods
- As the company continues to grow and expand its digital marketing efforts, there may be increased pressure to deliver results and meet ambitious targets
- Bangalore's tropical savanna climate may present challenges for candidates who prefer cooler weather
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and development in a dynamic and evolving work environment.
📈 Similar Roles Comparison
- Compared to larger SEO agencies or in-house SEO teams at enterprise-level organizations, this role may offer less exposure to diverse clients or industries, but more opportunities for direct impact and growth within a smaller company
- In terms of industry-specific context, this role focuses on B2B and SaaS environments, which may present unique challenges and opportunities compared to B2C or e-commerce-focused SEO roles
- Career path comparison: This role may offer a clear path to growth into leadership positions, such as Senior SEO Manager or Head of SEO, as the company expands its digital marketing efforts
ASSUMPTION: Given the company's size and focus on digital transformation, there may be ample opportunities for growth and career development in this role compared to similar roles at larger organizations.
📝 Sample Projects
- Conducting a comprehensive SEO audit of Epicor's website to identify and resolve technical and content-related issues, resulting in a 20% increase in organic traffic
- Developing and executing a targeted link-building campaign to improve backlink health and authority, leading to a 15% increase in keyword rankings
- Creating and optimizing a local SEO strategy for Epicor's regional offices, resulting in a 30% increase in local search visibility and foot traffic
ASSUMPTION: These sample projects demonstrate the range of SEO and analytics tasks required in this role, as well as the potential impact on the company's bottom line.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the digital marketing department?
- How does Epicor support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Epicor measure the success of its SEO and analytics efforts, and what are the key KPIs for this role?
- What are the biggest challenges facing the digital marketing department, and how can this role contribute to addressing them?
ASSUMPTION: These questions will help you better understand the role's expectations, the company's culture, and how you can make a meaningful impact in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Epicor Careers portal
- Tailor your resume and cover letter to highlight your SEO and analytics experience, as well as any relevant industry experience
- Prepare for the technical assessment by brushing up on your SEO and analytics skills and reviewing recent industry trends
- Research Epicor's company culture and values to demonstrate your cultural fit during the interview
- Follow up with the HR department one week after submitting your application to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
