π Core Information
πΉ Job Title: SEO and PR Specialist
πΉ Company: Everything Managed Group
πΉ Location: Newcastle upon Tyne, United Kingdom
πΉ Job Type: On-site, Full-Time
πΉ Category: Business Consulting and Services
πΉ Date Posted: 2025-07-02
πΉ Experience Level: 2-5 years
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Driving organic growth through SEO and PR strategies across multiple websites
- Conducting technical SEO audits and managing keyword strategies
- Building media relationships and executing digital PR campaigns
- Mentoring junior team members and upskilling internal SEO capabilities
- Collaborating with internal teams to track SEO-driven conversions and improve lead quality
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a focus on both SEO and PR activities to boost visibility and generate high-quality organic leads.
π Key Responsibilities
β
SEO Strategy & Execution:
- Audit and analyze existing SEO efforts across multiple brand sites
- Identify opportunities for improvement across technical, on-page, and off-page SEO
- Create and manage keyword strategies, content calendars, and backlink plans
- Collaborate with internal content writers on content production and optimization
- Track, report, and analyze performance using relevant tools
- Work with IT and commercial teams to determine the quality of organic leads and track conversions through Salesforce
β
PR & Outreach:
- Develop and execute digital PR campaigns to support SEO and brand awareness
- Create and distribute press releases and build relationships with media and online publications
- Identify partnerships and speaking opportunities for senior management to raise brand awareness
β
Mentorship & Upskilling:
- Mentor and support a junior marketing team with a strong interest in SEO
- Help build internal SEO capability through knowledge sharing and training support
β
Multi-Site Optimization:
- Take ownership of expanding SEO efforts beyond the primary website
- Develop scalable strategies to grow traffic and leads across multiple brand sites
ASSUMPTION: This role requires a hands-on approach, with a focus on both strategic planning and tactical execution to drive organic growth across multiple websites.
π― Required Qualifications
Education: Relevant degree or equivalent experience
Experience: 3-5 years in an SEO role (in-house or agency-side)
Required Skills:
- Proven track record of driving measurable organic growth and delivering successful SEO campaigns
- Strong understanding of both technical SEO and content-led strategies
- Confident using tools such as SEMrush, Ahrefs, Screaming Frog, Google Search Console, and GA4
- Experience with digital PR, media outreach, and link-building best practices
- Excellent communication and content skills β able to plan, brief, and review content effectively
- Comfortable mentoring junior team members and sharing knowledge
- Ability to work independently, suggest improvements, and βget stuck inβ
Preferred Skills:
- Experience with Salesforce or similar CRM platforms
- Familiarity with the waste management industry
ASSUMPTION: Candidates should have a strong background in SEO, with a proven track record of driving organic growth and a solid understanding of both technical SEO and content-led strategies.
π° Compensation & Benefits
Salary Range: Β£35,000 (flexible depending on experience)
Benefits:
- Opportunity to work across multiple brands and websites
- Supportive and ambitious team environment with space to make a real impact
- Work on meaningful projects that directly contribute to the company's success
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is flexible and may be negotiable based on the candidate's experience and skills.
π Applicant Insights
π Company Context
Industry: Business Consulting and Services, with a focus on waste management and payment processing
Company Size: 51-200 employees, providing a supportive and ambitious team environment with space to make a real impact
Founded: The company's founding date is not specified, but it has been revolutionary within the waste management category with its business 'Waste Managed' and has recently launched a card processing product through a number of world-leading payment providers with its business 'Payments Managed'
Company Description:
- Everything Managed Group is a Business Solutions Services Provider, focusing on delivering services to Micro start-ups, SMEs, and Corporate customer groups
- The company aims to provide world-class, consumer-style customer service within the business solutions sector
- The EMG vision revolves around the provision of business services with world-class, consumer-style customer service
Company Specialties:
- Waste Management
- Payment Processing
- Business Consulting and Services
Company Website: https://everythingmanaged.co.uk/
ASSUMPTION: Everything Managed Group is a growing business in the waste management sector, operating as a broker with a strong focus on customer service and digital lead generation.
π Role Analysis
Career Level: Mid-level, with the opportunity to make a real impact and shape the direction of SEO and PR within the company
Reporting Structure: This role reports directly to the marketing manager and works closely with internal teams, such as IT and commercial, to track SEO-driven conversions and improve lead quality
Work Arrangement: On-site, full-time, with the opportunity to work across multiple brands and websites
Growth Opportunities:
- Shape the direction of SEO and PR in a company that's investing in digital growth
- Work on meaningful projects that directly contribute to the company's success
- Upskill internal team members and build internal SEO capability
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the chance to make a real impact on the company's digital growth and expand their skills in SEO and PR.
π Location & Work Environment
Office Type: In-office, with the opportunity to work across multiple brands and websites
Office Location(s): 41-51 Grey Street, Newcastle upon Tyne, England NE1 6EE, GB
Geographic Context:
- Newcastle upon Tyne is a vibrant city in the North East of England, with a rich history and a thriving cultural scene
- The city is well-connected by road, rail, and air, with easy access to major cities such as London, Edinburgh, and Manchester
- Newcastle upon Tyne is home to a diverse range of industries, including business services, retail, and tourism
Work Schedule: Full-time, 40 hours per week, with the opportunity to work across multiple brands and websites
ASSUMPTION: The work environment is supportive and ambitious, with a focus on providing world-class, consumer-style customer service within the business solutions sector.
πΌ Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening
- In-person or virtual interview with the marketing manager
- Final interview with the CEO or another senior stakeholder
Key Assessment Areas:
- SEO and PR knowledge and experience
- Communication and content skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight your relevant SEO and PR experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and the company's mission
- Prepare examples of successful SEO and PR campaigns you've worked on, and be ready to discuss your approach and results
- Research the company and the waste management industry to show your enthusiasm and knowledge
ATS Keywords: SEO, PR, digital marketing, technical SEO, content strategy, media outreach, link building, performance analysis, keyword strategy, content optimization, mentorship, relationship building, press releases, team collaboration, lead generation, analytical skills
ASSUMPTION: The application process may vary, but typically involves an online application, phone or video screening, and multiple interviews to assess the candidate's SEO and PR knowledge, communication skills, and cultural fit.
π οΈ Tools & Technologies
- SEMrush
- Ahrefs
- Screaming Frog
- Google Search Console
- GA4
- Salesforce (or similar CRM platforms)
ASSUMPTION: The required tools and technologies may vary, but typically include SEO and PR-specific tools, as well as CRM platforms for tracking conversions and lead quality.
π Cultural Fit Considerations
Company Values:
- Customer-focused
- Innovative
- Collaborative
- Ambitious
Work Style:
- Supportive and ambitious team environment
- Opportunity to work across multiple brands and websites
- Focus on providing world-class, consumer-style customer service
Self-Assessment Questions:
- Do you have a proven track record of driving measurable organic growth through SEO and PR campaigns?
- Are you comfortable working independently and suggesting improvements to enhance SEO and PR efforts?
- Do you thrive in a collaborative environment and enjoy mentoring junior team members?
- Are you passionate about providing world-class customer service and driving digital growth within the business solutions sector?
ASSUMPTION: Candidates should assess their alignment with the company's values and work style, as well as their comfort with the required skills and responsibilities, to ensure a good cultural fit.
β οΈ Potential Challenges
- Managing multiple websites and brands simultaneously
- Balancing strategic planning and tactical execution in SEO and PR activities
- Building and maintaining effective relationships with media and online publications
- Tracking and analyzing SEO-driven conversions and lead quality across multiple platforms
ASSUMPTION: This role may present challenges in managing multiple websites and brands, balancing strategic planning and tactical execution, and tracking conversions and lead quality across multiple platforms.
π Similar Roles Comparison
- This role is unique in its focus on driving organic growth across multiple websites within a business solutions services provider
- Compared to other SEO and PR specialist roles, this position offers the opportunity to work across multiple brands and websites, with a strong focus on customer service and digital lead generation
- Career progression may involve expanding SEO and PR efforts across additional brand sites or taking on a more senior role within the marketing department
ASSUMPTION: This role is unique in its focus on driving organic growth across multiple websites within a business solutions services provider, offering a supportive and ambitious team environment with space to make a real impact.
π Sample Projects
- Conducting a comprehensive SEO audit of the primary website and developing a keyword strategy to improve organic traffic and lead generation
- Executing a digital PR campaign to secure coverage in relevant industry publications and build brand awareness
- Mentoring a junior marketing team member on SEO best practices and supporting their development in the field
ASSUMPTION: Sample projects may include SEO audits, digital PR campaigns, and mentoring opportunities, with a focus on driving organic growth and improving lead quality across multiple websites.
β Key Questions to Ask During Interview
- Can you describe the current state of SEO and PR efforts across the company's brand sites, and where you see opportunities for improvement?
- How does the marketing team collaborate with other departments, such as IT and commercial, to track SEO-driven conversions and improve lead quality?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its employees, particularly in the field of SEO and PR?
- What are the most rewarding aspects of working at Everything Managed Group, and what challenges might I face in this role?
ASSUMPTION: Interview questions should focus on understanding the current state of SEO and PR efforts, the role's priorities, and the company's support for professional development and growth.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant SEO and PR experience and achievements
- Write a cover letter that demonstrates your understanding of the role and the company's mission
- Prepare examples of successful SEO and PR campaigns you've worked on, and be ready to discuss your approach and results
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.