SEO Copywriter

📌 Core Information

🔹 Job Title: SEO Copywriter

🔹 Company: Spinutech

🔹 Location: United States (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 3, 2025

🔹 Experience Level: Entry-level to Mid-level (0-3 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Creating unique, search-optimized content for SEO clients
• Collaborating with digital web project and marketing teams
• Proofreading and editing content to ensure quality and adherence to style guidelines
• Reviewing AI-generated content for plagiarism, bot output issues, and brand voice
• Writing for various content types, including landing pages, blogs, ad copy, video scripts, and ebooks

ASSUMPTION: This role requires a balance of creativity and technical SEO knowledge. While SEO copywriting experience is not required, a strong foundation in writing and a willingness to learn SEO best practices are essential.

📋 Key Responsibilities

✅ Create unique, search-optimized content for SEO clients, assisted by AI

✅ Proofread and edit on-page content for optimization, ensuring grammatical accuracy, consistent style, and adherence to SEO best practices

✅ Write for various content types, including landing pages, blogs, ad copy, video scripts, ebooks, etc.

✅ Collaborate cross-team with marketing specialists to create content that meets client goals

✅ Review AI-generated content for plagiarism, bot output issues, brand voice, etc.

✅ Effectively balance speed, efficiency, and accuracy in a fast-paced environment

✅ Write a high volume of high-quality, organic search-optimized web content per month (120-160 pieces on average)

✅ Contribute actively to department and company goals

ASSUMPTION: This role requires strong time management skills and the ability to work efficiently under pressure to meet monthly content targets.

🎯 Required Qualifications

Education: Bachelor's Degree in Marketing, English, Journalism, or another relevant field

Experience: 1-3 years of relevant writing and SEO experience preferred, but not required as training is provided

Required Skills:

• Excellent command of the English language, including writing, editing, and proofreading experience
• Good communication and interpersonal skills
• Strong attention to detail, excellent analytical, organizational, project management, and time management skills
• Proficiency with Microsoft Office (Word, Excel, PowerPoint, and more)
• Active interest in organic search, search engines, and AI leveraged efficiencies
• “Always learning” attitude, driven by the desire to continuously gain knowledge and improve skills
• Willingness to identify problems or issues and raise them to leadership, as well as present possible solutions
• Adaptability; willingness to accept and embrace changing processes, gray areas, and new ideas with ease and enthusiasm
• Exceptional written and verbal communication
• Proficient with Google Docs/Google Sheets or Microsoft Word/Microsoft Excel

Preferred Skills:

• Previous SEO copywriting experience
• Fully functional in all areas of the Copywriter skills matrix

ASSUMPTION: While SEO copywriting experience is not required, candidates with some SEO knowledge may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $50,000 - $70,000 per year (Based on industry standards for entry-level to mid-level SEO copywriter roles in the United States)

Benefits:

• Full medical, dental, and vision benefits plus company-paid life and disability insurance
• 401k retirement plan, plus company match
• Paid time off
• Fully paid maternity leave (up to 12 weeks) and paternity leave (up to 4 weeks)
• Dedicated time for personal and professional development
• Half-day Fridays every other week between Memorial Day and Labor Day
• Nine company-paid holidays and one floating holiday

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the United States. The actual salary may vary based on the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Digital Marketing & SEO

Company Size: Spinutech is a mid-sized company with a remote-friendly work culture, offering opportunities for growth and collaboration across various teams.

Founded: Spinutech was founded in [Year], focusing on providing digital marketing services to clients.

Company Description:

• Spinutech specializes in SEO, content marketing, and digital web project management
• The company offers a remote-friendly work environment, with team members based across the United States
• Spinutech is committed to providing comprehensive benefits and opportunities for professional development

Company Specialties:

• Search Engine Optimization (SEO)
• Content Marketing
• Digital Web Project Management

Company Website: spinutech.com

ASSUMPTION: Spinutech's focus on remote work and employee development makes it an attractive option for candidates seeking flexibility and growth opportunities.

📊 Role Analysis

Career Level: Entry-level to Mid-level (0-3 years)

Reporting Structure: This role reports directly to the Director of SEO

Work Arrangement: Remote OK, with the option to work from traditional office locations in Cedar Falls and Des Moines, Iowa; Tampa, Florida; or co-working spaces in Chicago and Denver

Growth Opportunities:

• Advancement to Senior Copywriter or similar roles with increased responsibilities
• Expanding skills in SEO, content strategy, or digital marketing
• Potential to work on diverse projects and collaborate with various teams

ASSUMPTION: This role offers opportunities for professional growth and development within the digital marketing and SEO fields.

🌍 Location & Work Environment

Office Type: Remote-friendly with traditional office locations available

Office Location(s): Cedar Falls and Des Moines, Iowa; Tampa, Florida; Chicago, Illinois; and Denver, Colorado

Geographic Context:

• Remote work allows for a flexible work-life balance
• Traditional office locations offer opportunities for in-person collaboration and networking
• Spinutech's remote-friendly culture fosters a diverse and inclusive work environment

Work Schedule: Full-time (40 hours per week) with flexible scheduling and half-day Fridays every other week between Memorial Day and Labor Day

ASSUMPTION: Spinutech's remote-friendly work environment and flexible scheduling options cater to a wide range of candidates' preferences and needs.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess communication skills and cultural fit
• Writing test or assignment to evaluate writing skills and understanding of SEO best practices
• Final interview with the Director of SEO to discuss the role, responsibilities, and career growth opportunities

Key Assessment Areas:

• Writing skills and ability to create engaging, search-optimized content
• Understanding of SEO best practices and willingness to learn
• Communication skills and ability to collaborate with cross-functional teams
• Time management and organizational skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant writing, SEO, and marketing experience
• Include examples of your writing work, demonstrating your ability to create engaging and optimized content
• Showcase your understanding of SEO best practices and eagerness to learn in your application materials

ATS Keywords: SEO, copywriting, content creation, editing, proofreading, marketing, digital marketing, search engine optimization, organic search, AI, collaboration, time management, communication, attention to detail, analytical skills, project management, creativity, adaptability

ASSUMPTION: Spinutech's application process focuses on assessing candidates' writing skills, understanding of SEO, and cultural fit within the company's remote-friendly work environment.

🛠️ Tools & Technologies

• Microsoft Office (Word, Excel, PowerPoint)
• Google Docs/Google Sheets
• SEO tools (e.g., SEMrush, Ahrefs, Moz, Google Search Console)
• AI-assisted content creation tools (e.g., CustomGPTs)

ASSUMPTION: Spinutech provides training and support for candidates to become proficient in the necessary tools and technologies for this role.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Continuous Learning
• Adaptability
• Innovation
• Customer Focus

Work Style:

• Remote-friendly and flexible
• Results-driven and focused on meeting client goals
• Open and inclusive, with a focus on teamwork and collaboration

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy collaborating with diverse teams?
• Are you comfortable working in a fast-paced environment and meeting tight deadlines?
• Do you possess strong communication skills and the ability to adapt to changing processes and ideas?

ASSUMPTION: Spinutech values candidates who are adaptable, collaborative, and committed to continuous learning and growth within the digital marketing and SEO fields.

⚠️ Potential Challenges

• Meeting monthly content targets and maintaining high-quality standards in a fast-paced environment
• Adapting to changing processes, tools, and technologies as the company grows and evolves
• Working remotely and maintaining effective communication with cross-functional teams
• Balancing the need for creativity with the technical requirements of SEO-optimized content

ASSUMPTION: Spinutech's remote-friendly work environment and focus on collaboration help mitigate potential challenges associated with remote work and meeting tight deadlines.

📈 Similar Roles Comparison

• Compared to traditional copywriter roles, this position places a greater emphasis on SEO and digital marketing
• Unlike some SEO-focused roles, this position requires strong writing skills and the ability to create engaging, optimized content
• This role offers opportunities for professional growth and development within the digital marketing and SEO fields

ASSUMPTION: This role combines elements of traditional copywriting, SEO, and digital marketing, making it a unique opportunity for candidates with a strong foundation in writing and a willingness to learn SEO best practices.

📝 Sample Projects

• Creating search-optimized landing pages for an e-commerce client
• Writing blog posts and articles on SEO best practices and digital marketing trends
• Developing ad copy for PPC campaigns targeting specific keywords and audiences

ASSUMPTION: Spinutech's diverse client base and focus on digital marketing offer candidates the opportunity to work on a wide range of projects and content types.

❓ Key Questions to Ask During Interview

• What are the primary challenges facing the SEO team currently, and how does this role address them?
• How does Spinutech support the professional development and growth of its employees?
• What are the most important qualities and skills for success in this role, according to the Director of SEO?
• How does Spinutech measure the success of its SEO copywriters, and what metrics are most important for this role?
• What opportunities exist for collaboration and knowledge-sharing with other teams and departments within Spinutech?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a candidate's interest in the role and commitment to understanding the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant writing, SEO, and marketing experience
• Include examples of your writing work, demonstrating your ability to create engaging and optimized content
• Prepare for a writing test or assignment to evaluate your writing skills and understanding of SEO best practices
• Follow up with Spinutech one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.