SEO Intern

📌 Core Information

🔹 Job Title: SEO Intern

🔹 Company: Versace

🔹 Location: Milan, Piazza Einaudi, 4

🔹 Job Type: Intern

🔹 Category: Digital Analytics and Marketing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Working closely with the SEO agency to manage on-page SEO
• Monitoring and reporting on key performance indicators (KPIs)
• Creating and executing a local SEO strategy
• Collaborating with the Senior SEO Manager and other internal teams

ASSUMPTION: This role is designed to provide a well-rounded introduction to SEO for an international e-commerce website, with a focus on both technical and strategic aspects.

📋 Key Responsibilities

✅ Manage on-page SEO, including content optimization, meta-data optimization, and SEO-friendly site architecture

✅ Monitor and report on key performance indicators (KPIs) such as clicks, impressions, click-through rates (CTRs), organic traffic, and organic revenue

✅ Create and execute a local SEO strategy to improve overall local search traffic and campaign volume through best practices in SEO

✅ Collaborate with the Senior SEO Manager and other internal teams

ASSUMPTION: The role may involve some project management and stakeholder communication, as well as continuous learning and adaptation to SEO best practices.

🎯 Required Qualifications

Education: Not specified, but likely pursuing a relevant degree or recent graduate

Experience: Entry-level (0-2 years)

Required Skills:

• Problem-solving abilities
• Strong knowledge of Microsoft Office, especially Excel and PowerPoint
• Rigorous and methodical approach
• Excellent written and communication skills
• Strong organizational, time management, and analytical skills
• Passion for internet marketing
• Experience in writing for the web, both long and short forms (websites/your blog)
• Knowledge of HTML and/or programming languages (a plus)
• Interest in the e-commerce business

Preferred Skills:

• Fluency in multiple languages
• Previous SEO or digital marketing experience

ASSUMPTION: Versace is looking for a candidate who is eager to learn, proactive, and detail-oriented, with a strong foundation in relevant skills and a passion for the e-commerce industry.

💰 Compensation & Benefits

Salary Range: Internships are typically unpaid or offer a stipend. However, some companies may provide a salary, especially for longer-term internships. The salary range for this role is not specified, but it's likely to be in line with industry standards for unpaid or stipended internships in Milan.

Benefits:

• On-the-job training and mentorship
• Opportunity to work in a luxury fashion environment
• Potential for full-time employment after the internship

Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available

ASSUMPTION: While the salary range is not specified, internships at Versace are likely to provide valuable experience and networking opportunities, as well as the potential for long-term career growth within the company.

📌 Applicant Insights

🔍 Company Context

Industry: Luxury fashion and accessories

Company Size: Medium (501-1,000 employees)

Founded: 1978

Company Description:

• Versace is one of the most recognizable names in the world, known for its luxury fashion and accessories
• The company was founded by Gianni Versace in 1978 and is now led by CEO Emmanuel Gintzburger and Chief Creative Officer Dario Vitale
• Donatella Versace remains the Chief Brand Ambassador for Versace

Company Specialties:

• Design and creation of luxury fashion and accessories
• E-commerce and omnichannel retail
• Global branding and marketing

Company Website: www.versace.com

ASSUMPTION: Versace is a well-established luxury fashion brand with a strong global presence, offering a unique opportunity for an intern to gain experience in the e-commerce and digital marketing aspects of the luxury fashion industry.

📊 Role Analysis

Career Level: Entry-level (Intern)

Reporting Structure: The SEO Intern will report directly to the Senior SEO Manager and work closely with the SEO agency and other internal teams

Work Arrangement: Hybrid (a combination of on-site and remote work)

Growth Opportunities:

• Potential for full-time employment after the internship
• Opportunity to work on international e-commerce projects
• Exposure to various aspects of SEO and digital marketing

ASSUMPTION: This internship is designed to provide a well-rounded introduction to SEO and digital marketing, with the potential for long-term career growth within the company.

🌍 Location & Work Environment

Office Type: Versace's headquarters in Milan, Italy

Office Location(s): Piazza Einaudi, 4, 20121 Milan, Italy

Geographic Context:

• Milan is the second-largest city in Italy and the capital of the Lombardy region
• The city is a major global hub for fashion, design, and finance
• Milan is well-connected by public transportation and offers a vibrant cultural scene

Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options available

ASSUMPTION: The work environment at Versace's headquarters in Milan is likely to be dynamic, fast-paced, and collaborative, with a strong focus on creativity and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and/or team members
• Background check and offer extension

Key Assessment Areas:

• Problem-solving abilities
• Technical skills in Microsoft Office and SEO
• Communication and interpersonal skills
• Cultural fit and passion for the luxury fashion industry

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Demonstrate your passion for SEO, digital marketing, and the luxury fashion industry
• Showcase your ability to work collaboratively and adapt to a fast-paced environment

ATS Keywords: SEO, digital marketing, e-commerce, on-page SEO, content optimization, meta-data optimization, SEO-friendly site architecture, key performance indicators, local SEO, collaboration, problem-solving, Microsoft Office, Excel, PowerPoint

ASSUMPTION: The application process for this internship is likely to be competitive, with a strong focus on relevant skills, experiences, and cultural fit.

🛠️ Tools & Technologies

• Microsoft Office (Excel, PowerPoint)
• SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
• Project management tools (e.g., Asana, Trello)
• Communication tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The tools and technologies required for this role are likely to be industry-standard and may include a mix of SEO-specific tools, project management tools, and communication platforms.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Luxury and craftsmanship
• Collaboration and teamwork

Work Style:

• Dynamic and fast-paced
• Creative and innovative
• Collaborative and team-oriented

Self-Assessment Questions:

• Do you have a strong passion for luxury fashion and the e-commerce industry?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you have strong problem-solving abilities and a methodical approach to work?

ASSUMPTION: Versace is looking for interns who are creative, innovative, and passionate about luxury fashion, with strong problem-solving abilities and a collaborative work style.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment may be challenging for some candidates
• The role may require working with multiple stakeholders and managing competing priorities
• There may be a language barrier for candidates who are not fluent in Italian
• The internship may be unpaid or offer a stipend, which could present financial challenges

ASSUMPTION: While there may be some challenges associated with this role, the opportunity to gain valuable experience in the luxury fashion industry and work on international e-commerce projects is likely to outweigh any potential difficulties.

📈 Similar Roles Comparison

• This role is similar to other SEO internships, but with a focus on the luxury fashion industry
• Compared to other digital marketing internships, this role has a stronger focus on SEO and e-commerce
• This role may offer more growth opportunities and long-term career prospects than other entry-level positions in the luxury fashion industry

ASSUMPTION: While this role is similar to other SEO internships, its focus on the luxury fashion industry and potential for long-term career growth sets it apart from other entry-level positions.

📝 Sample Projects

• Conducting keyword research and on-page optimization for Versace's international e-commerce website
• Analyzing and reporting on key performance indicators (KPIs) for SEO campaigns
• Developing and executing a local SEO strategy to improve search visibility and organic traffic

ASSUMPTION: The projects assigned to the SEO Intern are likely to be varied and cover a range of SEO and digital marketing tasks, providing a well-rounded introduction to the field.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this internship fit into the company's long-term plans for SEO and digital marketing?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: Asking thoughtful questions during the interview process is an excellent way to demonstrate your interest in the role and show that you are a strong fit for the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Prepare for the interview by researching Versace's brand, values, and culture
• Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.