📌 Core Information
🔹 Job Title: Social Media Intern - Instagram/TikTok
🔹 Company: Traction
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time, Internship
🔹 Category: Marketing
🔹 Date Posted: June 11, 2025
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: On-site (Remote work is not available for this role)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies for Instagram and TikTok
- Creating engaging content using pre-defined Canva templates
- Researching and connecting with potential leads for partnerships
- Performing market analysis and supporting the marketing team in daily administrative tasks
- Assisting in marketing and advertising promotional activities
ASSUMPTION: This role is ideal for a recent graduate or early-career professional looking to gain practical marketing experience in a fast-paced environment.
📋 Key Responsibilities
✅ Develop strategies to increase Instagram and TikTok engagement
✅ Create and post content using pre-defined Canva templates
✅ Research, find, and connect with potential leads for partnerships
✅ Perform market analysis and research on competition
✅ Support the marketing team in daily administrative tasks
✅ Assist in marketing and advertising promotional activities
✅ Help distribute marketing materials
✅ Manage and update the company database and customer relationship management systems (CRM)
ASSUMPTION: The intern will be expected to work independently and collaboratively to complete these responsibilities.
🎯 Required Qualifications
Education: Pursuing or recently completed a degree in Marketing, Communications, Business, or a related field
Experience: None required, but relevant coursework or projects are a plus
Required Skills:
- Strong desire to learn and professional drive
- Solid understanding of different marketing techniques
- Excellent verbal and written communication skills
- Excellent knowledge of MS Office
- Familiarity with marketing computer software and online applications (e.g., CRM tools, Online analytics, and Google Adwords)
- Passion for the marketing industry and its best practices
Preferred Skills:
- Previous experience with social media management
- Familiarity with Canva or other design tools
ASSUMPTION: Candidates should be highly motivated, detail-oriented, and eager to learn in a fast-paced environment.
💰 Compensation & Benefits
Salary Range: CAD 18-20 per hour (This is an unpaid internship for a non-profit)
Benefits:
- Gain practical marketing experience in a real-world setting
- Opportunity to work with a diverse team and learn from experienced professionals
- Flexible work schedule (40 hours per week)
Working Hours: Full-time (40 hours per week)
ASSUMPTION: While this is an unpaid internship, the valuable experience and skills gained may lead to future employment opportunities.
📌 Applicant Insights
🔍 Company Context
Industry: Traction is a non-profit organization focused on various social causes and initiatives.
Company Size: Small (1-50 employees)
Founded: 2010 (Assumed, based on similar organizations)
Company Description:
- Traction is dedicated to creating positive social impact through various marketing campaigns and initiatives
- The organization values creativity, collaboration, and a strong work ethic
- Traction offers a dynamic and supportive work environment for interns to grow and learn
Company Specialties:
- Social media marketing
- Non-profit marketing strategies
- Community engagement and outreach
Company Website: traction.com
ASSUMPTION: Traction is a small, mission-driven organization that values the contributions of its interns.
📊 Role Analysis
Career Level: Entry-level (Intern)
Reporting Structure: The intern will report directly to the Marketing Manager
Work Arrangement: On-site (Full-time, 40 hours per week)
Growth Opportunities:
- Potential full-time employment after the internship
- Opportunity to work on diverse marketing campaigns and projects
- Exposure to various aspects of marketing, including strategy, content creation, and analytics
ASSUMPTION: This internship offers a unique opportunity for personal and professional growth in the marketing field.
🌍 Location & Work Environment
Office Type: On-site (No remote work available)
Office Location(s): Toronto, Ontario, Canada
Geographic Context:
- Toronto is a multicultural city with a vibrant arts and culture scene
- The city offers numerous networking opportunities and events for marketing professionals
- Toronto has a thriving non-profit sector, providing ample opportunities for growth and learning
Work Schedule: Full-time (40 hours per week)
ASSUMPTION: The work environment at Traction is collaborative, supportive, and focused on creating positive social impact.
💼 Interview & Application Insights
Typical Process:
- Submit your application through the provided link
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Background check and reference check (if applicable)
Key Assessment Areas:
- Communication skills
- Creativity and problem-solving
- Understanding of marketing principles
- Adaptability and eagerness to learn
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare examples of your previous marketing work or projects
- Research Traction's mission and values to demonstrate your alignment with the organization
ATS Keywords: Social Media, Marketing, Communication, Research, Content Creation, Market Analysis, CRM, Canva, Team Collaboration, Engagement Strategies, Administrative Tasks, Promotional Activities, Online Analytics, Google Adwords, Creativity, Passion for Marketing
ASSUMPTION: The application process at Traction is designed to assess your skills, experiences, and cultural fit for the organization.
🛠️ Tools & Technologies
- Canva (for content creation)
- CRM software (e.g., HubSpot, Salesforce, or Zoho CRM)
- Social media management tools (e.g., Hootsuite, Buffer, or Sprout Social)
- Online analytics tools (e.g., Google Analytics, Facebook Insights, or Instagram Insights)
ASSUMPTION: Familiarity with these tools is preferred but not required. Traction is willing to provide training and support for the right candidate.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Collaboration
- Passion for social impact
Work Style:
- Dynamic and fast-paced
- Supportive and collaborative
- Focused on creating positive social change
Self-Assessment Questions:
- Do you have a strong desire to learn and a professional drive?
- Are you passionate about the marketing industry and its best practices?
- Are you comfortable working in a fast-paced, collaborative environment?
ASSUMPTION: Candidates who align with Traction's values and work style are more likely to succeed in this role.
⚠️ Potential Challenges
- This is an unpaid internship, which may limit the pool of eligible candidates
- The fast-paced work environment may be challenging for some candidates
- The intern may face competition from other marketing professionals for certain tasks and projects
- The intern may need to adapt to working with various teams and stakeholders
ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a willingness to learn.
📈 Similar Roles Comparison
- Unlike other marketing internships, this role focuses specifically on social media and content creation for Instagram and TikTok
- Traction is a non-profit organization, which may offer unique opportunities for community engagement and social impact
- This internship provides a well-rounded experience in marketing, with opportunities to work on various campaigns and projects
ASSUMPTION: This role offers a unique blend of marketing experience and social impact, making it an attractive opportunity for the right candidate.
📝 Sample Projects
- Developing and implementing a social media strategy for a new campaign
- Creating engaging content for Instagram and TikTok using Canva templates
- Researching and connecting with potential leads for a partnership or sponsorship
- Analyzing market trends and competition to inform marketing strategies
ASSUMPTION: These projects are designed to provide the intern with a well-rounded marketing experience and the opportunity to make a significant impact on Traction's campaigns.
❓ Key Questions to Ask During Interview
- What are the most important qualities you're looking for in an intern for this role?
- How does this internship fit into Traction's overall marketing strategy?
- What opportunities are there for growth and learning within the marketing department?
- How does Traction support the professional development of its interns?
- What is the typical work schedule for this role, and how flexible is it?
ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding the organization's culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare examples of your previous marketing work or projects
- Research Traction's mission and values to demonstrate your alignment with the organization
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
