Social Media: Performance Marketing (PR)

📌 Core Information

🔹 Job Title: Social Media: Performance Marketing (PR)

🔹 Company: Paytm

🔹 Location: Noida, Uttar Pradesh, India

🔹 Job Type: On-roll

🔹 Category: Marketing

🔹 Date Posted: 2025-07-15

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading platform merchandising and communication to improve user conversion
• Analyzing data, business, and market trends to recommend new strategies for increased sales
• Assisting in driving and coordinating new product development projects
• Monitoring sales performance against budget

ASSUMPTION: This role requires a strong focus on data-driven decision making and strategic planning to drive sales growth and improve user experience.

📋 Key Responsibilities

✅ Lead the platform merchandising and communication to improve user conversion

✅ Analyze data, business, and market trends to recommend new strategies for increased sales

✅ Help in formulation strategies for acquiring customers via digital marketing

✅ Assist to drive and coordinate the new product development projects

✅ Monitor closely on sales performance against budget

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and project management to drive sales growth and improve user experience.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 1-3 years of experience in category planning, merchandising, or digital marketing

Required Skills:

• Experience in working in e-commerce
• Knowledge of Google Ads (mandatory)
• Proficient in Microsoft Office and Google Analytics
• Hands-on experience with user acquisition and revenue generation through paid digital marketing channels like Google Ads, Facebook, and Instagram
• Experience with the creation and execution of CLM Programs

Preferred Skills:

• Fluency in Hindi and English
• Experience in the Indian e-commerce market

ASSUMPTION: Candidates with experience in the Indian e-commerce market and proficiency in Hindi and English may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: INR 6-9 lakhs per annum (based on industry standards for the role, experience level, and location)

Benefits:

• Competitive compensation package
• Opportunity to work with a leading Indian fintech company
• Chance to contribute to India's largest digital lending story

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Actual compensation may vary based on qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Fintech

Company Size: Small (83 employees)

Founded: 2010

Company Description:

• Paytm is India's leading mobile payments and financial services distribution company
• Pioneer of the mobile QR payments revolution in India
• Serves over 500 million registered users and 21 million merchants

Company Specialties:

• Mobile payments
• Financial services distribution
• E-commerce

Company Website: paytm.com

ASSUMPTION: Paytm is a well-established fintech company with a strong presence in the Indian market. This role offers an opportunity to work with a leading player in the industry.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Category team at Paytm

Work Arrangement: On-site (Noida, Uttar Pradesh, India)

Growth Opportunities:

• Potential to grow within the marketing team or explore other opportunities within Paytm
• Chance to contribute to India's largest digital lending story

ASSUMPTION: This role offers opportunities for career growth within Paytm, as well as the chance to work on high-impact projects in the Indian fintech market.

🌍 Location & Work Environment

Office Type: On-site (Noida, Uttar Pradesh, India)

Office Location(s): First Floor, Devika Tower, Nehru Place, New Delhi, Delhi 110019, IN

Geographic Context:

• Noida is a major commercial hub and part of the National Capital Region (NCR) of India
• Close proximity to Delhi, the capital of India
• Well-connected by road, rail, and metro

Work Schedule: Full-time (40 hours per week)

ASSUMPTION: The on-site work environment at Paytm's Noida office offers a collaborative and dynamic atmosphere, with opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the hiring manager
• On-site interview with the team
• Final decision and offer

Key Assessment Areas:

• Data analysis and strategic thinking skills
• Experience in e-commerce and digital marketing
• Cultural fit with Paytm's values and work environment

Application Tips:

• Highlight relevant experience in e-commerce, digital marketing, and data analysis
• Demonstrate your understanding of the Indian e-commerce market and Paytm's business
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and strategic thinking

ATS Keywords: E-commerce, Google Ads, Microsoft Office, Google Analytics, Category Planning, Merchandising, Digital Marketing, User Acquisition, Revenue Generation, Paid Digital Marketing, Facebook, Instagram, CLM Programs

ASSUMPTION: The application process at Paytm is competitive, and candidates should highlight their relevant experience and skills to increase their chances of success.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Google Analytics
• Google Ads
• Social media platforms (Facebook, Instagram)

ASSUMPTION: This role requires proficiency in Microsoft Office and Google Analytics, as well as experience with Google Ads and social media platforms for paid digital marketing.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and analytical

Self-Assessment Questions:

• Do you have experience working in a fast-paced, dynamic environment?
• Are you comfortable working with data and using it to drive strategic decisions?
• Do you thrive in a collaborative, team-oriented work environment?

ASSUMPTION: Candidates who are comfortable working in a fast-paced, data-driven, and collaborative environment will be a good fit for this role at Paytm.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment may require adaptability and quick decision-making
• This role involves analyzing large datasets and may require strong data analysis skills
• Candidates may need to commute to Paytm's Noida office, which may have traffic congestion during peak hours

ASSUMPTION: While this role offers many opportunities for growth and development, candidates should be prepared to work in a fast-paced environment and be comfortable with data analysis.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Manager or E-commerce Marketing Manager role, but with a focus on performance marketing and user acquisition
• Compared to other marketing roles, this position requires a strong focus on data analysis and strategic planning
• Career progression may involve moving into a senior marketing role or exploring other opportunities within Paytm

ASSUMPTION: This role is similar to other marketing roles but requires a strong focus on data analysis and strategic planning to drive sales growth and improve user experience.

📝 Sample Projects

• Developing and executing a user acquisition campaign on Google Ads and social media platforms
• Analyzing sales data to identify trends and optimize merchandising strategies
• Collaborating with the product team to launch a new feature or product and developing a go-to-market strategy

ASSUMPTION: These sample projects illustrate the data-driven, strategic, and collaborative nature of this role at Paytm.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing organization?
• How does Paytm support the growth and development of its employees?
• What are the key performance indicators (KPIs) for this role, and how will my performance be measured?
• How does Paytm approach data privacy and security, especially in the context of user acquisition and marketing campaigns?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?

ASSUMPTION: Asking these questions can help candidates better understand the role, the team, and the company, and demonstrate their interest in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume to highlight your relevant experience in e-commerce, digital marketing, and data analysis
• Prepare a cover letter that demonstrates your understanding of the Indian e-commerce market and Paytm's business
• Follow up with the hiring manager after one week if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.