Specialist II, Channel Marketing

📌 Core Information

🔹 Job Title: Specialist II, Channel Marketing

🔹 Company: Southwire Company LLC

🔹 Location: Remote/Other

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-26

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies in a given customer channel
• Building and managing campaigns associated with key initiatives
• Driving sales effectiveness through marketing collateral development and maintenance
• Providing marketing insights to key stakeholders for long-term strategy development
• Owning relationships with customer and agent marketing teams within the channel
• Champions Southwire’s brand within the channel and identifies ways to grow brand presence
• Continuously adding industry knowledge through attendance of conferences, webinars, training, and customer meetings

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work cross-functionally with various teams.

📋 Key Responsibilities

✅ Develops and executes marketing strategy in a given customer channel (35%)

✅ Builds campaigns associated with key initiatives (20%)

✅ Drives sales effectiveness through marketing collateral development and maintenance (10%)

✅ Provides marketing insights to key stakeholders (10%)

✅ Owns relationships with customer and agent marketing teams within the channel (10%)

✅ Champions Southwire’s brand within the channel (10%)

✅ Continuously adds industry knowledge (5%)

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and relationship management.

🎯 Required Qualifications

Education: Bachelor's degree in Business Administration or Marketing

Experience: 5+ years of experience in marketing

Required Skills:

• Channel Marketing Strategy Execution
• Content Development
• Merchandising Development
• Data-Driven Decision Making

Preferred Skills:

• Retail and Hardware Distribution Channel Expertise
• eCommerce and Dot Com Content Management
• Product Marketing & Product Launch Experience
• Project Management and Cross Functional Leadership

ASSUMPTION: Preferred skills are not required but would be beneficial for success in this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Specialist II role in Marketing with 5-10 years of experience)

Benefits:

• 401k with Matching
• Family and Individual Insurance Packages (Health, Life, Dental, and Vision)
• Paid Time Off & Paid Holidays
• Long & Short-Term Disability
• Supplemental Insurance Plans
• Employee Assistance Program
• Employee Referral Program
• Tuition Reimbursement Programs
• Advancement & Professional Growth Opportunities
• Parental Leave

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Manufacturing (Wire and Cable)

Company Size: Medium (51-200 employees)

Founded: 1950

Company Description:

• Southwire is a leading producer of wire and cable products for the construction, industrial, and utility markets
• The company offers a wide range of products, including building wire and cable, utility products, metal-clad cable, portable and electronic cord products, OEM wire products, and engineered products
• Southwire also supplies assembled products, contractor equipment, electrical components, hand tools, and job site power and lighting solutions

Company Specialties:

• Wire and Cable Manufacturing
• Electrical Products
• Construction and Utility Markets

Company Website: Southwire.com

ASSUMPTION: Southwire is a well-established company with a strong focus on innovation and environmental stewardship.

📊 Role Analysis

Career Level: Mid-level (Specialist II)

Reporting Structure: Reports to the Manager, Channel Marketing

Work Arrangement: Remote (Up to 25% travel)

Growth Opportunities:

• Potential advancement to Manager, Channel Marketing or other leadership roles
• Broad exposure to various aspects of marketing and the opportunity to drive strategic initiatives
• Collaboration with cross-functional teams to develop and refine marketing strategies

ASSUMPTION: This role offers strong growth potential for the right candidate.

🌍 Location & Work Environment

Office Type: Remote (with occasional travel to sites)

Office Location(s): Carrollton, Georgia

Geographic Context:

• Carrollton, Georgia, is located approximately 45 miles west of Atlanta
• The area offers a mix of urban and rural environments with a lower cost of living compared to major cities
• Carrollton is home to several manufacturing and distribution facilities, including Southwire's headquarters

Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely

ASSUMPTION: The remote work arrangement allows for a better work-life balance and the ability to live in a more affordable location.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• In-depth interview with the Hiring Manager and other key stakeholders
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Project management and organizational skills
• Cross-functional collaboration and communication skills
• Industry knowledge and understanding of Southwire's products and markets

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of Southwire's products, markets, and competition
• Prepare for behavioral interview questions that focus on your problem-solving skills, strategic mindset, and ability to work collaboratively
• Showcase your experience with channel marketing strategies and campaign development

ATS Keywords: Channel Marketing, Strategy Execution, Campaign Development, Marketing Collateral, Data-Driven Decision Making, Retail, eCommerce, Product Marketing, Project Management

ASSUMPTION: The interview process will focus on assessing the candidate's strategic mindset, problem-solving skills, and ability to work collaboratively.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Project management tools (e.g., Asana, Trello)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Proficiency in these tools is preferred but not required, as training will be provided.

👔 Cultural Fit Considerations

Company Values:

• Safety
• Integrity
• Customer Focus
• Innovation
• Stewardship

Work Style:

• Collaborative and cross-functional
• Data-driven and strategic
• Adaptable and responsive to change
• Customer-centric and focused on delivering results

Self-Assessment Questions:

• Do you thrive in a collaborative, cross-functional work environment?
• Are you comfortable working with data and using it to drive strategic decisions?
• Can you adapt to change and respond to new challenges quickly?
• Are you customer-focused and results-driven?

ASSUMPTION: Southwire values candidates who are strong collaborators, strategic thinkers, and customer-focused.

⚠️ Potential Challenges

• Balancing strategic planning with tactical execution
• Managing multiple customer relationships and marketing initiatives simultaneously
• Working remotely and maintaining productivity in a home office environment
• Occasional travel to customer sites and Southwire's headquarters

ASSUMPTION: These challenges can be managed effectively by strong organizational skills, time management, and the ability to prioritize tasks.

📈 Similar Roles Comparison

• This role is similar to a Channel Marketing Manager but with a focus on executing strategies rather than developing them
• Compared to a Product Marketing role, this position has a broader focus on customer channels rather than specific products
• Career progression in this role could lead to a Channel Marketing Manager or other leadership positions

ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, making it an attractive opportunity for the right candidate.

📝 Sample Projects

• Developing and executing a quarterly marketing plan for a major retail customer
• Launching a new product line in partnership with a key distributor
• Creating and implementing a customer loyalty program to drive repeat business

ASSUMPTION: These projects demonstrate the strategic and tactical aspects of the role and the opportunity to drive meaningful results.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role collaborate with the Sales team and other departments?
• What are the most significant challenges facing the marketing team currently, and how can this role address them?
• What opportunities are there for professional growth and development within this role?
• How does Southwire support work-life balance for its employees?

ASSUMPTION: Asking these questions will help you understand the role's expectations, challenges, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills, strategic mindset, and ability to work collaboratively
• Showcase your experience with channel marketing strategies and campaign development
• Follow up with the Hiring Manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.