📌 Core Information
🔹 Job Title: Sports Betting Event Marketing Associate
🔹 Company: Betstamp
🔹 Location: Hamilton, Ontario, Canada
🔹 Job Type: Contract, Part-Time
🔹 Category: Sports Management, Sports Marketing & Sales
🔹 Date Posted: May 28, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Betstamp is seeking a passionate sports enthusiast to join our team as a Sports Betting Event Marketing Associate. In this role, you'll play a crucial part in increasing awareness of our platform through local activations, brand-building initiatives, and community engagement. Key aspects of this role include:
- Planning and hosting sports viewing events, bar activations, and grassroots marketing campaigns
- Educating users on Betstamp's features and how it can improve their betting strategy
- Distributing promotional materials and sharing exclusive app offers in your local community
- Leading community outreach efforts to grow app downloads and user engagement
- Tracking performance metrics and reporting on key outcomes from events and activations
ASSUMPTION: This role is ideal for someone looking to gain experience in a fast-paced startup environment, with a focus on sports, tech, and fan engagement. It offers an excellent opportunity to grow skills while making a significant impact.
📋 Key Responsibilities
✅ Plan and host sports viewing events, bar activations, and grassroots marketing campaigns to promote Betstamp and engage with local communities
✅ Educate users on Betstamp's features and how it can enhance their betting strategy
✅ Distribute promotional materials and share exclusive app offers to attract new users
✅ Lead community outreach efforts to grow app downloads and user engagement
✅ Track performance metrics and report on key outcomes from events and activations to optimize future campaigns
ASSUMPTION: Success in this role requires strong communication skills, a social and outgoing personality, and the ability to work independently.
🎯 Required Qualifications
Education: High school diploma or equivalent
Experience: No prior experience required, but a passion for sports and an interest in the betting, DFS, or sweepstakes space is essential
Required Skills:
- Strong communication skills
- Naturally social and outgoing personality
- "Planner" mindset – you're the one your friends count on to organize outings
- Ability to engage with people in a friendly and professional way
- Self-starter mindset with the ability to work independently
Preferred Skills:
- Previous experience in event planning or marketing
- Familiarity with sports betting, DFS, or sweepstakes
ASSUMPTION: While no prior experience is required, a background in event planning or marketing, along with familiarity with sports betting, DFS, or sweepstakes, would be beneficial.
💰 Compensation & Benefits
Salary Range: CAD 16-20 per hour (depending on location) with performance-based bonuses
Benefits:
- Flexible part-time hours
- Betstamp swag and exclusive perks for top performers
- Direct exposure to startup marketing strategy and real-time user growth
- Work closely with Betstamp’s marketing and operations teams
- Early access to new Betstamp features
- Opportunities for growth and future full-time roles
Working Hours: Flexible part-time hours, with the ability to work during evenings and weekends as needed
ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing roles in the sports betting industry. Performance-based bonuses provide an opportunity to earn additional income.
📌 Applicant Insights
🔍 Company Context
Industry: Sports betting and advantage play tools
Company Size: Startup (founded in 2020)
Founded: 2020
Company Description: Betstamp is dedicated to making sports betting easy and accessible while improving users' odds of winning their bets. Our platform offers tools, tracking, promotions, and analysis to help develop winning bettors.
Company Specialties: Sports betting tools, advantage play, user education, and community engagement
Company Website:
betstamp.com
ASSUMPTION: Betstamp is a growing startup focused on revolutionizing the sports betting industry by providing users with the tools and resources they need to optimize their betting strategy and increase their profits.
📊 Role Analysis
Career Level: Entry-level (0-2 years)
Reporting Structure: This role reports directly to the Marketing and Operations teams
Work Arrangement: On-site, with the ability to work remotely for events and activations as needed
Growth Opportunities: Opportunities for growth and future full-time roles are available for top performers
ASSUMPTION: This role offers an excellent opportunity for personal and professional growth within a dynamic and fast-paced startup environment.
🌍 Location & Work Environment
Office Type: Betstamp's main office is located in Hamilton, Ontario, Canada
Office Location(s): Hamilton, Ontario, Canada
Geographic Context: Hamilton is a vibrant city located in the Greater Toronto Area, offering a mix of urban and suburban living with a strong sports culture
Work Schedule: Flexible part-time hours, with the ability to work during evenings and weekends as needed for events and activations
ASSUMPTION: The location of Betstamp's office provides easy access to major sports events and a diverse community, making it an ideal setting for this role.
💼 Interview & Application Insights
Typical Process:
1. Submit your application through the provided link
2. Complete a phone or video screening with the hiring manager
3. Participate in an in-person or virtual interview with the marketing and operations teams
4. Complete a background check and reference check (if required)
Key Assessment Areas:
- Communication skills and ability to engage with people
- Passion for sports and understanding of the betting, DFS, or sweepstakes space
- Planning and organizational skills
- Self-starter mindset and ability to work independently
Application Tips:
- Tailor your resume and cover letter to highlight your passion for sports and relevant skills
- Prepare examples of events or campaigns you've planned or participated in
- Be ready to discuss your understanding of the sports betting industry and how Betstamp's platform can enhance the user experience
ATS Keywords: Sports betting, event planning, marketing, community engagement, user education, sports enthusiast, grassroots campaigns, performance metrics, Betstamp
ASSUMPTION: Betstamp uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Social media platforms (e.g., Twitter, Facebook, Instagram)
- Event planning and management tools (e.g., Eventbrite, Meetup)
- Performance tracking and analytics tools (e.g., Google Analytics)
- Betstamp's proprietary platform and tools
ASSUMPTION: Familiarity with these tools and technologies is not required, as training will be provided. However, any relevant experience with these tools can be beneficial.
👔 Cultural Fit Considerations
Company Values:
- Passion for sports and betting
- Innovation and continuous improvement
- Collaboration and teamwork
- Customer focus and user-centric design
- Integrity and transparency
Work Style:
- Fast-paced and dynamic startup environment
- Flexible and adaptable to changing priorities
- Strong communication and teamwork skills
- Ability to work independently and take initiative
Self-Assessment Questions:
1. How do you stay up-to-date with the latest sports news and trends?
2. Can you describe a time when you planned and executed a successful event or campaign?
3. How do you approach learning new tools and technologies in a fast-paced environment?
ASSUMPTION: Betstamp values a strong cultural fit, and candidates who align with the company's values and work style are more likely to succeed in this role.
⚠️ Potential Challenges
1. Working evenings and weekends as needed for events and activations
2. Managing multiple tasks and priorities in a fast-paced startup environment
3. Adapting to changes in the sports betting industry and Betstamp's platform
4. Building a strong network of local contacts and partners
ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a willingness to learn and grow in a dynamic environment.
📈 Similar Roles Comparison
1. Event Marketing Coordinator (Sports): This role focuses on planning and executing sports-related events, with a focus on marketing and promotion. Unlike this role, it may not involve direct user education or community engagement.
2. Sports Marketing Assistant: This role supports the sports marketing team in various tasks, such as research, data analysis, and event support. It may not involve the same level of event planning and community engagement as this role.
3. Community Manager (Sports): This role focuses on building and managing online communities for sports organizations or brands. While it involves community engagement, it may not involve the same level of event planning and user education as this role.
ASSUMPTION: These roles share some similarities with the Sports Betting Event Marketing Associate role, but each has its unique focus and requirements.
📝 Sample Projects
1. Planning and executing a successful sports viewing event for a major sports championship, with a focus on educating attendees about Betstamp's platform and features
2. Developing and implementing a grassroots marketing campaign to increase app downloads and user engagement in a specific geographic area
3. Creating and distributing promotional materials, such as flyers, posters, and social media content, to raise awareness of Betstamp's platform and upcoming events
ASSUMPTION: These sample projects illustrate the key responsibilities and requirements of the Sports Betting Event Marketing Associate role.
❓ Key Questions to Ask During Interview
1. How does Betstamp plan to expand its user base and grow its platform in the coming years?
2. Can you describe the team structure and how this role fits into the overall marketing strategy?
3. How does Betstamp support the professional development and growth of its employees?
4. What are the key performance indicators (KPIs) for this role, and how will success be measured?
5. How does Betstamp foster a positive and inclusive work environment?
ASSUMPTION: These interview questions can help you better understand the company's goals, culture, and expectations for this role.
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through
this link
2. Tailor your resume and cover letter to highlight your passion for sports and relevant skills
3. Prepare examples of events or campaigns you've planned or participated in
4. Be ready to discuss your understanding of the sports betting industry and how Betstamp's platform can enhance the user experience
5. Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
