📌 Core Information
🔹 Job Title: Sr. Manager, Brand Presentation Field Execution
🔹 Company: New Balance
🔹 Location: Boston, MA Headquarters - (NB)
🔹 Job Type: Full-Time
🔹 Category: Apparel & Fashion
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 8-10 years
🔹 Remote Status: Hybrid (3 office days per week)
🚀 Job Overview
Key aspects of this role include:
- Leading the execution and adaptation of brand presentation strategies across global retail stores
- Ensuring consistent and compelling brand representation while tailoring experiences to local market needs
- Overseeing seasonal guidelines, product launches, and brand activations
- Managing regional visual merchandising teams and cross-functional partnerships
- Driving sales through visual execution and influencing cross-functional planning
ASSUMPTION: This role requires a strong understanding of global brand strategies and the ability to adapt them to diverse retail environments. It also demands excellent communication skills and the ability to lead and develop teams.
📋 Key Responsibilities
✅ Lead the execution and adaptation of brand presentation strategies across global retail stores
✅ Oversee the implementation of seasonal guidelines and brand presentation standards in owned physical locations globally
✅ Partner with field teams to deliver impactful in-store displays, product launches, and brand activations
✅ Conduct audits and provide feedback through ongoing communication and photo-sharing platforms to ensure consistent execution of seasonal guidelines and brand standards
✅ Manage travel budget and stay up to date on global business trends
✅ Facilitate seasonal VM execution plans, pitchbacks, and hindsight presentations
✅ Collaborate with merchandising, marketing, retail operations, and store design teams to align visual strategies with business objectives
✅ Lead and inspire regional VM teams, fostering a culture of creativity, accountability, and continuous improvement
ASSUMPTION: This role involves a significant amount of travel and requires strong organizational skills to manage seasonal rollouts, store layouts, and product launches.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent experience in fashion design, visual merchandising, or retail marketing/management
Experience: 8-10 years of retail visual merchandising experience, with 3-5 years of regional/global corporate level experience
Required Skills:
- Proven ability to interpret and execute global brand strategies across diverse retail environments
- Strong understanding of brand identity and how to bring it to life through physical retail experiences
- Experience leading and developing regional and in-store visual merchandising teams
- Ability to coach, mentor, and inspire teams to deliver high-quality, brand-aligned execution
- Strong organizational skills with the ability to manage seasonal rollouts, store layouts, and product launches
- Experience managing budgets, timelines, and resources to ensure efficient and effective execution
- Deep awareness of retail, consumer, and cultural trends with the ability to apply insights to visual strategies
- Creative mindset with the ability to innovate within brand guidelines
- Excellent communication skills, both written and verbal
- Proficiency with PowerPoint and Adobe Creative Suite (InDesign, Photo Shop, Illustrator); 3D rendering skills preferable
Preferred Skills:
- Experience with 3D rendering software
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in Adobe Creative Suite and PowerPoint is highly preferred for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Manager role in the Apparel & Fashion industry with 8-10 years of experience)
Benefits:
- Medical, dental, and vision insurance
- Life insurance
- 401K
- Tuition reimbursement
- Lifestyle reimbursement ($1,000 per year)
- Vacation (4 weeks), holidays (12), and parental leave
Working Hours: Full-time, with a flexible hybrid work schedule (3 office days per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Manager role in the Apparel & Fashion industry with 8-10 years of experience. The actual salary may vary depending on the candidate's qualifications and the company's compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: New Balance operates in the competitive Apparel & Fashion industry, focusing on athletic footwear and apparel. The company is known for its commitment to craftsmanship, innovation, and community involvement.
Company Size: New Balance is a mid-sized company with around 15 employees listed on LinkedIn. This size allows for a more intimate work environment and closer collaboration among teams.
Founded: 1906, in Boston, Massachusetts
Company Description:
- New Balance is committed to craftsmanship, innovation, and community involvement
- The company offers a comprehensive benefits package, including medical insurance, dental, vision, life insurance, 401K, tuition reimbursement, lifestyle reimbursement, vacation, holidays, and parental leave
- New Balance fosters a unique culture founded on its values, with a focus on in-person teamwork and collaboration
Company Specialties:
- Athletic footwear and apparel
- Global retail operations
- Brand presentation and visual merchandising
Company Website: https://www.newbalance.com/
ASSUMPTION: New Balance's commitment to craftsmanship and community involvement may translate to a strong company culture that values employee engagement and development.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Global Visual Merchandising Director. It is responsible for leading regional visual merchandising teams and collaborating with cross-functional partners.
Reporting Structure: The Senior Manager reports to the Global Visual Merchandising Director and oversees regional visual merchandising teams.
Work Arrangement: This is a hybrid role, with associates working in the office three days per week (Tuesday, Wednesday, and Thursday) and having the option to work from anywhere for four weeks per calendar year.
Growth Opportunities:
- Potential advancement to a global or executive role within the visual merchandising or retail operations departments
- Opportunities to expand skills and knowledge through cross-functional collaboration and mentorship
- Possibility to influence the company's brand presentation strategies and contribute to its overall success
ASSUMPTION: As a senior management role, this position offers significant growth opportunities within the company, particularly for individuals with strong leadership and strategic planning skills.
🌍 Location & Work Environment
Office Type: New Balance's headquarters in Boston, MA, offers a modern and collaborative work environment, with fully open offices and available amenities.
Office Location(s): 20 Guest St, Boston, MA 02135, USA
Geographic Context:
- Boston, MA, is a vibrant and historic city with a strong focus on education, healthcare, and technology
- The city offers a diverse range of cultural attractions, sports teams, and outdoor activities
- Boston has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: Full-time, with a flexible hybrid work schedule (3 office days per week) and the option to work from anywhere for four weeks per calendar year.
ASSUMPTION: The hybrid work arrangement and flexible work-from-anywhere policy allow for a better work-life balance and may attract candidates who value flexibility and autonomy.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the Global Visual Merchandising Director
- Background check and offer extension
Key Assessment Areas:
- Brand understanding and alignment with New Balance's values
- Leadership and team management skills
- Communication and presentation abilities
- Strategic planning and execution capabilities
- Cultural fit and adaptability to New Balance's work environment
Application Tips:
- Highlight relevant visual merchandising experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of New Balance's brand and values
- Prepare examples of your ability to adapt global brand guidelines to local market needs
- Be ready to discuss your approach to leading and developing regional visual merchandising teams
ATS Keywords: Visual Merchandising, Brand Presentation, Retail Operations, Team Leadership, Budget Management, Communication, Trend Analysis, Creative Thinking, Coaching, Collaboration, Project Management, Cultural Awareness, Adobe Creative Suite, PowerPoint, Store Design, Sales Performance
ASSUMPTION: As a senior management role, the interview process will likely involve multiple rounds of interviews, including assessments of leadership, strategic planning, and cultural fit.
🛠️ Tools & Technologies
- Adobe Creative Suite (InDesign, Photo Shop, Illustrator)
- PowerPoint
- 3D rendering software (preferred)
- Photo-sharing platforms (e.g., NB Connect)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Proficiency in Adobe Creative Suite and PowerPoint is required for this role, while experience with 3D rendering software and project management tools is preferred.
👔 Cultural Fit Considerations
Company Values:
- Craftsmanship: A commitment to quality, innovation, and attention to detail
- Community: A dedication to supporting and engaging with local communities
- Integrity: A commitment to honesty, fairness, and ethical business practices
Work Style:
- Collaborative: New Balance fosters a culture of teamwork and cross-functional collaboration
- Adaptable: The company values employees who can adapt to changing market trends and consumer preferences
- Creative: New Balance encourages innovation and creative problem-solving
Self-Assessment Questions:
- How do you align with New Balance's commitment to craftsmanship and community involvement?
- How do you approach adapting global brand guidelines to local market needs?
- How do you foster a creative and collaborative work environment within your teams?
ASSUMPTION: New Balance's commitment to craftsmanship, community, and integrity may attract candidates who value these principles and are passionate about contributing to the company's success.
⚠️ Potential Challenges
- Managing a large and diverse regional visual merchandising team
- Adapting global brand guidelines to local market needs while maintaining brand integrity
- Balancing the demands of a hybrid work arrangement and the need for in-person collaboration
- Keeping up with the fast-paced and ever-changing retail landscape
ASSUMPTION: These challenges require strong leadership, adaptability, and strategic planning skills to overcome successfully.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on global brand presentation and field execution, rather than merchandising or marketing strategies
- Industry-specific context: The Apparel & Fashion industry is highly competitive and dynamic, with a strong emphasis on innovation and consumer engagement
- Career path comparison: This role offers growth opportunities within the visual merchandising and retail operations departments, as well as potential advancement to global or executive-level positions
ASSUMPTION: This role is unique in its focus on global brand presentation and field execution, requiring a strong understanding of global brand strategies and the ability to adapt them to diverse retail environments.
📝 Sample Projects
- Developing and executing a seasonal brand presentation strategy for a specific region or store concept
- Managing a regional visual merchandising team to deliver impactful in-store displays and product launches
- Conducting audits and providing feedback through photo-sharing platforms to ensure consistent execution of seasonal guidelines and brand standards
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, focusing on global brand presentation, team leadership, and strategic planning.
❓ Key Questions to Ask During Interview
- How does this role contribute to New Balance's overall brand presentation strategy?
- What are the key priorities for the regional visual merchandising teams in the first 90 days?
- How does New Balance support the professional development and growth of its employees?
- What are the most significant challenges facing the visual merchandising department, and how can this role address them?
- How does the hybrid work arrangement and work-from-anywhere policy support New Balance's commitment to work-life balance?
ASSUMPTION: These questions demonstrate a strong understanding of the role's responsibilities, the company's values, and the candidate's commitment to contributing to the team's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant visual merchandising experience and achievements
- Write a cover letter demonstrating your understanding of New Balance's brand and values
- Prepare examples of your ability to adapt global brand guidelines to local market needs
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
