📌 Core Information
🔹 Job Title: Student Lifecycle Marketing Contractor
🔹 Company: CodePath
🔹 Location: Remote, United States
🔹 Job Type: Contract
🔹 Category: Education, Marketing
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (United States)
🚀 Job Overview
Key aspects of this role include:
- Driving student leads and engagement through marketing campaigns
- Collaborating with cross-functional teams to optimize recruitment funnel and admissions campaigns
- Analyzing marketing performance metrics and generating reports
- Optimizing marketing programs for improved effectiveness
ASSUMPTION: This role requires a high level of experience in B2C lifecycle marketing and a strong analytical mindset to drive results and growth.
📋 Key Responsibilities
✅ Develop and execute marketing campaigns to drive student acquisition, retention, and engagement
✅ Create marketing toolkits and outreach assets for partners, outreach managers, and campus ambassadors
✅ Manage audience segmentation, targeting strategies, campaign logic, and digital deployment
✅ Collaborate with admissions logistics contractors to ensure smooth execution and optimization of recruitment funnel and admissions campaigns
✅ Create and manage marketing automation, overseeing nurture and trigger streams
✅ Partner closely with the Student & University Marketing team to build student communities and drive student enrollment
✅ Analyze marketing performance metrics, generate reports, and optimize marketing programs
✅ Analyze the size, value, cost, and attribution of leads from different sources to inform marketing strategies
✅ Use customer insights to create new audiences based on data
ASSUMPTION: This role involves a high degree of multitasking and attention to detail, handling multiple projects at different stages.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-7 years of experience in B2C lifecycle marketing, email marketing, and/or marketing operations, preferably in EdTech or related fields
Required Skills:
- Proven track record of developing and executing integrated B2C marketing campaigns
- Strong analytical and data skills with the ability to craft robust A/B tests and provide deep insights
- Strong communication and writing skills
- Familiarity with marketing tech stack tools and a natural curiosity for emerging tools and technologies
- Experience working effectively in a fast-paced environment
- Focused attention to detail and ability to multitask
Preferred Skills:
- Technical proficiency or domain expertise in student and campus marketing
- Start-up or high growth company experience
ASSUMPTION: Candidates should have a strong background in marketing automation, with deep Hubspot experience.
💰 Compensation & Benefits
Salary Range: $85,000 to $110,000 (annualized salary)
Benefits:
- Competitive benefits package for a contract role
Working Hours: 40 hours/week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar contract roles in the United States.
📌 Applicant Insights
🔍 Company Context
Industry: Education Technology (EdTech)
Company Size: Medium (30,000 students and alumni, 2,000 companies)
Founded: Not specified (operating since 2013)
Company Description:
- CodePath delivers industry-vetted courses and career support centered on the needs of first-generation and low-income students
- Students train with senior engineers, intern at top companies, and rise together to become the tech leaders of tomorrow
- With 30,000 students and alumni from 700 colleges now working at 2,000 companies, CodePath is reshaping the tech workforce and the industries of the future
Company Specialties:
- Computer Science Education
- Student Mentorship
- Industry Access
- Early Career Programs
Company Website: https://www.codepath.org/
ASSUMPTION: CodePath is a well-established EdTech company with a strong focus on diversity and inclusion in tech education.
📊 Role Analysis
Career Level: Experienced (5-10 years of experience)
Reporting Structure: Reports directly to the Senior Director, Student & University Marketing
Work Arrangement: Remote (40 hours/week)
Growth Opportunities:
- Potential full-time employment opportunities based on performance
- Exposure to various aspects of marketing and student engagement
- Collaboration with cross-functional teams for a well-rounded learning experience
ASSUMPTION: This role offers growth opportunities for the right candidate looking to expand their marketing skills and experience in the EdTech industry.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): United States (remote work)
Geographic Context:
- Remote work allows for flexibility and a better work-life balance
- United States-based candidates are preferred, but other locations may be considered
- Time zones may vary, but effective communication and collaboration are essential
Work Schedule: 40 hours/week, with flexible hours and a focus on results and performance
ASSUMPTION: Remote work requires strong self-motivation, time management, and communication skills.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study presentation
- Final interview with the team
Key Assessment Areas:
- Marketing strategy and campaign development
- Data analysis and reporting skills
- Communication and collaboration skills
- Problem-solving and adaptability
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of CodePath's mission and how your skills align with the role
- Prepare a portfolio or examples of your marketing campaigns and their results
- Research CodePath's industry and competition to show your understanding of the market landscape
ATS Keywords: Lifecycle Marketing, Email Marketing, Marketing Operations, Marketing Automation, Data Analysis, A/B Testing, Campaign Strategy, Audience Segmentation, Collaboration, Performance Metrics, Customer Insights, Technical Proficiency, Creativity, Detail Orientation
ASSUMPTION: CodePath uses Applicant Tracking Systems (ATS) to manage job applications, so including relevant keywords in your resume can improve your chances of being seen by the hiring team.
🛠️ Tools & Technologies
- Hubspot (marketing automation and CRM)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Social media management tools (e.g., Hootsuite, Buffer)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be comfortable learning new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Student-centered approach
- Diversity, equity, and inclusion
- Collaboration and teamwork
- Continuous learning and improvement
Work Style:
- Fast-paced and dynamic environment
- Results-driven and data-informed decision-making
- Strong focus on student engagement and success
- Cross-functional collaboration and teamwork
Self-Assessment Questions:
- Do you have a strong passion for CodePath's mission and a commitment to student success?
- Are you comfortable working in a fast-paced, remote environment with a high degree of autonomy and self-motivation?
- Do you thrive in a collaborative, team-based work environment, and are you comfortable working with cross-functional teams to achieve common goals?
ASSUMPTION: CodePath values candidates who are passionate about their mission, self-motivated, and comfortable working in a collaborative, fast-paced environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a remote work environment
- Adapting to a fast-paced, dynamic work environment with changing priorities
- Balancing work-life integration in a remote work setting
- Ensuring effective communication and collaboration with team members across different time zones
ASSUMPTION: These challenges require strong time management, communication, and adaptability skills to overcome successfully.
📈 Similar Roles Comparison
- This role is unique in its focus on student lifecycle marketing in the EdTech industry
- Compared to traditional marketing roles, this position requires a strong understanding of student engagement and retention strategies
- Career progression may involve moving into full-time roles or taking on more responsibilities within the marketing department
ASSUMPTION: This role offers a unique opportunity to gain experience in EdTech marketing and contribute to CodePath's mission of reshaping the tech workforce.
📝 Sample Projects
- Developing and executing a marketing campaign to drive student enrollment for a new computer science course
- Analyzing student engagement data to optimize marketing strategies and improve retention rates
- Creating and managing marketing automation workflows to nurture prospective and admitted students
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Student & University Marketing department?
- How does CodePath measure the success of its marketing campaigns, and what are the key performance indicators (KPIs) for this role?
- What are the most significant challenges facing the marketing team currently, and how can this role contribute to addressing them?
- How does CodePath support the professional development and growth of its marketing team members?
- What are the expectations for remote work and communication within the marketing team?
ASSUMPTION: Asking these questions can help you better understand the role, the team, and the company culture, allowing you to make an informed decision about your fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through CodePath's careers page
- Tailor your resume to highlight your relevant marketing experience and skills
- Write a compelling cover letter explaining your interest in CodePath's mission and how your skills align with the role
- Prepare a portfolio or examples of your marketing campaigns and their results to showcase your qualifications
- Follow up with the hiring manager one week after submission to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
